All X (Twitter) sizes

Placement	Size (px)	Ratio	Max weight	Formats	Video	Text limits	Confidence
1. Profile Picture / Avatar Profile picture		1:1	2 MB	JPGPNGGIF	—	—	High confidence — confirmed in the official documentation
Notes & best practice Recommended size is 400x400 px, with a minimum of 200x200 px. Displayed as a circle, which crops the corners. Animated GIFs are not supported. Maximum file size is 2 MB. Display sizes vary by context, such as 48x48 px in the feed. Full specification Size (px) Ratio 1:1 Max weight 2 MB Formats JPG, PNG, GIF High confidence — confirmed in the official documentation Source: help.x.com (opens in a new tab)
2. Profile Header / Banner Cover / Header		3:1	2 MB	JPGPNGGIF	—	—	Medium confidence — verified against reputable sources
Notes & best practice Recommended size is 1500x500 px at 3:1. X's help center lists a 2 MB maximum file size. Some third-party guides cite up to 5 MB, but X compresses aggressively above about 2 MB, so 2 MB is the safe limit. The header crops differently on mobile and desktop, and the avatar partially overlaps the lower-left corner. Keep key content centered. Full specification Size (px) Ratio 3:1 Max weight 2 MB Formats JPG, PNG, GIF Medium confidence — verified against reputable sources Source: help.x.com (opens in a new tab)
3. Image Ad - Landscape (1.91:1) Landscape		1.91:1	5 MB	JPGPNGWEBP+1	—	2	High confidence — confirmed in the official documentation
Notes & best practice Single-image promoted post. Use 1.91:1 (1200x628) for link and website previews. JPEG or PNG recommended. GIFs are accepted but render as static images. Minimum width is 600 px. Maximum file size is 5 MB. Full specification Size (px) Ratio 1.91:1 Max weight 5 MB Formats JPG, PNG, WEBP, GIF Text limits Body280chars Link/URL23chars High confidence — confirmed in the official documentation Source: business.x.com (opens in a new tab)
4. Image Ad - Square (1:1) Square		1:1	5 MB	JPGPNGWEBP+1	—	2	High confidence — confirmed in the official documentation
Notes & best practice Square single-image promoted post. Recommended for standalone image ads without website or app buttons. Use JPEG or PNG. Maximum file size is 5 MB. Full specification Size (px) Ratio 1:1 Max weight 5 MB Formats JPG, PNG, WEBP, GIF Text limits Body280chars Link/URL23chars High confidence — confirmed in the official documentation Source: business.x.com (opens in a new tab)
5. Image Ad - Portrait (4:5) Vertical / Portrait		4:5	5 MB	JPGPNGGIF	—	2	High confidence — confirmed in the official documentation
Notes & best practice Portrait 4:5 single-image promoted post. Recommended size is 1440x1800 px; X lists the same size for image ads with website, app, or poll buttons. JPEG or PNG recommended; GIFs render as static images. Maximum file size is 5 MB. Full specification Size (px) Ratio 4:5 Max weight 5 MB Formats JPG, PNG, GIF Text limits Body280chars Link/URL23chars High confidence — confirmed in the official documentation Source: business.x.com (opens in a new tab)
6. Image Ad - Portrait (2:3) Vertical / Portrait		2:3	5 MB	JPGPNGGIF	—	2	High confidence — confirmed in the official documentation
Notes & best practice Portrait 2:3 single-image promoted post. Recommended size is 1080x1620 px; X lists the same size for image ads with website, app, or poll buttons. JPEG or PNG recommended; GIFs render as static images. Maximum file size is 5 MB. Full specification Size (px) Ratio 2:3 Max weight 5 MB Formats JPG, PNG, GIF Text limits Body280chars Link/URL23chars High confidence — confirmed in the official documentation Source: business.x.com (opens in a new tab)
7. Website Card (Image with Website Button) Landscape		1.91:1	5 MB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Image ad with a website button or CTA. Recommended sizes are 800x418 (1.91:1) or 800x800 (1:1), and 4:5, 2:3, 16:9, and 9:16 are also supported. OG 1.91:1 image recommended. Maximum file size is 5 MB. Full specification Size (px) Ratio 1.91:1 Max weight 5 MB Formats JPG, PNG Text limits Body280chars Headline70chars High confidence — confirmed in the official documentation Source: business.x.com (opens in a new tab)
8. App Card (Image with App Button) Landscape		1.91:1	5 MB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Drives app installs or opens. Recommended sizes are 800x418 (1.91:1) or 800x800 (1:1), and 4:5, 2:3, 16:9, and 9:16 are also supported. Pulls app name, icon, rating, and price from the app store. Maximum file size is 5 MB. Full specification Size (px) Ratio 1.91:1 Max weight 5 MB Formats JPG, PNG Text limits Body280chars Title200chars High confidence — confirmed in the official documentation Source: business.x.com (opens in a new tab)
9. Carousel Ad Card Carousel		1:1	20 MB	JPGPNG	MP4MOV 2 min 20 sec	3	Medium confidence — verified against reputable sources
Notes & best practice Features 2 to 6 cards (images or videos), each with its own headline and destination. Images support 1.91:1 (800x418) or 1:1 (800x800). Videos support 16:9 (800x450) or 1:1 (800x800). All cards must share the same aspect ratio. Card image limit is 5 MB to 20 MB. Full specification Size (px) Ratio 1:1 Max weight 20 MB Formats JPG, PNG Formats · Video MP4, MOV Max duration 2 min 20 sec (0:15 or less recommended) Max video 1 GB Text limits Body280chars Headline50charsrecommended, per card Title70charsmax, website carousel Title200charstruncates, app carousel Tweet copy: 280 chars; per-card headline: 50 chars (website carousel title 70 chars, 50 recommended); App carousel title truncates at 200 chars Medium confidence — verified against reputable sources Source: business.x.com (opens in a new tab)
