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320×320
shown at 69%
Profile Picture
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- Not officially published
- Formats
- JPG, PNG
All sizes
Filter every size by platform, format or category — or search. 310 sizes across 30 platforms, each with a live preview and a link to the official spec.
Instagram
Facebook
X (Twitter)
LinkedIn
TikTok
Snapchat
Pinterest
YouTube
Google Ads
Telegram Ads
VK (ВКонтакте)
Yandex Direct
Reddit Ads
Taboola (Native)
Outbrain (Native)
Spotify Ads
Microsoft Advertising
Meta Audience Network
Twitch
Apple Search Ads
MGID
Adnow
Kadam
RevContent
Nativo
Sharethrough
TripleLift
Criteo
PropellerAds
Adsterra
1080×566
shown at 20%
Feed Image - Landscape (1.91:1)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 30 MB
- Formats
- JPG, PNG
1080×1080
shown at 20%
Feed Image - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 30 MB
- Formats
- JPG, PNG
1440×1800
shown at 12%
Feed Image - Vertical/Portrait (4:5)
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 30 MB
- Formats
- JPG, PNG
1440×1800
shown at 12%
Feed Video (4:5)
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 30 MB (image)
- Formats
- JPG, PNG
1440×2560
shown at 9%
Stories Image (9:16)
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 30 MB
- Formats
- JPG, PNG
1440×2560
shown at 9%
Stories Video (9:16)
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 30 MB (image)
- Formats
- JPG, PNG
1440×2560
shown at 9%
Reels Video (9:16)
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- 30 MB (image cover/single)
- Formats
- JPG, PNG
1080×1080
shown at 20%
Carousel Card - Square (1:1)
Carousel
- Size (px)
- Ratio
- 1:1
- Max weight
- 30 MB (image)
- Formats
- JPG, PNG
1080×1350
shown at 16%
Carousel Card - Vertical (4:5)
Carousel
- Size (px)
- Ratio
- 4:5
- Max weight
- 30 MB (image)
- Formats
- JPG, PNG
1080×1350
shown at 16%
Explore Image/Video (4:5)
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 30 MB (image)
- Formats
- JPG, PNG
360×360
shown at 61%
Page Profile Picture
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- Not officially specified
- Formats
- JPG, PNG
851×315
shown at 26%
Page Cover Photo
Cover / Header
- Size (px)
- Ratio
- 2.7:1
- Max weight
- Not officially specified
- Formats
- JPG, PNG
1200×628
shown at 18%
Feed Image - Landscape / Link (1.91:1)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 30 MB
- Formats
- JPG, PNG
1080×1080
shown at 20%
Feed Image - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 30 MB
- Formats
- JPG, PNG
1440×1800
shown at 12%
Feed Image - Vertical (4:5)
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 30 MB
- Formats
- JPG, PNG
1440×1800
shown at 12%
Feed Video (4:5)
Video
- Size (px)
- Ratio
- 4:5
- Max weight
- 4 GB
- Formats
- MP4, MOV, GIF
1440×2560
shown at 9%
Stories Image (9:16)
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 30 MB
- Formats
- JPG, PNG
1440×2560
shown at 9%
Stories Video (9:16)
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 4 GB
- Formats
- MP4, MOV, GIF
1440×2560
shown at 9%
Facebook Reels Video (9:16)
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- 4 GB
- Formats
- MP4, MOV, GIF
1080×1080
shown at 20%
Carousel Card (1:1)
Carousel
- Size (px)
- Ratio
- 1:1
- Max weight
- 30 MB
- Formats
- JPG, PNG
1080×1080
shown at 20%
Right Column Image Ad (desktop)
Other
- Size (px)
- Ratio
- 1:1
- Max weight
- 30 MB
- Formats
- JPG, PNG
400×400
shown at 55%
Profile Picture / Avatar
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 2 MB
- Formats
- JPG, PNG, GIF
1500×500
shown at 15%
Profile Header / Banner
Cover / Header
- Size (px)
- Ratio
- 3:1
- Max weight
- 2 MB
- Formats
- JPG, PNG, GIF
1200×628
shown at 18%
Image Ad - Landscape (1.91:1)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPG, PNG, WEBP, GIF
1200×1200
shown at 18%
Image Ad - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG, WEBP, GIF
800×418
shown at 28%
Website Card (Image with Website Button)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
800×418
shown at 28%
App Card (Image with App Button)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
800×800
shown at 28%
Carousel Ad Card
Carousel
- Size (px)
- Ratio
- 1:1
- Max weight
- 20 MB
- Formats
- JPG, PNG
1920×1080
shown at 11%
Promoted Video Ad - Landscape (16:9)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 1 GB
- Formats
- JPG, PNG
1200×1200
shown at 18%
Promoted Video Ad - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 1 GB
- Formats
- JPG, PNG
1080×1920
shown at 11%
Vertical Video Ad (9:16, full-screen)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 1 GB
- Formats
- JPG, PNG
1200×1200
shown at 18%
Amplify Pre-roll Video Ad
Video
- Size (px)
- Ratio
- 1:1
- Max weight
- 1 GB
- Formats
- JPG, PNG
800×418
shown at 28%
Poll Ad (Image/Video with Poll)
Other
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
0×0
shown at 1:1
Text Ad / Promoted Post (no media)
Other
- Size (px)
- Ratio
- n/a
- Max weight
- n/a
1200×675
shown at 18%
Trend Takeover+ (Trends creative)
Display banner
- Size (px)
- Ratio
- 16:9
- Max weight
- 5 MB (image) / 15 MB (GIF)
- Formats
- JPG, PNG, GIF
400×400
shown at 55%
Personal Profile Picture
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 8 MB
- Formats
- JPG, PNG
1584×396
shown at 14%
Personal Profile Background Banner
Cover / Header
- Size (px)
- Ratio
- 4:1
- Max weight
- 8 MB
- Formats
- JPG, PNG
400×400
shown at 55%
Company Page Logo
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 3 MB
