Instagram image & ad sizes

Social

Every Instagram creative format with exact pixels, max weight and accepted file types. 11 sizes, verified 2026-06.

Official documentation: instagram feed ↗ · 430958953753149 ↗ · 2222978001316177 ↗

Format

Profile Picture

Profile picture

Size (px)
Ratio: 1:1
Max weight: Not officially published
Formats: JPG, PNG

Open full spec →

Feed Image - Landscape (1.91:1)

Landscape

Size (px)
Ratio: 1.91:1
Max weight: 30 MB
Formats: JPG, PNG

Open full spec →

Feed Image - Square (1:1)

Square

Size (px)
Ratio: 1:1
Max weight: 30 MB
Formats: JPG, PNG

Open full spec →

Feed Image - Vertical/Portrait (4:5)

Vertical / Portrait

Size (px)
Ratio: 4:5
Max weight: 30 MB
Formats: JPG, PNG

Open full spec →

Feed Video (4:5)

Vertical / Portrait

Size (px)
Ratio: 4:5
Max weight: 30 MB (image)
Formats: JPG, PNG

Open full spec →

Stories Image (9:16)

Stories / Reels

Size (px)
Ratio: 9:16
Max weight: 30 MB
Formats: JPG, PNG

Open full spec →

Stories Video (9:16)

Stories / Reels

Size (px)
Ratio: 9:16
Max weight: 30 MB (image)
Formats: JPG, PNG

Open full spec →

Reels Video (9:16)

Video

Size (px)
Ratio: 9:16
Max weight: 30 MB (image cover/single)
Formats: JPG, PNG

Open full spec →

Carousel Card - Square (1:1)

Carousel

Size (px)
Ratio: 1:1
Max weight: 30 MB (image)
Formats: JPG, PNG

Open full spec →

Carousel Card - Vertical (4:5)

Carousel

Size (px)
Ratio: 4:5
Max weight: 30 MB (image)
Formats: JPG, PNG

Open full spec →

Explore Image/Video (4:5)

Vertical / Portrait

Size (px)
Ratio: 4:5
Max weight: 30 MB (image)
Formats: JPG, PNG

Open full spec →

Geo Glossary Compare