Geo guide for affiliate marketers

What you need before entering a new market: economy and real salaries, the platforms people actually use, which verticals are allowed or banned, how they pay, and who the audience is — each figure with its source and date.

241 countries
Afghanistan 43.3 million (Jan 2025, DataReportal; +2.9% YoY) Tier 3 Albania 2.78 million (Jan 2025, DataReportal); 65.7% urb Tier 2 Algeria 47.1 million (Jan 2025) Tier 3 American Samoa 46.4 thousand (Jan 2025, DataReportal); declinin Tier 3 Andorra ~0.083 million (~82.5k, Jan 2025, DataReportal; Tier 2 Angola 38.5 million (Jan 2025, DataReportal); 39.3M (Oc Tier 3 Anguilla 14.7K (Jan 2025, DataReportal; +1.0% YoY; median Tier 3 Antigua and Barbuda 0.094 million (94.0K, DataReportal Jan 2025; med Tier 3 Argentina 45.9 million (DataReportal, early 2026; INDEC 20 Tier 2 Armenia 2.96 million (Jan 2025, DataReportal); 64.1% urb Tier 3 Aruba 0.108 million (108,000, DataReportal Jan 2025; + Tier 2 Australia 26.8 million (Jan 2025) Tier 1 Austria 9.12 million (Jan 2025) Tier 1 Azerbaijan 10.4 million (Jan 2025) Tier 3 Bahamas 402K (Jan 2025, DataReportal; ~83.8% urban, +0.5 Tier 3 Bahrain 1.63 million (Jan 2025; 90.1% urban, ~53% expatr Tier 2 Bangladesh 176 million (Oct 2025, DataReportal Digital 2026 Tier 3 Barbados ~0.283 million (283k, Jan 2025; World Bank 282,4 Tier 3 Belarus ~9.0 million (2025; 8.98M per DataReportal Oct 2 Tier 2 Belgium ~11.8 million (DataReportal Digital 2026, late 2 Tier 1 Belize 0.42 million (420,000, Jan 2025 DataReportal; ce Tier 3 Benin 14.6 million (Jan 2025) Tier 3 Bermuda 64.6K (Jan 2025, DataReportal; 100% urban; -0.1% Tier 2 Bhutan 0.79 million (794K, Jan 2025, DataReportal) Tier 3 Bolivia 12.6 million (Oct 2025, DataReportal) — 72.0% ur Tier 3 Bosnia and Herzegovina 3.15 million (Jan 2025); median age 45.7, 50.9% Tier 2 Botswana 2.54 million (Jan 2025) Tier 3 Brazil 213 million (Oct 2025, DataReportal) Tier 2 British Virgin Islands ~39.8K (Oct 2025, DataReportal; ~39,732 World Ba Tier 3 Brunei 0.46 million (465K, Jan 2025, DataReportal) Tier 2 Bulgaria 6.74 million (Jan 2025) Tier 2 Burkina Faso 24.2 million (Oct 2025, DataReportal; ~23.5M Jan Tier 3 Burundi 14.2 million (Jan 2025, DataReportal) — ~85% rur Tier 3 Cabo Verde 0.53 million (526K, Jan 2025, DataReportal; ~611 Tier 3 Cambodia 17.7 million (Jan 2025, DataReportal) Tier 3 Cameroon 29.5 million (Jan 2025) Tier 3 Canada 39.9 million (Jan 2025) Tier 1 Caribbean Netherlands 31.0K (DataReportal, Jan 2025); CBS census count Tier 3 Cayman Islands ~75.2K (Jan 2025, DataReportal, UN-based); offic Tier 2 Central African Republic 5.42 million (Jan 2025) Tier 3 Chad 21.1 million (Oct 2025, DataReportal) — 74.9% ru Tier 3 Chile 19.8 million (Jan 2025, DataReportal; 88.2% urba Tier 2 China 1.42 billion (Jan 2025) Tier 2 Christmas Island 1,692 (Jan 2025, DataReportal; = 2021 census, fl Tier 3 Cocos (Keeling) Islands ~593 (2021 census; est. ~600, 2025). NOTE: DataR Tier 3 Colombia 53.6 million (Oct 2025, DataReportal Digital 202 Tier 2 Comoros 875 thousand (Jan 2025); 30.6% urban, median age Tier 3 Congo (Brazzaville) 6.41 million (Jan 2025) Tier 3 Cook Islands ~13.5 thousand (Jan 2025, DataReportal); declini Tier 3 Costa Rica 5.14 million (Jan 2025) — 83.4% urban; median ag Tier 2 Croatia 3.86 million (Jan 2025) Tier 2 Cuba 11.0 million (Jan 2025) Tier 3 Curaçao ~156K (155,826 at the 2023 CBS census; UN/Worldo Tier 2 Cyprus ~1.36 million (Jan 2025, DataReportal; whole-isl Tier 2 Czechia 10.7 million (Jan 2025) Tier 2 Côte d'Ivoire 32.3 million (Jan 2025, DataReportal) Tier 3 Denmark 5.99 million (Jan 2025) Tier 1 Djibouti 1.19 million (Oct 2025, DataReportal; census 1,0 Tier 3 Dominica ~0.066 million (66.1K, Jan 2025, DataReportal; ~ Tier 3 Dominican Republic 11.5 million (Jan 2025) — 85.2% urban; median ag Tier 3 DR Congo 111 million (Jan 2025) — median age 15.8, ~48% u Tier 3 Ecuador 18.2 million (Jan 2025) Tier 3 Egypt 119 million (Oct 2025, DataReportal); ~117M Jan Tier 3 El Salvador 6.35 million (Jan 2025, DataReportal; national 2 Tier 3 Equatorial Guinea 1.92 million (Jan 2025) Tier 3 Eritrea 3.57 million (Jan 2025); 44.2% urban; median age Tier 3 Estonia 1.35 million (Jan 2025, DataReportal); ~1.37M mi Tier 2 Eswatini 1.25 million (Jan 2025) Tier 3 Ethiopia 134 million (Jan 2025, DataReportal/Kepios) Tier 3 Falkland Islands 3,471 (Jan 2025, DataReportal); 2021 Census 3,66 Tier 3 Faroe Islands ~0.055 million (54,684, Hagstova 1 Jan 2025, +0. Tier 2 Fiji 0.931 million (931k; DataReportal Jan 2025) — yo Tier 3 Finland 5.62 million (Jan 2025) Tier 1 France 66.6 million (Jan 2025, DataReportal; INSEE ~68. Tier 1 French Guiana 311 thousand (Jan 2025, DataReportal); INSEE off Tier 3 French Polynesia 0.283 million (~283k; DataReportal Oct 2025; 202 Tier 2 Gabon 2.57 million (Jan 2025) Tier 3 Gambia 2.79 million (Jan 2025) Tier 3 Georgia 3.81 million (Jan 2025, DataReportal); 61.4% urb Tier 2 Germany 84.4 million (Jan 2025) Tier 1 Ghana 34.7 million (Jan 2025, DataReportal) Tier 3 Gibraltar ~39.7K (Jan 2025, DataReportal); 2022 Census res Tier 2 Greece 9.93 million (Oct 2025, DataReportal; -0.7% YoY, Tier 2 Greenland 55.8K (Jan 2025, DataReportal); Statistics Green Tier 2 Grenada 117,000 (~0.117 million, Jan 2025, DataReportal) Tier 3 Guadeloupe 373 thousand (Oct 2025, DataReportal Digital 202 Tier 3 Guam 168,000 (Jan 2025, DataReportal); US Census 153, Tier 3 Guatemala 18.5 million (Jan 2025, DataReportal) — 53.8% ur Tier 3 Guernsey ~64.4 thousand (Jan 2025, DataReportal); 64,781 Tier 2 Guinea 14.9 million (Jan 2025) Tier 3 Guinea-Bissau 2.23 million (Jan 2025) Tier 3 Guyana ~0.83 million (834K, Jan 2025) Tier 3 Haiti 11.8 million (Jan 2025) — 60.8% urban; median ag Tier 3 Honduras 11.1 million (Oct 2025, DataReportal) — 61.6% ur Tier 3 Hong