LinkedIn image & ad sizes

Social High confidence — confirmed in the official documentation. Verified 2026-10

Drop a creative or type a size — see every placement it fits

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18placements
10layouts to produce
8aspect ratios

Image 14 Video 3 Document / file 1

Official documentation

Size map

Every frame is drawn to the same scale · largest 1920×1080

720×1280 11
1200×1200 6
1920×1080 9
1080×1080 8 10
720×900 7
1280×720 13
1200×628 5
400×400 1 3
1584×396 2
1512×256 4
300×250 14 15
250×250 16
100×100 17 18

Numbers match the rows of the size table

No fixed pixel size Document Ad

All LinkedIn sizes

Placement	Size (px)	Ratio	Max weight	Formats	Video	Text limits	Confidence
1. Personal Profile Picture Profile picture		1:1	8 MB	JPGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Square profile photo for personal profiles. Dimensions must be between 400x400 px and 7680x4320 px. Max file size is 8 MB. Use PNG or JPG. GIF is not supported. Displays as a circle crop. 640x640 px is recommended. Full specification Size (px) Ratio 1:1 Max weight 8 MB Formats JPG, PNG High confidence — confirmed in the official documentation Source: linkedin.com (opens in a new tab)
2. Personal Profile Background Banner Cover / Header		4:1	8 MB	JPGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Cover image behind the profile header. Recommended size is 1584x396 px (4:1 aspect ratio). Max file size is 8 MB. Use PNG or JPG. The profile photo overlaps the lower-left corner, and mobile screens crop the image toward the center. Keep key content within the central 1350x220 px safe zone. The size, file limit, and formats come from LinkedIn Help; the safe zone is a third-party estimate. Full specification Size (px) Ratio 4:1 Max weight 8 MB Formats JPG, PNG High confidence — confirmed in the official documentation Source: linkedin.com (opens in a new tab)
3. Company Page Logo Profile picture		1:1	3 MB	PNGJPEG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Square logo for LinkedIn Pages and Career Pages. Recommended size is 400x400 px, with a minimum of 268x268 px. Max file size is 3 MB. Use PNG or JPEG. Full specification Size (px) Ratio 1:1 Max weight 3 MB Formats PNG, JPEG High confidence — confirmed in the official documentation Source: linkedin.com (opens in a new tab)
4. Company Page Cover Image Cover / Header		5.91:1	3 MB	PNGJPEG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Banner for LinkedIn Pages. Recommended and minimum size is 1512x256 px. Max file size is 3 MB. Use PNG or JPEG. Mobile screens crop the image toward the center, so keep branding centered. Full specification Size (px) Ratio 5.91:1 Max weight 3 MB Formats PNG, JPEG High confidence — confirmed in the official documentation Source: linkedin.com (opens in a new tab)
5. Single Image Ad - Landscape Landscape		1.91:1	5 MB	JPGPNGGIF	—	3	High confidence — confirmed in the official documentation
Notes & best practice Landscape single image ad. Recommended size is 1200x628 px. Minimum is 640x360 px, and maximum is 7680x4320 px. Max file size is 5 MB. Animated GIFs are limited to 250 frames. Full specification Size (px) Ratio 1.91:1 Max weight 5 MB Formats JPG, PNG, GIF Text limits Primary text150charsrecommended Primary text3000charsmax Headline70charsrecommended Headline200charsmax Description100charsrecommended Description300charsmax Intro text 150 chars (3,000 max); Headline 70 chars (200 max); Description 100 chars (300 max); Ad name 255 chars High confidence — confirmed in the official documentation Source: linkedin.com (opens in a new tab)
6. Single Image Ad - Square Square		1:1	5 MB	JPGPNGGIF	—	3	High confidence — confirmed in the official documentation
Notes & best practice Square single image ad. Recommended size is 1200x1200 px. Minimum is 360x360 px, and maximum is 4320x4320 px. Max file size is 5 MB. Full specification Size (px) Ratio 1:1 Max weight 5 MB Formats JPG, PNG, GIF Text limits Primary text150charsrecommended Primary text3000charsmax Headline70charsrecommended Headline200charsmax Description100charsrecommended Description300charsmax Intro text 150 chars (3,000 max); Headline 70 chars (200 max); Description 100 chars (300 max); Ad name 255 chars High confidence — confirmed in the official documentation Source: linkedin.com (opens in a new tab)
7. Single Image Ad - Vertical Vertical / Portrait		4:5	5 MB	JPGPNGGIF	—	3	High confidence — confirmed in the official documentation
