VK (ВКонтакте) image & ad sizes

Social High confidence — confirmed in the official documentation. Verified 2026-10

Drop a creative or type a size — see every placement it fits

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26placements
12layouts to produce
10aspect ratios

Image 19 Video 4 Audio 1 Document / file 2

Official documentation

Size map

Every frame is drawn to the same scale · largest 1080×1920

1080×1920 6 23
1200×1600 5
1080×1350 2
1920×1080 7 8 13
1080×1080 26
1920×768 22
1080×607 3 4
600×600 1 9 10 11
300×600 16
400×400 24
240×400 15
300×300 17
376×256 25
256×256 12 21
300×250 19

Numbers match the rows of the size table

No fixed pixel size Audio Ad HTML5 Banner — 100% x 90 (Desktop, Stretchable) HTML5 Banner — 100% x 300 (Mobile, Stretchable)

All VK (ВКонтакте) sizes

Placement	Size (px)	Ratio	Max weight	Formats	Video · Audio	Text limits	Confidence
1. Universal Ad — Square 1:1 Square		1:1	5 MB	JPGPNG	—	4	High confidence — confirmed in the official documentation
Notes & best practice VK Ads lists 600x600 as the 1:1 resolution and lets you crop larger uploads; third-party guides recommend 1080x1080. On-image text must not exceed 20% of the image area. The Universal ad is VK Ads' core auto-adaptive format. Upload all image and video variants for one product, and the system reshapes the creative set across feed, sidebar, fullscreen, and partner networks (VK, OK, mini-apps). The long ad text for sites can be up to 16,384 characters (220 for mobile apps). Full specification Size (px) Ratio 1:1 Max weight 5 MB Formats JPG, PNG Text limits Title40chars Description90chars CTA30chars Primary text16384charssites Primary text220charsmobile apps Title up to 40 chars; short description up to 90 chars; button text up to 30 chars; main/long ad text up to 16,384 chars (sites) / 220 chars (mobile apps) High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
2. Universal Ad — Vertical 4:5 Vertical / Portrait		4:5	5 MB	JPGPNG	—	3	High confidence — confirmed in the official documentation
Notes & best practice Vertical feed placement for mobile. Follows the same file and text rules as the square universal creative. Text overlay must not exceed 20% of the area. The 4:5 size is 1080x1350. Full specification Size (px) Ratio 4:5 Max weight 5 MB Formats JPG, PNG Text limits Title40chars Description90chars CTA30chars High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
3. Universal Ad — Landscape 16:9 Landscape		16:9	5 MB	JPGPNG	—	3	High confidence — confirmed in the official documentation
Notes & best practice Horizontal feed and desktop placement. The 16:9 size is 1080x607. Text overlay must not exceed 20% of the area. Full specification Size (px) Ratio 16:9 Max weight 5 MB Formats JPG, PNG Text limits Title40chars Description90chars CTA30chars High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
4. MAX Channel Banner — 16:9 Landscape		16:9	5 MB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice VK Ads banner for public and private MAX messenger channels with 1,000+ subscribers; it appears in the channel feed after a regular post and runs only in MAX. Upload one 16:9 image at 1080x607 (JPG or PNG, up to 5 MB) and a 256x256 logo. The title can be up to 72 characters and the short description up to 108. Full specification Size (px) Ratio 16:9 Max weight 5 MB Formats JPG, PNG Text limits Title72chars Description108chars High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
5. Dzen Channel Promo — Card Image 3:4 Vertical / Portrait		3:4	—	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice VK Ads card that promotes a Dzen channel on dzen.ru (mobile and desktop); it also shows the channel's avatar and name and a Subscribe button. VK recommends a JPG or PNG of at least 1200x1600 (3:4) so it crops correctly on different devices, though its help also lists 600x600, 1080x607 and 1080x1350 as accepted resolutions. The title can be up to 40 characters and the description up to 25. The image must not be fully black or white, and the ad-account preview does not show the real card size. Full specification Size (px) Ratio 3:4 Max weight Not officially published Formats JPG, PNG Text limits Title40chars Description25chars High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
6. Vertical / Fullscreen Video 9:16 Stories / Reels		9:16	90 MB	JPGPNG	MP4MOV Up to 30 sec	2	Medium confidence — verified against reputable sources
