Telegram Ads image & ad sizes

Messaging Medium confidence — verified against reputable sources. Verified 2026-10

Drop a creative or type a size — see every placement it fits

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11placements
5layouts to produce
4aspect ratios

Image 8 Video 2 Text ad 1

Official documentation

Size map

Every frame is drawn to the same scale · largest 5000×2812

5000×2812 5
1080×1920 7
1280×1280 4 8
1920×1080 2 3
1024×1024 10
800×800 6
512×512 11
1024×439 9

Numbers match the rows of the size table

No fixed pixel size Sponsored Message (Text Ad)

All Telegram Ads sizes

Placement	Size (px)	Ratio	Max weight	Formats	Video	Text limits	Confidence
1. Sponsored Message (Text Ad) Other	Text ad	—	—	—	—	2	High confidence — confirmed in the official documentation
Notes & best practice Core Telegram Ad Platform format. Short text ad with a button, shown below posts in public channels or as an action bar in bots. Labeled as AD, Sponsored, or Recommended. Limit is 160 characters including spaces, with at most one optional link in the text (@link, t.me/link or t.me/link/123). Prohibits line breaks, lists, ASCII art, excessive capitalization, unusual spacing, and intrusive emojis. Link and button must lead to the same Telegram destination. This format has no fixed pixel size — the specs below are what matter. Full specification Format Text ad Text limits Body160chars Title40chars High confidence — confirmed in the official documentation Source: ads.telegram.org (opens in a new tab)
2. Sponsored Message - Photo (16:9) Landscape		16:9	5 MB	JPGPNGJPEG	—	2	Lower confidence — changes frequently, verify before launch
Notes & best practice Telegram sponsored messages support photos with a mandatory 16:9 aspect ratio (per third-party reports). Reported minimum resolution is 640x360. Formats are PNG and JPEG, up to 5 MB. Static image series without audio are auto-converted to GIF. Telegram has not published a media-spec page, so these numbers come from third-party guides. Full specification Size (px) Ratio 16:9 Max weight 5 MB Formats JPG, PNG, JPEG Text limits Title40chars Body160chars Lower confidence — changes frequently, verify before launch Source: nixsolutions-mobile.com (opens in a new tab)
3. Sponsored Message - Video (16:9) Video		16:9	20 MB	—	MP4 3-60 seconds	2	Lower confidence — changes frequently, verify before launch
Notes & best practice Video and animated creatives for Telegram sponsored messages. Format must be MP4, 16:9 aspect ratio, 3 to 60 seconds duration, and up to 20 MB. Reported minimum resolution is 640x360. Telegram publishes no format, size or dimension specs for videos; these numbers come from a third-party guide. Full specification Size (px) Ratio 16:9 Max weight 20 MB Formats · Video MP4 Max duration 3-60 seconds Max video 20 MB Text limits Title40chars Body160chars Lower confidence — changes frequently, verify before launch Source: nixsolutions-mobile.com (opens in a new tab)
4. Channel Ad Image - Square/Card (Yandex-served) Carousel		1:1	10 MB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Yandex-served ads in Telegram channels support up to 10 images per ad. For aspect ratios between 1:1 and 3:4 or 4:3, each side must be 450 to 5000 px. Recommended sizes are 1080x1080, 1280x1280, or 1280x1080. Formats are JPG and PNG, up to 10 MB each. Full specification Size (px) Ratio 1:1 to 4:3 / 3:4 Max weight 10 MB Formats JPG, PNG Text limits Title56chars Body764chars High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
5. Channel Ad Image - Landscape (Yandex-served) Landscape		16:9	10 MB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice 16:9 image option for Yandex-served Telegram channel ads. Resolution must be between 1080x607 and 5000x2812. Supports up to 10 images per ad. Formats are JPG and PNG, up to 10 MB each. Full specification Size (px) Ratio 16:9 Max weight 10 MB Formats JPG, PNG Text limits Title56chars Body764chars High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
6. AdsGram In-App Post Banner Square		1:1	1 MB	JPGPNG	—	3	High confidence — confirmed in the official documentation
Notes & best practice Telegram Mini App post banner via AdsGram. Image must be 1:1, optimal 800x800 (range 240 to 1024 px), up to 1 MB. Optional GIF must be 1:1, range 240 to 600 px, up to 2 MB. Avatar is optimal 100x100 (range 32 to 1024 px), up to 500 KB. Forbidden characters are <, >, &, and double quotes. Full specification Size (px) Ratio 1:1 Max weight 1 MB Formats JPG, PNG Text limits Title30chars Body160chars Company name40chars High confidence — confirmed in the official documentation Source: docs.adsgram.ai (opens in a new tab)
7. AdsGram In-App Video Banner (9:16) Vertical / Portrait		9:16	50 MB	—	MP4 6-15 seconds	2	High confidence — confirmed in the official documentation
Notes & best practice Full-screen vertical video for Telegram Mini Apps via AdsGram. Format must be MP4, 9:16 aspect ratio (720 to 2048 px), 6 to 15 seconds duration, and up to 50 MB. Includes a 1:1 logo (32 to 1024 px). Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 50 MB Formats · Video MP4 Max duration 6-15 seconds Max video 50 MB Text limits Title30chars Description160chars High confidence — confirmed in the official documentation Source: docs.adsgram.ai (opens in a new tab)
8. AdsGram Bot & Channel Post Banner Square		1:1	5 MB	JPGPNGGIF	—	3	High confidence — confirmed in the official documentation
Notes & best practice AdsGram banner for Telegram bots and channels. Image or GIF 1:1, up to 1280x1280, max 5 MB. Text up to 764 characters. Full specification Size (px) Ratio 1:1 Max weight 5 MB Formats JPG, PNG, GIF Text limits Title56chars Body764chars Company name40chars High confidence — confirmed in the official documentation Source: docs.adsgram.ai (opens in a new tab)
9. AdsGram Chat Banner (21:9) Display banner		21:9	1 MB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice AdsGram Telegram-client chat banner. Wide 21:9 (240-1024px), max 1 MB. Includes a 1:1 icon (32-1024px), max 500 KB. Width and height shown are an example at the 21:9 ratio (1024px wide). Full specification Size (px) Ratio 21:9 Max weight 1 MB Formats JPG, PNG Text limits Title30chars Body160chars High confidence — confirmed in the official documentation Source: docs.adsgram.ai (opens in a new tab)
10. AdsGram Inline Banner Square		1:1	500 KB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice AdsGram inline banner in the Telegram client. 1:1 image (32-1024px), max 500 KB. Text must be 10 to 50 characters. Full specification Size (px) Ratio 1:1 Max weight 500 KB Formats JPG, PNG Text limits Title30chars Body50chars High confidence — confirmed in the official documentation Source: docs.adsgram.ai (opens in a new tab)
11. Channel / Profile Avatar Profile picture		1:1	5 MB	JPGPNGWEBP	—	—	Lower confidence — changes frequently, verify before launch
Notes & best practice Telegram avatar for channels, groups, bots, and users. Recommended size is 512x512 (accepts 160x160 up to 1024x1024) at a 1:1 ratio. Displayed as a circle. Keep key elements centered with a 15% margin. Advertised channels and bots use this as their brand mark in sponsored messages. Telegram does not publish an official figure; these numbers come from third-party guides. Full specification Size (px) Ratio 1:1 Max weight 5 MB Formats JPG, PNG, WEBP Lower confidence — changes frequently, verify before launch Source: mediasizes.com (opens in a new tab)

