Yandex Direct image & ad sizes

Display High confidence — confirmed in the official documentation. Verified 2026-10

Drop a creative or type a size — see every placement it fits

Drag & drop your creative or click to choose a file Checks every sized placement at once (25)

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

25placements
18layouts to produce
17aspect ratios

Image 23 Video 2

Official documentation

Size map

Every frame is drawn to the same scale · largest 1080×1920

1080×1920 4
1080×1440 3
1920×1080 1 21 22
1080×1080 2
300×600 12
240×600 14
160×600 15
300×500 13
320×480 16
240×400 6 23
480×320 19
300×300 8
336×280 7
970×250 10
300×250 5 20
1456×180 24
640×134 25
1000×120 11
320×100 18
728×90 9
320×50 17

Numbers match the rows of the size table

All Yandex Direct sizes

Placement	Ratio	Max weight	Formats	Video	Text limits	Confidence
1. Feed/Network Image - Widescreen (16:9) Landscape	16:9	10 MB Unified Performance4 MB Campaign Wizard	JPGPNGGIF	—	3	High confidence — confirmed in the official documentation
Notes & best practice Standard text-and-image ad for the Yandex Advertising Network (RSYA). For 16:9 aspect ratio, sizes must be between 1080x607 px and 5000x2812 px. GIFs only display the first frame. Supply both a 16:9 widescreen and a square image to maximize placements. After June 30, 2026, Text and Image ads in Unified Performance campaigns are edit-only, replaced by combined ads. Full specification Size (px) Ratio 16:9 Max weight 10 MB (Unified Performance) / 4 MB (Campaign Wizard, Master/Product) Formats JPG, PNG, GIF Text limits Headline56chars Short headline30chars Body81chars High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
2. Feed/Network Image - Square (1:1) Square	1:1	10 MB Unified Performance4 MB Campaign Wizard	JPGPNGGIF	—	3	High confidence — confirmed in the official documentation
Notes & best practice Standard-aspect image for text-graphic ads with ratios from 1:1 to 3:4 or 4:3. Each side must be between 450 px and 5000 px. Recommended size is 1080 px to 5000 px. GIFs only display the first frame. Full specification Size (px) Ratio 1:1 Max weight 10 MB (Unified Performance) / 4 MB (Campaign Wizard, Master/Product) Formats JPG, PNG, GIF Text limits Headline56chars Short headline30chars Body81chars High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
3. Feed/Network Image - Vertical (3:4) Vertical / Portrait	3:4	10 MB Unified Performance4 MB Campaign Wizard	JPGPNGGIF	—	3	High confidence — confirmed in the official documentation
Notes & best practice Vertical standard-aspect image for text-graphic ads. The landscape equivalent is 4:3 (1440x1080 px). Each side must be 450 px to 5000 px, with 1080 px to 5000 px recommended. Accepts aspect ratios from 1:1 to 3:4 or 4:3. Full specification Size (px) Ratio 3:4 Max weight 10 MB (Unified Performance) / 4 MB (Campaign Wizard) Formats JPG, PNG, GIF Text limits Headline56chars Short headline30chars Body81chars High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
4. App Promotion Image - Vertical (9:16) Vertical / Portrait	9:16	10 MB Unified Performance4 MB Campaign Wizard	JPGPNG	—	2	Medium confidence — verified against reputable sources
Notes & best practice App promotion campaigns. Yandex's app pages suggest 1778x1000, 1000x1778 or 1000x1000 px and accept JPG, PNG or GIF from 450x450 px, but the technical limitations table asks for JPG or PNG from 1080 to 5000 px, so the 1080x1920 shown here is a derived size that meets both. Max image size is 10 MB. The limits table caps ad text at 75 characters (81 on the app pages). Companion video: MP4, WebM, MOV, QT, FLV, or AVI. Video duration 5 to 60 seconds (only the first 15 seconds are used), up to 100 MB, 360p to 4K resolution. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 10 MB (Unified Performance) / 4 MB (Campaign Wizard) Formats JPG, PNG Text limits Headline56chars Body75chars Medium confidence — verified against reputable sources Source: yandex.com (opens in a new tab)
5. Graphic (Image) Ad - 300x250 Medium Rectangle Display banner	6:5	512 KB	JPGPNGGIF+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Graphic ad (fixed-size banner) uploaded as a single image or HTML5 ZIP. Maximum file size is 512 KB. Upload at 2x or 3x for HiDPI displays (such as 600x500 px or 900x750 px). This is one of the most widely supported sizes in RSYA. Full specification Size (px) Ratio 6:5 Max weight 512 KB Formats JPG, PNG, GIF, ZIP (HTML5) No on-platform text fields (text is baked into the creative) High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
6. Graphic (Image) Ad - 240x400 Vertical Rectangle Display banner	3:5	512 KB	JPGPNGGIF+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Vertical graphic ad for the Yandex Advertising Network, one of the three sizes Yandex suggests preparing first (with 300x250 and 728x90). Maximum file size is 512 KB (JPG, PNG, GIF or HTML5 ZIP). For HiDPI screens upload 480x800 or 720x1200. Full specification Size (px) Ratio 3:5 Max weight 512 KB Formats JPG, PNG, GIF, ZIP (HTML5) No on-platform text fields High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
