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320×320
shown at 69%
Profile Picture
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- Not officially published
- Formats
- JPG, PNG
Updated: 10.2026
All sizes
Filter every size by platform, format or category — or search. 406 sizes across 30 platforms, each with a live preview and a link to the official spec.
Instagram
Facebook
X (Twitter)
LinkedIn
TikTok
Snapchat
Pinterest
YouTube
Google Ads
Telegram Ads
VK (ВКонтакте)
Yandex Direct
Reddit Ads
Taboola (Native)
Outbrain (Native)
Spotify Ads
Microsoft Advertising
Meta Audience Network
Twitch
Apple Ads
MGID
Adnow
Kadam
RevContent
Nativo
Sharethrough
TripleLift
Criteo
PropellerAds
Adsterra
1080×566
shown at 20%
Feed Image - Landscape (1.91:1)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 30 MB
- Formats
- JPG, PNG
1080×1080
shown at 20%
Feed Image - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 30 MB
- Formats
- JPG, PNG
1440×1800
shown at 12%
Feed Image - Vertical/Portrait (4:5)
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 30 MB
- Formats
- JPG, PNG
1080×1920
shown at 11%
Feed Video (9:16)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 30 MB (image)
- Formats
- JPG, PNG
1440×2560
shown at 9%
Stories Image (9:16)
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 30 MB
- Formats
- JPG, PNG
1440×2560
shown at 9%
Stories Video (9:16)
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 30 MB (image)
- Formats
- JPG, PNG
1440×2560
shown at 9%
Reels Video (9:16)
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- 30 MB (image cover/single)
- Formats
- JPG, PNG
1440×2560
shown at 9%
Reels Image (9:16)
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 30 MB
- Formats
- JPG, PNG
1080×1080
shown at 20%
Carousel Card - Square (1:1)
Carousel
- Size (px)
- Ratio
- 1:1
- Max weight
- 30 MB (image)
- Formats
- JPG, PNG
1080×1350
shown at 16%
Carousel Card - Vertical (4:5)
Carousel
- Size (px)
- Ratio
- 4:5
- Max weight
- 30 MB (image)
- Formats
- JPG, PNG
1440×1800
shown at 12%
Explore Image/Video (4:5)
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 30 MB (image)
- Formats
- JPG, PNG
320×320
shown at 69%
Page Profile Picture
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- Not officially specified
- Formats
- JPG, PNG
851×315
shown at 26%
Page Cover Photo
Cover / Header
- Size (px)
- Ratio
- 2.7:1
- Max weight
- Not officially specified
- Formats
- JPG, PNG
1200×628
shown at 18%
Feed Image - Landscape / Link (1.91:1)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 30 MB
- Formats
- JPG, PNG
1080×1080
shown at 20%
Feed Image - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 30 MB
- Formats
- JPG, PNG
1440×1800
shown at 12%
Feed Image - Vertical (4:5)
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 30 MB
- Formats
- JPG, PNG
1440×1800
shown at 12%
Feed Video (4:5)
Video
- Size (px)
- Ratio
- 4:5
- Max weight
- 4 GB
- Formats
- MP4, MOV, GIF
1080×1080
shown at 20%
In-Stream Image/Video (1:1)
Video
- Size (px)
- Ratio
- 1:1
- Max weight
- 30 MB (image)
- Formats
- JPG, PNG
1440×2560
shown at 9%
Stories Image (9:16)
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 30 MB
- Formats
- JPG, PNG
1440×2560
shown at 9%
Stories Video (9:16)
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 4 GB
- Formats
- MP4, MOV, GIF
1440×2560
shown at 9%
Facebook Reels Video (9:16)
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- 4 GB
- Formats
- MP4, MOV, GIF
1440×1440
shown at 15%
Reels Overlay & Post-Loop Ad (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 30 MB (image)
- Formats
- JPG, PNG
1440×2560
shown at 9%
Facebook Reels Image (9:16)
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 30 MB
- Formats
- JPG, PNG
1080×1080
shown at 20%
Carousel Card (1:1)
Carousel
- Size (px)
- Ratio
- 1:1
- Max weight
- 30 MB
- Formats
- JPG, PNG
1200×1200
shown at 18%
Marketplace Image/Video (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 30 MB (image)
- Formats
- JPG, PNG
1200×1200
shown at 18%
Right Column Image Ad (desktop)
Other
- Size (px)
- Ratio
- 1:1
- Max weight
- 30 MB
- Formats
- JPG, PNG
1080×1080
shown at 20%
Search Results Image/Video (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 30 MB (image)
- Formats
- JPG, PNG
400×400
shown at 55%
Profile Picture / Avatar
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 2 MB
- Formats
- JPG, PNG, GIF
1500×500
shown at 15%
Profile Header / Banner
Cover / Header
- Size (px)
- Ratio
- 3:1
- Max weight
- 2 MB
- Formats
- JPG, PNG, GIF
1200×628
shown at 18%
Image Ad - Landscape (1.91:1)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPG, PNG, WEBP, GIF
1200×1200
shown at 18%
Image Ad - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG, WEBP, GIF
1440×1800
shown at 12%
Image Ad - Portrait (4:5)
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 5 MB
- Formats
- JPG, PNG, GIF
1080×1620
shown at 14%
Image Ad - Portrait (2:3)
Vertical / Portrait
- Size (px)
- Ratio
- 2:3
- Max weight
- 5 MB
- Formats
- JPG, PNG, GIF
800×418
shown at 28%
Website Card (Image with Website Button)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
800×418
shown at 28%
App Card (Image with App Button)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
800×800
shown at 28%
Carousel Ad Card
Carousel
- Size (px)
- Ratio
- 1:1
- Max weight
- 20 MB
- Formats
- JPG, PNG
1920×1080
shown at 11%
Promoted Video Ad - Landscape (16:9)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 1 GB
- Formats
- JPG, PNG
1200×1200
shown at 18%
Promoted Video Ad - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 1 GB
- Formats
- JPG, PNG
1080×1920
shown at 11%
Vertical Video Ad (9:16, full-screen)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 1 GB
- Formats
- JPG, PNG
1200×1200
shown at 18%
Amplify Pre-roll Video Ad
Video
- Size (px)
- Ratio
- 1:1
- Max weight
- 1 GB
- Formats
- JPG, PNG
800×418
shown at 28%
Poll Ad (Image/Video with Poll)
Other
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
0×0
shown at 100%
Text Ad / Promoted Post (no media)
Other
- Size (px)
- Ratio
- n/a
- Max weight
- n/a
1280×720
shown at 17%
Spotlight Takeover (formerly Trend Takeover+)
Display banner
- Size (px)
- Ratio
- 16:9
- Max weight
- 5 MB (image) / 15 MB (GIF)
- Formats
- JPG, PNG, GIF
400×400
shown at 55%
Personal Profile Picture
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 8 MB
- Formats
- JPG, PNG
1584×396
shown at 14%
Personal Profile Background Banner
Cover / Header
- Size (px)
- Ratio
- 4:1
- Max weight
- 8 MB
- Formats
- JPG, PNG
400×400
shown at 55%
Company Page Logo
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 3 MB
- Formats
- PNG, JPEG
1512×256
shown at 15%
Company Page Cover Image
Cover / Header
- Size (px)
- Ratio
- 5.91:1
- Max weight
- 3 MB
- Formats
- PNG, JPEG
1200×628
shown at 18%
Single Image Ad - Landscape
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPG, PNG, GIF
1200×1200
shown at 18%
Single Image Ad - Square
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG, GIF
720×900
shown at 24%
Single Image Ad - Vertical
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 5 MB
- Formats
- JPG, PNG, GIF
1080×1080
shown at 20%
Carousel Ad Card
Carousel
- Size (px)