- Formats
- PNG, JPEG
4200×700
shown at 5%
Company Page Cover Image
Cover / Header
- Size (px)
- Ratio
- 6:1
- Max weight
- 3 MB
- Formats
- PNG, JPEG
1200×628
shown at 18%
Single Image Ad - Landscape
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPG, PNG, GIF
1200×1200
shown at 18%
Single Image Ad - Square
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG, GIF
720×900
shown at 24%
Single Image Ad - Vertical
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 5 MB
- Formats
- JPG, PNG, GIF
1080×1080
shown at 20%
Carousel Ad Card
Carousel
- Size (px)
- Ratio
- 1:1
- Max weight
- 10 MB
- Formats
- JPG, PNG, GIF
1920×1080
shown at 11%
Video Ad - Landscape (16:9)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 500 MB
- Formats
- JPG
1080×1080
shown at 20%
Video Ad - Square (1:1)
Video
- Size (px)
- Ratio
- 1:1
- Max weight
- 500 MB
- Formats
- JPG
720×1280
shown at 17%
Video Ad - Vertical (9:16)
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- 500 MB
- Formats
- JPG
0×0
shown at 1:1
Document Ad
Other
- Size (px)
- Ratio
- varies
- Max weight
- 100 MB
- Formats
- PDF, DOC, DOCX, PPT, PPTX
0×0
shown at 1:1
Event Ad
Other
- Size (px)
- Ratio
- 4:1
- Formats
- JPG, PNG
300×250
shown at 73%
Message Ad Banner (desktop)
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 2 MB
- Formats
- JPG, PNG
300×250
shown at 73%
Conversation Ad Banner (desktop)
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 2 MB
- Formats
- JPG, PNG
100×100
shown at 100%
Spotlight / Dynamic Ad Logo
Other
- Size (px)
- Ratio
- 1:1
- Max weight
- 2 MB
- Formats
- JPG, PNG
200×200
shown at 100%
Profile Picture / Avatar (organic account)
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 10 MB
- Formats
- JPG, PNG
98×98
shown at 100%
In-Feed Ad Profile Photo (ad unit thumbnail)
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 50 KB
- Formats
- JPG, JPEG, PNG
1080×1920
shown at 11%
In-Feed Video Ad - Vertical (recommended)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 500 MB
640×640
shown at 34%
In-Feed Video Ad - Square
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 500 MB
960×540
shown at 23%
In-Feed Video Ad - Horizontal/Landscape
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 500 MB
720×1280
shown at 17%
In-Feed Single Image Ad
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 100 MB
- Formats
- JPG, JPEG, PNG
720×1280
shown at 17%
Carousel Ad - Image Card
Carousel
- Size (px)
- Ratio
- 9:16
- Max weight
- 100 KB per image (suggested)
- Formats
- JPG, JPEG, PNG
1080×1920
shown at 11%
TopView Ad (reservation, first-impression takeover)
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- 500 MB
1080×1920
shown at 11%
Reservation / Reach & Frequency In-Feed Video
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 500 MB
1080×1920
shown at 11%
Spark Ad (boosted organic post)
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- Inherits organic post limits
500×750
shown at 29%
Streaming Ads - Media Card Image (CTV/Pulse)
Vertical / Portrait
- Size (px)
- Ratio
- 2:3
- Max weight
- Not specified
- Formats
- JPG, PNG
320×320
shown at 69%
Profile Picture / Public Profile Avatar
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- Not officially documented
- Formats
- JPG, PNG
1080×1920
shown at 11%
Single Image or Video Ad (Top Snap)
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 5 MB (image)
- Formats
- JPG, PNG
1080×1920
shown at 11%
Story Ad - Individual Snap
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 5 MB (image)
- Formats
- JPG, PNG
360×600
shown at 37%
Story Ad - Discover Tile / Cover
Cover / Header
- Size (px)
- Ratio
- 3:5
- Max weight
- 2 MB
- Formats
- PNG
1080×1920
shown at 11%
Collection Ad - Hero Image/Video
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 5 MB (image)
- Formats
- JPG, PNG
160×160
shown at 100%
Collection Ad - Product Tile
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 2 MB per image
- Formats
- JPG, PNG
1080×1920
shown at 11%
Standard Commercial (non-skippable)
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- 1 GB
1080×1920
shown at 11%
Extended Play Commercial
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- 1 GB
1080×1920
shown at 11%
Spotlight Ad (vertical full-screen)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 5 MB (image)
- Formats
- JPG, PNG
1080×1920
shown at 11%
Sponsored Snap (direct Chat/inbox)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 5 MB (image)
- Formats
- JPG, PNG
945×2048
shown at 11%
Sponsored Filter (static)
Other
- Size (px)
- Ratio
- 9:19.5
- Max weight
- 300 KB
- Formats
- PNG
1080×1920
shown at 11%
AR Lens (Sponsored)
Other
- Size (px)
- Ratio
- 9:16
- Max weight
- Lens (.lns) build under ~8 MB; textures up to 2048x2048 px
- Formats
- PNG
165×165
shown at 100%
Profile Picture
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 10 MB
- Formats
- JPG, PNG
800×450
shown at 28%
Profile Cover Photo
Cover / Header
- Size (px)
- Ratio
- 16:9
- Max weight
- 10 MB
- Formats
- JPG, PNG
1000×1500
shown at 15%
Standard Image Ad (vertical Pin)
Vertical / Portrait
- Size (px)
- Ratio
- 2:3
- Max weight
- 20 MB (desktop), 32 MB (in-app)
- Formats
- PNG, JPEG
1000×1000
shown at 22%
Standard Image Ad (square)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 20 MB (desktop), 32 MB (in-app)
- Formats
- PNG, JPEG
1000×1500
shown at 15%
Standard Width Video Ad
Video
- Size (px)
- Ratio
- 1:1, 2:3, 4:5, or 9:16
- Max weight
- 20 MB (cover image)
- Formats
- PNG, JPEG
1280×720
shown at 17%
