Taboola (Native) image & ad sizes

Native High confidence — confirmed in the official documentation. Verified 2026-10

Drop a creative or type a size — see every placement it fits

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17placements
13layouts to produce
11aspect ratios

Image 13 Video 4

Official documentation

Size map

Every frame is drawn to the same scale · largest 1080×1080

720×1280 15 17
1080×1080 2
1200×900 3
1280×720 16
1200×674 1
1200×627 4
1067×600 5 6 7
300×600 10
160×600 14
970×250 13
300×250 8
250×250 9
728×90 12
320×50 11

Numbers match the rows of the size table

All Taboola (Native) sizes

Placement	Ratio	Max weight	Formats	Video	Text limits	Confidence
1. Native Thumbnail (Landscape 16:9) Landscape	16:9	5 MB	JPEGPNGBMP+2	—	3	High confidence — confirmed in the official documentation
Notes & best practice Recommended size is 1200x674 px. The system minimum is 400x350 px, though smaller images serve in fewer placements. JPEG is preferred. The preferred ratio is 16:9, but 4:3 and 1:1 are also accepted. Avoid logos and text in the image because they may be cropped depending on the placement. Full specification Size (px) Ratio 16:9 Max weight 5 MB Formats JPEG, PNG, BMP, WBMP, GIF Text limits Title60chars Company name30chars Description250chars High confidence — confirmed in the official documentation Source: realize.com (opens in a new tab)
2. Native Thumbnail (Square 1:1) Square	1:1	5 MB	JPEGPNGBMP+2	—	3	Medium confidence — verified against reputable sources
Notes & best practice The 1:1 square ratio is accepted alongside 16:9 and 4:3. While 1080x1080 px is a common production size, Taboola specifies the ratio rather than fixed pixels. The standard 5 MB maximum file weight and 400x350 px minimum size apply. Full specification Size (px) Ratio 1:1 Max weight 5 MB Formats JPEG, PNG, BMP, WBMP, GIF Text limits Title60chars Company name30chars Description250chars Medium confidence — verified against reputable sources Source: realize.com (opens in a new tab)
3. Native Thumbnail (4:3) Landscape	4:3	5 MB	JPEGPNGBMP+2	—	3	Medium confidence — verified against reputable sources
Notes & best practice The 4:3 ratio is accepted for native thumbnails. Taboola specifies the ratio rather than fixed pixels. A size of 1200x900 px meets the 400x350 px minimum. The standard 5 MB maximum file weight and format rules apply. Full specification Size (px) Ratio 4:3 Max weight 5 MB Formats JPEG, PNG, BMP, WBMP, GIF Text limits Title60chars Company name30chars Description250chars Medium confidence — verified against reputable sources Source: realize.com (opens in a new tab)
4. Carousel Ad Card Carousel	1.91:1	—	—	—	2	High confidence — confirmed in the official documentation
Notes & best practice Native carousel of 3 to 5 cards, each with its own image, title, and landing URL; GIF and video cards can be mixed with images. Taboola's best practice is 1200x627 px images (about 1.91:1) for desktop and mobile, and it lists no file-size limit for cards. Build the carousel in a new campaign with no other ads. Full specification Size (px) Ratio 1.91:1 Max weight Not officially published Text limits Title50charsmax, per card Description150charsmax, per card High confidence — confirmed in the official documentation Source: realize.com (opens in a new tab)
5. Native Video Ad Video	16:9	50 MB	JPEGPNG	MP4MOV 6-30s preferred	3	Medium confidence — verified against reputable sources
Notes & best practice Recommended resolution is 1067x600 px at 16:9. Ratios of 4:3 and 1:1 are also accepted. Video bitrate must be 2500 kbps or higher. Duration of 6 to 30 seconds is preferred, with a 90-second maximum. A static thumbnail image is required. Full specification Size (px) Ratio 16:9 Max weight 50 MB Cover / thumbnail formats JPEG, PNG Formats · Video MP4, MOV Max duration 6-30s preferred; 90s maximum Max video 50 MB Text limits Title60chars Company name30chars Description250chars Medium confidence — verified against reputable sources Source: realize.com (opens in a new tab)
6. Motion Ad (looping) Video	16:9	50 MB5 MB for GIF	JPEGPNG	MP4MOVGIF 15 seconds	3	High confidence — confirmed in the official documentation
Notes & best practice This is a soundless, continuously looping short video or GIF in the native feed. Use a 16:9 ratio, 1067x600 px, and a 15-second maximum duration. The minimum resolution is 1000x600 px. Accepted file types are MP4, MOV, and GIF. The maximum file size is 50 MB, or 5 MB for GIFs. A separate fallback static image is required. Full specification Size (px) Ratio 16:9 Max weight 50 MB (5 MB max for GIF) Cover / thumbnail formats JPEG, PNG Formats · Video MP4, MOV, GIF Max duration 15 seconds Max video 50 MB (5 MB for GIF) Text limits Title60chars Company name30chars Description250chars High confidence — confirmed in the official documentation Source: realize.com (opens in a new tab)
7. App Install Card (mobile only) Landscape	16:9	1 MB image50 MB motion	JPEGPNGBMP+2	MP4MOVGIF 15 seconds	2	Medium confidence — verified against reputable sources
Notes & best practice Mobile-only app-install card with an app icon, store rating, and a prominent Install button; the rating and logo come from the app store URL. Static images need at least 1000x600 px at 16:9 (preferred) or 4:3, up to 1 MB. Motion versions use 1067x600 px, MP4, MOV, or GIF, up to 50 MB (5 MB for GIFs) and 15 seconds. iOS and Android need separate campaigns. Full specification Size (px) Ratio 16:9 Max weight 1 MB (image); 50 MB (motion) Formats JPEG, PNG, BMP, WBMP, GIF Formats · Video MP4, MOV, GIF Max duration 15 seconds Max video 50 MB (5 MB for GIF) Text limits Title60chars Company name30chars Medium confidence — verified against reputable sources Source: realize.com (opens in a new tab)