Kong 7.40 million (Jan 2025, DataReportal); ~7.53 mil Tier 1 Hungary 9.62 million (2025, DataReportal Digital 2026; m Tier 2 Iceland ~0.40 million (396K, Jan 2025; +1.4% YoY; median Tier 1 India 1.46 billion (DataReportal, Jan 2025); ~37% urba Tier 3 Indonesia 285 million (Jan 2025, DataReportal) — world's 4 Tier 3 Iran 92.0 million (Jan 2025, DataReportal; +1.0% YoY) Tier 3 Iraq 46.5 million (Jan 2025, DataReportal; +2.1% YoY) Tier 3 Ireland 5.32 million (DataReportal, Oct 2025; CSO est. ~ Tier 1 Isle of Man 84.1 thousand (Jan 2025) — a small Crown-Depende Tier 2 Israel 9.45 million (Jan 2025, DataReportal; CBS >10M b Tier 1 Italy 59.3 million (Jan 2025) Tier 1 Jamaica 2.84 million (Jan 2025; 58% urban, median age 32 Tier 3 Japan 123 million (Jan 2025) Tier 1 Jersey ~104,000 (0.10M, Jan 2025, DataReportal); reside Tier 2 Jordan 11.6 million (Jan 2025) Tier 2 Kazakhstan 20.7 million (Jan 2025, DataReportal; ~20.3M per Tier 2 Kenya 57.8 million (Oct 2025, DataReportal Digital 202 Tier 3 Kiribati 0.136 million (~136k, Jan 2025, DataReportal; ~1 Tier 3 Kosovo 1.68 million (Jan 2025, DataReportal); 2024 cens Tier 2 Kuwait 4.98 million (Jan 2025) Tier 2 Kyrgyzstan 7.24 million (Jan 2025, DataReportal) Tier 3 Laos 7.90 million (Oct 2025, DataReportal Digital 202 Tier 3 Latvia 1.86 million (Jan 2025) Tier 2 Lebanon 5.83 million (Jan 2025; urban ~89.7%) Tier 2 Lesotho 2.35 million (Jan 2025); 68.9% rural, 31.1% urba Tier 3 Liberia 5.67 million (Jan 2025, DataReportal) Tier 3 Libya 7.42 million (Jan 2025) Tier 3 Liechtenstein ~40.0 thousand (Jan 2025) — a microstate, not mi Tier 2 Lithuania 2.85 million (Jan 2025, DataReportal); 69.1% urb Tier 2 Luxembourg ~0.677 million (Jan 2025, DataReportal) Tier 1 Macau 0.72 million (~722k, Oct 2025 — DataReportal/UN Tier 2 Madagascar 32.4 million (Jan 2025); 41.6% urban, median age Tier 3 Malawi 21.9 million (Jan 2025) Tier 3 Malaysia 35.8 million (Jan 2025, DataReportal) Tier 2 Maldives 0.53 million (529K, Jan 2025, DataReportal; ~42. Tier 3 Mali 24.8 million (Jan 2025) Tier 3 Malta 0.54 million (543,000; Jan 2025 DataReportal — N Tier 2 Marshall Islands 0.037 million (36.9k, Jan 2025, DataReportal; 20 Tier 3 Martinique 342 thousand (Jan 2025, DataReportal); INSEE off Tier 3 Mauritania 5.24 million (Jan 2025) Tier 3 Mauritius 1.27 million (Jan 2025) Tier 2 Mayotte 332 thousand (Jan 2025, DataReportal); INSEE off Tier 3 Mexico 131 million (Jan 2025, DataReportal; 82.0% urban Tier 2 Micronesia 0.113 million (113K, Jan 2025) Tier 3 Moldova 3.02 million (Jan 2025, DataReportal/UN); 43.8% Tier 2 Monaco ~38.5K (Jan 2025, DataReportal); 38,423 resident Tier 2 Mongolia 3.50 million (Jan 2025) Tier 3 Montenegro 0.64 million (638K, Jan 2025, DataReportal); med Tier 2 Montserrat ~4.35K (Oct 2025, DataReportal Digital 2026; −0. Tier 3 Morocco 38.5 million (Oct 2025) Tier 3 Mozambique 35.1 million (Jan 2025); 35.9M (Jan 