High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details

Minimum creative kit

Layouts: 5 · placements covered: 9 of 11

Layout	Max weight	Formats	Covers
1:1Image	500 KBfor 1024×1024 px	JPGPNG	Channel Ad Image - Square/Card (Yandex-served)AdsGram In-App Post Banner AdsGram Bot & Channel Post Banner AdsGram Inline Banner
16:9Image	5 MBfor 1920×1080 px	JPGPNG	Sponsored Message - Photo (16:9)Channel Ad Image - Landscape (Yandex-served)
21:9Image	1 MB	JPGPNG	AdsGram Chat Banner (21:9)
16:9Video	20 MB	MP4	Sponsored Message - Video (16:9)
9:16Video	50 MB	MP4	AdsGram In-App Video Banner (9:16)

Not in the kit (avatars and formats without a pixel size): Sponsored Message (Text Ad), Channel / Profile Avatar

Text limits

Placements with limits: 10 of 11 · characters unless noted

Placement	Title	Body	Company name	Description
Sponsored Message (Text Ad)	40	160	—	—
Sponsored Message - Photo (16:9)	40	160	—	—
Sponsored Message - Video (16:9)	40	160	—	—
Channel Ad Image - Square/Card (Yandex-served)	56	764	—	—
Channel Ad Image - Landscape (Yandex-served)	56	764	—	—
AdsGram In-App Post Banner	30	160	40	—
AdsGram In-App Video Banner (9:16)	30	—	—	160
AdsGram Bot & Channel Post Banner	56	764	40	—
AdsGram Chat Banner (21:9)	30	160	—	—
AdsGram Inline Banner	30	50	—	—