- Ratio
- 1:1
- Max weight
- 10 MB
- Formats
- JPG, PNG, GIF
1920×1080
shown at 11%
Video Ad - Landscape (16:9)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 500 MB
- Formats
- JPG, PNG
1080×1080
shown at 20%
Video Ad - Square (1:1)
Video
- Size (px)
- Ratio
- 1:1
- Max weight
- 500 MB
- Formats
- JPG, PNG
720×1280
shown at 17%
Video Ad - Vertical (9:16)
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- 500 MB
- Formats
- JPG, PNG
0×0
shown at 100%
Document Ad
Other
- Size (px)
- Ratio
- varies
- Max weight
- 100 MB
- Formats
- PDF, DOC, DOCX, PPT, PPTX
1280×720
shown at 17%
Event Ad
Other
- Size (px)
- Ratio
- 16:9
- Formats
- JPG, PNG
300×250
shown at 73%
Message Ad Banner (desktop)
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 2 MB
- Formats
- JPG, PNG
300×250
shown at 73%
Conversation Ad Banner (desktop)
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 2 MB
- Formats
- JPG, PNG
250×250
shown at 88%
Conversation Ad Image (in-message)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
100×100
shown at 100%
Spotlight / Dynamic Ad Logo
Other
- Size (px)
- Ratio
- 1:1
- Max weight
- 2 MB
- Formats
- JPG, PNG
100×100
shown at 100%
Text Ad (desktop right rail)
Other
- Size (px)
- Ratio
- 1:1
- Max weight
- 2 MB
- Formats
- JPG, PNG
200×200
shown at 100%
Profile Picture / Avatar (organic account)
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 10 MB
- Formats
- JPG, PNG
98×98
shown at 100%
In-Feed Ad Profile Photo (ad unit thumbnail)
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 50 KB
- Formats
- JPG, JPEG, PNG
1080×1920
shown at 11%
In-Feed Video Ad - Vertical (recommended)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 500 MB
640×640
shown at 34%
In-Feed Video Ad - Square
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 500 MB
960×540
shown at 23%
In-Feed Video Ad - Horizontal/Landscape
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 500 MB
720×1280
shown at 17%
In-Feed Single Image Ad
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 100 MB
- Formats
- JPG, JPEG, PNG
600×500
shown at 37%
TikTok Ad Network Banner (600x500)
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 100 MB
- Formats
- JPG, JPEG, PNG
640×200
shown at 34%
TikTok Ad Network Banner (640x200)
Display banner
- Size (px)
- Ratio
- 16:5
- Max weight
- 100 MB
- Formats
- JPG, JPEG, PNG
640×100
shown at 34%
TikTok Ad Network Banner (640x100)
Display banner
- Size (px)
- Ratio
- 32:5
- Max weight
- 100 MB
- Formats
- JPG, JPEG, PNG
0×0
shown at 100%
Playable Ad (HTML5 ZIP)
Other
- Size (px)
- Ratio
- 9:16 or 16:9
- Max weight
- 5 MB
- Formats
- ZIP (HTML5)
720×1280
shown at 17%
Carousel Ad - Image Card
Carousel
- Size (px)
- Ratio
- 9:16
- Max weight
- 100 KB per image (suggested)
- Formats
- JPG, JPEG, PNG
1080×1920
shown at 11%
TopView Ad (reservation, first-impression takeover)
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- 500 MB
1080×1920
shown at 11%
Reservation / Reach & Frequency In-Feed Video
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 500 MB
1080×1920
shown at 11%
Spark Ad (boosted organic post)
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- Inherits organic post limits
500×750
shown at 29%
Streaming Ads - Media Card Image
Vertical / Portrait
- Size (px)
- Ratio
- 2:3
- Max weight
- Not specified
- Formats
- JPG, PNG
320×320
shown at 69%
Profile Picture / Public Profile Avatar
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 2 MB
- Formats
- JPG, PNG
375×569
shown at 39%
Public Profile Header Image
Cover / Header
- Size (px)
- Ratio
- 375:569 (~2:3)
- Max weight
- 2 MB
1080×1920
shown at 11%
Single Image or Video Ad (Top Snap)
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 5 MB (image)
- Formats
- JPG, PNG
1080×1920
shown at 11%
Story Ad - Individual Snap
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 5 MB (image)
- Formats
- JPG, PNG
360×600
shown at 37%
Story Ad - Discover Tile / Cover
Cover / Header
- Size (px)
- Ratio
- 3:5
- Max weight
- 2 MB
- Formats
- PNG
1080×1920
shown at 11%
Collection Ad - Hero Image/Video
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 5 MB (image)
- Formats
- JPG, PNG
160×160
shown at 100%
Collection Ad - Product Tile
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 2 MB per image
- Formats
- JPG, PNG
1080×1920
shown at 11%
Standard Commercial (non-skippable)
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- 1 GB
1080×1920
shown at 11%
Extended Play Commercial
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- 1 GB
1080×1920
shown at 11%
Spotlight Ad (vertical full-screen)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 5 MB (image)
- Formats
- JPG, PNG
1080×1920
shown at 11%
Sponsored Snap (direct Chat/inbox)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 5 MB (image)
- Formats
- JPG, PNG
945×2048
shown at 11%
Sponsored Filter (static)
Other
- Size (px)
- Ratio
- 9:19.5
- Max weight
- 300 KB
- Formats
- PNG
720×1560
shown at 14%
Sponsored Filter (animated)
Other
- Size (px)
- Ratio
- 9:19.5
- Max weight
- Not officially published
- Formats
- GIF
1080×1920
shown at 11%
AR Lens (Sponsored)
Other
- Size (px)
- Ratio
- 9:16
- Max weight
- Lens (.lns) build under ~8 MB; textures up to 2048x2048 px
165×165
shown at 100%
Profile Picture
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 10 MB
- Formats
- JPG, PNG
800×450
shown at 28%
Profile Cover Photo
Cover / Header
- Size (px)
- Ratio
- 16:9
- Max weight
- 10 MB
- Formats
- JPG, PNG
1000×1500
shown at 15%
Standard Image Ad (vertical Pin)
Vertical / Portrait
- Size (px)
- Ratio
- 2:3
- Max weight
- 20 MB (desktop), 32 MB (in-app)
- Formats
- PNG, JPEG
1000×1000
shown at 22%
Standard Image Ad (square)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 20 MB (desktop), 32 MB (in-app)
- Formats
- PNG, JPEG
1000×1500
shown at 15%
Standard Width Video Ad
Video
- Size (px)
- Ratio
- 1:1, 2:3, 4:5, or 9:16
- Max weight
- 2 GB
- Formats
- PNG, JPEG
1280×720
shown at 17%
Max Width Video Ad
Video
- Size (px)
- Ratio
- Up to 1:1 (height cannot exceed a 1:1 ratio)
- Max weight
- 2 GB
- Formats
- PNG, JPEG
1000×1500
shown at 15%
Carousel Ad (per card)
Carousel
- Size (px)
- Ratio
- 1:1 or 2:3
- Max weight
- 20 MB per image
- Formats
- PNG, JPEG
1000×1500
shown at 15%
Collections Ad
Other
- Size (px)
- Ratio
- 1:1 or 2:3 (hero and secondary)
- Max weight
- 10 MB per image
- Formats
- PNG, JPEG
1080×1080
shown at 20%
Max Width Collections Ad
Other
- Size (px)
- Ratio
- 1:1 (hero image also 2:3; hero video also 16:9)
- Max weight
- 10 MB per image
- Formats
- PNG, JPEG
1080×1920
shown at 11%
Idea Ad / Idea Pin (vertical full-screen)
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 2 GB (Android/iOS); 100 MB (web)
- Formats
- BMP, JPEG, PNG, TIFF, WEBP
1000×1500
shown at 15%
Showcase Ad
Other
- Size (px)
- Ratio
- 2:3 (title Pin and cards); features 1:1
- Max weight
- 32 MB
- Formats
- BMP, JPEG, PNG, TIFF, WEBP
1000×1500
shown at 15%
Quiz Ad
Other
- Size (px)
- Ratio
- 2:3 (title Pin and results Pins)
- Max weight
- 32 MB
- Formats
- BMP, JPEG, PNG, TIFF, WEBP
1920×1080
shown at 11%
Premiere Spotlight (homefeed takeover)
Video
- Size (px)
- Ratio
- Up to 1:1 (max-width video)
- Max weight
- 2 GB