7. Graphic (Image) Ad - 336x280 Large Rectangle Display banner	6:5	512 KB	JPGPNGGIF+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Large rectangle graphic ad, a common desktop size in the Yandex Advertising Network. Maximum file size is 512 KB. For HiDPI screens upload 672x560 or 1008x840. Full specification Size (px) Ratio 6:5 Max weight 512 KB Formats JPG, PNG, GIF, ZIP (HTML5) No on-platform text fields High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
8. Graphic (Image) Ad - 300x300 Square Display banner	1:1	512 KB	JPGPNGGIF+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Square banner for display campaigns. Unified performance campaigns accept this size only for HTML5 Playable Ads. Maximum file size is 512 KB. For HiDPI screens upload 600x600 or 900x900. Full specification Size (px) Ratio 1:1 Max weight 512 KB Formats JPG, PNG, GIF, ZIP (HTML5) No on-platform text fields High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
9. Graphic (Image) Ad - 728x90 Leaderboard Display banner	8.09:1	512 KB	JPGPNGGIF+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Horizontal leaderboard banner. Direct graphic ads have a 512 KB limit. Upload at 2x (1456x180) or 3x (2184x270) for HiDPI displays. Full specification Size (px) Ratio 728:90 Max weight 512 KB Formats JPG, PNG, GIF, ZIP (HTML5) No on-platform text fields High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
10. Graphic (Image) Ad - 970x250 Billboard Display banner	3.88:1	512 KB	JPGPNGGIF+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Large desktop billboard graphic ad (970x250). Upload at 2x or 3x for HiDPI displays. Full specification Size (px) Ratio 97:25 Max weight 512 KB Formats JPG, PNG, GIF, ZIP (HTML5) No on-platform text fields High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
11. Graphic (Image) Ad - 1000x120 Wide Banner Display banner	25:3	512 KB	JPGPNGGIF+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Wide horizontal banner for display campaigns. Unified performance campaigns accept this size only for HTML5 Playable Ads. Maximum file size is 512 KB. For HiDPI screens upload 2000x240 or 3000x360. Full specification Size (px) Ratio 25:3 Max weight 512 KB Formats JPG, PNG, GIF, ZIP (HTML5) No on-platform text fields High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
12. Graphic (Image) Ad - 300x600 Half-Page Display banner	1:2	512 KB	JPGPNGGIF+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Tall half-page desktop graphic ad. Supported skyscraper sizes include 240x400, 240x600, 300x500, and 160x600. Upload at 2x or 3x for HiDPI displays. Full specification Size (px) Ratio 1:2 Max weight 512 KB Formats JPG, PNG, GIF, ZIP (HTML5) No on-platform text fields High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
13. Graphic (Image) Ad - 300x500 Vertical Banner Display banner	3:5	512 KB	JPGPNGGIF+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Tall desktop graphic ad in the Yandex Advertising Network. Maximum file size is 512 KB. For HiDPI screens upload 600x1000 or 900x1500. Full specification Size (px) Ratio 3:5 Max weight 512 KB Formats JPG, PNG, GIF, ZIP (HTML5) No on-platform text fields High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
14. Graphic (Image) Ad - 240x600 Skyscraper Display banner	2:5	512 KB	JPGPNGGIF+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Skyscraper banner for display campaigns. Unified performance campaigns accept this size only for HTML5 Playable Ads. Maximum file size is 512 KB. For HiDPI screens upload 480x1200 or 720x1800. Full specification Size (px) Ratio 2:5 Max weight 512 KB Formats JPG, PNG, GIF, ZIP (HTML5) No on-platform text fields High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
15. Graphic (Image) Ad - 160x600 Wide Skyscraper Display banner	4:15	512 KB	JPGPNGGIF+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Narrow skyscraper banner for display campaigns. Unified performance campaigns accept this size only for HTML5 Playable Ads. Maximum file size is 512 KB. For HiDPI screens upload 320x1200 or 480x1800. Full specification Size (px) Ratio 4:15 Max weight 512 KB Formats JPG, PNG, GIF, ZIP (HTML5) No on-platform text fields High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
16. Graphic (Image) Ad - 320x480 Mobile Interstitial Display banner	2:3	512 KB	JPGPNGGIF+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Mobile portrait graphic ad (320x480). Other mobile sizes include 320x50, 320x100, 336x280, and 480x320 (landscape). Upload at 2x or 3x for high pixel-density screens. Full specification Size (px) Ratio 2:3 Max weight 512 KB Formats JPG, PNG, GIF, ZIP (HTML5) No on-platform text fields High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
17. Graphic (Image) Ad - 320x50 Mobile Banner Display banner	32:5	512 KB	JPGPNGGIF+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Small mobile banner for mobile sites and apps. Maximum file size is 512 KB. Yandex recommends uploading 640x100 or 960x150 so the ad stays sharp on high-density screens. Full specification Size (px) Ratio 32:5 Max weight 512 KB Formats JPG, PNG, GIF, ZIP (HTML5) No on-platform text fields High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