2026) Tier 3 Myanmar 54.7 million (Jan 2025) Tier 3 Namibia 3.06 million (Jan 2025) Tier 3 Nauru ~0.012 million (~12.0k, Jan 2026, DataReportal; Tier 3 Nepal 29.6 million (Jan 2025) Tier 3 Netherlands 18.3 million (Jan 2025) Tier 1 New Caledonia ~0.27 million (Apr-2025 census: 264,596; down fr Tier 2 New Zealand 5.23 million (Jan 2025) Tier 1 Nicaragua 7.03 million (early 2026, DataReportal Digital 2 Tier 3 Niger 28.1 million (Oct 2025, DataReportal; UN/World B Tier 3 Nigeria 239 million (Oct 2025, DataReportal Digital 2026 Tier 3 Niue ~1,822 (Jan 2025, DataReportal); 1,681 resident Tier 3 Norfolk Island 2,188 (Jan 2025, DataReportal; = 2021 census, fl Tier 3 North Korea ~26.4 million (26,402,841; 2025 est., CIA World Tier 3 North Macedonia 1.82 million (Jan 2025, DataReportal); 60.1% urb Tier 2 Northern Mariana Islands 43.9 thousand (Jan 2025, DataReportal); US Censu Tier 3 Norway 5.60 million (Jan 2025) Tier 1 Oman 5.40 million (Jan 2025, DataReportal; ~89% urban Tier 2 Pakistan 253 million (Jan 2025, DataReportal Digital 2025 Tier 3 Palau 0.018 million (~17.7K, Jan 2025, DataReportal) Tier 3 Palestine 5.61 million (Oct 2025, DataReportal; PCBS mid-2 Tier 3 Panama 4.58 million (Oct 2025, DataReportal Digital 202 Tier 2 Papua New Guinea 10.7 million (Jan 2025); 86% rural, median age 2 Tier 3 Paraguay 6.97 million (Jan 2025) Tier 3 Peru 34.4 million (Jan 2025) Tier 3 Philippines 116 million (Jan 2025, DataReportal) — world's 1 Tier 3 Poland 38.4 million (Jan 2025) Tier 2 Portugal 10.4 million (Jan 2025) Tier 2 Puerto Rico 3.24 million (Jan 2025, DataReportal; slowly dec Tier 2 Qatar 3.08 million (Jan 2025, DataReportal) Tier 2 Romania 19.0 million (Jan 2025) — declining (-0.6% YoY); Tier 2 Russia 144 million (Jan 2025, DataReportal; ~146M incl. Tier 2 Rwanda 14.4 million (Jan 2025) Tier 3 Réunion 0.88 million (883K, Oct 2025, DataReportal); INS Tier 3 Saint Barthélemy 11.3K (DataReportal, Jan 2025); INSEE census 10, Tier 3 Saint Kitts and Nevis ~0.047 million (46.9k, Jan 2025, DataReportal; 2 Tier 3 Saint Lucia 180,000 (Jan 2025, DataReportal); 2022 census re Tier 3 Saint Martin 25.5 thousand (DataReportal, Jan 2025, UN estima Tier 3 Saint Pierre and Miquelon 5,602 (Jan 2025, DataReportal); INSEE 2022 censu Tier 3 Saint Vincent and the Grenadines ~0.10 million (99.8k, Oct 2025 — DataReportal/UN Tier 3 Samoa 0.219 million (219k, Jan 2025, DataReportal/UN) Tier 3 San Marino ~33.6K (Oct 2025, DataReportal Digital 2026); na Tier 2 Saudi Arabia 34.7 million (DataReportal, Oct 2025; GASTAT ~35 Tier 2 Senegal 18.7 million (Jan 2025, DataReportal; World Bank Tier 3 Serbia 6.71 million (Jan 2025) Tier 2 Seychelles 0.13 million (132k, Jan 2025; national census ~1 Tier 3 Sierra Leone 8.73 million (Jan 2025, DataReportal; +2.1% YoY) Tier 3 Singapore 5.88 million (Oct 2025, DataReportal) Tier 1 Sint Maarten ~41.3K (STAT rebased estimate 41,349 at 1 Jan 20 Tier 3 