- Formats
- PNG, JPEG
1920×1080
shown at 11%
Video Ad - Horizontal (16:9)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 256 GB
1080×1920
shown at 11%
Video Ad - Vertical (9:16)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 256 GB
1080×1350
shown at 16%
Video Ad - Vertical (4:5)
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 256 GB
1080×1080
shown at 20%
Video Ad - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 256 GB
1920×1080
shown at 11%
Skippable In-Stream Ad
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 256 GB
1920×1080
shown at 11%
Non-Skippable In-Stream Ad
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 256 GB
1920×1080
shown at 11%
Bumper Ad
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 256 GB
300×60
shown at 73%
Companion Banner (desktop)
Display banner
- Size (px)
- Ratio
- 5:1
- Max weight
- 150 KB
- Formats
- JPG, PNG, GIF
1920×1080
shown at 11%
In-Feed Video Ad
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 256 GB
3840×2160
shown at 6%
Custom Video Thumbnail (16:9)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 50 MB (desktop upload); 2 MB (mobile upload)
- Formats
- JPG, PNG
1080×1920
shown at 11%
YouTube Shorts Ad
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 256 GB
1920×1080
shown at 11%
YouTube Masthead (Home Feed)
Display banner
- Size (px)
- Ratio
- 16:9
- Max weight
- 256 GB
- Formats
- JPG, PNG
1920×1080
shown at 11%
Google TV Masthead (Home Screen)
Display banner
- Size (px)
- Ratio
- 16:9
- Max weight
- Not officially published
- Formats
- PNG, JPG
2560×1440
shown at 9%
Channel Banner / Channel Art
Cover / Header
- Size (px)
- Ratio
- 16:9
- Max weight
- 6 MB
- Formats
- JPG, PNG, GIF, BMP
800×800
shown at 28%
Channel Profile Picture / Icon
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 15 MB
- Formats
- JPG, PNG, GIF, BMP
1200×628
shown at 18%
Responsive Display — Landscape/Horizontal Image
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB (5120 KB)
- Formats
- JPG, PNG, GIF (static)
1200×1200
shown at 18%
Responsive Display — Square Image
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB (5120 KB)
- Formats
- JPG, PNG, GIF (static)
1200×300
shown at 18%
Responsive Display — Landscape Logo (4:1)
Other
- Size (px)
- Ratio
- 4:1
- Max weight
- 5 MB (5120 KB)
- Formats
- JPG, PNG, GIF (static)
1200×1200
shown at 18%
Responsive Display — Square Logo (1:1)
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB (5120 KB)
- Formats
- JPG, PNG, GIF (static)
1920×1080
shown at 11%
Responsive Display — Video Asset
Video
- Size (px)
- Ratio
- 16:9 (also 1:1, 2:3 accepted)
- Max weight
- Hosted on YouTube (no direct upload weight limit)
- Formats
- MP4 (via YouTube link)
960×1200
shown at 18%
Demand Gen — Vertical Image (4:5)
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 5 MB
- Formats
- JPG, PNG
1080×1920
shown at 11%
Demand Gen — Vertical Image (9:16)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 5 MB
- Formats
- JPG, PNG
300×250
shown at 73%
Uploaded Display — Medium Rectangle 300x250
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)
- Formats
- GIF, JPG, PNG, HTML5 (ZIP)
728×90
shown at 30%
Uploaded Display — Leaderboard 728x90
Display banner
- Size (px)
- Ratio
- 728:90 (~8.09:1)
- Max weight
- 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)
- Formats
- GIF, JPG, PNG, HTML5 (ZIP)
160×600
shown at 37%
Uploaded Display — Wide Skyscraper 160x600
Display banner
- Size (px)
- Ratio
- 4:15
- Max weight
- 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)
- Formats
- GIF, JPG, PNG, HTML5 (ZIP)
320×50
shown at 69%
Uploaded Display — Mobile Banner 320x50
Display banner
- Size (px)
- Ratio
- 32:5
- Max weight
- 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)
- Formats
- GIF, JPG, PNG, HTML5 (ZIP)
336×280
shown at 65%
Uploaded Display — Large Rectangle 336x280
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)
- Formats
- GIF, JPG, PNG, HTML5 (ZIP)
300×600
shown at 37%
Uploaded Display — Half-Page 300x600
Display banner
- Size (px)
- Ratio
- 1:2
- Max weight
- 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)
- Formats
- GIF, JPG, PNG, HTML5 (ZIP)
970×250
shown at 23%
Uploaded Display — Billboard 970x250
Display banner
- Size (px)
- Ratio
- 97:25 (~3.88:1)
- Max weight
- 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)
- Formats
- GIF, JPG, PNG, HTML5 (ZIP)
300×1050
shown at 21%
Uploaded Display — Portrait 300x1050
Display banner
- Size (px)
- Ratio
- 2:7
- Max weight
- 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)
- Formats
- GIF, JPG, PNG, HTML5 (ZIP)
320×100
shown at 69%
Uploaded Display — Large Mobile Banner 320x100
Display banner
- Size (px)
- Ratio
- 16:5
- Max weight
- 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)
- Formats
- GIF, JPG, PNG, HTML5 (ZIP)
300×250
shown at 73%
AMPHTML Display Ad
Other
- Size (px)
- Ratio
- Same dimension set as uploaded display ads
- Max weight
- 600 KB compressed
- Formats
- AMPHTML (ZIP)
0×0
shown at 100%
Sponsored Message (Text Ad)
Other
- Size (px)
- Ratio
- n/a
1920×1080
shown at 11%
Sponsored Message - Photo (16:9)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 5 MB
- Formats
- JPG, PNG, JPEG
1920×1080
shown at 11%
Sponsored Message - Video (16:9)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 20 MB
1280×1280
shown at 17%
Channel Ad Image - Square/Card (Yandex-served)
Carousel
- Size (px)
- Ratio
- 1:1 to 4:3 / 3:4
- Max weight
- 10 MB
- Formats
- JPG, PNG
5000×2812
shown at 4%
Channel Ad Image - Landscape (Yandex-served)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 10 MB
- Formats
- JPG, PNG
800×800
shown at 28%
AdsGram In-App Post Banner
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 1 MB
- Formats
- JPG, PNG
1080×1920
shown at 11%
AdsGram In-App Video Banner (9:16)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 50 MB
1280×1280
shown at 17%
AdsGram Bot & Channel Post Banner
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG, GIF
1024×439
shown at 21%
AdsGram Chat Banner (21:9)
Display banner
- Size (px)
- Ratio
- 21:9
- Max weight
- 1 MB
- Formats
- JPG, PNG
1024×1024
shown at 21%
AdsGram Inline Banner
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 500 KB
- Formats
- JPG, PNG
512×512
shown at 43%
Channel / Profile Avatar
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG, WEBP
600×600
shown at 37%
Universal Ad — Square 1:1
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
1080×1350
shown at 16%
Universal Ad — Vertical 4:5
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 5 MB
- Formats
- JPG, PNG
1080×607
shown at 20%
Universal Ad — Landscape 16:9
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 5 MB
- Formats
- JPG, PNG
1080×607
shown at 20%
MAX Channel Banner — 16:9
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 5 MB
- Formats
- JPG, PNG
1200×1600
shown at 14%
Dzen Channel Promo — Card Image 3:4
Vertical / Portrait
- Size (px)
- Ratio
- 3:4
- Max weight
- Not officially published
- Formats
- JPG, PNG
1080×1920
shown at 11%
Vertical / Fullscreen Video 9:16
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 5 MB (image) / 90 MB (video)
- Formats
- JPG, PNG
1920×1080
shown at 11%
In-Feed Video Ad
Video
- Size (px)
