All Pinterest sizes

Placement	Ratio	Max weight	Formats	Video	Text limits	Confidence
1. Profile Picture Profile picture	1:1	10 MB	JPGPNG	—	—	Lower confidence — changes frequently, verify before launch
Notes & best practice Displayed at 165x165 px and cropped into a circle. Upload a square image at 600x600 px or larger. Keep the logo or face centered. This is a profile picture, not an ad placement; the sizing comes from third-party guides rather than an official ad-specs page. Full specification Size (px) Ratio 1:1 Max weight 10 MB Formats JPG, PNG Lower confidence — changes frequently, verify before launch Source: soona.co (opens in a new tab)
2. Profile Cover Photo Cover / Header	16:9	10 MB	JPGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Header or cover image at the top of a Pinterest profile. Minimum size is 800x450 px, with a 16:9 aspect ratio recommended. This is a profile element, not an ad placement; the sizing comes from Pinterest's Business Help Center. Full specification Size (px) Ratio 16:9 Max weight 10 MB Formats JPG, PNG High confidence — confirmed in the official documentation Source: help.pinterest.com (opens in a new tab)
3. Standard Image Ad (vertical Pin) Vertical / Portrait	2:3	20 MB desktop32 MB in-app	PNGJPEG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Pinterest's primary recommended ad ratio is 2:3 at 1000x1500 px. Use PNG with sRGB, though all images are converted to 8-bit RGB JPEG on upload. Keep text overlays minimal. Full specification Size (px) Ratio 2:3 Max weight 20 MB (desktop), 32 MB (in-app) Formats PNG, JPEG Text limits Title100chars Description800chars High confidence — confirmed in the official documentation Source: help.pinterest.com (opens in a new tab)
4. Standard Image Ad (square) Square	1:1	20 MB desktop32 MB in-app	PNGJPEG	—	2	Medium confidence — verified against reputable sources
Notes & best practice Pinterest's ad specs recommend 2:3 (1000x1500 px) for standard image ads and do not list 1:1, so this square size is derived rather than stated. Pinterest's creative guide advises a vertical 2:3 canvas and suggests adapting square assets with borders or vertical imagery. Full specification Size (px) Ratio 1:1 Max weight 20 MB (desktop), 32 MB (in-app) Formats PNG, JPEG Text limits Title100chars Description800chars Medium confidence — verified against reputable sources Source: help.pinterest.com (opens in a new tab)
5. Standard Width Video Ad Video	2:3	2 GB	PNGJPEG	MP4MOVM4V 4 seconds min, 15 minutes max	2	Medium confidence — verified against reputable sources
Notes & best practice Matches the single-column width of a standard Pin. Use H.264 or H.265 encoding. Recommended aspect ratios are 1:1, 2:3, 4:5, or 9:16. Minimum recommended resolution is 1080p. Recommended video length is 6 to 15 seconds. Full specification Size (px) Ratio 1:1, 2:3, 4:5, or 9:16 Max weight 2 GB Cover / thumbnail formats PNG, JPEG Formats · Video MP4, MOV, M4V Max duration 4 seconds min, 15 minutes max (6-15 sec recommended) Max video 2 GB Text limits Title100chars Description800chars Medium confidence — verified against reputable sources Source: help.pinterest.com (opens in a new tab)
6. Max Width Video Ad Video	16:9	2 GB	PNGJPEG	MP4MOVM4V 4 seconds min, 15 minutes max	2	Medium confidence — verified against reputable sources
Notes & best practice Spans the full width of the mobile feed across both columns. Height cannot exceed a 1:1 aspect ratio, with 16:9 and 1:1 being typical. Dimensions represent a 16:9 max-width creative. Use H.264 or H.265 encoding. Full specification Size (px) Ratio Up to 1:1 (height cannot exceed a 1:1 ratio) Max weight 2 GB Cover / thumbnail formats PNG, JPEG Formats · Video MP4, MOV, M4V Max duration 4 seconds min, 15 minutes max (6-15 sec recommended) Max video 2 GB Text limits Title100chars Description800chars Medium confidence — verified against reputable sources Source: help.pinterest.com (opens in a new tab)
7. Carousel Ad (per card) Carousel	2:3	20 MB per image	PNGJPEG	—	2	Medium confidence — verified against reputable sources
Notes & best practice Use 2 to 5 cards per carousel, or up to 10 cards for catalog and dynamic sales. Cards can be 1:1 or 2:3; Pinterest gives no pixel size for carousel cards, so 1000x1500 px is derived from the 2:3 ratio. Each card can link to a unique URL. Full specification Size (px) Ratio 1:1 or 2:3 Max weight 20 MB per image Formats PNG, JPEG Text limits Title100chars Description800chars Medium confidence — verified against reputable sources Source: help.pinterest.com (opens in a new tab)
8. Collections Ad Other	2:3	10 MB per image	PNGJPEG	MP4MOVM4V 4 seconds min, 15 minutes max	2	Medium confidence — verified against reputable sources
