All Spotify Ads sizes

Placement	Size (px)	Ratio	Max weight	Formats	Video · Audio	Text limits	Confidence
1. Audio Ad (audio file) Other	Audio ad	—	50 MB	—	MP3WAVOGG 30s	3	High confidence — confirmed in the official documentation
Notes & best practice Core Spotify audio ad. Formats must be MP3, WAV, or OGG, with a 44.1kHz sample rate, 192-320 kbps bitrate, stereo, and loudness of -16 LUFS (+/- 1.5). Always paired with a clickable companion display unit with clicks and impressions tracked together. This format has no fixed pixel size — the specs below are what matter. Full specification Format Audio ad Max weight 50 MB Formats · Audio MP3, WAV, OGG Max duration 30s (60s for long-form music ads in select markets) Text limits Advertiser name25chars Tagline40chars Script65words30s spot Script100words60s spot Advertiser name 25 chars; CTA description 40 chars; tagline 40 chars; script <=65 words for 30s, <=100 words for 60s High confidence — confirmed in the official documentation Source: ads.spotify.com (opens in a new tab)
2. Audio Companion Display Unit (cover art) Square		1:1	200 KB	JPEGPNG	—	1	High confidence — confirmed in the official documentation
Notes & best practice Clickable square image displayed in the Now Playing view for the full duration of the audio ad. Minimum size is 600x600 px. Maximum weight is 200 KB. Supported formats are JPEG and PNG. Full specification Size (px) Ratio 1:1 Max weight 200 KB Formats JPEG, PNG Text limits Advertiser name25chars High confidence — confirmed in the official documentation Source: ads.spotify.com (opens in a new tab)
3. Advertiser Logo Square		1:1	75 MB	JPEGPNG	—	1	High confidence — confirmed in the official documentation
Notes & best practice Square brand logo used across audio, sponsored playlist, video, and display formats. Minimum size is 600x600 px (1:1 ratio) in JPEG or PNG format. Maximum file size is 75 MB (200 KB for Sponsored Playlist). Recommended on a single-color background. Full specification Size (px) Ratio 1:1 Max weight 75 MB Formats JPEG, PNG Text limits Advertiser name25chars High confidence — confirmed in the official documentation Source: ads.spotify.com (opens in a new tab)
4. Canvas (looping visual for audio ads) Vertical / Portrait		9:16	200 KB	—	MP4MOV 3-8s	—	High confidence — confirmed in the official documentation
Notes & best practice Optional full-screen vertical looping visual that plays with an audio ad while the Spotify mobile app is in focus. Specs: 720x1280 px (9:16), MP4 or MOV, 3 to 8 second loop. Maximum file size is 200 KB. Plays in sound-off mode while the audio ad voiceover or music plays. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 200 KB Formats · Video MP4, MOV Max duration 3-8s (looping) Max video 200 KB High confidence — confirmed in the official documentation Source: ads.spotify.com (opens in a new tab)
5. In-Stream Video (Video Takeover) - Portrait Vertical / Portrait		9:16	500 MB	—	MOVMP4 Up to 30s	2	High confidence — confirmed in the official documentation
Notes & best practice Full-screen mobile-only video served when the app is in view. Includes a clickable companion display unit (1:1, minimum 600x600 px, JPEG or PNG). Video must be portrait 9:16 at HD 720x1280 px or similar, in MOV or MP4 format. Audio specs: RMS -14 dBFS, peak -0.2 dBFS, bitrate 198 kbps optimal and 320 kbps maximum. Must include sound. No black bars or letterboxing allowed. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 500 MB Formats · Video MOV, MP4 Max duration Up to 30s Max video 500 MB Text limits Advertiser name25chars Tagline40chars High confidence — confirmed in the official documentation Source: ads.spotify.com (opens in a new tab)
6. In-Stream Video (Video Takeover) - Landscape Video		16:9	500 MB	—	MOVMP4 Up to 30s	2	High confidence — confirmed in the official documentation
Notes & best practice Landscape 16:9 is the only format accepted for desktop video. Use HD 1280x720 px or similar, in MOV or MP4 format. Audio specs: RMS -14 dBFS, peak -0.2 dBFS, bitrate 198 kbps optimal and 320 kbps maximum. Must include sound. No letterboxing or pillarboxing allowed. Includes a clickable companion display unit. Full specification Size (px) Ratio 16:9 Max weight 500 MB Formats · Video MOV, MP4 Max duration Up to 30s Max video 500 MB Text limits Advertiser name25chars Tagline40chars High confidence — confirmed in the official documentation Source: ads.spotify.com (opens in a new tab)