Max Width Video Ad
Video
- Size (px)
- Ratio
- Up to 1:1 (height cannot exceed a 1:1 ratio)
- Max weight
- 20 MB (cover image)
- Formats
- PNG, JPEG
1000×1500
shown at 15%
Carousel Ad (per card)
Carousel
- Size (px)
- Ratio
- 1:1 or 2:3
- Max weight
- 20 MB per image
- Formats
- PNG, JPEG
1000×1500
shown at 15%
Collections Ad
Other
- Size (px)
- Ratio
- 1:1 or 2:3 (hero and secondary)
- Max weight
- 10 MB per image
- Formats
- PNG, JPEG
1080×1920
shown at 11%
Idea Ad / Idea Pin (vertical full-screen)
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- Images: covered under page upload limits
- Formats
- BMP, JPEG, PNG, TIFF, WEBP
1000×1500
shown at 15%
Showcase Ad
Other
- Size (px)
- Ratio
- 2:3 (title Pin and cards); features 1:1
- Max weight
- 32 MB
- Formats
- BMP, JPEG, PNG, TIFF, WEBP
1000×1500
shown at 15%
Quiz Ad
Other
- Size (px)
- Ratio
- 2:3 (title Pin and results Pins)
- Max weight
- 32 MB
- Formats
- BMP, JPEG, PNG, TIFF, WEBP
1280×720
shown at 17%
Premiere Spotlight (homefeed takeover)
Video
- Size (px)
- Ratio
- Up to 1:1 (max-width video)
- Max weight
- 20 MB (cover image)
- Formats
- PNG, JPEG
1920×1080
shown at 11%
Video Ad - Horizontal (16:9)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 256 GB
1080×1920
shown at 11%
Video Ad - Vertical (9:16)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 256 GB
1080×1080
shown at 20%
Video Ad - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 256 GB
1920×1080
shown at 11%
Skippable In-Stream Ad
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 256 GB
1920×1080
shown at 11%
Non-Skippable In-Stream Ad
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 256 GB
1920×1080
shown at 11%
Bumper Ad
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 256 GB
1920×1080
shown at 11%
In-Feed Video Ad (Discovery)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 256 GB
1080×1920
shown at 11%
YouTube Shorts Ad
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 256 GB
1920×1080
shown at 11%
YouTube Masthead (Home Feed)
Display banner
- Size (px)
- Ratio
- 16:9
- Max weight
- 256 GB
- Formats
- JPG, PNG
2560×1440
shown at 9%
Channel Banner / Channel Art
Cover / Header
- Size (px)
- Ratio
- 16:9
- Max weight
- 6 MB
- Formats
- JPG, PNG, GIF, BMP
800×800
shown at 28%
Channel Profile Picture / Icon
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 15 MB
- Formats
- JPG, PNG, GIF, BMP
1200×628
shown at 18%
Responsive Display — Landscape/Horizontal Image
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB (5120 KB)
- Formats
- JPG, PNG, GIF (static)
600×600
shown at 37%
Responsive Display — Square Image
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB (5120 KB)
- Formats
- JPG, PNG, GIF (static)
1200×300
shown at 18%
Responsive Display — Landscape Logo (4:1)
Other
- Size (px)
- Ratio
- 4:1
- Max weight
- 5 MB (5120 KB)
- Formats
- JPG, PNG, GIF (static)
1200×1200
shown at 18%
Responsive Display — Square Logo (1:1)
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB (5120 KB)
- Formats
- JPG, PNG, GIF (static)
1920×1080
shown at 11%
Responsive Display — Video Asset
Video
- Size (px)
- Ratio
- 16:9 (also 1:1, 2:3 accepted)
- Max weight
- Hosted on YouTube (no direct upload weight limit)
- Formats
- MP4 (via YouTube link)
300×250
shown at 73%
Uploaded Display — Medium Rectangle 300x250
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)
- Formats
- GIF, JPG, PNG, HTML5 (ZIP)
728×90
shown at 30%
Uploaded Display — Leaderboard 728x90
Display banner
- Size (px)
- Ratio
- 728:90 (~8.09:1)
- Max weight
- 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)
- Formats
- GIF, JPG, PNG, HTML5 (ZIP)
160×600
shown at 37%
Uploaded Display — Wide Skyscraper 160x600
Display banner
- Size (px)
- Ratio
- 4:15
- Max weight
- 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)
- Formats
- GIF, JPG, PNG, HTML5 (ZIP)
320×50
shown at 69%
Uploaded Display — Mobile Banner 320x50
Display banner
- Size (px)
- Ratio
- 32:5
- Max weight
- 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)
- Formats
- GIF, JPG, PNG, HTML5 (ZIP)
336×280
shown at 65%
Uploaded Display — Large Rectangle 336x280
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)
- Formats
- GIF, JPG, PNG, HTML5 (ZIP)
300×600
shown at 37%
Uploaded Display — Half-Page 300x600
Display banner
- Size (px)
- Ratio
- 1:2
- Max weight
- 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)
- Formats
- GIF, JPG, PNG, HTML5 (ZIP)
970×250
shown at 23%
Uploaded Display — Billboard 970x250
Display banner
- Size (px)
- Ratio
- 97:25 (~3.88:1)
- Max weight
- 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)
- Formats
- GIF, JPG, PNG, HTML5 (ZIP)
300×1050
shown at 21%
Uploaded Display — Portrait 300x1050
Display banner
- Size (px)
- Ratio
- 2:7
- Max weight
- 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)
- Formats
- GIF, JPG, PNG, HTML5 (ZIP)
320×100
shown at 69%
Uploaded Display — Large Mobile Banner 320x100
Display banner
- Size (px)
- Ratio
- 16:5
- Max weight
- 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)
- Formats
- GIF, JPG, PNG, HTML5 (ZIP)
300×250
shown at 73%
AMPHTML Display Ad
Other
- Size (px)
- Ratio
- Same dimension set as uploaded display ads
- Max weight
- 600 KB compressed
- Formats
- AMPHTML (ZIP)
0×0
shown at 1:1
Sponsored Message (Text Ad)
Other
- Size (px)
- Ratio
- n/a
1920×1080
shown at 11%
Sponsored Message - Photo (16:9)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 5 MB
- Formats
- JPG, PNG, JPEG
1920×1080
shown at 11%
