All Facebook sizes

Placement	Ratio	Max weight	Formats	Video	Text limits	Confidence
1. Page Profile Picture Profile picture	1:1	—	JPGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Displays as a circle. It renders at 176x176 px on computers, 196x196 px on smartphones and 36x36 px on most feature phones. Upload 320x320 px for best quality. On desktop, the profile picture overlaps the bottom-left of the cover photo, so keep key content centered. This is a Page asset, not a paid placement. Full specification Size (px) Ratio 1:1 Max weight Not officially specified Formats JPG, PNG High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
2. Page Cover Photo Cover / Header	2.7:1	—	JPGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Upload 851x315 px. It displays full-bleed at a 16:9 ratio on computers and 2.4:1 on mobile, with a minimum of 400x150 px. The profile picture overlaps the bottom-left corner on desktop, so keep important content away from this area. Use PNG for logos or text. Meta does not publish a precise file weight limit. Full specification Size (px) Ratio 2.7:1 Max weight Not officially specified Formats JPG, PNG High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
3. Feed Image - Landscape / Link (1.91:1) Landscape	1.91:1	30 MB	JPGPNG	—	2	Medium confidence — verified against reputable sources
Notes & best practice Landscape link-preview format. Recommended size is 1200x628 px at 1.91:1. Best for link ads with auto-generated preview cards. Meta recommends 4:5 as the primary Feed image format, though 1:1 is also widely used. Maximum file weight is 30 MB. Full specification Size (px) Ratio 1.91:1 Max weight 30 MB Formats JPG, PNG Text limits Primary text150chars Headline27chars Medium confidence — verified against reputable sources Source: facebook.com (opens in a new tab)
4. Feed Image - Square (1:1) Square	1:1	30 MB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Square Feed ratio. Recommended minimum is 1080x1080 px. Aspect ratio tolerance is 3%. Use JPG or PNG. Maximum file weight is 30 MB. Full specification Size (px) Ratio 1:1 Max weight 30 MB Formats JPG, PNG Text limits Primary text150chars Headline27chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
5. Feed Image - Vertical (4:5) Vertical / Portrait	4:5	30 MB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Meta's recommended Feed image format. Recommended resolution is 1440x1800 px at 4:5. Minimum dimensions are 600 px wide by 750 px high. Aspect ratio tolerance is 3%. The 4:5 ratio maximizes vertical screen space in the mobile Feed. Full specification Size (px) Ratio 4:5 Max weight 30 MB Formats JPG, PNG Text limits Primary text150chars Headline27chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
6. Feed Video (4:5) Video	4:5	4 GB	MP4MOVGIF	1 second to 241 minutes	2	High confidence — confirmed in the official documentation
Notes & best practice Feed video. Recommended size is 1440x1800 px at 4:5, and 1:1 is also supported. Minimum dimensions are 120x120 px. Use H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio at 128 kbps or higher. Captions and sound are optional but recommended. Duration must be between 1 second and 241 minutes. Full specification Size (px) Ratio 4:5 Max weight 4 GB Formats · Video MP4, MOV, GIF Max duration 1 second to 241 minutes Max video 4 GB Text limits Primary text150chars Headline27chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
7. In-Stream Image/Video (1:1) Video	1:1	4 GB	JPGPNG	MP4MOVGIF 5-15 seconds	3	Medium confidence — verified against reputable sources
Notes & best practice Ads shown before, during or after Facebook videos and reels; the Help Center now calls this placement Facebook in-stream reels. The Ads Guide lists 16:9 or 1:1 for video, while Meta's newer placement table recommends 4:5 for video and 1:1 for images, so 1:1 at 1080x1080 px fits both. Mobile accepts videos up to 10 minutes, but only the first 15 seconds play unless the viewer taps to keep watching. Full specification Size (px) Ratio 1:1 Max weight 30 MB (image) Cover / thumbnail formats JPG, PNG Formats · Video MP4, MOV, GIF Max duration 5-15 seconds (desktop); 5 seconds to 10 minutes (mobile) Max video 4 GB Text limits Primary text125chars Headline40chars Description30charsimage Medium confidence — verified against reputable sources Source: facebook.com (opens in a new tab)
8. Stories Image (9:16) Stories / Reels	9:16	30 MB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Full-screen vertical image. Recommended size is 1440x2560 px at 9:16, though 1080x1920 px is commonly used. Minimum width is 500 px. Aspect ratio tolerance is 1%. Keep text and logos inside the safe zone by leaving 14% at the top, 35% at the bottom, and 6% on each side clear. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 30 MB Formats JPG, PNG Text limits Primary text125chars Headline40chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
9. Stories Video (9:16) Stories / Reels	9:16	4 GB	MP4MOVGIF	1 second to 3 minutes	2	High confidence — confirmed in the official documentation
Notes & best practice Full-screen vertical video. Recommended size is 1440x2560 px at 9:16, or 1080x1920 px. Minimum width is 250 px. Aspect ratio tolerance is 1%. Duration is 1 second to 3 minutes, and videos over 15 seconds split into multiple story cards. Use H.264, square pixels, fixed frame rate, progressive scan, and stereo AAC at 128 kbps or higher. Safe zones require leaving 14% at the top, 20% at the bottom, and 6% on each side clear. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 4 GB Formats · Video MP4, MOV, GIF Max duration 1 second to 3 minutes Max video 4 GB Text limits Primary text125chars Headline40chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