7. In-Stream Video (Ad Exchange) - Square Video		1:1	500 MB	—	MP4WEBMMOV Up to 30 seconds		High confidence — confirmed in the official documentation
Notes & best practice Square in-stream video bought through Spotify Ad Exchange as a VAST 2.0 to 4.3 tag; Ad Exchange also takes 720x1280 portrait and 1280x720 landscape, but deals set up through Magnite take landscape only. Minimum 1080x1080, MP4, WebM or MOV, at least 160 kbps, up to 30 seconds and 500 MB, with sound and no black bars. Advertiser name, logo and tagline aren't supported (the name shows as 'Advertisement'), so build branding into the video; an optional 600x600 companion image (JPEG or PNG, 200 KB max) can run with it. Full specification Size (px) Ratio 1:1 Max weight 500 MB Formats · Video MP4, WEBM, MOV Max duration Up to 30 seconds Max video 500 MB Text limits No advertiser name, logo or tagline fields (name shows as 'Advertisement'); CTA fixed to 'Learn more' High confidence — confirmed in the official documentation Source: ads.spotify.com (opens in a new tab)
8. Homepage Takeover - Display Asset Landscape		1.91:1	75 MB	JPG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Premium desktop and mobile homepage placement (Direct IO). Landscape display image must be minimum 800x418 px and maximum 1200x628 px, in JPG format only, with a maximum size of 75 MB. CTA must be chosen from 21 predefined options. All URLs must use HTTPS. Full specification Size (px) Ratio 1.91:1 Max weight 75 MB Formats JPG Text limits Advertiser name25chars Tagline40chars High confidence — confirmed in the official documentation Source: ads.spotify.com (opens in a new tab)
9. Homepage Takeover - Video Asset Video		16:9	500 MB	—	MOVMP4 Up to 30s	2	High confidence — confirmed in the official documentation
Notes & best practice Optional 16:9 video for the Homepage Takeover. Minimum resolution is 720p (1280x720 px) in MOV or MP4 format. Duration up to 30 seconds, maximum file size 500 MB. Distributed via Direct IO. Full specification Size (px) Ratio 16:9 Max weight 500 MB Formats · Video MOV, MP4 Max duration Up to 30s Max video 500 MB Text limits Advertiser name25chars Tagline40chars High confidence — confirmed in the official documentation Source: ads.spotify.com (opens in a new tab)
10. Sponsored Playlist - Playlist Page Video Vertical / Portrait		9:16	500 MB	—	MOVMP4 Up to 30s	2	High confidence — confirmed in the official documentation
Notes & best practice Branded presence video on the sponsored playlist page must be portrait 9:16, HD 720x1280 or similar, MOV or MP4, and up to 30 seconds. Sponsored Playlists also serve in-stream audio (15 to 30 seconds, MP3, OGG, or WAV, max 50 MB) and in-stream video (15 to 30 seconds, 9:16 or 16:9, max 500 MB). Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 500 MB Formats · Video MOV, MP4 Max duration Up to 30s Max video 500 MB Text limits Advertiser name25chars Tagline30chars High confidence — confirmed in the official documentation Source: ads.spotify.com (opens in a new tab)
11. Sponsored Playlist - Companion Display Unit Square		1:1	200 KB	JPEGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Square companion image accompanying the in-stream audio or video in Sponsored Playlists. Minimum 600x600 px, 1:1 aspect ratio, JPEG or PNG, and max 200 KB. Full specification Size (px) Ratio 1:1 Max weight 200 KB Formats JPEG, PNG Text limits Advertiser name25chars Tagline30chars High confidence — confirmed in the official documentation Source: ads.spotify.com (opens in a new tab)
12. Carousel Ad (image card) Carousel		1:1	75 MB	JPEGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Swipeable multi-card display ad with 2 to 6 square cards. Each card can have its own destination URL, tagline, and price. Minimum 600x600 px, 1:1 aspect ratio, JPEG or PNG, and max 75 MB per card. Appears in-feed and in the Now Playing view (on open or pause) across music content on desktop and mobile. Full specification Size (px) Ratio 1:1 Max weight 75 MB Formats JPEG, PNG Text limits Advertiser name25chars Tagline40chars High confidence — confirmed in the official documentation Source: ads.spotify.com (opens in a new tab)