Notes & best practice Vertical single image ad. Recommended size is 720x900 px. Minimum is 360x640 px, and maximum is 2430x4320 px. Max file size is 5 MB. Paid vertical assets serve on mobile only. Full specification Size (px) Ratio 4:5 Max weight 5 MB Formats JPG, PNG, GIF Text limits Primary text150charsrecommended Primary text3000charsmax Headline70charsrecommended Headline200charsmax Description100charsrecommended Description300charsmax Intro text 150 chars (3,000 max); Headline 70 chars (200 max); Description 100 chars (300 max); Ad name 255 chars High confidence — confirmed in the official documentation Source: linkedin.com (opens in a new tab)
8. Carousel Ad Card Carousel		1:1	10 MB	JPGPNGGIF	—	3	High confidence — confirmed in the official documentation
Notes & best practice Carousel ad cards are square 1:1. Recommended size is 1080x1080 px, with a maximum of 4320x4320 px. Display size is 312x312 px. Use 2 to 10 cards. Max file size is 10 MB per card. GIFs must be non-animated. Video is not supported. Full specification Size (px) Ratio 1:1 Max weight 10 MB Formats JPG, PNG, GIF Text limits Primary text150charsrecommended Primary text255charsmax Link/URL2000chars Headline45chars Intro text 150 chars (255 max); Headline ~2 lines before truncation; Ad name 255 chars; CTA/destination 45 chars; Destination URL 2,000 chars High confidence — confirmed in the official documentation Source: linkedin.com (opens in a new tab)
9. Video Ad - Landscape (16:9) Video		16:9	500 MB	JPGPNG	MP4 30 minutes	2	High confidence — confirmed in the official documentation
Notes & best practice Horizontal 16:9 video ad. Recommended size is 1920x1080 px or 1200x675 px. Range is 640x360 px to 1920x1080 px. Use MP4 format with H.264 or VP8 codecs, under 30 FPS, and AAC or MPEG4 audio under 64KHz. File size must be between 75 KB and 500 MB. Duration is 3 seconds to 30 minutes. In-stream ads are limited to 90 seconds. Full specification Size (px) Ratio 16:9 Max weight 500 MB Cover / thumbnail formats JPG, PNG Formats · Video MP4 Max duration 30 minutes (recommended 15-30 sec) Max video 500 MB Text limits Primary text3000chars Headline70charsrecommended Headline200charsmax Intro text up to 3,000 chars; Headline 70 chars (200 max); Ad name 255 chars High confidence — confirmed in the official documentation Source: linkedin.com (opens in a new tab)
10. Video Ad - Square (1:1) Video		1:1	500 MB	JPGPNG	MP4 30 minutes	2	Medium confidence — verified against reputable sources
Notes & best practice Square 1:1 video ad. Range is 360x360 px to 1920x1920 px. 1080x1080 px is commonly used. Use MP4 format, under 30 FPS. File size must be between 75 KB and 500 MB. Duration is 3 seconds to 30 minutes. Full specification Size (px) Ratio 1:1 Max weight 500 MB Cover / thumbnail formats JPG, PNG Formats · Video MP4 Max duration 30 minutes (recommended 15-30 sec) Max video 500 MB Text limits Primary text3000chars Headline70charsrecommended Headline200charsmax Intro text up to 3,000 chars; Headline 70 chars (200 max); Ad name 255 chars Medium confidence — verified against reputable sources Source: linkedin.com (opens in a new tab)
11. Video Ad - Vertical (9:16) Video		9:16	500 MB	JPGPNG	MP4 30 minutes	2	High confidence — confirmed in the official documentation
Notes & best practice Full-screen vertical 9:16 video ad. Recommended size is 720x1280 px, with a range of 360x640 px to 1080x1920 px. Vertical 4:5 video is also supported, with a recommended size of 720x900 px and a range of 360x450 px to 1080x1350 px. Use MP4 format. File size must be between 75 KB and 500 MB. Full specification Size (px) Ratio 9:16 Max weight 500 MB Cover / thumbnail formats JPG, PNG Formats · Video MP4 Max duration 30 minutes (recommended 15-30 sec) Max video 500 MB Text limits Primary text3000chars Headline70charsrecommended Headline200charsmax Intro text up to 3,000 chars; Headline 70 chars (200 max); Ad name 255 chars High confidence — confirmed in the official documentation Source: linkedin.com (opens in a new tab)
12. Document Ad Other	Document / file	varies	100 MB	PDFDOCDOCX+2	—	2	High confidence — confirmed in the official documentation