- Ratio
- 16:9 (also 1:1, 4:5, 9:16)
- Max weight
- 90 MB
- Formats
- MP4, MOV
1920×1080
shown at 11%
In-Stream Video Ad — 16:9
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 90 MB
600×600
shown at 37%
Carousel for Websites — Card
Carousel
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
600×600
shown at 37%
Carousel for Apps — Card
Carousel
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
600×600
shown at 37%
Collage / Slider — Media File
Carousel
- Size (px)
- Ratio
- 1:1 (also 4:5, 16:9)
- Max weight
- 5 MB (image) / 90 MB (video)
- Formats
- JPG, PNG
256×256
shown at 86%
Adaptive Product Banner (Catalog/Logo)
Other
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
1920×1080
shown at 11%
Shoppable Ads — Video
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 90 MB
- Formats
- MP4, MOV
0×0
shown at 100%
Audio Ad
Other
- Size (px)
- Ratio
- n/a
- Max weight
- 2 MB
240×400
shown at 55%
HTML5 Banner — 240x400 (Desktop)
Display banner
- Size (px)
- Ratio
- 3:5
- Max weight
- 150 KB
- Formats
- ZIP (HTML5)
300×600
shown at 37%
HTML5 Banner — 300x600 (Desktop)
Display banner
- Size (px)
- Ratio
- 1:2
- Max weight
- 150 KB
- Formats
- ZIP (HTML5)
300×300
shown at 73%
HTML5 Banner — 300x300 (Desktop)
Display banner
- Size (px)
- Ratio
- 1:1
- Max weight
- 150 KB
- Formats
- ZIP (HTML5)
0×0
shown at 100%
HTML5 Banner — 100% x 90 (Desktop, Stretchable)
Display banner
- Size (px)
- Ratio
- fluid (100% wide x 90 px)
- Max weight
- 150 KB
- Formats
- ZIP (HTML5)
300×250
shown at 73%
HTML5 Banner — 300x250 (Mobile)
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 150 KB
- Formats
- ZIP (HTML5)
0×0
shown at 100%
HTML5 Banner — 100% x 300 (Mobile, Stretchable)
Display banner
- Size (px)
- Ratio
- fluid (100% wide x 300 px)
- Max weight
- 150 KB
- Formats
- ZIP (HTML5)
256×256
shown at 86%
App / Logo Icon
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
1920×768
shown at 11%
Community Cover (Обложка сообщества)
Cover / Header
- Size (px)
- Ratio
- 5:2
- Max weight
- Not officially published (keep under ~5–10 MB)
- Formats
- JPG, PNG
1080×1920
shown at 11%
Community Live Cover (Живая обложка)
Cover / Header
- Size (px)
- Ratio
- 9:16
- Formats
- JPG, PNG
400×400
shown at 55%
Community / Profile Avatar
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- Not officially published
- Formats
- JPG, PNG, GIF
376×256
shown at 59%
Community Menu / Button Tile (Кнопка меню)
Other
- Size (px)
- Ratio
- ~3:2
- Max weight
- Not officially published
- Formats
- JPG, PNG
1080×1080
shown at 20%
Organic Feed Post — Square
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- Up to 50 MB per photo (platform limit)
- Formats
- JPG, PNG, GIF
1920×1080
shown at 11%
Feed/Network Image - Widescreen (16:9)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 10 MB (Unified Performance) / 4 MB (Campaign Wizard, Master/Product)
- Formats
- JPG, PNG, GIF
1080×1080
shown at 20%
Feed/Network Image - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 10 MB (Unified Performance) / 4 MB (Campaign Wizard, Master/Product)
- Formats
- JPG, PNG, GIF
1080×1440
shown at 15%
Feed/Network Image - Vertical (3:4)
Vertical / Portrait
- Size (px)
- Ratio
- 3:4
- Max weight
- 10 MB (Unified Performance) / 4 MB (Campaign Wizard)
- Formats
- JPG, PNG, GIF
1080×1920
shown at 11%
App Promotion Image - Vertical (9:16)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 10 MB (Unified Performance) / 4 MB (Campaign Wizard)
- Formats
- JPG, PNG
300×250
shown at 73%
Graphic (Image) Ad - 300x250 Medium Rectangle
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
240×400
shown at 55%
Graphic (Image) Ad - 240x400 Vertical Rectangle
Display banner
- Size (px)
- Ratio
- 3:5
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
336×280
shown at 65%
Graphic (Image) Ad - 336x280 Large Rectangle
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
300×300
shown at 73%
Graphic (Image) Ad - 300x300 Square
Display banner
- Size (px)
- Ratio
- 1:1
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
728×90
shown at 30%
Graphic (Image) Ad - 728x90 Leaderboard
Display banner
- Size (px)
- Ratio
- 728:90
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
970×250
shown at 23%
Graphic (Image) Ad - 970x250 Billboard
Display banner
- Size (px)
- Ratio
- 97:25
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
1000×120
shown at 22%
Graphic (Image) Ad - 1000x120 Wide Banner
Display banner
- Size (px)
- Ratio
- 25:3
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
300×600
shown at 37%
Graphic (Image) Ad - 300x600 Half-Page
Display banner
- Size (px)
- Ratio
- 1:2
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
300×500
shown at 44%
Graphic (Image) Ad - 300x500 Vertical Banner
Display banner
- Size (px)
- Ratio
- 3:5
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
240×600
shown at 37%
Graphic (Image) Ad - 240x600 Skyscraper
Display banner
- Size (px)
- Ratio
- 2:5
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
160×600
shown at 37%
Graphic (Image) Ad - 160x600 Wide Skyscraper
Display banner
- Size (px)
- Ratio
- 4:15
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
320×480
shown at 46%
Graphic (Image) Ad - 320x480 Mobile Interstitial
Display banner
- Size (px)
- Ratio
- 2:3
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
320×50
shown at 69%
Graphic (Image) Ad - 320x50 Mobile Banner
Display banner
- Size (px)
- Ratio
- 32:5
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
320×100
shown at 69%
Graphic (Image) Ad - 320x100 Large Mobile Banner
Display banner
- Size (px)
- Ratio
- 16:5
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
480×320
shown at 46%
Graphic (Image) Ad - 480x320 Mobile Landscape
Display banner
- Size (px)
- Ratio
- 3:2
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
300×250
shown at 73%
HTML5 Banner (ZIP)
Display banner
- Size (px)
- Ratio
- varies (must match ad block)
- Max weight
- 512 KB (total ZIP); index.html < 150 KB
- Formats
- ZIP (containing HTML5 + JPG/PNG/GIF assets)
1920×1080
shown at 11%
Video Ad (InStream / Network Video)
Video
- Size (px)
- Ratio
- 16:9 (also 1:1, 9:16)
- Max weight
- 100 MB
- Formats
- JPG, PNG
1920×1080
shown at 11%
Video Banner on Search (16:9)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 100 MB
240×400
shown at 55%
Search Banner (Right-rail) - 240x400
Display banner
- Size (px)
- Ratio
- 3:5
- Max weight
- 120 KB
- Formats
- JPG, PNG, GIF
1456×180
shown at 15%
Banner Under the Search Bar (ya.ru) - 1456x180 Desktop
Display banner
- Size (px)
- Ratio
- 364:45
- Max weight
- 1 MB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
640×134
shown at 34%
Banner Under the Search Bar (ya.ru) - 640x134 Mobile
Display banner
- Size (px)
- Ratio
- 320:67
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF
1080×1080
shown at 20%
Image Ad / Promoted Post - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 3 MB
- Formats
- JPG, PNG, GIF
1080×1350
shown at 16%
Image Ad / Promoted Post - Portrait (4:5)
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 3 MB
- Formats
- JPG, PNG, GIF
1080×1440
shown at 15%
Image Ad / Promoted Post - Portrait (3:4)
Vertical / Portrait
- Size (px)
- Ratio
- 3:4
- Max weight
- 3 MB
- Formats