Sponsored Message - Video (16:9)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 20 MB
1280×1280
shown at 17%
Channel Ad Image - Square/Card (Yandex-served)
Carousel
- Size (px)
- Ratio
- 1:1 to 4:3 / 3:4
- Max weight
- 10 MB
- Formats
- JPG, PNG
5000×2812
shown at 4%
Channel Ad Image - Landscape (Yandex-served)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 10 MB
- Formats
- JPG, PNG
800×800
shown at 28%
AdsGram In-App Post Banner
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 1 MB
- Formats
- JPG, PNG
1080×1920
shown at 11%
AdsGram In-App Video Banner (9:16)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 50 MB
1280×1280
shown at 17%
AdsGram Bot & Channel Post Banner
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 10 MB
- Formats
- JPG, PNG, GIF
1024×439
shown at 21%
AdsGram Chat Banner (21:9)
Display banner
- Size (px)
- Ratio
- 21:9
- Max weight
- 1 MB
- Formats
- JPG, PNG
1024×1024
shown at 21%
AdsGram Inline Banner
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 500 KB
- Formats
- JPG, PNG
512×512
shown at 43%
Channel / Profile Avatar
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG, WEBP
1080×1080
shown at 20%
Universal Ad — Square 1:1
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
1080×1350
shown at 16%
Universal Ad — Vertical 4:5
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 5 MB
- Formats
- JPG, PNG
1080×607
shown at 20%
Universal Ad — Landscape 16:9
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 5 MB
- Formats
- JPG, PNG
1080×1920
shown at 11%
Vertical / Fullscreen Video 9:16
Stories / Reels
- Size (px)
- Ratio
- 9:16
- Max weight
- 5 MB (image) / 90 MB (video)
- Formats
- JPG, PNG
1920×1080
shown at 11%
In-Feed Video Ad
Video
- Size (px)
- Ratio
- 16:9 (also 1:1, 4:5, 9:16)
- Max weight
- 90 MB
- Formats
- MP4, MOV, MPEG, AVI
600×600
shown at 37%
Carousel for Websites — Card
Carousel
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
600×600
shown at 37%
Carousel for Apps — Card
Carousel
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
256×256
shown at 86%
Adaptive Product Banner (Catalog/Logo)
Other
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
1920×1080
shown at 11%
Shoppable Ads — Video
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 90 MB
- Formats
- MP4, MOV
256×256
shown at 86%
App / Logo Icon
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
1590×530
shown at 14%
Community Cover (Обложка сообщества)
Cover / Header
- Size (px)
- Ratio
- 3:1
- Max weight
- Not officially published (keep under ~5–10 MB)
- Formats
- JPG, PNG, GIF
1080×1920
shown at 11%
Community Live Cover (Живая обложка)
Cover / Header
- Size (px)
- Ratio
- 9:16
- Max weight
- ~20 MB (video)
- Formats
- JPG, PNG
400×400
shown at 55%
Community / Profile Avatar
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- Not officially published
- Formats
- JPG, PNG, GIF
376×256
shown at 59%
Community Menu / Button Tile (Кнопка меню)
Other
- Size (px)
- Ratio
- ~3:2
- Max weight
- Not officially published
- Formats
- JPG, PNG
1080×1080
shown at 20%
Organic Feed Post — Square
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- Up to 50 MB per photo (platform limit)
- Formats
- JPG, PNG, GIF
1920×1080
shown at 11%
Feed/Network Image - Widescreen (16:9)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 10 MB (Unified Performance) / 4 MB (Campaign Wizard, Master/Product)
- Formats
- JPG, PNG, GIF
1080×1080
shown at 20%
Feed/Network Image - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 10 MB (Unified Performance) / 4 MB (Campaign Wizard, Master/Product)
- Formats
- JPG, PNG, GIF
1080×1440
shown at 15%
Feed/Network Image - Vertical (3:4)
Vertical / Portrait
- Size (px)
- Ratio
- 3:4
- Max weight
- 10 MB (Unified Performance) / 4 MB (Campaign Wizard)
- Formats
- JPG, PNG, GIF
1000×1778
shown at 12%
App Promotion Image - Vertical (9:16)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 10 MB (Unified Performance) / 4 MB (Campaign Wizard)
- Formats
- JPG, PNG, GIF
300×250
shown at 73%
Graphic (Image) Ad - 300x250 Medium Rectangle
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
728×90
shown at 30%
Graphic (Image) Ad - 728x90 Leaderboard
Display banner
- Size (px)
- Ratio
- 728:90
- Max weight
- 512 KB (Direct graphic ad) / 150 KB (Yandex homepage HTML5 placement)
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
970×250
shown at 23%
Graphic (Image) Ad - 970x250 Billboard
Display banner
- Size (px)
- Ratio
- 97:25
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
300×600
shown at 37%
Graphic (Image) Ad - 300x600 Half-Page
Display banner
- Size (px)
- Ratio
- 1:2
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
320×480
shown at 46%
Graphic (Image) Ad - 320x480 Mobile Interstitial
Display banner
- Size (px)
- Ratio
- 2:3
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
300×250
shown at 73%
HTML5 Banner (ZIP)
Display banner
- Size (px)
- Ratio
- varies (must match ad block)
- Max weight
- 512 KB (total ZIP); index.html < 150 KB
- Formats
- ZIP (containing HTML5 + JPG/PNG/GIF assets)
1920×1080
shown at 11%
Video Ad (InStream / Network Video)
Video
- Size (px)
- Ratio
- 16:9 (also 1:1, 9:16)
- Max weight
- 100 MB
- Formats
- JPG, PNG
240×400
shown at 55%
Search Banner (Right-rail) - 240x400
Display banner
- Size (px)
- Ratio
- 3:5
- Max weight
- 120 KB
- Formats
- JPG, PNG, GIF
1080×1080
shown at 20%
Image Ad / Promoted Post - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 3 MB
- Formats
- JPG, PNG, GIF
1080×1350
shown at 16%
Image Ad / Promoted Post - Portrait (4:5)