18. Graphic (Image) Ad - 320x100 Large Mobile Banner Display banner	16:5	512 KB	JPGPNGGIF+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Large mobile banner for mobile sites and apps. Maximum file size is 512 KB. Upload 640x200 or 960x300 for high-density screens. Full specification Size (px) Ratio 16:5 Max weight 512 KB Formats JPG, PNG, GIF, ZIP (HTML5) No on-platform text fields High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
19. Graphic (Image) Ad - 480x320 Mobile Landscape Display banner	3:2	512 KB	JPGPNGGIF+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Landscape graphic ad for mobile sites and apps. Maximum file size is 512 KB. Upload 960x640 or 1440x960 for high-density screens. Full specification Size (px) Ratio 3:2 Max weight 512 KB Formats JPG, PNG, GIF, ZIP (HTML5) No on-platform text fields High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
20. HTML5 Banner (ZIP) Display banner	6:5	512 KB total ZIP150 KB index.html	ZIP	—	—	High confidence — confirmed in the official documentation
Notes & best practice Interactive HTML5 creative uploaded as a ZIP. The archive can contain a maximum of 20 files. The index.html file must be under 150 KB per Yandex's Russian help pages (the English pages say 500 KB). Total archive size limit is 512 KB; Playable Ads in unified performance campaigns accept archives up to 3 MB. File and folder names must only use Latin letters, digits, and the characters -._~. Banner pixel size must match the target ad block. All standard graphic ad sizes are supported, including 300x250. Full specification Size (px) Ratio varies (must match ad block) Max weight 512 KB (total ZIP); index.html < 150 KB Formats ZIP (containing HTML5 + JPG/PNG/GIF assets) No separate text fields High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
21. Video Ad (InStream / Network Video) Video	16:9	100 MB	JPGPNG	MP4WebMMOV+3 5-60 sec	2	High confidence — confirmed in the official documentation
Notes & best practice Video creatives for in-stream and network video placements. Supported formats include MP4, WebM, MOV, QT, FLV, and AVI. Maximum file size is 100 MB. Duration must be 5 to 60 seconds. Minimum resolution is 360p, with 1080p (up to 4K) recommended. Supported aspect ratios are 16:9, 1:1, and 9:16. Frame rate must be at least 20 fps. Audio requires a single track, minimum 44 kHz and 16 Kbps stereo. Full specification Size (px) Ratio 16:9 (also 1:1, 9:16) Max weight 100 MB Cover / thumbnail formats JPG, PNG Formats · Video MP4, WebM, MOV, QT, FLV, AVI Max duration 5-60 sec (non-skippable max 15 sec; only first 15 sec used in app promo) Max video 100 MB Text limits Headline56chars Body81chars High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
22. Video Banner on Search (16:9) Video	16:9	100 MB	—	MP4WebMMOV+3 5-15 sec	3	High confidence — confirmed in the official documentation
Notes & best practice Fixed-CPM video banner on the Yandex search results page. The video must be 16:9, 5 to 15 seconds, up to 100 MB, at least 360p (1080p recommended) and 20 to 30 fps. The ad also needs a square JPG or PNG logo up to 80x80 px (120 KB) and two images, 516x272 and 223x159 px, each up to 120 KB. Full specification Size (px) Ratio 16:9 Max weight 100 MB Formats · Video MP4, WebM, MOV, QT, FLV, AVI Max duration 5-15 sec Max video 100 MB Text limits Headline30chars Short headline30chars Body81chars High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
23. Search Banner (Right-rail) - 240x400 Display banner	3:5	120 KB	JPGPNGGIF	—	—	High confidence — confirmed in the official documentation
Notes & best practice Banner shown on the right side of the Yandex search results page. The file weight limit is 120 KB. Animated GIFs are allowed, but the animation must be gentle and readable. Full specification Size (px) Ratio 3:5 Max weight 120 KB Formats JPG, PNG, GIF No on-platform text fields High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
24. Banner Under the Search Bar (ya.ru) - 1456x180 Desktop Display banner	8.09:1	1 MB	JPGPNGGIF+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Fixed-CPM banner under the search bar on the desktop ya.ru homepage and in new Yandex Browser tabs. The "Cross" format needs both this 1456x180 banner and the 640x134 mobile one in the campaign. Upload an image (JPG, PNG, GIF) or an HTML5 ZIP, each up to 1 MB. Keep text at least 20 px from the edges and clear of the 70x30 ad-label and 42x42 menu safe zones. Full specification Size (px) Ratio 364:45 Max weight 1 MB Formats JPG, PNG, GIF, ZIP (HTML5) No on-platform text fields High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)
25. Banner Under the Search Bar (ya.ru) - 640x134 Mobile Display banner	4.78:1	512 KB	JPGPNGGIF	—	—	High confidence — confirmed in the official documentation
Notes & best practice Mobile version of the fixed-CPM banner under the search bar on ya.ru. Image only (JPG, PNG or GIF) up to 512 KB; HTML5 banners are not placed on mobile ya.ru. Required together with the 1456x180 desktop banner for the "Cross" format. Full specification Size (px) Ratio 320:67 Max weight 512 KB Formats JPG, PNG, GIF No on-platform text fields High confidence — confirmed in the official documentation Source: yandex.com (opens in a new tab)