- JPG, PNG, GIF
1920×1080
shown at 11%
Image Ad / Promoted Post - Landscape (16:9)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 3 MB
- Formats
- JPG, PNG, GIF
1440×1080
shown at 15%
Image Ad / Promoted Post - Landscape (4:3)
Landscape
- Size (px)
- Ratio
- 4:3
- Max weight
- 3 MB
- Formats
- JPG, PNG, GIF
400×300
shown at 55%
Image/Video Ad Thumbnail (classic-mode)
Other
- Size (px)
- Ratio
- 4:3
- Max weight
- 3 MB
- Formats
- JPG, PNG, GIF
1200×1200
shown at 18%
Video Ad (Promoted Video)
Video
- Size (px)
- Ratio
- 1:1 (also 4:5, 4:3, 16:9 supported)
- Max weight
- 1 GB (512 MB recommended)
- Formats
- JPG, PNG, GIF
1200×1500
shown at 15%
Carousel Ad Card
Carousel
- Size (px)
- Ratio
- 4:5 (also 1:1, 4:3, 16:9; same ratio on all cards recommended)
- Max weight
- 20 MB per image (GIFs limited to 3 MB)
- Formats
- JPG, PNG, GIF
1200×1200
shown at 18%
Free-form Ad (Rich Text Post)
Other
- Size (px)
- Ratio
- 1:1 (embedded media; varies)
- Max weight
- 10 MB per image; 1 GB per video
- Formats
- JPG, PNG, GIF
816×1024
shown at 21%
Interactive Ad (Quiz, Poll, Countdown)
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 3 MB
- Formats
- JPG, PNG
1200×674
shown at 18%
Native Thumbnail (Landscape 16:9)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 5 MB
- Formats
- JPEG, PNG, BMP, WBMP, GIF
1080×1080
shown at 20%
Native Thumbnail (Square 1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG, BMP, WBMP, GIF
1200×900
shown at 18%
Native Thumbnail (4:3)
Landscape
- Size (px)
- Ratio
- 4:3
- Max weight
- 5 MB
- Formats
- JPEG, PNG, BMP, WBMP, GIF
1200×627
shown at 18%
Carousel Ad Card
Carousel
- Size (px)
- Ratio
- 1.91:1
- Max weight
- Not officially published
1067×600
shown at 21%
Native Video Ad
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 50 MB
- Formats
- JPEG, PNG
1067×600
shown at 21%
Motion Ad (looping)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 50 MB (5 MB max for GIF)
- Formats
- JPEG, PNG
1067×600
shown at 21%
App Install Card (mobile only)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 1 MB (image); 50 MB (motion)
- Formats
- JPEG, PNG, BMP, WBMP, GIF
300×250
shown at 73%
Display - Medium Rectangle (300x250)
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 2 MB (image); 2 MB ZIP (HTML5); 200 MB (video)
- Formats
- JPEG, JPG, PNG, GIF
250×250
shown at 88%
Display - Square (250x250)
Display banner
- Size (px)
- Ratio
- 1:1
- Max weight
- 2 MB (image); 2 MB ZIP (HTML5)
- Formats
- JPEG, JPG, PNG, GIF
300×600
shown at 37%
Display - Half Page (300x600)
Display banner
- Size (px)
- Ratio
- 1:2
- Max weight
- 2 MB (image); 2 MB ZIP (HTML5); 200 MB (video)
- Formats
- JPEG, JPG, PNG, GIF
320×50
shown at 69%
Display - Mobile Leaderboard (320x50)
Display banner
- Size (px)
- Ratio
- 32:5
- Max weight
- 2 MB (image); 2 MB ZIP (HTML5)
- Formats
- JPEG, JPG, PNG, GIF
728×90
shown at 30%
Display - Leaderboard (728x90)
Display banner
- Size (px)
- Ratio
- 8:1
- Max weight
- 2 MB (image); 2 MB ZIP (HTML5)
- Formats
- JPEG, JPG, PNG, GIF
970×250
shown at 23%
Display - Billboard (970x250)
Display banner
- Size (px)
- Ratio
- 97:25
- Max weight
- 2 MB (image); 2 MB ZIP (HTML5)
- Formats
- JPEG, JPG, PNG, GIF
160×600
shown at 37%
Display - Wide Skyscraper (160x600)
Display banner
- Size (px)
- Ratio
- 4:15
- Max weight
- 2 MB (image); 2 MB ZIP (HTML5)
- Formats
- JPEG, JPG, PNG, GIF
720×1280
shown at 17%
Vertical Display - Portrait / Mobile Moments (720x1280)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 2 MB (image); 2 MB ZIP (HTML5); 200 MB (video)
- Formats
- JPEG, JPG, PNG, GIF
1280×720
shown at 17%
Display - Landscape (1280x720)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 2 MB (image); 200 MB (video)
- Formats
- JPEG, JPG, PNG, GIF
720×1280
shown at 17%
Performance Video (Beta)
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- Not officially published
1200×800
shown at 18%
Standard Native (Feed Image)
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 2.5 MB
- Formats
- JPG, PNG
1200×1200
shown at 18%
Native Image (Square Crop)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 2.5 MB
- Formats
- JPG, PNG
1200×800
shown at 18%
Clip (Short Looping Video/GIF)
Video
- Size (px)
- Ratio
- 3:2
- Max weight
- 30 MB
- Formats
- GIF, MP4
1080×1920
shown at 11%
Vertical Video (Beta, full-screen 9:16)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 80 MB
- Formats
- MP4
1222×640
shown at 18%
Native Video (Managed SmartAd)
Video
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- MP4
800×520
shown at 28%
Click-to-Watch Video (in-feed thumbnail)
Video
- Size (px)
- Ratio
- 1.54:1
- Max weight
- 2.5 MB (thumbnail)
- Formats
- JPG, PNG
1200×1200
shown at 18%
App Install
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 2.5 MB
- Formats
- JPG, PNG, GIF
1200×1200
shown at 18%
Carousel
Carousel
- Size (px)
- Ratio
- 1:1
- Max weight
- 2.5 MB
- Formats
- JPG, PNG, GIF, MP4
1200×1560
shown at 14%
High-Impact / Native Display (Vertical, Mobile)
Vertical / Portrait
- Size (px)
- Ratio
- 1:1.3
- Max weight
- 2.5 MB
- Formats
- JPG, PNG, MP4
1200×1200
shown at 18%
High-Impact / Native Display (Square, Mobile)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 2.5 MB
- Formats
- JPG, PNG, MP4
300×250
shown at 73%
Standard Display Banner - Medium Rectangle (300x250)
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 2.5 MB
- Formats
- JPG, PNG
160×600
shown at 37%
Standard Display Banner - Wide Skyscraper (160x600)
Display banner
- Size (px)
- Ratio
- 4:15
- Max weight
- 2.5 MB
- Formats
- JPG, PNG
728×90
shown at 30%
Standard Display Banner - Leaderboard (728x90)
Display banner
- Size (px)
- Ratio
- 8.09:1
- Max weight
- 2.5 MB
- Formats
- JPG, PNG
1280×720
shown at 17%
Outstream Video
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 250 MB
- Formats
- MP4, MPEG, MPG, MOV, 3GP, AVI
1280×720
shown at 17%
Pre-Roll Video
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 100 MB
- Formats
- AVI, MOV, MP4, M4V, MPEG, MPG, WEBM, WMV
400×400
shown at 55%
Brand Logo / Icon
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 2 MB
- Formats
- JPG, PNG
0×0
shown at 100%
Audio Ad (audio file)
Other
- Size (px)
- Ratio
- n/a
- Max weight
- 50 MB
600×600
shown at 37%
Audio Companion Display Unit (cover art)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 200 KB
- Formats
- JPEG, PNG
600×600
shown at 37%
Advertiser Logo
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 75 MB
- Formats
- JPEG, PNG
720×1280
shown at 17%
Canvas (looping visual for audio ads)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 200 KB
720×1280
shown at 17%
In-Stream Video (Video Takeover) - Portrait
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 500 MB
1280×720
shown at 17%
In-Stream Video (Video Takeover) - Landscape
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 500 MB
1080×1080
shown at 20%
In-Stream Video (Ad Exchange) - Square
Video
- Size (px)
- Ratio
- 1:1
- Max weight
- 500 MB
1200×628
shown at 18%
Homepage Takeover - Display Asset
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 75 MB
- Formats
- JPG
1280×720
shown at 17%
Homepage Takeover - Video Asset
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 500 MB