8. Display - Medium Rectangle (300x250) Display banner	6:5	2 MB image200 MB video	JPEGJPGPNG+1	MP4 60 seconds	—	High confidence — confirmed in the official documentation
Notes & best practice This is an IAB standard medium rectangle (300x250). Static images must be 2 MB or less. HTML5 ads must be delivered as a single ZIP file of 2 MB or less, containing a maximum of 100 files with index.html in the root, and must include a static backup image. MP4 video ads can be up to 200 MB, 5 to 60 seconds long, and autoplay muted. Ads are not auto-cropped or padded. Full specification Size (px) Ratio 6:5 Max weight 2 MB (image); 2 MB ZIP (HTML5); 200 MB (video) Formats JPEG, JPG, PNG, GIF Formats · Video MP4 Max duration 60 seconds (5s min) Max video 200 MB High confidence — confirmed in the official documentation Source: realize.com (opens in a new tab)
9. Display - Square (250x250) Display banner	1:1	2 MB image	JPEGJPGPNG+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice This is an IAB standard square (250x250). Static images must be 2 MB or less. HTML5 ZIP files must be 2 MB or less. Full specification Size (px) Ratio 1:1 Max weight 2 MB (image); 2 MB ZIP (HTML5) Formats JPEG, JPG, PNG, GIF High confidence — confirmed in the official documentation Source: realize.com (opens in a new tab)
10. Display - Half Page (300x600) Display banner	1:2	2 MB image200 MB video	JPEGJPGPNG+1	MP4 60 seconds	—	High confidence — confirmed in the official documentation
Notes & best practice This is an IAB standard half-page or large skyscraper (300x600). It follows the same image, HTML5, and video weight limits as other display sizes. Full specification Size (px) Ratio 1:2 Max weight 2 MB (image); 2 MB ZIP (HTML5); 200 MB (video) Formats JPEG, JPG, PNG, GIF Formats · Video MP4 Max duration 60 seconds (5s min) Max video 200 MB High confidence — confirmed in the official documentation Source: realize.com (opens in a new tab)
11. Display - Mobile Leaderboard (320x50) Display banner	32:5	2 MB image	JPEGJPGPNG+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice This is an IAB standard mobile leaderboard (320x50). Static images must be 2 MB or less, and HTML5 ZIP files must be 2 MB or less. Full specification Size (px) Ratio 32:5 Max weight 2 MB (image); 2 MB ZIP (HTML5) Formats JPEG, JPG, PNG, GIF High confidence — confirmed in the official documentation Source: realize.com (opens in a new tab)
12. Display - Leaderboard (728x90) Display banner	8:1	2 MB image	JPEGJPGPNG+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice IAB standard leaderboard for Taboola Display Ads. Image maximum weight is 2 MB. HTML5 ZIP maximum weight is 2 MB. Full specification Size (px) Ratio 8:1 Max weight 2 MB (image); 2 MB ZIP (HTML5) Formats JPEG, JPG, PNG, GIF High confidence — confirmed in the official documentation Source: realize.com (opens in a new tab)
13. Display - Billboard (970x250) Display banner	3.88:1	2 MB image	JPEGJPGPNG+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice IAB standard billboard for Taboola Display Ads. Image maximum weight is 2 MB. HTML5 ZIP maximum weight is 2 MB. Full specification Size (px) Ratio 97:25 Max weight 2 MB (image); 2 MB ZIP (HTML5) Formats JPEG, JPG, PNG, GIF High confidence — confirmed in the official documentation Source: realize.com (opens in a new tab)
14. Display - Wide Skyscraper (160x600) Display banner	4:15	2 MB image	JPEGJPGPNG+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice IAB standard wide skyscraper for Taboola Display Ads. Image maximum weight is 2 MB. HTML5 ZIP maximum weight is 2 MB. Full specification Size (px) Ratio 4:15 Max weight 2 MB (image); 2 MB ZIP (HTML5) Formats JPEG, JPG, PNG, GIF High confidence — confirmed in the official documentation Source: realize.com (opens in a new tab)
15. Vertical Display - Portrait / Mobile Moments (720x1280) Vertical / Portrait	9:16	2 MB image200 MB video	JPEGJPGPNG+1	MP4 60 seconds	—	High confidence — confirmed in the official documentation
Notes & best practice Full-screen 9:16 vertical placement (Portrait / Mobile Moments). Image maximum weight is 2 MB. Video must be MP4 up to 200 MB, 5 to 60 seconds long. Video autoplays muted with an optional unmute button. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 2 MB (image); 2 MB ZIP (HTML5); 200 MB (video) Formats JPEG, JPG, PNG, GIF Formats · Video MP4 Max duration 60 seconds (5s min) Max video 200 MB High confidence — confirmed in the official documentation Source: realize.com (opens in a new tab)
16. Display - Landscape (1280x720) Video	16:9	200 MB	JPEGJPGPNG+1	MP4 60 seconds	—	High confidence — confirmed in the official documentation
Notes & best practice Landscape 16:9 display and video placement. Video must be MP4 up to 200 MB, 5 to 60 seconds long, and autoplays muted. Full specification Size (px) Ratio 16:9 Max weight 2 MB (image); 200 MB (video) Cover / thumbnail formats JPEG, JPG, PNG, GIF Formats · Video MP4 Max duration 60 seconds (5s min) Max video 200 MB High confidence — confirmed in the official documentation Source: realize.com (opens in a new tab)
17. Performance Video (Beta) Video	9:16	—	—	MP4 Up to 60 seconds	—	High confidence — confirmed in the official documentation
Notes & best practice CPC-priced video campaign type in Realize, currently in beta. Upload MP4 files up to 60 seconds; 9:16 is recommended, and 1:1, 16:9, 2:1, 1:2, and 6:5 are also supported. For the beta, Taboola suggests 720x1280, 300x250, or 300x600 px and auto-resizes other sizes. No file-size limit is published, and Taboola must enable the format for your account. Full specification Size (px) Ratio 9:16 Max weight Not officially published Formats · Video MP4 Max duration Up to 60 seconds High confidence — confirmed in the official documentation Source: realize.com (opens in a new tab)