Notes & best practice Full-screen vertical placement for VK Clips, fullscreen, and in-app interstitials. Minimum 9:16 image size is 607x1080. Recommended video resolution is 1080x1920, with a minimum of 640x360 (1280x720 or 1920x1080 also recommended). Keep key content out of the top 15% and the bottom 20%, where interface elements overlay the video. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 5 MB (image) / 90 MB (video) Cover / thumbnail formats JPG, PNG Formats · Video MP4, MOV Max duration Up to 30 sec (up to 300 sec for community/mini-app objectives; up to 180 sec in reach video campaigns) Max video 90 MB Text limits Title40chars Description90chars Medium confidence — verified against reputable sources Source: ads.vk.ru (opens in a new tab)
7. In-Feed Video Ad Video		16:9	90 MB	MP4MOV	Up to 30 sec for 16:9, 4:5 and 9:16	2	High confidence — confirmed in the official documentation
Notes & best practice Video creative for universal and video campaigns. Supported aspect ratios are 1:1, 4:5, 16:9, and 9:16. Minimum resolution is 640x360, with 1280x720 or 1920x1080 recommended. Supported formats are MP4 and MOV. Match the resolution offered in the interface for your placement to avoid re-encoding. Full specification Size (px) Ratio 16:9 (also 1:1, 4:5, 9:16) Max weight 90 MB Formats · Video MP4, MOV Max duration Up to 30 sec for 16:9, 4:5 and 9:16; up to 300 sec for 1:1 and for community/mini-app objectives; up to 180 sec in reach video campaigns Max video 90 MB Text limits Title40chars Description90chars High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
8. In-Stream Video Ad — 16:9 Video		16:9	90 MB	—	MP4MOV 6–30 sec	3	High confidence — confirmed in the official documentation
Notes & best practice VK Ads reach video shown before, during or after video content (pre-roll, mid-roll, post-roll) on VK, Odnoklassniki, VK projects and the VK Ad Network. Use 16:9 video of 6 to 30 seconds, MP4 or MOV up to 90 MB, from 640x360 (1280x720 or 1920x1080 recommended). Keep key elements out of the top 15% and the bottom 25%; louder audio is normalized to -15 LUFS. Full specification Size (px) Ratio 16:9 Max weight 90 MB Formats · Video MP4, MOV Max duration 6–30 sec Max video 90 MB Text limits Title25charssites Title40charsmobile apps Description90chars CTA25charssites CTA40charsmobile apps Title up to 25 chars (sites, communities) / 40 chars (apps); short description up to 90 chars; button text up to 25 / 40 chars High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
9. Carousel for Websites — Card Carousel		1:1	5 MB	JPGPNG	—	3	High confidence — confirmed in the official documentation
Notes & best practice Carousel format with 3 to 6 cards. Requires square 600x600 images. Text overlay must not exceed 20% per card. Used to drive site traffic. Limits per card are 40 characters for the title and 50 characters for the description. Full specification Size (px) Ratio 1:1 Max weight 5 MB Formats JPG, PNG Text limits Title40chars Description50chars Primary text16384chars High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
10. Carousel for Apps — Card Carousel		1:1	5 MB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Carousel format with 3 to 6 slides at 600x600. Used for mobile app install and traffic campaigns. Limits per slide are 25 characters for the title and 32 characters for the description. Full specification Size (px) Ratio 1:1 Max weight 5 MB Formats JPG, PNG Text limits Title25chars Description32chars High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
11. Collage / Slider — Media File Carousel		1:1	5 MB image90 MB video	JPGPNG	MP4MOV Up to 180 sec	3	High confidence — confirmed in the official documentation
Notes & best practice One VK ad (feed and in-stream) with 2 to 10 images or videos, shown as a grid (Collage) or a swipeable row (Slider), for communities, sites and mobile apps. Images use the universal-ad sizes: 600x600 (1:1), 1080x1350 (4:5) or 1080x607 (16:9), JPG or PNG up to 5 MB. Videos (1:1, 4:5, 16:9 or 9:16) can run up to 180 seconds, or 300 for communities, as MP4 or MOV up to 90 MB. Full specification Size (px) Ratio 1:1 (also 4:5, 16:9) Max weight 5 MB (image) / 90 MB (video) Formats JPG, PNG Formats · Video MP4, MOV Max duration Up to 180 sec (up to 300 sec for communities) Max video 90 MB Text limits Title40chars Description90chars Primary text16384charssites Primary text220charsmobile apps Title up to 40 chars; short description up to 90 chars (sites, apps); long description up to 16,384 chars (communities, sites) / 220 chars (mobile apps) High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