720×1280
shown at 17%
Sponsored Playlist - Playlist Page Video
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 500 MB
600×600
shown at 37%
Sponsored Playlist - Companion Display Unit
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 200 KB
- Formats
- JPEG, PNG
600×600
shown at 37%
Carousel Ad (image card)
Carousel
- Size (px)
- Ratio
- 1:1
- Max weight
- 75 MB
- Formats
- JPEG, PNG
600×600
shown at 37%
In-Feed Display Ad (Ads Manager)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 75 MB
- Formats
- JPEG, PNG
300×250
shown at 73%
In-Feed Display Ad (Ad Exchange)
Square
- Size (px)
- Ratio
- 1.2:1 (also 1:1, 1.91:1)
- Max weight
- 75 MB
- Formats
- JPG, PNG
960×960
shown at 23%
In-Feed Video Ad
Video
- Size (px)
- Ratio
- 1:1 (also 9:16, 16:9)
- Max weight
- 500 MB
728×90
shown at 30%
Leaderboard Display (Ad Exchange, desktop)
Display banner
- Size (px)
- Ratio
- 728:90
- Max weight
- 100 KB
- Formats
- JPG, GIF
0×0
shown at 100%
Podcast Audio Ad
Other
- Size (px)
- Ratio
- n/a
- Max weight
- 50 MB
640×640
shown at 34%
Podcast CTA Card (image)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 200 KB
- Formats
- JPG
1200×628
shown at 18%
Audience Ad - Default / Landscape image (1.91:1)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG, GIF
1200×1200
shown at 18%
Audience Ad - Square image (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG, GIF
128×128
shown at 100%
Audience Ad - Brand logo (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG, GIF
1200×628
shown at 18%
Multimedia Ad - Landscape image (1.91:1)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG
1200×1200
shown at 18%
Multimedia Ad - Square image (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG
1200×300
shown at 18%
Multimedia Ad - Wide banner image (4:1)
Display banner
- Size (px)
- Ratio
- 4:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG
600×1200
shown at 18%
Multimedia Ad - Vertical image (1:2)
Vertical / Portrait
- Size (px)
- Ratio
- 1:2
- Max weight
- 5 MB
- Formats
- JPEG, PNG
512×128
shown at 43%
Multimedia Ad - Landscape logo (4:1)
Display banner
- Size (px)
- Ratio
- 4:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG
128×128
shown at 100%
Multimedia Ad - Square logo (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG
1200×628
shown at 18%
Image Extension - Landscape (1.91:1)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG, GIF
300×300
shown at 73%
Image Extension - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG, GIF
128×128
shown at 100%
Logo Extension - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB (5120 KB)
- Formats
- JPEG, PNG
1920×1080
shown at 11%
Video / Online Video Ad
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 2 GB
- Formats
- JPEG, PNG
1080×1920
shown at 11%
Native Image Ad
Other
- Size (px)
- Ratio
- 9:16
- Max weight
- 30 MB
- Formats
- JPG, PNG
1080×1920
shown at 11%
Native Video Ad
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- 4 GB
- Formats
- MP4, MOV, GIF
1080×1920
shown at 11%
Banner Image Ad
Display banner
- Size (px)
- Ratio
- 9:16
- Max weight
- 30 MB
- Formats
- JPG, PNG
1080×1920
shown at 11%
Interstitial Image Ad
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 30 MB
- Formats
- JPG, PNG
1080×1920
shown at 11%
Interstitial Video Ad
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- 4 GB
- Formats
- MP4, MOV, GIF
1080×1080
shown at 20%
Carousel Card (1:1)
Carousel
- Size (px)
- Ratio
- 1:1
- Max weight
- 30 MB (image)
- Formats
- JPG, PNG
1440×1800
shown at 12%
Rewarded Video Image Ad
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 30 MB
- Formats
- JPG, PNG
1080×1920
shown at 11%
Rewarded Video Ad
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- 4 GB
- Formats
- MP4, MOV, GIF
1920×1080
shown at 11%
In-Stream Video Ad (legacy / not a current placement)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 4 GB
- Formats
- MP4, MOV
1920×1080
shown at 11%
Premium Video (Pre-roll / Mid-roll)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- Not specified
1920×1080
shown at 11%
First Impression Takeover
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- Not specified
1080×1920
shown at 11%
Vertical Video Ad
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 500MB
1080×1920
shown at 11%
Mid-Feed Ad (Mobile)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 250kB
- Formats
- JPG, PNG
300×250
shown at 73%
Medium Rectangle (300x250)
Square
- Size (px)
- Ratio
- 1.2:1
- Max weight
- 50kB
- Formats
- JPG, PNG
728×90
shown at 30%
Super Leaderboard (728x90)
Display banner
- Size (px)
- Ratio
- 728:90
- Max weight
- 50kB
- Formats
- JPG, PNG
160×600
shown at 37%
Stream Display - Skyscraper (160x600)
Display banner
- Size (px)
- Ratio
- 160:600
- Max weight
- 50kB
- Formats
- JPG, PNG
728×90
shown at 30%
Stream Display - Lower Third (728x90)
Display banner
- Size (px)
- Ratio
- 728:90
- Max weight
- 50kB
- Formats
- JPG, PNG
320×50
shown at 69%
Stream Display - Mobile Lower Third (320x50)
Display banner
- Size (px)
- Ratio
- 320:50
- Max weight
- 50kB
- Formats
- JPG, PNG
160×600
shown at 37%
Stream Display - Mobile Left Third (160x600)
Display banner
- Size (px)
- Ratio
- 160:600
- Max weight
- 50kB
- Formats
- JPG, PNG
450×350
shown at 49%
Headliner - Desktop Side Graphics (450x350)
Other
- Size (px)
- Ratio
- 450:350
- Max weight
- 150kB per graphic
- Formats
- JPG, PNG
1080×1920
shown at 11%
Headliner - Mobile Full Screen Feed (1080x1920)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 350kB
- Formats
- JPG, PNG
640×100
shown at 34%
Headliner - Mobile Banner / Following Tab (640x100)
Display banner
- Size (px)
- Ratio
- 640:100
- Max weight
- 350kB
- Formats
- JPG, PNG
0×0
shown at 100%
Streamables - Brand Logo + Splash Text
Other
- Size (px)
- Ratio
- n/a
- Max weight
- Not specified
- Formats
- PNG
115×115
shown at 100%
Channel Takeover - Brand Logo (115x115)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- Not specified
- Formats
- JPG, PNG
1024×1024
shown at 21%
App Icon
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- Not published by Apple
- Formats
- PNG
1320×2868
shown at 8%
iPhone 6.9" Screenshot
Vertical / Portrait
- Size (px)
- Ratio
- ~9:19.5
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
1284×2778
shown at 8%
iPhone 6.5" Screenshot
Vertical / Portrait
- Size (px)
- Ratio
- ~9:19.5
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
1179×2556
shown at 9%
iPhone 6.3" Screenshot
Vertical / Portrait
- Size (px)
- Ratio
- ~9:19.5
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
1398×2034
shown at 11%
iPhone Duo Screenshot (Outer Display)
Vertical / Portrait
- Size (px)
- Ratio
- ~11:16
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
2007×2853
shown at 8%
iPhone Duo Screenshot (Inner Display)
Vertical / Portrait
- Size (px)
- Ratio
- ~7:10
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
1242×2208
shown at 10%
iPhone 5.5" Screenshot
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
2064×2752
shown at 8%
iPad 13" Screenshot
Vertical / Portrait
- Size (px)
- Ratio
- ~3:4
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
2048×2732
shown at 8%
iPad 12.9" Screenshot
Vertical / Portrait
- Size (px)
- Ratio
- 3:4