Notes & best practice Mobile-only format featuring one hero creative (image or video) above smaller secondary images. A minimum of 3 secondary images is recommended, with a maximum of 24. All secondary images must share one aspect ratio, while the hero may use a different one. Full specification Size (px) Ratio 1:1 or 2:3 (hero and secondary) Max weight 10 MB per image Formats PNG, JPEG Formats · Video MP4, MOV, M4V Max duration 4 seconds min, 15 minutes max (hero video) Max video 2 GB (hero video) Text limits Title100chars Description800chars Medium confidence — verified against reputable sources Source: help.pinterest.com (opens in a new tab)
9. Max Width Collections Ad Other	1:1	10 MB per image	PNGJPEG	MP4MOVM4V 4 seconds min, 15 minutes max	2	Medium confidence — verified against reputable sources
Notes & best practice Ad format whose hero image or video spans the full width of the mobile feed, with 4 to 24 smaller secondary Pins below it. The hero image can be 1:1 or 2:3 and the hero video 1:1 or 16:9; pick secondary Pins that crop well to squares. Pinterest's ad specs give no pixel size, so 1080x1080 px is derived from its creative guide's 1080p and 1:1 advice. Full specification Size (px) Ratio 1:1 (hero image also 2:3; hero video also 16:9) Max weight 10 MB per image Formats PNG, JPEG Formats · Video MP4, MOV, M4V Max duration 4 seconds min, 15 minutes max (hero video) Max video 2 GB (hero video) Text limits Title100chars Description800chars Medium confidence — verified against reputable sources Source: help.pinterest.com (opens in a new tab)
10. Idea Ad / Idea Pin (vertical full-screen) Stories / Reels	9:16	2 GB Android/iOS100 MB web	BMPJPEGPNG+2	MP4M4VMOV 5 minutes max	2	High confidence — confirmed in the official documentation
Notes & best practice Multi-page vertical full-screen format. A 9:16 ratio at 1080x1920 is recommended, though other ratios are accepted. Uploading via the app allows a 2 GB file limit, while web uploads are capped at 100 MB. Maximum video duration is 5 minutes per page. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 2 GB (Android/iOS); 100 MB (web) Formats BMP, JPEG, PNG, TIFF, WEBP Formats · Video MP4, M4V, MOV Max duration 5 minutes max (per-page video) Max video 2 GB (Android/iOS); 100 MB (web) Text limits Title100chars Body250chars High confidence — confirmed in the official documentation Source: help.pinterest.com (opens in a new tab)
11. Showcase Ad Other	2:3	32 MB	BMPJPEGPNG+2	MP4MOVM4V 3-60 seconds	3	High confidence — confirmed in the official documentation
Notes & best practice Interactive swipeable format featuring a primary 2:3 title Pin (image or video) and up to four additional cards. Each card contains 1 to 3 features (1:1 static). Recommended resolution is 1000x1500 px. Full specification Size (px) Ratio 2:3 (title Pin and cards); features 1:1 Max weight 32 MB Formats BMP, JPEG, PNG, TIFF, WEBP Formats · Video MP4, MOV, M4V Max duration 3-60 seconds Max video 32 MB Text limits Title100chars Caption10words Body50chars High confidence — confirmed in the official documentation Source: help.pinterest.com (opens in a new tab)
12. Quiz Ad Other	2:3	32 MB	BMPJPEGPNG+2	MP4MOVM4V 3-60 seconds	4	High confidence — confirmed in the official documentation
Notes & best practice Interactive quiz format featuring one title Pin, two or three questions (each with 2 to 3 answers), and up to three matching results Pins. Use a 2:3 aspect ratio for all creatives. Full specification Size (px) Ratio 2:3 (title Pin and results Pins) Max weight 32 MB Formats BMP, JPEG, PNG, TIFF, WEBP Formats · Video MP4, MOV, M4V Max duration 3-60 seconds Max video 32 MB Text limits Title100chars Message96charsquestions Message48charsanswers Description800charsresults Caption10wordstext overlay Title 100 chars; questions up to 96 chars (incl. spaces); answers up to 48 chars; results description up to 800 chars; text overlay max 10 words High confidence — confirmed in the official documentation Source: help.pinterest.com (opens in a new tab)
13. Premiere Spotlight (homefeed takeover) Video	16:9	2 GB	PNGJPEG	MP4MOVM4V 4 seconds min, 15 minutes max	2	Medium confidence — verified against reputable sources
Notes & best practice Premium reservation and takeover placement using the max-width video format. Specs inherit from max-width video. Campaigns require Pinterest in-house setup and pre-approval. Collections is also available within the Premiere Spotlight home feed. Full specification Size (px) Ratio Up to 1:1 (max-width video) Max weight 2 GB Cover / thumbnail formats PNG, JPEG Formats · Video MP4, MOV, M4V Max duration 4 seconds min, 15 minutes max Max video 2 GB Text limits Title100chars Description800chars Medium confidence — verified against reputable sources Source: help.pinterest.com (opens in a new tab)

