Google Ads image & ad sizes

Display High confidence — confirmed in the official documentation. Verified 2026-10

Drop a creative or type a size — see every placement it fits

Drag & drop your creative or click to choose a file Checks every sized placement at once (17)

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

17placements
13layouts to produce
14aspect ratios

Image 16 Video 1

Official documentation

Size map

Every frame is drawn to the same scale · largest 1080×1920

1080×1920 7
1200×1200 2 4
960×1200 6
1920×1080 5
300×1050 15
1200×628 1
300×600 13
160×600 10
1200×300 3
336×280 12
970×250 14
300×250 8 17
320×100 16
728×90 9
320×50 11

Numbers match the rows of the size table

All Google Ads sizes

Placement	Ratio	Max weight	Formats	Video	Text limits	Confidence
1. Responsive Display — Landscape/Horizontal Image Landscape	1.91:1	5 MB	JPGPNGGIF	—	4	High confidence — confirmed in the official documentation
Notes & best practice Required asset. At least one landscape image is needed. Recommended size is 1200x628 px, minimum is 600x314 px. Upload 1 to 15 images (5 recommended). Avoid overlaid text. Max file size is 5 MB (5120 KB) per image. Accepted formats are JPG, PNG, and static GIF. Animated GIFs are not allowed. Full specification Size (px) Ratio 1.91:1 Max weight 5 MB (5120 KB) Formats JPG, PNG, GIF (static) Text limits Short headline30chars Long headline90chars Description90chars Company name25chars High confidence — confirmed in the official documentation Source: support.google.com (opens in a new tab)
2. Responsive Display — Square Image Square	1:1	5 MB	JPGPNGGIF	—	4	High confidence — confirmed in the official documentation
Notes & best practice Required asset. At least one square image is needed. Google's RDA specs table recommends 600x600 px, while the 'Create a responsive display ad' page and the RDA best-practices guide list 1200x1200 px; a 1200x1200 image meets both. Minimum is 300x300 px. Upload 1 to 15 images. Max file size is 5 MB (5120 KB) per image. Full specification Size (px) Ratio 1:1 Max weight 5 MB (5120 KB) Formats JPG, PNG, GIF (static) Text limits Short headline30chars Long headline90chars Description90chars Company name25chars High confidence — confirmed in the official documentation Source: support.google.com (opens in a new tab)
3. Responsive Display — Landscape Logo (4:1) Other	4:1	5 MB	JPGPNGGIF	—	—	High confidence — confirmed in the official documentation
Notes & best practice Optional. Recommended size is 1200x300 px, minimum is 512x128 px. Upload up to 5 logos (1 recommended). Use a transparent PNG and center the logo. Max file size is 5 MB (5120 KB) per asset. Full specification Size (px) Ratio 4:1 Max weight 5 MB (5120 KB) Formats JPG, PNG, GIF (static) High confidence — confirmed in the official documentation Source: support.google.com (opens in a new tab)
4. Responsive Display — Square Logo (1:1) Profile picture	1:1	5 MB	JPGPNGGIF	—	—	High confidence — confirmed in the official documentation
Notes & best practice Optional but recommended alongside the 4:1 logo. Recommended size is 1200x1200 px, minimum is 128x128 px. Upload up to 5 logos (1 recommended). This acts as the brand avatar mark in many placements. Max file size is 5 MB (5120 KB) per asset. Full specification Size (px) Ratio 1:1 Max weight 5 MB (5120 KB) Formats JPG, PNG, GIF (static) High confidence — confirmed in the official documentation Source: support.google.com (opens in a new tab)
5. Responsive Display — Video Asset Video	16:9	—	MP4	YouTube-hosted video Any length	—	High confidence — confirmed in the official documentation
Notes & best practice Optional. Upload up to 5 videos (2 recommended). Videos must be hosted on YouTube and linked. Supported ratios are 16:9, 1:1, and 2:3. Any duration is acceptable, but 30 seconds is preferred. Videos are shown in place of images to optimize performance. Full specification Size (px) Ratio 16:9 (also 1:1, 2:3 accepted) Max weight Hosted on YouTube (no direct upload weight limit) Cover / thumbnail formats MP4 (via YouTube link) Formats · Video YouTube-hosted video Max duration Any length (30 seconds preferred) High confidence — confirmed in the official documentation Source: support.google.com (opens in a new tab)
6. Demand Gen — Vertical Image (4:5) Vertical / Portrait	4:5	5 MB	JPGPNG	—	3	High confidence — confirmed in the official documentation
Notes & best practice Optional vertical image for Demand Gen ads on YouTube, Gmail, Discover and the Display Network; Performance Max uses the same 4:5 size. Recommended size is 960x1200, minimum 480x600, as JPG or PNG up to 5 MB; an ad takes up to 20 images across all ratios, with landscape at 1200x628 and square at 1200x1200. Google's spec page allows 40-character headlines and the API 30; at least one headline must be 30 or fewer to serve on Display. Full specification Size (px) Ratio 4:5 Max weight 5 MB Formats JPG, PNG Text limits Headline30chars Description90chars Company name25chars High confidence — confirmed in the official documentation Source: support.google.com (opens in a new tab)
7. Demand Gen — Vertical Image (9:16) Vertical / Portrait	9:16	5 MB	JPGPNG	—	3	High confidence — confirmed in the official documentation
Notes & best practice Optional full-screen vertical image for Demand Gen ads, recommended for YouTube Shorts. Google's Demand Gen guide recommends 1080x1920 (minimum 600x1067), while the responsive display best-practices guide lists 900x1600 with the same minimum; a 1080x1920 image meets both. JPG or PNG up to 5 MB; keep key content inside the 9:16 video safe zones. Google's spec page allows 40-character headlines and the API 30. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 5 MB Formats JPG, PNG Text limits Headline30chars Description90chars Company name25chars High confidence — confirmed in the official documentation Source: support.google.com (opens in a new tab)