10. Facebook Reels Video (9:16) Video	9:16	4 GB	MP4MOVGIF	No maximum limit	2	High confidence — confirmed in the official documentation
Notes & best practice Full-screen vertical Reels ad. Recommended size is 1440x2560 px at 9:16, or 1080x1920 px. There is no maximum video duration. Use H.264, square pixels, fixed frame rate, progressive scan, and stereo AAC at 128 kbps or higher. Keep key elements inside the safe zone by leaving 14% at the top, 35% at the bottom, and 6% on each side clear. The call to action, username, and caption display at the bottom. Full specification Size (px) Ratio 9:16 Max weight 4 GB Formats · Video MP4, MOV, GIF Max duration No maximum limit Max video 4 GB Text limits Primary text40chars Headline55chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
11. Reels Overlay & Post-Loop Ad (1:1) Square	1:1	30 MB image	JPGPNG	MP4MOV 4-15 seconds	2	High confidence — confirmed in the official documentation
Notes & best practice Ads on Facebook Reels run on top of reels: overlay ads show a static 1:1 image as a banner at the bottom or a sticker near the top, and post-loop ads play a 1:1 video after the reel has looped. Overlay images should be at least 1080x1080 px (300x300 minimum) and exactly 1:1, since the aspect-ratio tolerance is 0%, and Meta advises no text on them. Post-loop videos are 1440x1440 px and 4 to 15 seconds long. Full specification Size (px) Ratio 1:1 Max weight 30 MB (image) Formats JPG, PNG Formats · Video MP4, MOV Max duration 4-15 seconds Max video 4 GB Text limits Primary text60chars Headline10charsimage High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
12. Facebook Reels Image (9:16) Stories / Reels	9:16	30 MB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Single-image ad shown full screen between Facebook Reels. Meta recommends 9:16 at 1440x2560 px, with a minimum width of 600 px and a 3% aspect-ratio tolerance. Keep text and logos out of the top 14%, the bottom 35% and 6% on each side, where the Reels interface overlays the image. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 30 MB Formats JPG, PNG Text limits Primary text40chars Headline55chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
13. Carousel Card (1:1) Carousel	1:1	30 MB	JPGPNG	MP4MOVGIF 1 second to 240 minutes	3	High confidence — confirmed in the official documentation
Notes & best practice Supports 2 to 10 scrollable cards. Image cards must be a minimum of 1080x1080 px at 1:1, with a 30 MB maximum weight. Video cards support MP4, MOV, or GIF formats up to 4 GB, with a duration of 1 second to 240 minutes. Aspect ratio tolerance is 3%. Each card has its own headline, description, and URL. A landing page URL is required. Full specification Size (px) Ratio 1:1 Max weight 30 MB Formats JPG, PNG Formats · Video MP4, MOV, GIF Max duration 1 second to 240 minutes Max video 4 GB Text limits Primary text80chars Headline20chars Description18chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
14. Marketplace Image/Video (1:1) Square	1:1	30 MB image	JPGPNG	MP4MOVGIF 1 second to 241 minutes	3	High confidence — confirmed in the official documentation
Notes & best practice Ads shown in Facebook Marketplace as a square image or video. The Help Center's minimum-size table lists 1200x1200 px for Marketplace, while the Ads Guide recommends at least 1080x1080 px, so 1200x1200 meets both. Videos can run 1 second to 241 minutes, up to 4 GB. Full specification Size (px) Ratio 1:1 Max weight 30 MB (image) Formats JPG, PNG Formats · Video MP4, MOV, GIF Max duration 1 second to 241 minutes Max video 4 GB Text limits Primary text125chars Headline40charsimage Headline25charsvideo Description30chars Primary text 125 chars, Headline 40 chars (image) / 25 chars (video), Description 30 chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
15. Right Column Image Ad (desktop) Other	1:1	30 MB	JPGPNG	—	1	High confidence — confirmed in the official documentation
Notes & best practice Desktop-only right-hand-column placement that renders small. Use a 1:1 image of at least 1200x1200 px: the Help Center's minimum-size table lists 1200x1200 px, while the Ads Guide recommends at least 1080x1080 px. The technical minimum is 254x133 px. Includes an image, headline, and a small description or domain, with no primary text above the image. Avoid text overlays on the image. The headline limit is 40 characters. The description character limit is not published. Full specification Size (px) Ratio 1:1 Max weight 30 MB Formats JPG, PNG Text limits Headline40chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
16. Search Results Image/Video (1:1) Square	1:1	30 MB image	JPGPNG	MP4MOVGIF 1 second to 241 minutes	3	High confidence — confirmed in the official documentation
Notes & best practice Ads shown in Facebook and Marketplace search results. Images can be 1.91:1 to 1:1, with at least 1080x1080 px recommended, a 600x600 px minimum and a 3% aspect-ratio tolerance; videos are 1:1. A 4:5 Feed creative falls outside this range, so supply a square or landscape version. Full specification Size (px) Ratio 1:1 Max weight 30 MB (image) Formats JPG, PNG Formats · Video MP4, MOV, GIF Max duration 1 second to 241 minutes Max video 4 GB Text limits Primary text125chars Headline40chars Description30chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)