High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details

Minimum creative kit

Layouts: 6 · placements covered: 12 of 13

Layout	Max weight	Formats	Covers
2:3Image	10 MB per image	PNGJPG	Standard Image Ad (vertical Pin)Carousel Ad (per card)Collections Ad Showcase Ad Quiz Ad
1:1Image	10 MB per image	PNGJPG	Standard Image Ad (square)Max Width Collections Ad
16:9Video	2 GB	MP4MOVM4V	Max Width Video Ad Premiere Spotlight (homefeed takeover)
16:9Image	10 MB	JPGPNG	Profile Cover Photo
9:16Image	2 GB Android/iOS100 MB web	BMPJPGPNGTIFFWEBP	Idea Ad / Idea Pin (vertical full-screen)
2:3Video	2 GB	MP4MOVM4V	Standard Width Video Ad

Not in the kit (avatars and formats without a pixel size): Profile Picture

Text limits

Placements with limits: 11 of 13 · characters unless noted

Placement	Title	Description	Body	Caption	Message
Standard Image Ad (vertical Pin)	100	800	—	—	—
Standard Image Ad (square)	100	800	—	—	—
Standard Width Video Ad	100	800	—	—	—
Max Width Video Ad	100	800	—	—	—
Carousel Ad (per card)	100	800	—	—	—
Collections Ad	100	800	—	—	—
Max Width Collections Ad	100	800	—	—	—
Idea Ad / Idea Pin (vertical full-screen)	100	—	250	—	—
Showcase Ad	100	—	50	10 words	—
Quiz Ad	100	800results	—	10 wordstext overlay	96questions48answers
Premiere Spotlight (homefeed takeover)	100	800	—	—	—

Video specs

Placements: 8 of 13

Placement	Size (px)	Formats	Max duration	Max video
Standard Width Video Ad	1000×1500	MP4, MOV, M4V	4 seconds min, 15 minutes max (6-15 sec recommended)	2 GB
Max Width Video Ad	1280×720	MP4, MOV, M4V	4 seconds min, 15 minutes max (6-15 sec recommended)	2 GB
Collections Ad	1000×1500	MP4, MOV, M4V	4 seconds min, 15 minutes max (hero video)	2 GB (hero video)
Max Width Collections Ad	1080×1080	MP4, MOV, M4V	4 seconds min, 15 minutes max (hero video)	2 GB (hero video)
Idea Ad / Idea Pin (vertical full-screen)	1080×1920	MP4, M4V, MOV	5 minutes max (per-page video)	2 GB (Android/iOS); 100 MB (web)
Showcase Ad	1000×1500	MP4, MOV, M4V	3-60 seconds	32 MB
Quiz Ad	1000×1500	MP4, MOV, M4V	3-60 seconds	32 MB
Premiere Spotlight (homefeed takeover)	1920×1080	MP4, MOV, M4V	4 seconds min, 15 minutes max	2 GB