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 3 MB
- Formats
- JPG, PNG, GIF
1920×1080
shown at 11%
Image Ad / Promoted Post - Landscape (16:9)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 3 MB
- Formats
- JPG, PNG, GIF
1440×1080
shown at 15%
Image Ad / Promoted Post - Landscape (4:3)
Landscape
- Size (px)
- Ratio
- 4:3
- Max weight
- 3 MB
- Formats
- JPG, PNG, GIF
400×300
shown at 55%
Image/Video Ad Thumbnail (classic-mode)
Other
- Size (px)
- Ratio
- 4:3
- Max weight
- 500 KB
- Formats
- JPG, PNG, GIF
1080×1080
shown at 20%
Video Ad (Promoted Video)
Video
- Size (px)
- Ratio
- 1:1 (also 4:5, 4:3, 16:9 supported)
- Max weight
- 1 GB (512 MB recommended)
- Formats
- JPG, PNG, GIF
1080×1350
shown at 16%
Carousel Ad Card
Carousel
- Size (px)
- Ratio
- 4:5 (also 1:1, 4:3, 16:9; all cards must match)
- Max weight
- 20 MB per image (GIFs limited to 3 MB)
- Formats
- JPG, PNG, GIF
1200×1200
shown at 18%
Free-form Ad (Rich Text Post)
Other
- Size (px)
- Ratio
- 1:1 (embedded media; varies)
- Max weight
- 10 MB per image; 1 GB per video
- Formats
- JPG, PNG, GIF
1200×674
shown at 18%
Native Thumbnail (Landscape 16:9)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 5 MB
- Formats
- JPEG, PNG, BMP, WBMP, GIF
1080×1080
shown at 20%
Native Thumbnail (Square 1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG, BMP, WBMP, GIF
1200×900
shown at 18%
Native Thumbnail (4:3)
Landscape
- Size (px)
- Ratio
- 4:3
- Max weight
- 5 MB
- Formats
- JPEG, PNG, BMP, WBMP, GIF
1067×600
shown at 21%
Native Video Ad
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 50 MB (5 MB max for GIF)
- Formats
- JPEG, PNG
1067×600
shown at 21%
Motion Ad (looping)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 50 MB (5 MB max for GIF)
- Formats
- JPEG, PNG
300×250
shown at 73%
Display - Medium Rectangle (300x250)
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 2 MB (image); 2 MB ZIP (HTML5); 200 MB (video)
- Formats
- JPEG, JPG, PNG, GIF
250×250
shown at 88%
Display - Square (250x250)
Display banner
- Size (px)
- Ratio
- 1:1
- Max weight
- 2 MB (image); 2 MB ZIP (HTML5)
- Formats
- JPEG, JPG, PNG, GIF
300×600
shown at 37%
Display - Half Page (300x600)
Display banner
- Size (px)
- Ratio
- 1:2
- Max weight
- 2 MB (image); 2 MB ZIP (HTML5); 200 MB (video)
- Formats
- JPEG, JPG, PNG, GIF
320×50
shown at 69%
Display - Mobile Leaderboard (320x50)
Display banner
- Size (px)
- Ratio
- 32:5
- Max weight
- 2 MB (image); 2 MB ZIP (HTML5)
- Formats
- JPEG, JPG, PNG, GIF
728×90
shown at 30%
Display - Leaderboard (728x90)
Display banner
- Size (px)
- Ratio
- 728:90
- Max weight
- 2 MB (image); 2 MB ZIP (HTML5)
- Formats
- JPEG, JPG, PNG, GIF
970×250
shown at 23%
Display - Billboard (970x250)
Display banner
- Size (px)
- Ratio
- 97:25
- Max weight
- 2 MB (image); 2 MB ZIP (HTML5)
- Formats
- JPEG, JPG, PNG, GIF
160×600
shown at 37%
Display - Wide Skyscraper (160x600)
Display banner
- Size (px)
- Ratio
- 4:15
- Max weight
- 2 MB (image); 2 MB ZIP (HTML5)
- Formats
- JPEG, JPG, PNG, GIF
720×1280
shown at 17%
Vertical Display - Portrait / Mobile Moments (720x1280)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 2 MB (image); 2 MB ZIP (HTML5); 200 MB (video)
- Formats
- JPEG, JPG, PNG, GIF
1280×720
shown at 17%
Display - Landscape (1280x720)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 2 MB (image); 200 MB (video)
- Formats
- JPEG, JPG, PNG, GIF
1200×800
shown at 18%
Standard Native (Feed Image)
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 2.5 MB
- Formats
- JPG, PNG
1200×1200
shown at 18%
Native Image (Square Crop)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 2.5 MB
- Formats
- JPG, PNG
1200×800
shown at 18%
Clip (Short Looping Video/GIF)
Video
- Size (px)
- Ratio
- 3:2
- Max weight
- 30 MB
- Formats
- GIF, MP4
1222×640
shown at 18%
Native Video (Managed SmartAd)
Video
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- MP4
1200×1200
shown at 18%
App Install
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 2.5 MB
- Formats
- JPG, PNG, GIF
1200×1200
shown at 18%
Carousel
Carousel
- Size (px)
- Ratio
- 1:1
- Max weight
- 2.5 MB
- Formats
- JPG, PNG, GIF, MP4
1200×1560
shown at 14%
High-Impact / Native Display (Vertical, Mobile)
Vertical / Portrait
- Size (px)
- Ratio
- 1:1.3
- Max weight
- 5 MB
- Formats
- JPG, PNG, MP4
1200×1200
shown at 18%
High-Impact / Native Display (Square, Mobile)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG, MP4
1280×720
shown at 17%
Outstream Video
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 250 MB
- Formats
- MP4, MPEG, MPG, MOV, 3GP, AVI
1280×720
shown at 17%
Pre-Roll Video
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 100 MB
- Formats
- AVI, MOV, MP4, M4V, MPEG, MPG, WEBM, WMV
400×400
shown at 55%
Brand Logo / Icon
Profile picture
- Size (px)
- Ratio
- 1:1
- Max weight
- 2 MB
- Formats
- JPG, PNG
0×0
shown at 1:1
Audio Ad (audio file)
Other
- Size (px)
- Ratio
- n/a
- Max weight
- 50 MB
600×600
shown at 37%
Audio Companion Display Unit (cover art)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 200 KB
- Formats
- JPEG, PNG
600×600
shown at 37%
Advertiser Logo
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 75 MB
- Formats
- JPEG, PNG
720×1280
shown at 17%
Canvas (looping visual for audio ads)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 200 KB
720×1280
shown at 17%
In-Stream Video (Video Takeover) - Portrait
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 500 MB
1280×720
shown at 17%
In-Stream Video (Video Takeover) - Landscape