13. In-Feed Display Ad (Ads Manager) Square		1:1	75 MB	JPEGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Square in-feed display image served in-view across Spotify surfaces via Ads Manager or Direct IO. Specs are a minimum of 600x600 px at 1:1 (a 6:5 version at minimum 600x500 px is also accepted), JPEG or PNG, and max 75 MB. This format is distinct from the Ad Exchange leaderboard. Full specification Size (px) Ratio 1:1 Max weight 75 MB Formats JPEG, PNG Text limits Advertiser name25chars Tagline40chars High confidence — confirmed in the official documentation Source: ads.spotify.com (opens in a new tab)
14. In-Feed Display Ad (Ad Exchange) Square		1.2:1	75 MB	JPGPNG	—		High confidence — confirmed in the official documentation
Notes & best practice In-feed display image bought through Spotify Ad Exchange in select DSPs. Spotify asks for JPG or PNG at 300x250 or larger, in a 1:1, 1.2:1 or 1.91:1 ratio, up to 75 MB. There are no advertiser name or logo fields and the CTA is always 'Learn more', so put your logo and message in the image. Full specification Size (px) Ratio 1.2:1 (also 1:1, 1.91:1) Max weight 75 MB Formats JPG, PNG Text limits No advertiser name or logo fields; CTA fixed to 'Learn more' High confidence — confirmed in the official documentation Source: ads.spotify.com (opens in a new tab)
15. In-Feed Video Ad Video		1:1	500 MB	—	MOVMP4 Up to 30 seconds	2	High confidence — confirmed in the official documentation
Notes & best practice Video ad shown in the Spotify feed next to the music people stream, on desktop and mobile. Spotify accepts 9:16 (720x1280 or higher), 16:9 (1280x720 or higher) or 1:1 (960x960 or higher) MOV or MP4 files up to 30 seconds and 500 MB. Every shape first appears in a 1:1 container that the user can expand, so keep key content near the center. No black bars, interlacing or leaders such as slates and countdowns. Full specification Size (px) Ratio 1:1 (also 9:16, 16:9) Max weight 500 MB Formats · Video MOV, MP4 Max duration Up to 30 seconds Max video 500 MB Text limits Advertiser name25chars Tagline40chars High confidence — confirmed in the official documentation Source: ads.spotify.com (opens in a new tab)
16. Leaderboard Display (Ad Exchange, desktop) Display banner		8.09:1	100 KB	JPGGIF	—	—	High confidence — confirmed in the official documentation
Notes & best practice Clickable desktop leaderboard banner served only when the app is in-focus. Display time is up to 30 seconds. Animation is max 15 seconds (GIF). Specs are 728x90 px, JPG or GIF, and max 100 KB. Audio and video are prohibited, even on click. Available via Spotify Ad Exchange. All tags and URLs must use HTTPS. Full specification Size (px) Ratio 728:90 Max weight 100 KB Formats JPG, GIF High confidence — confirmed in the official documentation Source: ads.spotify.com (opens in a new tab)
17. Podcast Audio Ad Other	Audio ad	—	50 MB	—	MP3WAVOGG 30s	2	High confidence — confirmed in the official documentation
Notes & best practice Audio ad inserted into podcast episodes. Audio specs are MP3, WAV, or OGG, 44.1kHz, 192 to 320 kbps, -16 LUFS, and stereo. Includes an optional clickable CTA card with an advertiser name up to 30 characters. Width and height are set to 0. This format has no fixed pixel size — the specs below are what matter. Full specification Format Audio ad Max weight 50 MB Formats · Audio MP3, WAV, OGG Max duration 30s Text limits Advertiser name30chars CTA40chars High confidence — confirmed in the official documentation Source: ads.spotify.com (opens in a new tab)
18. Podcast CTA Card (image) Square		1:1	200 KB	JPG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Call-to-action card that runs with Spotify podcast audio ads. Upload a 640x640 JPG of up to 200 KB with your brand logo on a single-color background; the logo can show as small as 48x48 in the app, so keep it simple. You can add a second, busier image, plus an advertiser name of up to 30 characters and a CTA description of up to 40. Full specification Size (px) Ratio 1:1 Max weight 200 KB Formats JPG Text limits Advertiser name30chars CTA40chars High confidence — confirmed in the official documentation Source: ads.spotify.com (opens in a new tab)

