Facebook image & ad sizes

Social

Every Facebook creative format with exact pixels, max weight and accepted file types. 11 sizes, verified 2026-06.

Official documentation: ads guide ↗ · 469767027114079 ↗ · 125379114252045 ↗

Format

Page Profile Picture

Profile picture

Size (px)
Ratio: 1:1
Max weight: Not officially specified
Formats: JPG, PNG

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Page Cover Photo

Cover / Header

Size (px)
Ratio: 2.7:1
Max weight: Not officially specified
Formats: JPG, PNG

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Feed Image - Landscape / Link (1.91:1)

Landscape

Size (px)
Ratio: 1.91:1
Max weight: 30 MB
Formats: JPG, PNG

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Feed Image - Square (1:1)

Square

Size (px)
Ratio: 1:1
Max weight: 30 MB
Formats: JPG, PNG

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Feed Image - Vertical (4:5)

Vertical / Portrait

Size (px)
Ratio: 4:5
Max weight: 30 MB
Formats: JPG, PNG

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Feed Video (4:5)

Video

Size (px)
Ratio: 4:5
Max weight: 4 GB
Formats: MP4, MOV, GIF

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Stories Image (9:16)

Stories / Reels

Size (px)
Ratio: 9:16
Max weight: 30 MB
Formats: JPG, PNG

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Stories Video (9:16)

Stories / Reels

Size (px)
Ratio: 9:16
Max weight: 4 GB
Formats: MP4, MOV, GIF

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Facebook Reels Video (9:16)

Video

Size (px)
Ratio: 9:16
Max weight: 4 GB
Formats: MP4, MOV, GIF

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Carousel Card (1:1)

Carousel

Size (px)
Ratio: 1:1
Max weight: 30 MB
Formats: JPG, PNG

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Right Column Image Ad (desktop)

Other

Size (px)
Ratio: 1:1
Max weight: 30 MB
Formats: JPG, PNG

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