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 500 MB
1200×628
shown at 18%
Homepage Takeover - Display Asset
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 75 MB
- Formats
- JPG
1280×720
shown at 17%
Homepage Takeover - Video Asset
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 500 MB
720×1280
shown at 17%
Sponsored Playlist - Playlist Page Video
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 500 MB
600×600
shown at 37%
Sponsored Playlist - Companion Display Unit
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 200 KB
- Formats
- JPEG, PNG
600×600
shown at 37%
Carousel Ad (image card)
Carousel
- Size (px)
- Ratio
- 1:1
- Max weight
- 75 MB
- Formats
- JPEG, PNG
640×640
shown at 34%
In-Feed Display Ad (Ads Manager)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 200 KB
- Formats
- JPEG, PNG
728×90
shown at 30%
Leaderboard Display (Ad Exchange, desktop)
Display banner
- Size (px)
- Ratio
- 728:90
- Max weight
- 100 KB
- Formats
- JPG, GIF
0×0
shown at 1:1
Podcast Audio Ad
Other
- Size (px)
- Ratio
- n/a
- Max weight
- 50 MB
1200×628
shown at 18%
Audience Ad - Default / Landscape image (1.91:1)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG, GIF
1200×1200
shown at 18%
Audience Ad - Square image (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG, GIF
470×940
shown at 23%
Audience Ad - Vertical / portrait crop (1:2)
Vertical / Portrait
- Size (px)
- Ratio
- 1:2
- Max weight
- 5 MB
- Formats
- JPEG, PNG, GIF
128×128
shown at 100%
Audience Ad - Brand logo (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG, GIF
1200×628
shown at 18%
Multimedia Ad - Landscape image (1.91:1)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG
1200×1200
shown at 18%
Multimedia Ad - Square image (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG
1200×300
shown at 18%
Multimedia Ad - Wide banner image (4:1)
Display banner
- Size (px)
- Ratio
- 4:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG
512×128
shown at 43%
Multimedia Ad - Landscape logo (4:1)
Display banner
- Size (px)
- Ratio
- 4:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG
128×128
shown at 100%
Multimedia Ad - Square logo (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG
1200×628
shown at 18%
Image Extension - Landscape (1.91:1)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG
300×300
shown at 73%
Image Extension - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPEG, PNG
1920×1080
shown at 11%
Video / Online Video Ad
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 2 GB
- Formats
- JPEG, PNG
1080×1920
shown at 11%
Native Image Ad
Other
- Size (px)
- Ratio
- 9:16
- Max weight
- 30 MB
- Formats
- JPG, PNG
1080×1920
shown at 11%
Native Video Ad
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- 4 GB
- Formats
- MP4, MOV, GIF
1080×1920
shown at 11%
Banner Image Ad
Display banner
- Size (px)
- Ratio
- 9:16
- Max weight
- 30 MB
- Formats
- JPG, PNG
1080×1920
shown at 11%
Interstitial Image Ad
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 30 MB
- Formats
- JPG, PNG
1080×1920
shown at 11%
Interstitial Video Ad
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- 4 GB
- Formats
- MP4, MOV, GIF
1440×1800
shown at 12%
Rewarded Video Image Ad
Vertical / Portrait
- Size (px)
- Ratio
- 4:5
- Max weight
- 30 MB
- Formats
- JPG, PNG
1080×1920
shown at 11%
Rewarded Video Ad
Video
- Size (px)
- Ratio
- 9:16
- Max weight
- 4 GB
- Formats
- MP4, MOV, GIF
1920×1080
shown at 11%
In-Stream Video Ad (legacy / not a current placement)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 4 GB
- Formats
- MP4, MOV
1920×1080
shown at 11%
Premium Video (Pre-roll / Mid-roll)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- Not specified
1920×1080
shown at 11%
First Impression Takeover
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- Not specified
1080×1920
shown at 11%
Vertical Video Ad
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 500MB
1080×1920
shown at 11%
Mid-Feed Ad (Mobile)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 250kB
- Formats
- JPG, PNG
300×250
shown at 73%
Medium Rectangle (300x250)
Square
- Size (px)
- Ratio
- 1.2:1
- Max weight
- 50kB
- Formats
- JPG, PNG
728×90
shown at 30%
Super Leaderboard (728x90)
Display banner
- Size (px)
- Ratio
- 728:90
- Max weight
- 50kB
- Formats
- JPG, PNG
160×600
shown at 37%
Stream Display - Skyscraper (160x600)
Display banner
- Size (px)
- Ratio
- 160:600
- Max weight
- 50kB
- Formats
- JPG, PNG
728×90
shown at 30%
Stream Display - Lower Third (728x90)
Display banner
- Size (px)
- Ratio
- 728:90
- Max weight
- 50kB
- Formats
- JPG, PNG
320×50
shown at 69%
Stream Display - Mobile Lower Third (320x50)
Display banner
- Size (px)
- Ratio
- 320:50
- Max weight
- 50kB
- Formats
- JPG, PNG
160×600
shown at 37%
Stream Display - Mobile Left Third (160x600)
Display banner
- Size (px)
- Ratio
- 160:600
- Max weight
- 50kB
- Formats
- JPG, PNG
450×350
shown at 49%
Headliner - Desktop Side Graphics (450x350)
Other
- Size (px)
- Ratio
- 450:350
- Max weight
- 150kB per graphic
- Formats
- JPG, PNG
1080×1920
shown at 11%
Headliner - Mobile Full Screen Feed (1080x1920)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 350kB
- Formats
- JPG, PNG
640×100
shown at 34%
Headliner - Mobile Banner / Following Tab (640x100)
Display banner
- Size (px)
- Ratio
- 640:100
- Max weight
- 350kB
- Formats
- JPG, PNG
1024×1024
shown at 21%
App Icon
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- Not published by Apple
- Formats
- PNG
1320×2868
shown at 8%
iPhone 6.9" Screenshot