High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details

Minimum creative kit

Layouts: 7 · placements covered: 15 of 18

Layout	Max weight	Formats	Covers
1:1Image	200 KB	JPG	Audio Companion Display Unit (cover art)Sponsored Playlist - Companion Display Unit Carousel Ad (image card)In-Feed Display Ad (Ads Manager)Podcast CTA Card (image)
9:16Video	200 KB	MP4MOV	Canvas (looping visual for audio ads)In-Stream Video (Video Takeover) - Portrait Sponsored Playlist - Playlist Page Video
16:9Video	500 MB	MOVMP4	In-Stream Video (Video Takeover) - Landscape Homepage Takeover - Video Asset
1:1Video	500 MB	MP4MOV	In-Stream Video (Ad Exchange) - Square In-Feed Video Ad
1.91:1Image	75 MB	JPG	Homepage Takeover - Display Asset
1.2:1Image	75 MB	JPGPNG	In-Feed Display Ad (Ad Exchange)
8.09:1Image	100 KB	JPGGIF	Leaderboard Display (Ad Exchange, desktop)

Not in the kit (avatars and formats without a pixel size): Audio Ad (audio file), Advertiser Logo, Podcast Audio Ad

Text limits

Placements with limits: 14 of 18 · characters unless noted

Placement	Advertiser name	Tagline	CTA	Script
Audio Ad (audio file)	25	40	—	65 words30s spot100 words60s spot
Audio Companion Display Unit (cover art)	25	—	—	—
Advertiser Logo	25	—	—	—
In-Stream Video (Video Takeover) - Portrait	25	40	—	—
In-Stream Video (Video Takeover) - Landscape	25	40	—	—
In-Stream Video (Ad Exchange) - Square	No advertiser name, logo or tagline fields (name shows as 'Advertisement'); CTA fixed to 'Learn more'
Homepage Takeover - Display Asset	25	40	—	—
Homepage Takeover - Video Asset	25	40	—	—
Sponsored Playlist - Playlist Page Video	25	30	—	—
Sponsored Playlist - Companion Display Unit	25	30	—	—
Carousel Ad (image card)	25	40	—	—
In-Feed Display Ad (Ads Manager)	25	40	—	—
In-Feed Display Ad (Ad Exchange)	No advertiser name or logo fields; CTA fixed to 'Learn more'
In-Feed Video Ad	25	40	—	—
Podcast Audio Ad	30	—	40	—
Podcast CTA Card (image)	30	—	40	—

Video & audio specs

Placements: 9 of 18

Placement	Size (px)	Formats	Max duration	Max weight
Audio Ad (audio file)	Audio ad	MP3, WAV, OGG	30s (60s for long-form music ads in select markets)	50 MB
Canvas (looping visual for audio ads)	720×1280	MP4, MOV	3-8s (looping)	200 KB
In-Stream Video (Video Takeover) - Portrait	720×1280	MOV, MP4	Up to 30s	500 MB
In-Stream Video (Video Takeover) - Landscape	1280×720	MOV, MP4	Up to 30s	500 MB
In-Stream Video (Ad Exchange) - Square	1080×1080	MP4, WEBM, MOV	Up to 30 seconds	500 MB
Homepage Takeover - Video Asset	1280×720	MOV, MP4	Up to 30s	500 MB
Sponsored Playlist - Playlist Page Video	720×1280	MOV, MP4	Up to 30s	500 MB
In-Feed Video Ad	960×960	MOV, MP4	Up to 30 seconds	500 MB
Podcast Audio Ad	Audio ad	MP3, WAV, OGG	30s	50 MB