High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details

Minimum creative kit

Layouts: 18 · placements covered: 25 of 25

Layout	Max weight	Formats	Covers
6:5Image	512 KB	ZIP	Graphic (Image) Ad - 300x250 Medium Rectangle Graphic (Image) Ad - 336x280 Large Rectangle HTML5 Banner (ZIP)
3:5Image	120 KBfor 240×400 px	JPGPNGGIF	Graphic (Image) Ad - 240x400 Vertical Rectangle Graphic (Image) Ad - 300x500 Vertical Banner Search Banner (Right-rail) - 240x400
1:1Image	512 KBfor 300×300 px	JPGPNGGIF	Feed/Network Image - Square (1:1)Graphic (Image) Ad - 300x300 Square
8.09:1Image	512 KBfor 728×90 px	JPGPNGGIFZIP	Graphic (Image) Ad - 728x90 Leaderboard Banner Under the Search Bar (ya.ru) - 1456x180 Desktop
16:9Video	100 MB	MP4WEBMMOVAVI	Video Ad (InStream / Network Video)Video Banner on Search (16:9)
16:9Image	10 MB Unified Performance4 MB Campaign Wizard	JPGPNGGIF	Feed/Network Image - Widescreen (16:9)
3:4Image	10 MB Unified Performance4 MB Campaign Wizard	JPGPNGGIF	Feed/Network Image - Vertical (3:4)
9:16Image	10 MB Unified Performance4 MB Campaign Wizard	JPGPNG	App Promotion Image - Vertical (9:16)
3.88:1Image	512 KB	JPGPNGGIFZIP	Graphic (Image) Ad - 970x250 Billboard
25:3Image	512 KB	JPGPNGGIFZIP	Graphic (Image) Ad - 1000x120 Wide Banner
1:2Image	512 KB	JPGPNGGIFZIP	Graphic (Image) Ad - 300x600 Half-Page
2:5Image	512 KB	JPGPNGGIFZIP	Graphic (Image) Ad - 240x600 Skyscraper
4:15Image	512 KB	JPGPNGGIFZIP	Graphic (Image) Ad - 160x600 Wide Skyscraper
2:3Image	512 KB	JPGPNGGIFZIP	Graphic (Image) Ad - 320x480 Mobile Interstitial
32:5Image	512 KB	JPGPNGGIFZIP	Graphic (Image) Ad - 320x50 Mobile Banner
16:5Image	512 KB	JPGPNGGIFZIP	Graphic (Image) Ad - 320x100 Large Mobile Banner
3:2Image	512 KB	JPGPNGGIFZIP	Graphic (Image) Ad - 480x320 Mobile Landscape
4.78:1Image	512 KB	JPGPNGGIF	Banner Under the Search Bar (ya.ru) - 640x134 Mobile

Text limits

Placements with limits: 6 of 25 · characters unless noted

Placement	Headline	Body	Short headline
Feed/Network Image - Widescreen (16:9)	56	81	30
Feed/Network Image - Square (1:1)	56	81	30
Feed/Network Image - Vertical (3:4)	56	81	30
App Promotion Image - Vertical (9:16)	56	75	—
Video Ad (InStream / Network Video)	56	81	—
Video Banner on Search (16:9)	30	81	30

Video specs

Placements: 2 of 25

Placement	Size (px)	Formats	Max duration	Max video
Video Ad (InStream / Network Video)	1920×1080	MP4, WebM, MOV, QT, FLV, AVI	5-60 sec (non-skippable max 15 sec; only first 15 sec used in app promo)	100 MB
Video Banner on Search (16:9)	1920×1080	MP4, WebM, MOV, QT, FLV, AVI	5-15 sec	100 MB