Vertical / Portrait
- Size (px)
- Ratio
- ~9:19.5
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
1284×2778
shown at 8%
iPhone 6.5" Screenshot
Vertical / Portrait
- Size (px)
- Ratio
- ~9:19.5
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
1179×2556
shown at 9%
iPhone 6.3" Screenshot
Vertical / Portrait
- Size (px)
- Ratio
- ~9:19.5
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
1242×2208
shown at 10%
iPhone 5.5" Screenshot
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
2064×2752
shown at 8%
iPad 13" Screenshot
Vertical / Portrait
- Size (px)
- Ratio
- ~3:4
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
2048×2732
shown at 8%
iPad 12.9" Screenshot
Vertical / Portrait
- Size (px)
- Ratio
- 3:4
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
886×1920
shown at 11%
App Preview Video (iPhone)
Video
- Size (px)
- Ratio
- ~9:19.5
- Max weight
- 500 MB
- Formats
- MOV, M4V, MP4
1200×1600
shown at 14%
App Preview Video (iPad 13")
Video
- Size (px)
- Ratio
- 3:4
- Max weight
- 500 MB
- Formats
- MOV, M4V, MP4
1320×2868
shown at 8%
Today Tab Ad (Custom Product Page)
Other
- Size (px)
- Ratio
- ~9:19.5
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
1024×1024
shown at 21%
Search Tab Ad
Other
- Size (px)
- Ratio
- 1:1
- Max weight
- Not published by Apple
- Formats
- PNG
1320×2868
shown at 8%
Search Results Ad
Other
- Size (px)
- Ratio
- ~9:19.5
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
1320×2868
shown at 8%
Product Pages Ad (While Browsing)
Other
- Size (px)
- Ratio
- ~9:19.5
- Max weight
- Not published by Apple
- Formats
- PNG, JPEG, JPG
600×400
shown at 37%
Native teaser image — recommended (3:2)
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 5 MB
- Formats
- JPG, JPEG, PNG, WEBP, GIF
492×328
shown at 45%
Minimum image size (3:2 rectangle)
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 5 MB
- Formats
- JPG, JPEG, PNG, WEBP, GIF
1020×680
shown at 22%
Native teaser image — high-res optimal (3:2)
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 5 MB
- Formats
- JPG, JPEG, PNG, WEBP, GIF
1280×720
shown at 17%
Native teaser image — widescreen (16:9)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 5 MB
- Formats
- JPG, JPEG, PNG, WEBP, GIF
600×600
shown at 37%
Native teaser image — square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, JPEG, PNG, WEBP, GIF
1020×680
shown at 22%
Native video / animated GIF (Motion Ad)
Video
- Size (px)
- Ratio
- 3:2
- Max weight
- 5 MB
- Formats
- MP4, MOV, GIF
492×328
shown at 45%
Push notification creative
Other
- Size (px)
- Ratio
- 3:2
- Max weight
- 5 MB
- Formats
- JPG, JPEG, PNG, GIF
200×200
shown at 100%
Native teaser creative (recommended min 200x200)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 720 KB
- Formats
- JPG, PNG, GIF
300×300
shown at 73%
Native teaser creative (recommended upload 300x300)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 720 KB
- Formats
- JPG, PNG, GIF
600×600
shown at 37%
Native teaser creative (HD upload 600x600)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 720 KB
- Formats
- JPG, PNG, GIF
190×190
shown at 100%
Widget thumbnail render (approx max 190x190)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 720 KB
- Formats
- JPG, PNG, GIF
50×50
shown at 100%
Widget thumbnail render (approx min 50x50)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 720 KB
- Formats
- JPG, PNG, GIF
500×500
shown at 44%
Teaser / Native image (square)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 512 KB
- Formats
- JPG, JPEG, PNG, GIF
500×333
shown at 44%
Teaser / Native image (rectangular)
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 512 KB
- Formats
- JPG, JPEG, PNG, GIF
192×192
shown at 100%
Push notification icon
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 512 KB
- Formats
- JPG, JPEG, PNG
360×240
shown at 61%
Push notification main image
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 512 KB
- Formats
- JPG, JPEG, PNG
192×192
shown at 100%
In-Page Push icon
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 512 KB
- Formats
- JPG, JPEG, PNG
360×240
shown at 61%
In-Page Push main image
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 512 KB
- Formats
- JPG, JPEG, PNG
300×250
shown at 73%
Banner (IAB standard, e.g. 300x250)
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 500 KB (150 KB per banner-upload guide)
- Formats
- GIF, JPG, JPEG, PNG, HTML
1000×750
shown at 22%
Recommended Image (4:3)
Landscape
- Size (px)
- Ratio
- 4:3
- Max weight
- 2 MB
- Formats
- JPG, GIF, PNG, WEBP
2000×1500
shown at 11%
High-Resolution Image (4:3 increment)
Landscape
- Size (px)
- Ratio
- 4:3
- Max weight
- 2 MB
- Formats
- JPG, GIF, PNG, WEBP
1067×600
shown at 21%
Minimum Image Size
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 2 MB
- Formats
- JPG, GIF, PNG, WEBP
1920×1080
shown at 11%
Native Video (16:9)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 1000 MB
- Formats
- MP4, MOV
1000×750
shown at 22%
Carousel (4:3 frames)
Carousel
- Size (px)
- Ratio
- 4:3
- Max weight
- 2 MB
- Formats
- JPG, GIF, PNG, WEBP
800×600
shown at 28%
Native Display - Preview Image
Landscape
- Size (px)
- Ratio
- 4:3
- Max weight
- 3MB
- Formats
- JPG, PNG, GIF
800×600
shown at 28%
Native Article - Preview Image
Landscape
- Size (px)
- Ratio
- 4:3
- Max weight
- 3MB
- Formats
- JPG, PNG
100×30
shown at 100%
Native Display - Logo
Other
- Size (px)
- Ratio
- ~10:3
- Max weight
- 3MB
- Formats
- JPG, PNG
150×75
shown at 100%
Native Article - Logo
Other
