Instagram image & ad sizes

Social High confidence — confirmed in the official documentation. Verified 2026-10

Drop a creative or type a size — see every placement it fits

Drag & drop your creative or click to choose a file Checks every sized placement at once (12)

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12placements
5layouts to produce
4aspect ratios

Image 9 Video 3

Official documentation

Size map

Every frame is drawn to the same scale · largest 1440×2560

1440×2560 6 7 8 9
1080×1920 5
1440×1800 4 12
1080×1350 11
1080×1080 3 10
1080×566 2
320×320 1

Numbers match the rows of the size table

All Instagram sizes

Placement	Ratio	Max weight	Formats	Video	Text limits	Confidence
1. Profile Picture Profile picture	1:1	—	JPGPNG	—	—	Lower confidence — changes frequently, verify before launch
Notes & best practice Upload a square image. It displays as a circle. The minimum size is 320x320 px, and smaller images are upscaled. Use 1080x1080 px for retina sharpness. Keep the subject centered to avoid being cropped by the circular frame. Full specification Size (px) Ratio 1:1 Max weight Not officially published Formats JPG, PNG Lower confidence — changes frequently, verify before launch Source: buffer.com (opens in a new tab)
2. Feed Image - Landscape (1.91:1) Landscape	1.91:1	30 MB	JPGPNG	—	2	Medium confidence — verified against reputable sources
Notes & best practice Landscape is the widest accepted feed ratio. Meta accepts feed ratios from 1.91:1 up to 4:5, with a 1% aspect-ratio tolerance. The minimum resolution for landscape is 1080x566 px, with a minimum width of 500 px. Meta recommends using 4:5 (1440x1800 px) for maximum screen coverage. Full specification Size (px) Ratio 1.91:1 Max weight 30 MB Formats JPG, PNG Text limits Primary text125chars Headline40chars Medium confidence — verified against reputable sources Source: facebook.com (opens in a new tab)
3. Feed Image - Square (1:1) Square	1:1	30 MB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Square is fully supported within the 1.91:1 to 4:5 feed range, with a 1% aspect-ratio tolerance. The minimum width is 500 px. Carousel cards also accept the 1:1 ratio. Full specification Size (px) Ratio 1:1 Max weight 30 MB Formats JPG, PNG Text limits Primary text125chars Headline40chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
4. Feed Image - Vertical/Portrait (4:5) Vertical / Portrait	4:5	30 MB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice The 4:5 ratio is recommended for feed to maximize vertical screen space without spilling into Stories. The recommended resolution is 1440x1800 px, with a minimum of 1080x1350 px. The minimum width is 500 px. Aspect-ratio tolerance is 1%. You can include up to 30 hashtags. Full specification Size (px) Ratio 4:5 Max weight 30 MB Formats JPG, PNG Text limits Primary text125chars Headline40chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
5. Feed Video (9:16) Vertical / Portrait	9:16	4 GB	JPGPNG	MP4MOVGIF 1 second to 60 minutes	1	High confidence — confirmed in the official documentation
Notes & best practice Feed video uses the same surface as feed images. The recommended ratio is 9:16 at 1080x1920 px, with a minimum width of 250 px. Technical requirements include H.264 compression, square pixels, a fixed frame rate, progressive scan, and stereo AAC audio at 128 kbps or higher. Captions are optional but recommended. Aspect-ratio tolerance is 1%. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 30 MB (image) Cover / thumbnail formats JPG, PNG Formats · Video MP4, MOV, GIF Max duration 1 second to 60 minutes Max video 4 GB Text limits Primary text125chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
6. Stories Image (9:16) Stories / Reels	9:16	30 MB	JPGPNG	—	1	High confidence — confirmed in the official documentation
Notes & best practice Use a full-screen vertical 9:16 ratio. The recommended resolution is 1440x2560 px, with a minimum width of 500 px. Keep text and logos out of the top 14%, the bottom 35% and 6% on each side, where the app interface overlays the creative. Aspect-ratio tolerance is 1%. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 30 MB Formats JPG, PNG Text limits Primary text125chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
7. Stories Video (9:16) Stories / Reels	9:16	4 GB	JPGPNG	MP4MOVGIF 1 second to 60 minutes	1	High confidence — confirmed in the official documentation
Notes & best practice Use a full-screen vertical 9:16 ratio with a recommended resolution of 1440x2560 px. The minimum width is 250 px. Safe zones require keeping text and logos out of the top 14%, bottom 35%, and sides 6%. Technical requirements include H.264 compression, square pixels, a fixed frame rate, and stereo AAC audio at 128 kbps or higher. The maximum file size is 4 GB, and the maximum duration is 60 minutes. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 30 MB (image) Cover / thumbnail formats JPG, PNG Formats · Video MP4, MOV, GIF Max duration 1 second to 60 minutes Max video 4 GB Text limits Primary text125chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
8. Reels Video (9:16) Video	9:16	4 GB	JPGPNG	MP4MOV 0 seconds to 15 minutes	1	High confidence — confirmed in the official documentation
Notes & best practice Reels use a full-screen vertical 9:16 ratio. The recommended resolution is 1440x2560 px. The minimum width is 250 px for videos under 30 seconds, and 500 px for videos 30 seconds or longer. Use H.264 compression, square pixels, a fixed frame rate, progressive scan, and stereo AAC audio at 128 kbps or higher. Keep text and logos out of the top 14%, the bottom 35% and 6% on each side, where the app interface overlays the video. The primary text limit is 44 characters. Full specification Size (px) Ratio 9:16 Max weight 30 MB (image cover/single) Cover / thumbnail formats JPG, PNG Formats · Video MP4, MOV Max duration 0 seconds to 15 minutes Max video 4 GB Text limits Primary text44chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
9. Reels Image (9:16) Stories / Reels	9:16	30 MB	JPGPNG	—	1	High confidence — confirmed in the official documentation
Notes & best practice Single-image ad shown full screen between organic Reels. Meta recommends 9:16 at 1440x2560 px, with a minimum width of 500 px and a 1% aspect-ratio tolerance. Keep text and logos out of the top 14%, the bottom 35% and 6% on each side, where the Reels interface overlays the image. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 30 MB Formats JPG, PNG Text limits Primary text44chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
10. Carousel Card - Square (1:1) Carousel	1:1	30 MB image	JPGPNG	MP4MOVGIF 1 second to 2 minutes	1	High confidence — confirmed in the official documentation
Notes & best practice Carousels support 2 to 10 cards. Meta recommends 4:5 for image-only carousels, while carousels that contain video support only 1:1; the minimum resolution is 1080x1080 px per card. All cards in a carousel must use the same ratio. Aspect-ratio tolerance is 1%. You can include up to 30 hashtags. Full specification Size (px) Ratio 1:1 Max weight 30 MB (image) Formats JPG, PNG Formats · Video MP4, MOV, GIF Max duration 1 second to 2 minutes Max video 4 GB Text limits Primary text125chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
11. Carousel Card - Vertical (4:5) Carousel	4:5	30 MB image	JPGPNG	—	1	Medium confidence — verified against reputable sources
Notes & best practice The 4:5 vertical carousel card (1080x1350 px) maximizes screen space. Carousels support 2 to 10 cards. All cards must use the same ratio, with a minimum of 1080 px per card; 4:5 is for image-only carousels, because carousels that contain video support only 1:1. Aspect-ratio tolerance is 1%. Full specification Size (px) Ratio 4:5 Max weight 30 MB (image) Formats JPG, PNG Text limits Primary text125chars Medium confidence — verified against reputable sources Source: facebook.com (opens in a new tab)
12. Explore Image/Video (4:5) Vertical / Portrait	4:5	30 MB image	JPGPNG	MP4MOVGIF 1 second to 60 minutes	2	High confidence — confirmed in the official documentation
Notes & best practice Explore home ads appear as tiles in the Explore grid and can only run together with Instagram Feed. They use standard feed creative specs (1.91:1 to 4:5 ratio, with 4:5 recommended). The separate Explore feed placement, opened by tapping a grid tile, was retired in January 2026; those taps now open a Reels viewer that shows Reels ads. Full specification Size (px) Ratio 4:5 Max weight 30 MB (image) Formats JPG, PNG Formats · Video MP4, MOV, GIF Max duration 1 second to 60 minutes Max video 4 GB Text limits Primary text125chars Headline40chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)