12. Adaptive Product Banner (Catalog/Logo) Other		1:1	5 MB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Dynamic product ads built from a product feed. Requires a 256x256 logo or icon. Product imagery and prices pull automatically from the catalog. Displays 2 to 12 product cards. Text limits are 25 characters for the title and 115 characters for company info. Full specification Size (px) Ratio 1:1 Max weight 5 MB Formats JPG, PNG Text limits Title25chars Company name115chars High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
13. Shoppable Ads — Video Video		16:9	90 MB	MP4MOV	5–30 sec		High confidence — confirmed in the official documentation
Notes & best practice Video with an attached shoppable product carousel. Use a 16:9 aspect ratio and 5 to 30 second duration. Minimum resolution is 640x360 px. Keep key elements out of the top 25% and the bottom 20% to avoid UI overlays. Full specification Size (px) Ratio 16:9 Max weight 90 MB Formats · Video MP4, MOV Max duration 5–30 sec Max video 90 MB Text limits Product carousel 3–20 items pulled from catalog High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
14. Audio Ad Other	Audio ad	—	2 MB	—	MP3 5–30 sec	—	High confidence — confirmed in the official documentation
Notes & best practice VK Ads audio spot played before audio content on VK, Odnoklassniki, Moy Mir and VK Music, bought in reach campaigns and billed per 1,000 listens. Upload an MP3 of 5 to 30 seconds, up to 2 MB at 128-320 kbps, plus a square (1:1) image, or create the audio in the ad account with the Marusya voice assistant. Width and height are set to 0. This format has no fixed pixel size — the specs below are what matter. Full specification Format Audio ad Max weight 2 MB Formats · Audio MP3 Max duration 5–30 sec High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
15. HTML5 Banner — 240x400 (Desktop) Display banner		3:5	150 KB	ZIP	—	—	High confidence — confirmed in the official documentation
Notes & best practice HTML5 banner for the desktop sidebar on Odnoklassniki, VK projects and the VK Ad Network, bought in reach campaigns. Upload a ZIP up to 150 KB with one index.html, assets (PNG, JPG, GIF, CSS, JS, SVG) and the ad.size meta tag; external calls are not allowed. Keep the top-left 80x30 px and top-right 40x40 px clear for the ad label and menu. Full specification Size (px) Ratio 3:5 Max weight 150 KB Formats ZIP (HTML5) High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
16. HTML5 Banner — 300x600 (Desktop) Display banner		1:2	150 KB	ZIP	—	—	High confidence — confirmed in the official documentation
Notes & best practice HTML5 half-page banner for the desktop sidebar on VK projects and the VK Ad Network. Same ZIP rules as the other VK HTML5 sizes: up to 150 KB, one index.html, no external resources, and the ad.size meta tag set to 300x600. Full specification Size (px) Ratio 1:2 Max weight 150 KB Formats ZIP (HTML5) High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
17. HTML5 Banner — 300x300 (Desktop) Display banner		1:1	150 KB	ZIP	—	—	High confidence — confirmed in the official documentation
Notes & best practice Desktop HTML5 banner for the sidebar of Mail.ru, VK media projects and the VK Ad Network. ZIP up to 150 KB with one index.html and the ad.size meta tag; external resources are not allowed. Full specification Size (px) Ratio 1:1 Max weight 150 KB Formats ZIP (HTML5) High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
18. HTML5 Banner — 100% x 90 (Desktop, Stretchable) Display banner	Document / file	fluid (100%…	150 KB	ZIP	—	—	High confidence — confirmed in the official documentation
Notes & best practice Stretchable desktop HTML5 banner shown under the search bar on the mail.ru homepage and at the top of desktop pages on VK projects and the VK Ad Network. It must display correctly from 400 px wide up to the full screen width at a height of 90 px. ZIP up to 150 KB. Width and height are set to 0 because the width is fluid. This format has no fixed pixel size — the specs below are what matter. Full specification Format Document / file Ratio fluid (100% wide x 90 px) Max weight 150 KB Formats ZIP (HTML5) High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