Notes & best practice Document ad. Accepts PDF, DOC, DOCX, PPT, and PPTX formats. Lead-gen objective requires PDF. Max file size is 100 MB, with a limit of 300 pages and 1 million words. There are no fixed pixel dimensions, but all pages must be uniformly sized. Videos and animations render as static images. This format has no fixed pixel size — the specs below are what matter. Full specification Format Document / file Ratio varies Max weight 100 MB Formats PDF, DOC, DOCX, PPT, PPTX Text limits Primary text150charsrecommended Primary text3000charsmax Headline70charsrecommended Headline200charsmax Intro text 150 chars (3,000 max); Headline 70 chars (200 max); Ad name 255 chars High confidence — confirmed in the official documentation Source: linkedin.com (opens in a new tab)
13. Event Ad Other		16:9	—	JPGPNG	—	1	High confidence — confirmed in the official documentation
Notes & best practice Event Ads promote a LinkedIn Event or an off-platform event. By default the ad uses the Event's cover image, or you can upload a custom ad image instead. LinkedIn Help requires 16:9 for the event cover and the off-platform ad image, such as 1280x720 px, with a minimum width of 480 px. LinkedIn's marketing spec page still shows an outdated 4:1. Set the Event banner before launching. Event details like date, time, and the registration button render automatically. Introductory text is limited to 600 characters. LinkedIn Help does not list a file size limit for the event image. Full specification Size (px) Ratio 16:9 Formats JPG, PNG Text limits Primary text600chars High confidence — confirmed in the official documentation Source: linkedin.com (opens in a new tab)
14. Message Ad Banner (desktop) Display banner		6:5	2 MB	JPGPNG	—	3	High confidence — confirmed in the official documentation
Notes & best practice Optional banner shown beside Message Ads on desktop only. Maximum size is 300x250 px, 2 MB, in JPG or PNG format. The sender image uses the designated sender's LinkedIn profile photo. Full specification Size (px) Ratio 6:5 Max weight 2 MB Formats JPG, PNG Text limits Body1500chars CTA20chars Footer20000chars High confidence — confirmed in the official documentation Source: linkedin.com (opens in a new tab)
15. Conversation Ad Banner (desktop) Display banner		6:5	2 MB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Optional banner for Conversation Ads on desktop only. Maximum size is 300x250 px, 2 MB, in JPG or PNG format. Message text is limited to 8,000 characters, and CTA buttons are limited to 25 characters. This branching format supports multiple CTA buttons per message. Full specification Size (px) Ratio 6:5 Max weight 2 MB Formats JPG, PNG Text limits Message8000chars CTA25chars High confidence — confirmed in the official documentation Source: business.linkedin.com (opens in a new tab)
16. Conversation Ad Image (in-message) Square		1:1	5 MB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Optional image inside a Conversation Ad message, separate from the 300x250 px desktop banner. Image size is 250x250 px, JPG or PNG, up to 5 MB. LinkedIn sets the image for desktop; mobile may render it differently. Full specification Size (px) Ratio 1:1 Max weight 5 MB Formats JPG, PNG Text limits Message8000chars CTA25chars High confidence — confirmed in the official documentation Source: linkedin.com (opens in a new tab)
17. Spotlight / Dynamic Ad Logo Other		1:1	2 MB	JPGPNG	—	4	High confidence — confirmed in the official documentation
Notes & best practice Custom logo for Spotlight Ads (Dynamic Ads on the desktop right rail). Recommended size is a 100x100 px square JPG or PNG, with an optional 300x250 px background. The logo file size limit is 2 MB. The ad is personalized to the viewer using their profile photo. Full specification Size (px) Ratio 1:1 Max weight 2 MB Formats JPG, PNG Text limits Headline50chars Description70chars CTA18chars Company name25chars High confidence — confirmed in the official documentation Source: business.linkedin.com (opens in a new tab)
18. Text Ad (desktop right rail) Other		1:1	2 MB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Small text ad on the right rail of LinkedIn desktop pages, with a headline, a short description, and a 100x100 px image. Upload a JPG or PNG of 2 MB or less. LinkedIn renders the ad in several slot sizes, such as 300x250, 160x600, and 728x90, but you only upload the 100x100 px image. Full specification Size (px) Ratio 1:1 Max weight 2 MB Formats JPG, PNG Text limits Headline25chars Description75chars High confidence — confirmed in the official documentation Source: linkedin.com (opens in a new tab)