High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details

Minimum creative kit

Layouts: 13 · placements covered: 17 of 17

Layout	Max weight	Formats	Covers
16:9Video	50 MBfor 1067×600 px	MP4	Native Video Ad Motion Ad (looping)Display - Landscape (1280x720)
16:9Image	1 MB image50 MB motionfor 1067×600 px	JPGPNGBMPGIF	Native Thumbnail (Landscape 16:9)App Install Card (mobile only)
1:1Image	2 MB imagefor 250×250 px	JPGPNGGIF	Native Thumbnail (Square 1:1)Display - Square (250x250)
4:3Image	5 MB	JPGPNGBMPGIF	Native Thumbnail (4:3)
1.91:1Image	—	—	Carousel Ad Card
6:5Image	2 MB image200 MB video	JPGPNGGIF	Display - Medium Rectangle (300x250)
1:2Image	2 MB image200 MB video	JPGPNGGIF	Display - Half Page (300x600)
32:5Image	2 MB image	JPGPNGGIF	Display - Mobile Leaderboard (320x50)
8:1Image	2 MB image	JPGPNGGIF	Display - Leaderboard (728x90)
3.88:1Image	2 MB image	JPGPNGGIF	Display - Billboard (970x250)
4:15Image	2 MB image	JPGPNGGIF	Display - Wide Skyscraper (160x600)
9:16Image	2 MB image200 MB video	JPGPNGGIF	Vertical Display - Portrait / Mobile Moments (720x1280)
9:16Video	—	MP4	Performance Video (Beta)

Text limits

Placements with limits: 7 of 17 · characters unless noted

Placement	Title	Company name	Description
Native Thumbnail (Landscape 16:9)	60	30	250
Native Thumbnail (Square 1:1)	60	30	250
Native Thumbnail (4:3)	60	30	250
Carousel Ad Card	50max, per card	—	150max, per card
Native Video Ad	60	30	250
Motion Ad (looping)	60	30	250
App Install Card (mobile only)	60	30	—

Video specs

Placements: 8 of 17

Placement	Size (px)	Formats	Max duration	Max video
Native Video Ad	1067×600	MP4, MOV	6-30s preferred; 90s maximum	50 MB
Motion Ad (looping)	1067×600	MP4, MOV, GIF	15 seconds	50 MB (5 MB for GIF)
App Install Card (mobile only)	1067×600	MP4, MOV, GIF	15 seconds	50 MB (5 MB for GIF)
Display - Medium Rectangle (300x250)	300×250	MP4	60 seconds (5s min)	200 MB
Display - Half Page (300x600)	300×600	MP4	60 seconds (5s min)	200 MB
Vertical Display - Portrait / Mobile Moments (720x1280)	720×1280	MP4	60 seconds (5s min)	200 MB
Display - Landscape (1280x720)	1280×720	MP4	60 seconds (5s min)	200 MB
Performance Video (Beta)	720×1280	MP4	Up to 60 seconds	—