8. Uploaded Display — Medium Rectangle 300x250 Display banner	6:5	150 KB GIF/JPG/PNG600 KB HTML5 ZIP	GIFJPGPNG+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice This is the most common, highest-inventory display unit. Animated GIFs must be 30 seconds or shorter and run below 5 FPS. HTML5 ZIP files support HTML, CSS, and JS, with a limit of 40 files and 600 KB. Full specification Size (px) Ratio 6:5 Max weight 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP) Formats GIF, JPG, PNG, HTML5 (ZIP) High confidence — confirmed in the official documentation Source: support.google.com (opens in a new tab)
9. Uploaded Display — Leaderboard 728x90 Display banner	8.09:1	150 KB GIF/JPG/PNG600 KB HTML5 ZIP	GIFJPGPNG+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Top-of-page horizontal banner for desktop. This is one of the four high-inventory sizes, along with 300x250, 336x280, and 160x600. The same GIF and HTML5 rules apply. Full specification Size (px) Ratio 728:90 (~8.09:1) Max weight 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP) Formats GIF, JPG, PNG, HTML5 (ZIP) High confidence — confirmed in the official documentation Source: support.google.com (opens in a new tab)
10. Uploaded Display — Wide Skyscraper 160x600 Display banner	4:15	150 KB GIF/JPG/PNG600 KB HTML5 ZIP	GIFJPGPNG+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Vertical sidebar unit for desktop. This is one of the four core high-inventory sizes. Full specification Size (px) Ratio 4:15 Max weight 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP) Formats GIF, JPG, PNG, HTML5 (ZIP) High confidence — confirmed in the official documentation Source: support.google.com (opens in a new tab)
11. Uploaded Display — Mobile Banner 320x50 Display banner	32:5	150 KB GIF/JPG/PNG600 KB HTML5 ZIP	GIFJPGPNG+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Primary mobile banner unit with the highest mobile inventory. Other mobile sizes include 300x50 and 320x100. Full specification Size (px) Ratio 32:5 Max weight 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP) Formats GIF, JPG, PNG, HTML5 (ZIP) High confidence — confirmed in the official documentation Source: support.google.com (opens in a new tab)
12. Uploaded Display — Large Rectangle 336x280 Display banner	6:5	150 KB GIF/JPG/PNG600 KB HTML5 ZIP	GIFJPGPNG+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Large in-content rectangle. The full rectangle family includes 200x200, 240x400, 250x250, 250x360, 300x250, and 580x400. Full specification Size (px) Ratio 6:5 Max weight 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP) Formats GIF, JPG, PNG, HTML5 (ZIP) High confidence — confirmed in the official documentation Source: support.google.com (opens in a new tab)
13. Uploaded Display — Half-Page 300x600 Display banner	1:2	150 KB GIF/JPG/PNG600 KB HTML5 ZIP	GIFJPGPNG+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice High-impact large vertical unit. Skyscraper family includes 120x600, 160x600, 300x600, and 300x1050. Full specification Size (px) Ratio 1:2 Max weight 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP) Formats GIF, JPG, PNG, HTML5 (ZIP) High confidence — confirmed in the official documentation Source: support.google.com (opens in a new tab)
14. Uploaded Display — Billboard 970x250 Display banner	3.88:1	150 KB GIF/JPG/PNG600 KB HTML5 ZIP	GIFJPGPNG+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Large premium top-of-page banner. Leaderboard family includes 468x60, 728x90, 930x180, 970x90, 970x250, and 980x120. Full specification Size (px) Ratio 97:25 (~3.88:1) Max weight 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP) Formats GIF, JPG, PNG, HTML5 (ZIP) High confidence — confirmed in the official documentation Source: support.google.com (opens in a new tab)
15. Uploaded Display — Portrait 300x1050 Display banner	2:7	150 KB GIF/JPG/PNG600 KB HTML5 ZIP	GIFJPGPNG+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Tall portrait or sidebar unit for high-impact placements. GIFs must be under 30 seconds and under 5 FPS. HTML5 files must be under 600 KB with up to 40 files. Full specification Size (px) Ratio 2:7 Max weight 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP) Formats GIF, JPG, PNG, HTML5 (ZIP) High confidence — confirmed in the official documentation Source: support.google.com (opens in a new tab)
16. Uploaded Display — Large Mobile Banner 320x100 Display banner	16:5	150 KB GIF/JPG/PNG600 KB HTML5 ZIP	GIFJPGPNG+1	—	—	High confidence — confirmed in the official documentation
Notes & best practice Large mobile banner. Supported mobile sizes are 300x50, 320x50, and 320x100. Standard GIF and HTML5 rules apply. Full specification Size (px) Ratio 16:5 Max weight 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP) Formats GIF, JPG, PNG, HTML5 (ZIP) High confidence — confirmed in the official documentation Source: support.google.com (opens in a new tab)
17. AMPHTML Display Ad Other	6:5	600 KB compressed	AMPHTML	—	—	High confidence — confirmed in the official documentation
Notes & best practice Fast-loading AMP-based creative. Requires one primary HTML document and up to 39 media assets. Total compressed ZIP must not exceed 600 KB. Uses the same dimensions as standard uploaded display ads. Full specification Size (px) Ratio Same dimension set as uploaded display ads Max weight 600 KB compressed Formats AMPHTML (ZIP) High confidence — confirmed in the official documentation Source: support.google.com (opens in a new tab)