10. Promoted Video Ad - Landscape (16:9) Video		16:9	1 GB	JPGPNG	MP4MOV 2 min 20 sec	1	High confidence — confirmed in the official documentation
Notes & best practice Use H.264 codec (Baseline, Main, or High profile, 4:2:0 chroma subsampling) and AAC LC audio. Supports 29.97, 30, or up to 60 fps. Recommended bitrate is 6,000 kbps for 1080p and 5,000 kbps for 720p. Supports 16:9, 1:1, 9:16, 1.91:1, 4:5, or 2:3 aspect ratios. Full specification Size (px) Ratio 16:9 Max weight 1 GB Cover / thumbnail formats JPG, PNG Formats · Video MP4, MOV Max duration 2 min 20 sec (0:15 or less recommended) Max video 1 GB (under 30 MB strongly recommended) Text limits Body280chars High confidence — confirmed in the official documentation Source: business.x.com (opens in a new tab)
11. Promoted Video Ad - Square (1:1) Square		1:1	1 GB	JPGPNG	MP4MOV 2 min 20 sec	1	High confidence — confirmed in the official documentation
Notes & best practice Square video occupies more vertical timeline space than 16:9. Minimum resolution is 600x600 px. Use H.264 codec and AAC LC audio, at 29.97 to 30 fps (up to 60 fps supported). Captions or text overlays are recommended because autoplay is muted. Full specification Size (px) Ratio 1:1 Max weight 1 GB Cover / thumbnail formats JPG, PNG Formats · Video MP4, MOV Max duration 2 min 20 sec (0:15 or less recommended) Max video 1 GB (under 30 MB strongly recommended) Text limits Body280chars High confidence — confirmed in the official documentation Source: business.x.com (opens in a new tab)
12. Vertical Video Ad (9:16, full-screen) Vertical / Portrait		9:16	1 GB	JPGPNG	MP4MOV 2 min 20 sec	2	High confidence — confirmed in the official documentation
Notes & best practice Use 9:16 for the Immersive Media Viewer. Plays full-screen with sound on in the Video tab or swipe-up. The Media Viewer supports 9:16, 16:9, and 1:1 ratios. Supports up to 60 fps. Use H.264 codec and AAC LC audio. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 1 GB Cover / thumbnail formats JPG, PNG Formats · Video MP4, MOV Max duration 2 min 20 sec (0:15 or less recommended) Max video 1 GB (under 30 MB strongly recommended) Text limits Body280chars Caption90chars High confidence — confirmed in the official documentation Source: business.x.com (opens in a new tab)
13. Amplify Pre-roll Video Ad Video		1:1	1 GB	JPGPNG	MP4MOV 2 min 20 sec	1	High confidence — confirmed in the official documentation
Notes & best practice Brand video runs as pre-roll before premium publisher content. 1:1 ratio recommended with a minimum of 600x600 px. Use H.264 codec and AAC LC audio, at 29.97 to 30 fps. Closed captions are recommended. Full specification Size (px) Ratio 1:1 Max weight 1 GB Cover / thumbnail formats JPG, PNG Formats · Video MP4, MOV Max duration 2 min 20 sec (0:15 or less recommended) Max video 1 GB Text limits Body280chars High confidence — confirmed in the official documentation Source: business.x.com (opens in a new tab)
14. Poll Ad (Image/Video with Poll) Other		1.91:1	5 MB	JPGPNG	MP4MOV 2 min 20 sec	2	High confidence — confirmed in the official documentation
Notes & best practice Promoted post with an interactive poll and optional media. Image media is recommended at 1.91:1 (800x418) or 1:1 (800x800), and 4:5, 2:3, 16:9, and 9:16 are also supported. Includes 2 to 4 options, with up to 25 characters per option. Poll runs for a set duration up to 7 days. Media polls are now created in the Brand Networks composer, not in X's own post composer. Full specification Size (px) Ratio 1.91:1 Max weight 5 MB Formats JPG, PNG Formats · Video MP4, MOV Max duration 2 min 20 sec (0:15 or less recommended) Max video 1 GB (under 30 MB strongly recommended) Text limits Body280chars Message25chars High confidence — confirmed in the official documentation Source: business.x.com (opens in a new tab)
15. Text Ad / Promoted Post (no media) Other	Text ad	—	—	—	—	2	High confidence — confirmed in the official documentation
Notes & best practice Plain promoted post with no attached media. Simplest ad format relying entirely on copy. No image or video dimensions apply. This format has no fixed pixel size — the specs below are what matter. Full specification Format Text ad Text limits Body280charstotal Link/URL23charsper link Body257charswith one link 280 characters total; each link counts as 23 characters (leaving ~257 for copy) High confidence — confirmed in the official documentation Source: business.x.com (opens in a new tab)
16. Spotlight Takeover (formerly Trend Takeover+) Display banner		16:9	5 MB image15 MB GIF	JPGPNGGIF	MP4	2	High confidence — confirmed in the official documentation
Notes & best practice Premium takeover of the Explore and Trends tab with a 16:9 video, image, or GIF creative above the trend; X now lists it as Spotlight Takeover. Maximum file size is 15 MB for GIFs and 5 MB for static images. This is a reservation-only format. Full specification Size (px) Ratio 16:9 Max weight 5 MB (image) / 15 MB (GIF) Formats JPG, PNG, GIF Formats · Video MP4 Text limits Headline20chars Description30chars High confidence — confirmed in the official documentation Source: business.x.com (opens in a new tab)