High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details

Minimum creative kit

Layouts: 5 · placements covered: 11 of 12

Layout	Max weight	Formats	Covers
4:5Image	30 MB	JPGPNG	Feed Image - Vertical/Portrait (4:5)Carousel Card - Vertical (4:5)Explore Image/Video (4:5)
9:16Video	4 GB	MP4MOV	Feed Video (9:16)Stories Video (9:16)Reels Video (9:16)
1:1Image	30 MB	JPGPNG	Feed Image - Square (1:1)Carousel Card - Square (1:1)
9:16Image	30 MB	JPGPNG	Stories Image (9:16)Reels Image (9:16)
1.91:1Image	30 MB	JPGPNG	Feed Image - Landscape (1.91:1)

Not in the kit (avatars and formats without a pixel size): Profile Picture

Text limits

Placements with limits: 11 of 12 · characters unless noted

Placement	Primary text	Headline
Feed Image - Landscape (1.91:1)	125	40
Feed Image - Square (1:1)	125	40
Feed Image - Vertical/Portrait (4:5)	125	40
Feed Video (9:16)	125	—
Stories Image (9:16)	125	—
Stories Video (9:16)	125	—
Reels Video (9:16)	44	—
Reels Image (9:16)	44	—
Carousel Card - Square (1:1)	125	—
Carousel Card - Vertical (4:5)	125	—
Explore Image/Video (4:5)	125	40

Video specs

Placements: 5 of 12

Placement	Size (px)	Formats	Max duration	Max video
Feed Video (9:16)	1080×1920	MP4, MOV, GIF	1 second to 60 minutes	4 GB
Stories Video (9:16)	1440×2560	MP4, MOV, GIF	1 second to 60 minutes	4 GB
Reels Video (9:16)	1440×2560	MP4, MOV	0 seconds to 15 minutes	4 GB
Carousel Card - Square (1:1)	1080×1080	MP4, MOV, GIF	1 second to 2 minutes	4 GB
Explore Image/Video (4:5)	1440×1800	MP4, MOV, GIF	1 second to 60 minutes	4 GB