- Size (px)
- Ratio
- 2:1
- Max weight
- 3MB
- Formats
- JPG, PNG
400×225
shown at 55%
Native Video (Scroll-to-Play / Click-to-Play)
Video
- Size (px)
- Ratio
- 16:9 (typical)
- Max weight
- Not published
- Formats
- MP4
300×250
shown at 73%
Landing Page Companion Banner - Medium Rectangle
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 3MB
- Formats
- JPG, PNG
300×600
shown at 37%
Landing Page Companion Banner - Half Page
Display banner
- Size (px)
- Ratio
- 1:2
- Max weight
- 3MB
- Formats
- JPG, PNG
728×90
shown at 30%
Landing Page Companion Banner - Leaderboard
Display banner
- Size (px)
- Ratio
- 8.09:1
- Max weight
- 3MB
- Formats
- JPG, PNG
320×50
shown at 69%
Landing Page Companion Banner - Mobile Leaderboard
Display banner
- Size (px)
- Ratio
- 6.4:1
- Max weight
- 3MB
- Formats
- JPG, PNG
1200×627
shown at 18%
Native Display - Main Image (Recommended)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- Under 1 MB (optimal ~750 KB); Yahoo DSP allows up to 2 MB
- Formats
- JPG, PNG, GIF
600×600
shown at 37%
Native Display - Square Image
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- Under 1 MB (optimal ~750 KB)
- Formats
- JPG, PNG, GIF
320×180
shown at 69%
Native Display - Mobile Thumbnail (Minimum)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- Under 1 MB
- Formats
- JPG, PNG, GIF
300×300
shown at 73%
Native Display - Brand Logo / Icon
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- Under 1 MB
- Formats
- JPG, PNG
1280×720
shown at 17%
Native Video - 16:9 (Landscape)
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 1 GB
- Formats
- MP4, MOV, WEBM, MPG, MPEG, FLV
640×480
shown at 34%
Native Video - 4:3
Video
- Size (px)
- Ratio
- 4:3
- Max weight
- 1 GB
- Formats
- MP4, MOV, WEBM, MPG, MPEG, FLV
1200×627
shown at 18%
In-Feed Native — Static Image
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPG, PNG, GIF
1200×1200
shown at 18%
In-Feed Native — Square / Multi-Ratio Source Image
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG, GIF
1200×627
shown at 18%
In-Feed Native — Cinemagraph (Animated)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 10 MB
- Formats
- GIF, MOV
1280×720
shown at 17%
Branded / Native Video
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 1 GB
- Formats
- MP4, MOV, WEBM, AVI, MPEG, MPG, WMV, OGG, OGV, OGA
300×300
shown at 73%
Brand / Sponsor Logo
Other
- Size (px)
- Ratio
- 1:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
1200×627
shown at 18%
Programmatic Native (OpenRTB) — Main Image
Other
- Size (px)
- Ratio
- flexible (0.5x–2.0x of target placement ratio)
- Max weight
- 5 MB
- Formats
- JPG, PNG, GIF
1200×627
shown at 18%
Native ad (dynamic, from feed)
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 5 MB
- Formats
- JPG, PNG
800×800
shown at 28%
Product catalog image (feed thumbnail)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 16 MB
- Formats
- PNG, JPG, GIF
1200×1200
shown at 18%
Adaptive ad - Square
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 1 MB
- Formats
- JPG, PNG
1200×628
shown at 18%
Adaptive ad - Horizontal
Landscape
- Size (px)
- Ratio
- 1.91:1
- Max weight
- 1 MB
- Formats
- JPG, PNG
800×1200
shown at 18%
Adaptive ad - Vertical
Vertical / Portrait
- Size (px)
- Ratio
- 2:3
- Max weight
- 1 MB
- Formats
- JPG, PNG
300×250
shown at 73%
Image ad - Medium rectangle (MPU)
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 500 KB
- Formats
- JPG, PNG, GIF
300×600
shown at 37%
Image ad - Half page / skyscraper
Vertical / Portrait
- Size (px)
- Ratio
- 1:2
- Max weight
- 500 KB
- Formats
- JPG, PNG, GIF
728×90
shown at 30%
Image ad - Leaderboard
Display banner
- Size (px)
- Ratio
- 8.09:1
- Max weight
- 500 KB
- Formats
- JPG, PNG, GIF
320×50
shown at 69%
Image ad - Mobile banner
Display banner
- Size (px)
- Ratio
- 6.4:1
- Max weight
- 500 KB
- Formats
- JPG, PNG, GIF
970×250
shown at 23%
Image ad - Billboard
Display banner
- Size (px)
- Ratio
- 3.88:1
- Max weight
- 500 KB
- Formats
- JPG, PNG, GIF
1280×720
shown at 17%
Native / in-stream video
Video
- Size (px)
- Ratio
- 16:9
- Max weight
- 25 MB
- Formats
- MP4
492×328
shown at 45%
Native Ad Widget image
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 720 KB
- Formats
- JPG, PNG
492×328
shown at 45%
Native interstitial image (standard)
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 720 KB
- Formats
- JPG, PNG, GIF
900×600
shown at 24%
Native interstitial image (HD / retina)
Landscape
- Size (px)
- Ratio
- 3:2
- Max weight
- 720 KB
- Formats
- JPG, PNG, GIF
256×256
shown at 86%
Native interstitial icon
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 300 KB
- Formats
- JPG, PNG, GIF
360×240
shown at 61%
Push / In-Page Push image
Display banner
- Size (px)
- Ratio
- 3:2
- Max weight
- 720 KB
- Formats
- JPG, PNG
720×480
shown at 31%
Push / In-Page Push image (HD)
Display banner
- Size (px)
- Ratio
- 3:2
- Max weight
- 720 KB
- Formats
- JPG, PNG
192×192
shown at 100%
Push / In-Page Push icon
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 200 KB
- Formats
- JPG, PNG
320×240
shown at 69%
Native Banner — Creative Image
Landscape
- Size (px)
- Ratio
- 4:3
- Max weight
- 350 KB
- Formats
- JPG, PNG
300×250
shown at 73%
Native Banner Unit — Rendered Block (Medium Rectangle)
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 350 KB
- Formats
- JPG, PNG
728×90
shown at 30%
Native Ads Widget — Leaderboard Container
Display banner
- Size (px)
- Ratio
- 8.09:1
- Formats
- JPG, PNG
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