19. HTML5 Banner — 300x250 (Mobile) Display banner		6:5	150 KB	ZIP	—	—	High confidence — confirmed in the official documentation
Notes & best practice Mobile HTML5 banner shown at the top of mobile web pages; available in the VK Ad Network. ZIP up to 150 KB with one index.html and the ad.size meta tag set to 300x250; external resources are not allowed. Full specification Size (px) Ratio 6:5 Max weight 150 KB Formats ZIP (HTML5) High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
20. HTML5 Banner — 100% x 300 (Mobile, Stretchable) Display banner	Document / file	fluid (100%…	150 KB	ZIP	—	—	High confidence — confirmed in the official documentation
Notes & best practice Stretchable mobile HTML5 banner shown under the news on the mail.ru homepage and inside page content on VK projects. It must display correctly from 320 px wide up to the full screen width at a height of 300 px. ZIP up to 150 KB. Width and height are set to 0 because the width is fluid. This format has no fixed pixel size — the specs below are what matter. Full specification Format Document / file Ratio fluid (100% wide x 300 px) Max weight 150 KB Formats ZIP (HTML5) High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
21. App / Logo Icon Profile picture		1:1	5 MB	JPGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Required icon or logo asset for app-promotion and product-banner ads. Size must be 256x256 px. Full specification Size (px) Ratio 1:1 Max weight 5 MB Formats JPG, PNG High confidence — confirmed in the official documentation Source: ads.vk.ru (opens in a new tab)
22. Community Cover (Обложка сообщества) Cover / Header		5:2	—	JPGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice VK recommends 1920x768 px for the community cover (minimum 960x384), in PNG or JPG. Keep anything that must stay visible 10–15% away from the edges. Mobile crops the cover further. The avatar overlays the lower-left corner of the cover. Full specification Size (px) Ratio 5:2 Max weight Not officially published (keep under ~5–10 MB) Formats JPG, PNG High confidence — confirmed in the official documentation Source: vk.com (opens in a new tab)
23. Community Live Cover (Живая обложка) Cover / Header		9:16	—	JPGPNG	MP4 Up to 30 sec	—	High confidence — confirmed in the official documentation
Notes & best practice Mobile-only animated or slideshow cover. Upload up to 5 vertical images or videos at 1080x1920 px. Video limit is 30 seconds and 20 MB. Keep important text out of the top and bottom 200 px to avoid UI overlays. Full specification Size (px) Ratio 9:16 Formats JPG, PNG Formats · Video MP4 Max duration Up to 30 sec Max video 20 MB High confidence — confirmed in the official documentation Source: vk.com (opens in a new tab)
24. Community / Profile Avatar Profile picture		1:1	—	JPGPNGGIF	—	—	High confidence — confirmed in the official documentation
Notes & best practice Displayed as a 200x200 px thumbnail. Minimum size for the full avatar is 400x400 px; 1000x1000 px is recommended for retina screens. Tall uploads up to 200x500 px are accepted and cropped to a square or round thumbnail. Full specification Size (px) Ratio 1:1 Max weight Not officially published Formats JPG, PNG, GIF High confidence — confirmed in the official documentation Source: vk.com (opens in a new tab)
25. Community Menu / Button Tile (Кнопка меню) Other		1.47:1	—	JPGPNG	—	1	Lower confidence — changes frequently, verify before launch
Notes & best practice Tile image for community navigation and menu buttons. Recommended size is 376x256 px. Displays in the community menu grid below the cover. Full specification Size (px) Ratio ~3:2 Max weight Not officially published Formats JPG, PNG Text limits Title20chars Lower confidence — changes frequently, verify before launch Source: sokpro.ru (opens in a new tab)
26. Organic Feed Post — Square Square		1:1	50 MB per photo	JPGPNGGIF	—	1	Medium confidence — verified against reputable sources
Notes & best practice Organic community and feed post image. VK renders 4:5 (1080x1350 px) and 16:9 (1080x607 px) in the feed. Upload high-resolution images for retina displays. Post text limit is 16,384 characters. Full specification Size (px) Ratio 1:1 Max weight Up to 50 MB per photo (platform limit) Formats JPG, PNG, GIF Text limits Primary text16384chars Medium confidence — verified against reputable sources Source: vk.com (opens in a new tab)