High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details

Minimum creative kit

Layouts: 10 · placements covered: 14 of 18

Layout	Max weight	Formats	Covers
1:1Image	2 MBfor 100×100 px	JPGPNG	Single Image Ad - Square Carousel Ad Card Conversation Ad Image (in-message)Text Ad (desktop right rail)
6:5Image	2 MB	JPGPNG	Message Ad Banner (desktop)Conversation Ad Banner (desktop)
4:1Image	8 MB	JPGPNG	Personal Profile Background Banner
5.91:1Image	3 MB	PNGJPG	Company Page Cover Image
1.91:1Image	5 MB	JPGPNGGIF	Single Image Ad - Landscape
4:5Image	5 MB	JPGPNGGIF	Single Image Ad - Vertical
16:9Image	—	JPGPNG	Event Ad
16:9Video	500 MB	MP4	Video Ad - Landscape (16:9)
1:1Video	500 MB	MP4	Video Ad - Square (1:1)
9:16Video	500 MB	MP4	Video Ad - Vertical (9:16)

Not in the kit (avatars and formats without a pixel size): Personal Profile Picture, Company Page Logo, Document Ad, Spotlight / Dynamic Ad Logo

Text limits

Placements with limits: 14 of 18 · characters unless noted

Placement	Headline	Primary text	Description	CTA	Message	Link/URL	Body	Footer	Company name
Single Image Ad - Landscape	70recommended200max	150recommended3000max	100recommended300max	—	—	—	—	—	—
Single Image Ad - Square	70recommended200max	150recommended3000max	100recommended300max	—	—	—	—	—	—
Single Image Ad - Vertical	70recommended200max	150recommended3000max	100recommended300max	—	—	—	—	—	—
Carousel Ad Card	45	150recommended255max	—	—	—	2000	—	—	—
Video Ad - Landscape (16:9)	70recommended200max	3000	—	—	—	—	—	—	—
Video Ad - Square (1:1)	70recommended200max	3000	—	—	—	—	—	—	—
Video Ad - Vertical (9:16)	70recommended200max	3000	—	—	—	—	—	—	—
Document Ad	70recommended200max	150recommended3000max	—	—	—	—	—	—	—
Event Ad	—	600	—	—	—	—	—	—	—
Message Ad Banner (desktop)	—	—	—	20	—	—	1500	20000	—
Conversation Ad Banner (desktop)	—	—	—	25	8000	—	—	—	—
Conversation Ad Image (in-message)	—	—	—	25	8000	—	—	—	—
Spotlight / Dynamic Ad Logo	50	—	70	18	—	—	—	—	25
Text Ad (desktop right rail)	25	—	75	—	—	—	—	—	—

Video specs

Placements: 3 of 18

Placement	Size (px)	Formats	Max duration	Max video
Video Ad - Landscape (16:9)	1920×1080	MP4	30 minutes (recommended 15-30 sec)	500 MB
Video Ad - Square (1:1)	1080×1080	MP4	30 minutes (recommended 15-30 sec)	500 MB
Video Ad - Vertical (9:16)	720×1280	MP4	30 minutes (recommended 15-30 sec)	500 MB