Kadam image & ad sizes
Drop a creative or type a size — see every placement it fits
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Image 6 Audio 1
All Kadam sizes
| Placement | Size (px) | Ratio | Max weight | Formats | Video · Audio | Text limits | Confidence | Details |
|---|---|---|---|---|---|---|---|---|
| 1:1 | 512 KB | JPGJPEGPNG+2 | — | 1 | High confidence — confirmed in the official documentation | |||
Notes & best practicePrimary teaser and native unit containing an image and a title of up to 75 characters. Minimum image size is 500x500 px. Keep critical content within a 500x333 px safe area to prevent rectangular cropping. Square images are required for bulk archive upload. Accepted formats are JPG, JPEG, PNG, GIF, and SVG, with JPG and PNG preferred. No separate brand name or CTA field is available. Full specification
Text limits
High confidence — confirmed in the official documentation Source: wiki.kadam.net (opens in a new tab) |
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2. Push notification iconSquare |
1:1 | 512 KB | JPGJPEGPNG | — | 2 | High confidence — confirmed in the official documentation | ||
Notes & best practiceSmall square brand icon for classic web push. Minimum size is 192x192 px. Accepted formats are JPG, JPEG, and PNG. GIF is not accepted. On some platforms, such as macOS and most mobile devices, only the icon is shown, so keep it clear and centered. Push campaigns run only while the account balance is above $17. Full specification
Text limits
High confidence — confirmed in the official documentation Source: wiki.kadam.net (opens in a new tab) |
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3. Push notification main imageLandscape |
3:2 | 512 KB | JPGJPEGPNG | — | 2 | High confidence — confirmed in the official documentation | ||
Notes & best practiceLarge hero image for classic web push. Minimum size is 360x240 px (3:2 aspect ratio). Keep key content centered as images crop differently across platforms. GIF is not accepted. Full specification
Text limits
High confidence — confirmed in the official documentation Source: wiki.kadam.net (opens in a new tab) |
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4. In-Page Push iconSquare |
1:1 | 512 KB | JPGJPEGPNG | — | 2 | High confidence — confirmed in the official documentation | ||
Notes & best practiceIcon for In-Page Push widgets. Works without a push subscription. Minimum size is 192x192 px. Text limit is 40 characters (Kadam's older creative guide says 70). Full specification
Text limits
High confidence — confirmed in the official documentation Source: wiki.kadam.net (opens in a new tab) |
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5. In-Page Push main imageLandscape |
3:2 | 512 KB | JPGJPEGPNG | — | 2 | High confidence — confirmed in the official documentation | ||
Notes & best practiceLarge image for the In-Page Push widget. Minimum size is 360x240 px (3:2 aspect ratio). GIF is not accepted. Full specification
Text limits
High confidence — confirmed in the official documentation Source: wiki.kadam.net (opens in a new tab) |
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6. Banner (IAB standard, e.g. 300x250)Display banner |
6:5 | 500 KB | GIFJPGJPEG+2 | — | — | High confidence — confirmed in the official documentation | ||
Notes & best practiceSupported banner sizes range from 88x31 up to 1600x2560, including 300x250, 728x90, 320x50, 240x400, and 160x600. Recommended sizes are 160x600, 180x150, 240x400, 300x250, and 728x90. Supports animated GIF and HTML5. Maximum file size is 500 KB; some older English help pages still say 150 KB. Full specification
No title/description text fields; all copy is baked into the creative image/HTML. High confidence — confirmed in the official documentation Source: wiki.kadam.net (opens in a new tab) |
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7. Video clip (MP4)Video |
Audio ad | — | 100 MB | MP4 | 15 to 60 seconds | 1 | High confidence — confirmed in the official documentation | |
Notes & best practiceKadam Video campaigns play your MP4 clip in the publisher's player (interstitial, in-stream, out-stream and other placements); a click opens your URL. Upload an MP4 of up to 100 MB with a title of up to 30 characters. Kadam recommends 15 to 60 seconds and rejects clips with VPAID wrappers or third-party analytics. No pixel size or aspect ratio is published. This format has no fixed pixel size — the specs below are what matter. Full specification
Text limits
High confidence — confirmed in the official documentation Source: wiki.kadam.net (opens in a new tab) |
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3:2 | 512 KB | JPGJPEGPNG+2 | — | 1 | Medium confidence — verified against reputable sources | ||
Notes & best practiceRectangular teasers are supported for single uploads. Bulk archive uploads accept square images only. The 500x333 px size is the recommended content safe area (1.5:1 aspect ratio). The minimum image upload size remains 500x500 px. Full specification
Text limits
Medium confidence — verified against reputable sources Source: wiki.kadam.net (opens in a new tab) |
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High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details reference size, not a separate upload: the checker, kit and size map skip it
Minimum creative kit
Layouts: 3 · placements covered: 4 of 7
| Layout | Master size | Export sizes | Max weight | Formats | Covers |
|---|---|---|---|---|---|
| 3:2Image | 512 KB | JPGPNG | Push notification main imageIn-Page Push main image | ||
| 1:1Image | 512 KB | JPGPNGGIFSVG | Teaser / Native image (square) | ||
| 6:5Image | 500 KB | GIFJPGPNG | Banner (IAB standard, e.g. 300x250) |
Not in the kit (avatars and formats without a pixel size): Push notification icon, In-Page Push icon, Video clip (MP4)
Text limits
Placements with limits: 6 of 7 · characters unless noted
| Placement | Title | Body |
|---|---|---|
| Teaser / Native image (square) | 75 | — |
| Push notification icon | 30 | 40 |
| Push notification main image | 30 | 40 |
| In-Page Push icon | 30 | 40 |
| In-Page Push main image | 30 | 40 |
| Video clip (MP4) | 30max | — |
Video & audio specs
Placements: 1 of 7
| Placement | Size (px) | Formats | Max duration | Max weight |
|---|---|---|---|---|
| Video clip (MP4) | Audio ad | MP4 | 15 to 60 seconds (recommended) | 100 MB |
Same shape on other platforms
Reuse a master layout where the ratio matches