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1920×1080
shown at 11%
Feed/Network Image - Widescreen (16:9)
Landscape
- Size (px)
- Ratio
- 16:9
- Max weight
- 10 MB (Unified Performance) / 4 MB (Campaign Wizard, Master/Product)
- Formats
- JPG, PNG, GIF
Yandex Direct image & ad sizes
Display
Every Yandex Direct creative format with exact pixels, max weight and accepted file types. 12 sizes, verified 2026-06.
Official documentation: images ↗ · technical restrictions ↗ · recommendations ↗ · mainpage horizontal ↗ · requirements ↗
1080×1080
shown at 20%
Feed/Network Image - Square (1:1)
Square
- Size (px)
- Ratio
- 1:1
- Max weight
- 10 MB (Unified Performance) / 4 MB (Campaign Wizard, Master/Product)
- Formats
- JPG, PNG, GIF
1080×1440
shown at 15%
Feed/Network Image - Vertical (3:4)
Vertical / Portrait
- Size (px)
- Ratio
- 3:4
- Max weight
- 10 MB (Unified Performance) / 4 MB (Campaign Wizard)
- Formats
- JPG, PNG, GIF
1000×1778
shown at 12%
App Promotion Image - Vertical (9:16)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
- Max weight
- 10 MB (Unified Performance) / 4 MB (Campaign Wizard)
- Formats
- JPG, PNG, GIF
300×250
shown at 73%
Graphic (Image) Ad - 300x250 Medium Rectangle
Display banner
- Size (px)
- Ratio
- 6:5
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
728×90
shown at 30%
Graphic (Image) Ad - 728x90 Leaderboard
Display banner
- Size (px)
- Ratio
- 728:90
- Max weight
- 512 KB (Direct graphic ad) / 150 KB (Yandex homepage HTML5 placement)
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
970×250
shown at 23%
Graphic (Image) Ad - 970x250 Billboard
Display banner
- Size (px)
- Ratio
- 97:25
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
300×600
shown at 37%
Graphic (Image) Ad - 300x600 Half-Page
Display banner
- Size (px)
- Ratio
- 1:2
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
320×480
shown at 46%
Graphic (Image) Ad - 320x480 Mobile Interstitial
Display banner
- Size (px)
- Ratio
- 2:3
- Max weight
- 512 KB
- Formats
- JPG, PNG, GIF, ZIP (HTML5)
300×250
shown at 73%
HTML5 Banner (ZIP)
Display banner
- Size (px)
- Ratio
- varies (must match ad block)
- Max weight
- 512 KB (total ZIP); index.html < 150 KB
- Formats
- ZIP (containing HTML5 + JPG/PNG/GIF assets)
1920×1080
shown at 11%
Video Ad (InStream / Network Video)
Video
- Size (px)
- Ratio
- 16:9 (also 1:1, 9:16)
- Max weight
- 100 MB
- Formats
- JPG, PNG
240×400
shown at 55%
Search Banner (Right-rail) - 240x400
Display banner
- Size (px)
- Ratio
- 3:5
- Max weight
- 120 KB
- Formats
- JPG, PNG, GIF
No sizes match your filters.
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