Slovakia 5.49 million (Jan 2025) Tier 2 Slovenia 2.12 million (Jan 2025; 2.12M confirmed in Oct 2 Tier 2 Solomon Islands 0.829 million (829k; DataReportal Jan 2025) — ve Tier 3 Somalia 19.3 million (Jan 2025, DataReportal; +3.5% YoY Tier 3 South Africa 64.4 million (Jan 2025) Tier 2 South Korea 51.7 million (2025) Tier 1 South Sudan 12.1 million (Jan 2025, DataReportal; World Bank Tier 3 Spain 47.9 million (Jan 2025) Tier 1 Sri Lanka 23.2 million (Jan 2025, DataReportal/UN); note 2 Tier 3 Sudan 50.8 million (Jan 2025, DataReportal/Kepios) Tier 3 Suriname ~0.637 million (637k, Jan 2025); 66.6% urban, me Tier 3 Svalbard Svalbard ~2,556 Norwegian settlements + ~297 Rus Tier 3 Sweden 10.6 million (Jan 2025, DataReportal) Tier 1 Switzerland 8.95 million (Jan 2025) Tier 1 Syria 25.2 million (Jan 2025, DataReportal) Tier 3 São Tomé and Príncipe 0.238 million (238K, Jan 2025, DataReportal; ~22 Tier 3 Taiwan 23.2 million (Jan 2025) Tier 2 Tajikistan 10.7 million (Jan 2025); very young, median age Tier 3 Tanzania 69.5 million (Jan 2025, DataReportal Digital 202 Tier 3 Thailand 71.6 million (Jan 2025) Tier 2 Timor-Leste 1.41 million (Jan 2025, DataReportal; World Bank Tier 3 Togo 9.62 million (Jan 2025) Tier 3 Tokelau ~2,632 (DataReportal, Oct 2025; +3.9% YoY; 100% Tier 3 Tonga 0.104 million (104k, Jan 2025, DataReportal/UN) Tier 3 Trinidad and Tobago ~1.51 million (Jan 2025, DataReportal/UN); World Tier 3 Tunisia 12.3 million (Jan 2025) Tier 3 Turkey 87.6 million (Jan 2025, DataReportal; TÜİK ~86.1 Tier 2 Turkmenistan 7.56 million (Jan 2025, DataReportal/UN); NB 202 Tier 3 Turks and Caicos Islands 46.7 thousand (Jan 2025) Tier 3 Tuvalu ~9,564 (DataReportal, Jan 2025; 67.2% urban) — n Tier 3 U.S. Virgin Islands 84.5K (Jan 2025, DataReportal); 87,146 (2020 US Tier 3 Uganda 50.7 million (Jan 2025, DataReportal/UN projecti Tier 3 Ukraine 38.3 million (Jan 2025, DataReportal, +2.2% YoY) Tier 2 United Arab Emirates 11.2 million (Jan 2025; ~88% expatriate, urban 8 Tier 1 United Kingdom 69.7 million (DataReportal, Oct 2025) Tier 1 United States 346 million (Jan 2025) Tier 1 Uruguay 3.39 million (Jan 2025) — 95.9% urban (one of th Tier 2 Uzbekistan 36.7 million (Jan 2025, DataReportal); 37.2M (Oc Tier 3 Vanuatu 331,000 (Jan 2025, DataReportal); ~342,600 (2026 Tier 3 Vatican City ~0.0005 million (~501 residents within the walls Tier 3 Venezuela 28.5 million (Oct 2025, DataReportal) — note a m Tier 3 Vietnam 101 million (Jan 2025, DataReportal) — 40.5% urb Tier 3 Wallis and Futuna 0.0112 million (~11.2k; DataReportal Oct 2025; J Tier 3 Western Sahara 592.9K (Jan 2024, DataReportal); Worldometer 202 Tier 3 Yemen 41.2 million (Jan 2025, DataReportal) — very you Tier 3 Zambia 21.6 million (Jan 2025) Tier 3 Zimbabwe 16.8 million (Jan 2025) Tier 3 Åland Islands 30.4 thousand (Jan 2025, DataReportal; 30,654 pe Tier 2
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