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
886×1920
shown at 11%
App Preview Video (iPhone)
Video
- Size (px)
- Ratio
- ~9:19.5
- Max weight
- 500 MB
- Formats
- MOV, M4V, MP4
1200×1600
shown at 14%
App Preview Video (iPad 13")
Video
- Size (px)
- Ratio
- 3:4
- Max weight
- 500 MB
- Formats
- MOV, M4V, MP4
1320×2868
shown at 8%
Today Tab Ad (Custom Product Page)
Other
- Size (px)
- Ratio
- ~9:19.5
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
1024×1024
shown at 21%
Search Tab Ad
Other
- Size (px)
- Ratio
- 1:1
- Max weight
- Not published by Apple
- Formats
- PNG
1320×2868
shown at 8%
Search Results Ad
Other
- Size (px)
- Ratio
- ~9:19.5
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
1024×1024
shown at 21%
Product Pages Ad (While Browsing)
Other
- Size (px)
- Ratio
- 1:1
- Max weight
- Not published by Apple
- Formats
- PNG
0×0
shown at 100%
Apple Maps Ad - Image (Apple Business)
Other
- Size (px)
- Ratio
- Any
- Max weight
- Not published by Apple
- Formats
- HEIF, JPEG, PNG
600×400
shown at 37%
Native teaser image — recommended (3:2)
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 10 MB
- Formats
- JPG, JPEG, PNG, WEBP
492×328
shown at 45%
Minimum image size (3:2 rectangle)
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 10 MB
- Formats
- JPG, JPEG, PNG, WEBP
900×600
shown at 24%
Native teaser image — high-res optimal (3:2)
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 10 MB
- Formats
- JPG, JPEG, PNG, WEBP
960×540
shown at 23%
Native teaser image — widescreen (16:9)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 10 MB
- Formats
- JPG, JPEG, PNG, WEBP
800×800
shown at 28%
Native teaser image — square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 10 MB
- Formats
- JPG, JPEG, PNG, WEBP
1020×680
shown at 22%
Native video / animated GIF (Motion Ad)
Video
- Size (px)
- Ratio
- 3:2
- Max weight
- 5 MB
- Formats
- MP4, MOV, GIF
492×328
shown at 45%
Push notification creative
Other
- Size (px)
- Ratio
- 3:2
- Max weight
- 10 MB
- Formats
- JPG, JPEG, PNG, WEBP
200×200
shown at 100%
Native teaser creative (200x200 or larger)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 720 KB
- Formats
- JPG, PNG, GIF
300×300
shown at 73%
Native teaser creative (300x300 option)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 720 KB
- Formats
- JPG, PNG, GIF
600×600
shown at 37%
Native teaser creative (HD upload 600x600)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 720 KB
- Formats
- JPG, PNG, GIF
190×190
shown at 100%
Widget thumbnail render (approx max 190x190)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 720 KB
- Formats
- JPG, PNG, GIF
50×50
shown at 100%
Widget thumbnail render (approx min 50x50)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 720 KB
- Formats
- JPG, PNG, GIF
500×500
shown at 44%
Teaser / Native image (square)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 512 KB
- Formats
- JPG, JPEG, PNG, GIF, SVG
500×333
shown at 44%
Teaser / Native image (rectangular)
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 512 KB
- Formats
- JPG, JPEG, PNG, GIF, SVG
192×192
shown at 100%
Push notification icon
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 512 KB
- Formats
- JPG, JPEG, PNG
360×240
shown at 61%
Push notification main image
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 512 KB
- Formats
- JPG, JPEG, PNG
192×192
shown at 100%
In-Page Push icon
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 512 KB
- Formats
- JPG, JPEG, PNG
360×240
shown at 61%
In-Page Push main image
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 512 KB
- Formats
- JPG, JPEG, PNG
300×250
shown at 73%
Banner (IAB standard, e.g. 300x250)
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 500 KB
- Formats
- GIF, JPG, JPEG, PNG, HTML
0×0
shown at 100%
Video clip (MP4)
Video
- Size (px)
- Ratio
- n/a
- Max weight
- 100 MB
- Formats
- MP4
1000×750
shown at 22%
Recommended Image (4:3)
Landscape
- Size (px)
- Ratio
- 4:3
- Max weight
- 2 MB
- Formats
- JPG, GIF, PNG, WEBP
2000×1500
shown at 11%
High-Resolution Image (4:3 increment)
Landscape
- Size (px)
- Ratio
- 4:3
- Max weight
- 2 MB
- Formats
- JPG, GIF, PNG, WEBP
1067×600
shown at 21%
Ad Card Minimum (image + text)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 2 MB
- Formats
- JPG, GIF, PNG, WEBP
1920×1080
shown at 11%
Native Video (16:9)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 1000 MB
- Formats
- MP4, MOV
1000×750
shown at 22%
Carousel (4:3 frames)
Carousel
- Size (px)
- Ratio
- 4:3
- Max weight
- 2 MB
- Formats
- JPG, GIF, PNG, WEBP
800×600
shown at 28%
Native Display - Preview Image
Landscape
- Size (px)
- Ratio
- 4:3
- Max weight
- 3MB
- Formats
- JPG, PNG, GIF
800×600
shown at 28%
Native Article - Preview Image
Landscape
- Size (px)
- Ratio
- 4:3
- Max weight
- 3MB
- Formats
- JPG, PNG
100×30
shown at 100%
Native Display - Logo
Other
- Size (px)
- Ratio
- ~10:3
- Max weight
- 10 MB
- Formats
- PNG
150×75
shown at 100%
Native Article - Logo
Other
- Size (px)
- Ratio
- 2:1
- Max weight
- 10 MB
- Formats
- PNG
800×267
shown at 28%
Native Article - CTA Banner (Landing Page)
Display banner
- Size (px)
- Ratio
- 3:1
- Max weight
- 3 MB
0×0
shown at 100%
Native Article - Landing Page Video
Video
- Size (px)
- Ratio
- n/a
- Max weight
- 2 GB
- Formats
- MP4
1920×1080
shown at 11%
Native Video (Scroll-to-Play / Click-to-Play)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 2 GB
- Formats
- MP4
1080×1920
shown at 11%
Vertical Video (9:16)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 2 GB
- Formats
- MP4, MOV
1080×1920
shown at 11%
Stories - Image Slide (9:16)
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 3 MB
- Formats
- PNG, JPG, GIF
1080×1920
shown at 11%
Stories - Video Slide
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 2 GB
- Formats
- MP4, WEBM, MOV
300×250
shown at 73%
Landing Page Companion Banner - Medium Rectangle
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 1 MB
- Formats
- JPG, PNG
300×600
shown at 37%
Landing Page Companion Banner - Half Page
Display banner
- Size (px)
- Ratio
- 1:2
- Max weight
- 1 MB
- Formats
- JPG, PNG
728×90
shown at 30%
Landing Page Companion Banner - Leaderboard
Display banner
- Size (px)
- Ratio
- 8.09:1
- Max weight
- 1 MB
- Formats
- JPG, PNG
320×50
shown at 69%
Landing Page Companion Banner - Mobile Leaderboard
Display banner
- Size (px)
- Ratio
- 6.4:1
- Max weight
- 1 MB
- Formats
- JPG, PNG
1200×627
shown at 18%
Native Display - Main Image (Recommended)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- Varies by DSP: 2 MB (The Trade Desk, Yahoo DSP), 1200 KB (DV360), 1 MB (Xandr); StackAdapt optimal 750 KB
- Formats
- JPG, PNG, GIF
600×600
shown at 37%
Native Display - Square Image
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- Not officially published (StackAdapt: 750 KB optimal)
- Formats
- JPG, PNG, GIF
320×180
shown at 69%
Native Display - Mobile Thumbnail (Minimum)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 2 MB (The Trade Desk)
- Formats
- JPG, PNG, GIF
300×300
shown at 73%
Native Display - Brand Logo / Icon
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- Varies by DSP: 1 MB (Amazon DSP), 1200 KB (DV360), 200 KB (Xandr)