High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details

Minimum creative kit

Layouts: 9 · placements covered: 14 of 16

Layout	Max weight	Formats	Covers
1.91:1Image	5 MB	JPGPNG	Image Ad - Landscape (1.91:1)Website Card (Image with Website Button)App Card (Image with App Button)Poll Ad (Image/Video with Poll)
1:1Image	5 MB	JPGPNG	Image Ad - Square (1:1)Carousel Ad Card
1:1Video	1 GB	MP4MOV	Promoted Video Ad - Square (1:1)Amplify Pre-roll Video Ad
3:1Image	2 MB	JPGPNGGIF	Profile Header / Banner
4:5Image	5 MB	JPGPNGGIF	Image Ad - Portrait (4:5)
2:3Image	5 MB	JPGPNGGIF	Image Ad - Portrait (2:3)
16:9Image	5 MB image15 MB GIF	JPGPNGGIF	Spotlight Takeover (formerly Trend Takeover+)
16:9Video	1 GB	MP4MOV	Promoted Video Ad - Landscape (16:9)
9:16Video	1 GB	MP4MOV	Vertical Video Ad (9:16, full-screen)

Not in the kit (avatars and formats without a pixel size): Profile Picture / Avatar, Text Ad / Promoted Post (no media)

Text limits

Placements with limits: 14 of 16 · characters unless noted

Placement	Body	Link/URL	Headline	Title	Caption	Message	Description
Image Ad - Landscape (1.91:1)	280	23	—	—	—	—	—
Image Ad - Square (1:1)	280	23	—	—	—	—	—
Image Ad - Portrait (4:5)	280	23	—	—	—	—	—
Image Ad - Portrait (2:3)	280	23	—	—	—	—	—
Website Card (Image with Website Button)	280	—	70	—	—	—	—
App Card (Image with App Button)	280	—	—	200	—	—	—
Carousel Ad Card	280	—	50recommended, per card	70max, website carousel200truncates, app carousel	—	—	—
Promoted Video Ad - Landscape (16:9)	280	—	—	—	—	—	—
Promoted Video Ad - Square (1:1)	280	—	—	—	—	—	—
Vertical Video Ad (9:16, full-screen)	280	—	—	—	90	—	—
Amplify Pre-roll Video Ad	280	—	—	—	—	—	—
Poll Ad (Image/Video with Poll)	280	—	—	—	—	25	—
Text Ad / Promoted Post (no media)	280total257with one link	23per link	—	—	—	—	—
Spotlight Takeover (formerly Trend Takeover+)	—	—	20	—	—	—	30

Video specs

Placements: 7 of 16

Placement	Size (px)	Formats	Max duration	Max video
Carousel Ad Card	800×800	MP4, MOV	2 min 20 sec (0:15 or less recommended)	1 GB
Promoted Video Ad - Landscape (16:9)	1920×1080	MP4, MOV	2 min 20 sec (0:15 or less recommended)	1 GB (under 30 MB strongly recommended)
Promoted Video Ad - Square (1:1)	1200×1200	MP4, MOV	2 min 20 sec (0:15 or less recommended)	1 GB (under 30 MB strongly recommended)
Vertical Video Ad (9:16, full-screen)	1080×1920	MP4, MOV	2 min 20 sec (0:15 or less recommended)	1 GB (under 30 MB strongly recommended)
Amplify Pre-roll Video Ad	1200×1200	MP4, MOV	2 min 20 sec (0:15 or less recommended)	1 GB
Poll Ad (Image/Video with Poll)	800×418	MP4, MOV	2 min 20 sec (0:15 or less recommended)	1 GB (under 30 MB strongly recommended)
Spotlight Takeover (formerly Trend Takeover+)	1280×720	MP4	—	—