High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details

Minimum creative kit

Layouts: 8 · placements covered: 15 of 16

Layout	Max weight	Formats	Covers
1:1Image	30 MBfor 1080×1080 px	JPGPNG	Feed Image - Square (1:1)Reels Overlay & Post-Loop Ad (1:1)Carousel Card (1:1)Marketplace Image/Video (1:1)Right Column Image Ad (desktop)Search Results Image/Video (1:1)
9:16Image	30 MB	JPGPNG	Stories Image (9:16)Facebook Reels Image (9:16)
9:16Video	4 GB	MP4MOVGIF	Stories Video (9:16)Facebook Reels Video (9:16)
2.7:1Image	—	JPGPNG	Page Cover Photo
1.91:1Image	30 MB	JPGPNG	Feed Image - Landscape / Link (1.91:1)
4:5Image	30 MB	JPGPNG	Feed Image - Vertical (4:5)
4:5Video	4 GB	MP4MOVGIF	Feed Video (4:5)
1:1Video	4 GB	MP4MOVGIF	In-Stream Image/Video (1:1)

Not in the kit (avatars and formats without a pixel size): Page Profile Picture

Text limits

Placements with limits: 14 of 16 · characters unless noted

Placement	Headline	Primary text	Description
Feed Image - Landscape / Link (1.91:1)	27	150	—
Feed Image - Square (1:1)	27	150	—
Feed Image - Vertical (4:5)	27	150	—
Feed Video (4:5)	27	150	—
In-Stream Image/Video (1:1)	40	125	30image
Stories Image (9:16)	40	125	—
Stories Video (9:16)	40	125	—
Facebook Reels Video (9:16)	55	40	—
Reels Overlay & Post-Loop Ad (1:1)	10image	60	—
Facebook Reels Image (9:16)	55	40	—
Carousel Card (1:1)	20	80	18
Marketplace Image/Video (1:1)	40image25video	125	30
Right Column Image Ad (desktop)	40	—	—
Search Results Image/Video (1:1)	40	125	30

Video specs

Placements: 8 of 16

Placement	Size (px)	Formats	Max duration	Max video
Feed Video (4:5)	1440×1800	MP4, MOV, GIF	1 second to 241 minutes	4 GB
In-Stream Image/Video (1:1)	1080×1080	MP4, MOV, GIF	5-15 seconds (desktop); 5 seconds to 10 minutes (mobile)	4 GB
Stories Video (9:16)	1440×2560	MP4, MOV, GIF	1 second to 3 minutes	4 GB
Facebook Reels Video (9:16)	1440×2560	MP4, MOV, GIF	No maximum limit	4 GB
Reels Overlay & Post-Loop Ad (1:1)	1440×1440	MP4, MOV	4-15 seconds	4 GB
Carousel Card (1:1)	1080×1080	MP4, MOV, GIF	1 second to 240 minutes	4 GB
Marketplace Image/Video (1:1)	1200×1200	MP4, MOV, GIF	1 second to 241 minutes	4 GB
Search Results Image/Video (1:1)	1080×1080	MP4, MOV, GIF	1 second to 241 minutes	4 GB