High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details

Minimum creative kit

Layouts: 12 · placements covered: 20 of 26

Layout	Max weight	Formats	Covers
1:1Image	150 KBfor 300×300 px	—	Universal Ad — Square 1:1 Carousel for Websites — Card Carousel for Apps — Card Collage / Slider — Media File HTML5 Banner — 300x300 (Desktop)Organic Feed Post — Square
16:9Video	90 MB	MP4MOV	In-Feed Video Ad In-Stream Video Ad — 16:9 Shoppable Ads — Video
16:9Image	5 MB	JPGPNG	Universal Ad — Landscape 16:9 MAX Channel Banner — 16:9
4:5Image	5 MB	JPGPNG	Universal Ad — Vertical 4:5
3:4Image	—	JPGPNG	Dzen Channel Promo — Card Image 3:4
3:5Image	150 KB	ZIP	HTML5 Banner — 240x400 (Desktop)
1:2Image	150 KB	ZIP	HTML5 Banner — 300x600 (Desktop)
6:5Image	150 KB	ZIP	HTML5 Banner — 300x250 (Mobile)
5:2Image	—	JPGPNG	Community Cover (Обложка сообщества)
9:16Image	—	JPGPNG	Community Live Cover (Живая обложка)
1.47:1Image	—	JPGPNG	Community Menu / Button Tile (Кнопка меню)
9:16Video	90 MB	MP4MOV	Vertical / Fullscreen Video 9:16

Not in the kit (avatars and formats without a pixel size): Adaptive Product Banner (Catalog/Logo), Audio Ad, HTML5 Banner — 100% x 90 (Desktop, Stretchable), HTML5 Banner — 100% x 300 (Mobile, Stretchable), App / Logo Icon, Community / Profile Avatar

Text limits

Placements with limits: 14 of 26 · characters unless noted

Placement	Title	Description	CTA	Primary text	Company name
Universal Ad — Square 1:1	40	90	30	16384sites220mobile apps	—
Universal Ad — Vertical 4:5	40	90	30	—	—
Universal Ad — Landscape 16:9	40	90	30	—	—
MAX Channel Banner — 16:9	72	108	—	—	—
Dzen Channel Promo — Card Image 3:4	40	25	—	—	—
Vertical / Fullscreen Video 9:16	40	90	—	—	—
In-Feed Video Ad	40	90	—	—	—
In-Stream Video Ad — 16:9	25sites40mobile apps	90	25sites40mobile apps	—	—
Carousel for Websites — Card	40	50	—	16384	—
Carousel for Apps — Card	25	32	—	—	—
Collage / Slider — Media File	40	90	—	16384sites220mobile apps	—
Adaptive Product Banner (Catalog/Logo)	25	—	—	—	115
Shoppable Ads — Video	Product carousel 3–20 items pulled from catalog
Community Menu / Button Tile (Кнопка меню)	20	—	—	—	—
Organic Feed Post — Square	—	—	—	16384	—

Video & audio specs

Placements: 7 of 26

Placement	Size (px)	Formats	Max duration	Max weight
Vertical / Fullscreen Video 9:16	1080×1920	MP4, MOV	Up to 30 sec (up to 300 sec for community/mini-app objectives; up to 180 sec in reach video campaigns)	90 MB
In-Feed Video Ad	1920×1080	MP4, MOV	Up to 30 sec for 16:9, 4:5 and 9:16; up to 300 sec for 1:1 and for community/mini-app objectives; up to 180 sec in reach video campaigns	90 MB
In-Stream Video Ad — 16:9	1920×1080	MP4, MOV	6–30 sec	90 MB
Collage / Slider — Media File	600×600	MP4, MOV	Up to 180 sec (up to 300 sec for communities)	90 MB
Shoppable Ads — Video	1920×1080	MP4, MOV	5–30 sec	90 MB
Audio Ad	Audio ad	MP3	5–30 sec	2 MB
Community Live Cover (Живая обложка)	1080×1920	MP4	Up to 30 sec	20 MB