- Formats
- JPG, PNG
300×250
shown at 73%
Display - Medium Rectangle (300x250)
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- Not officially published (StackAdapt: 750 KB optimal)
728×90
shown at 30%
Display - Leaderboard (728x90)
Display banner
- Size (px)
- Ratio
- 8.09:1
- Max weight
- Not officially published (StackAdapt: 750 KB optimal)
320×50
shown at 69%
Display - Mobile Leaderboard (320x50)
Display banner
- Size (px)
- Ratio
- 6.4:1
- Max weight
- Not officially published (StackAdapt: 750 KB optimal)
300×600
shown at 37%
Display Story Ad (300x600)
Display banner
- Size (px)
- Ratio
- 1:2
- Max weight
- 150 KB
- Formats
- PNG, JPG
1280×720
shown at 17%
Native Video - 16:9 (Landscape)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 1 GB
- Formats
- MP4
640×480
shown at 34%
Native Video - 4:3
Video
- Size (px)
- Ratio
- 4:3
- Max weight
- 1 GB
- Formats
- MP4, MOV, WEBM, MPG, MPEG
1920×1080
shown at 11%
CTV & In-Stream Video (16:9)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 10 GB
- Formats
- MP4, MOV
0×0
shown at 100%
Rewarded Video (In-App)
Video
- Size (px)
- Ratio
- n/a
- Max weight
- Not officially published (StackAdapt: 750 KB optimal)
- Formats
- MP4
1280×720
shown at 17%
In-Feed Native — Static Image
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 10 MB
- Formats
- JPG, PNG
1200×1200
shown at 18%
In-Feed Native — Square / Multi-Ratio Source Image
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 10 MB
- Formats
- JPG, PNG
1280×720
shown at 17%
In-Feed Native — Cinemagraph (Animated)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 10 MB
- Formats
- GIF
1280×720
shown at 17%
In-Feed Native — Carousel
Carousel
- Size (px)
- Ratio
- 16:9
- Max weight
- 10 MB
- Formats
- JPG, PNG
1000×1500
shown at 15%
In-Feed Native — Window
Vertical / Portrait
- Size (px)
- Ratio
- 2:3
- Max weight
- 10 MB
- Formats
- JPG, PNG
1280×720
shown at 17%
Branded / Native Video
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- Not officially published
- Formats
- MP4, MOV, WEBM, AVI, MPEG, MPG, WMV, OGG, OGV, OGA
1920×1080
shown at 11%
Retail Media — Hero Image (16:9)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- Not officially published
- Formats
- JPG, PNG
300×300
shown at 73%
Brand / Sponsor Logo
Other
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
1200×627
shown at 18%
Programmatic Native (OpenRTB) — Main Image
Other
- Size (px)
- Ratio
- flexible (0.5x–2.0x of target placement ratio)
- Max weight
- 5 MB
- Formats
- JPG, PNG, GIF
500×500
shown at 44%
High Impact Display — Square Image (Flipbook, Multi-Action, Collection)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 10 MB
- Formats
- JPG, PNG
1080×1920
shown at 11%
High Impact Display — Vertical Video (9:16)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- Not officially published
- Formats
- MP4
1920×1080
shown at 11%
CTV Pause Ad — Brand Image
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- Not officially published
- Formats
- PNG
1920×1080
shown at 11%
In-Stream & CTV Spot — Video (16:9)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- Not officially published
- Formats
- MP4, MOV
1080×1920
shown at 11%
CTV Enhanced Spot — Social Extension Video (9:16)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- Not officially published
1920×1080
shown at 11%
CTV In-Show — Split Screen Video (0:06)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- Not officially published
800×800
shown at 28%
CTV Enhanced Spots & In-Show — Product Image
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- Not officially published
- Formats
- PNG
800×800
shown at 28%
CTV — Brand Logo (Enhanced Spots, In-Show, Pause Ads)
Other
- Size (px)
- Ratio
- 1:1
- Max weight
- Not officially published
- Formats
- PNG
1200×627
shown at 18%
Native ad (dynamic, from feed)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
800×800
shown at 28%
Product catalog image (feed thumbnail)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 16 MB
- Formats
- PNG, JPG, GIF
1200×1200
shown at 18%
Adaptive ad - Square
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
1200×628
shown at 18%
Adaptive ad - Horizontal
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
800×1200
shown at 18%
Adaptive ad - Vertical
Vertical / Portrait
- Size (px)
- Ratio
- 2:3
- Max weight
- 5 MB
- Formats
- JPG, PNG
300×250
shown at 73%
Image ad - Medium rectangle (MPU)
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 500 KB
- Formats
- JPG, PNG, GIF
300×600
shown at 37%
Image ad - Half page / skyscraper
Vertical / Portrait
- Size (px)
- Ratio
- 1:2
- Max weight
- 500 KB
- Formats
- JPG, PNG, GIF
728×90
shown at 30%
Image ad - Leaderboard
Display banner
- Size (px)
- Ratio
- 8.09:1
- Max weight
- 500 KB
- Formats
- JPG, PNG, GIF
320×50
shown at 69%
Image ad - Mobile banner
Display banner
- Size (px)
- Ratio
- 6.4:1
- Max weight
- 500 KB
- Formats
- JPG, PNG, GIF
320×100
shown at 69%
Image ad - Large mobile banner
Display banner
- Size (px)
- Ratio
- 3.2:1
- Max weight
- 500 KB
- Formats
- JPG, PNG, GIF
300×50
shown at 73%
Image ad - Mobile banner (300x50)
Display banner
- Size (px)
- Ratio
- 6:1
- Max weight
- 500 KB
- Formats
- JPG, PNG, GIF
970×250
shown at 23%
Image ad - Billboard
Display banner
- Size (px)
- Ratio
- 3.88:1
- Max weight
- 500 KB
- Formats
- JPG, PNG, GIF
1280×720
shown at 17%
Native / in-stream video
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 25 MB
- Formats
- MP4
1280×720
shown at 17%
Onsite video (retail media)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 300 MB
- Formats
- MP4
492×328
shown at 45%
Native Ad Widget image
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 720 KB
- Formats
- JPG, PNG
492×328
shown at 45%
Native interstitial image (standard)
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 720 KB
- Formats
- JPG, PNG, GIF
900×600
shown at 24%
Native interstitial image (HD / retina)
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 720 KB
- Formats
- JPG, PNG, GIF
256×256
shown at 86%
Native interstitial icon
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 300 KB
- Formats
- JPG, PNG, GIF
360×240
shown at 61%
Push / In-Page Push image
Display banner
- Size (px)
- Ratio
- 3:2
- Max weight
- 720 KB
- Formats
- JPG, PNG
720×480
shown at 31%
Push / In-Page Push image (HD)
Display banner
- Size (px)
- Ratio
- 3:2
- Max weight
- 720 KB
- Formats
- JPG, PNG
192×192
shown at 100%
Push / In-Page Push icon
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 200 KB
- Formats
- JPG, PNG
320×240
shown at 69%
Native Banner — Creative Image
Landscape
- Size (px)
- Ratio
- 4:3
- Max weight
- 350 KB
- Formats
- JPG, PNG
300×250
shown at 73%
Native Banner Unit — Rendered Block (Medium Rectangle)
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 350 KB
- Formats
- JPG, PNG
728×90
shown at 30%
Native Ads Widget — Leaderboard Container
Display banner
- Size (px)
- Ratio
- 8.09:1
- Formats
- JPG, PNG
600×400
shown at 37%
Social Bar — Creative Image
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 350 KB
192×192
shown at 100%
Social Bar — Icon
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 350 KB
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