High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details

Minimum creative kit

Layouts: 13 · placements covered: 15 of 17

Layout	Max weight	Formats	Covers
6:5Image	150 KB GIF/JPG/PNG600 KB HTML5 ZIP	—	Uploaded Display — Medium Rectangle 300x250 Uploaded Display — Large Rectangle 336x280 AMPHTML Display Ad
1.91:1Image	5 MB	JPGPNGGIF	Responsive Display — Landscape/Horizontal Image
1:1Image	5 MB	JPGPNGGIF	Responsive Display — Square Image
4:5Image	5 MB	JPGPNG	Demand Gen — Vertical Image (4:5)
9:16Image	5 MB	JPGPNG	Demand Gen — Vertical Image (9:16)
8.09:1Image	150 KB GIF/JPG/PNG600 KB HTML5 ZIP	GIFJPGPNGHTML5	Uploaded Display — Leaderboard 728x90
4:15Image	150 KB GIF/JPG/PNG600 KB HTML5 ZIP	GIFJPGPNGHTML5	Uploaded Display — Wide Skyscraper 160x600
32:5Image	150 KB GIF/JPG/PNG600 KB HTML5 ZIP	GIFJPGPNGHTML5	Uploaded Display — Mobile Banner 320x50
1:2Image	150 KB GIF/JPG/PNG600 KB HTML5 ZIP	GIFJPGPNGHTML5	Uploaded Display — Half-Page 300x600
3.88:1Image	150 KB GIF/JPG/PNG600 KB HTML5 ZIP	GIFJPGPNGHTML5	Uploaded Display — Billboard 970x250
2:7Image	150 KB GIF/JPG/PNG600 KB HTML5 ZIP	GIFJPGPNGHTML5	Uploaded Display — Portrait 300x1050
16:5Image	150 KB GIF/JPG/PNG600 KB HTML5 ZIP	GIFJPGPNGHTML5	Uploaded Display — Large Mobile Banner 320x100
16:9Video	—	—	Responsive Display — Video Asset

Not in the kit (avatars and formats without a pixel size): Responsive Display — Landscape Logo (4:1), Responsive Display — Square Logo (1:1)

Text limits

Placements with limits: 4 of 17 · characters unless noted

Placement	Description	Company name	Short headline	Long headline	Headline
Responsive Display — Landscape/Horizontal Image	90	25	30	90	—
Responsive Display — Square Image	90	25	30	90	—
Demand Gen — Vertical Image (4:5)	90	25	—	—	30
Demand Gen — Vertical Image (9:16)	90	25	—	—	30