Microsoft Advertising image & ad sizes

Display High confidence — confirmed in the official documentation. Verified 2026-10

Drop a creative or type a size — see every placement it fits

Drag & drop your creative or click to choose a file Checks every sized placement at once (13)

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13placements
5layouts to produce
5aspect ratios

Image 12 Video 1

Official documentation

Size map

Every frame is drawn to the same scale · largest 1920×1080

1200×1200 2 5
600×1200 7
1920×1080 13
1200×628 1 4 10
1200×300 6
300×300 11
512×128 8
128×128 3 9 12

Numbers match the rows of the size table

All Microsoft Advertising sizes

Placement	Ratio	Max weight	Formats	Video	Text limits	Confidence
1. Audience Ad - Default / Landscape image (1.91:1) Landscape	1.91:1	5 MB	JPEGPNGGIF	—	4	High confidence — confirmed in the official documentation
Notes & best practice OriginalImage (formerly LandscapeImageMedia) is the only required image asset for audience ads. Recommended size is 1200x628, minimum is 703x368. Max source dimensions are 2592 width and 2048 height while keeping a supported aspect ratio. Microsoft auto-crops all other ratios from this image. Animated GIFs are not supported. Microsoft's audience campaign help page now allows 40-character short headlines, but the API still caps headlines at 30 characters. Full specification Size (px) Ratio 1.91:1 Max weight 5 MB Formats JPEG, PNG, GIF Text limits Headline30chars Long headline90chars Description1000charsinput Description90charsafter substitution Company name25chars 1-15 headlines (30 chars each); 1-5 long headlines (90 chars); 1-5 descriptions (max 1,000 char input, 90 chars after dynamic-text substitution); business name 25 chars High confidence — confirmed in the official documentation Source: learn.microsoft.com (opens in a new tab)
2. Audience Ad - Square image (1:1) Square	1:1	5 MB	JPEGPNGGIF	—	4	Medium confidence — verified against reputable sources
Notes & best practice Square crop of the audience ad creative (SubType SquareImageMedia). Audience ads v1 minimum is 300x300, and v2 (pilot) minimum is 114x114. This is auto-generated by cropping the OriginalImage if not supplied. 1200x1200 is a recommended high-resolution square size, not a minimum. Microsoft's audience campaign help page now allows 40-character short headlines, but the API still caps headlines at 30 characters. Full specification Size (px) Ratio 1:1 Max weight 5 MB Formats JPEG, PNG, GIF Text limits Headline30chars Long headline90chars Description90chars Company name25chars Medium confidence — verified against reputable sources Source: learn.microsoft.com (opens in a new tab)
3. Audience Ad - Brand logo (1:1) Square	1:1	5 MB	JPEGPNGGIF	—	—	High confidence — confirmed in the official documentation
Notes & best practice Square brand logo (1:1) with a minimum size of 128x128 px. Logos and images share a maximum file size of 5 MB. Full specification Size (px) Ratio 1:1 Max weight 5 MB Formats JPEG, PNG, GIF High confidence — confirmed in the official documentation Source: learn.microsoft.com (opens in a new tab)
4. Multimedia Ad - Landscape image (1.91:1) Landscape	1.91:1	5 MB	JPEGPNG	—	4	High confidence — confirmed in the official documentation
Notes & best practice Required landscape asset for Multimedia ads on the search network (SubType LandscapeImageMedia). Recommended size is 1200x628, minimum is 703x368, and max source is 2592x2048. At least one 1.91:1 and one 1:1 image are required. Animation is not supported. Accepted file types are PNG, JPG, JPEG, and static GIF. Multimedia ads are limited to 5 total and 3 active per ad group. Full specification Size (px) Ratio 1.91:1 Max weight 5 MB Formats JPEG, PNG Text limits Headline30chars Long headline90chars Description90chars Company name25chars High confidence — confirmed in the official documentation Source: learn.microsoft.com (opens in a new tab)
5. Multimedia Ad - Square image (1:1) Square	1:1	5 MB	JPEGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Required square asset for Multimedia ads (SubType SquareImageMedia). Recommended size is 1200x1200, and minimum is 470x470. One 1.91:1 and one 1:1 image are both required. Full specification Size (px) Ratio 1:1 Max weight 5 MB Formats JPEG, PNG High confidence — confirmed in the official documentation Source: learn.microsoft.com (opens in a new tab)
6. Multimedia Ad - Wide banner image (4:1) Display banner	4:1	5 MB	JPEGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Optional wide crop for Multimedia ads (SubType ImageMedia4x1). Recommended size is 1200x300. Minimum size is 608x152. Auto-generated from supplied images if not provided. Full specification Size (px) Ratio 4:1 Max weight 5 MB Formats JPEG, PNG High confidence — confirmed in the official documentation Source: learn.microsoft.com (opens in a new tab)
7. Multimedia Ad - Vertical image (1:2) Vertical / Portrait	1:2	5 MB	JPEGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Vertical image for Multimedia ads (SubType ImageMedia1x2): minimum 470x940, recommended 600x1200. Audience ads have no dedicated 1:2 image; they crop the default landscape image into intermediate ratios (including 1.78:1, 1.69:1, 1.55:1, 1.5:1, 1.33:1, and 0.93:1). Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 1:2 Max weight 5 MB Formats JPEG, PNG Shares ad-level text assets High confidence — confirmed in the official documentation Source: learn.microsoft.com (opens in a new tab)
8. Multimedia Ad - Landscape logo (4:1) Display banner	4:1	5 MB	JPEGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Landscape logo asset for Multimedia ads (SubType LandscapeLogoMedia). Minimum size is 512x128 with a 4:1 ratio. You can add up to 5 landscape logos. Displayed in the thumbnail list. Full specification Size (px) Ratio 4:1 Max weight 5 MB Formats JPEG, PNG High confidence — confirmed in the official documentation Source: learn.microsoft.com (opens in a new tab)
9. Multimedia Ad - Square logo (1:1) Square	1:1	5 MB	JPEGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Square logo asset for Multimedia ads (SubType SquareLogoMedia). Minimum size is 128x128 with a 1:1 ratio. You can add up to 5 square logos. Full specification Size (px) Ratio 1:1 Max weight 5 MB Formats JPEG, PNG High confidence — confirmed in the official documentation Source: learn.microsoft.com (opens in a new tab)
10. Image Extension - Landscape (1.91:1) Landscape	1.91:1	5 MB	JPEGPNGGIF	—	2	High confidence — confirmed in the official documentation
Notes & best practice Required image extension asset (SubType LandscapeImageMedia). Recommended size is 1200x628. Minimum is 703x368. Maximum is 2048x2592. The service auto-crops to 1.78:1, 1.72:1, 1.69:1, 1.55:1, 1.5:1, 1.33:1, and 0.93:1 ratios. On mobile, single images crop to 1:1. Accepted formats are JPG, JPEG, PNG, and static GIF. Full specification Size (px) Ratio 1.91:1 Max weight 5 MB Formats JPEG, PNG, GIF Text limits Body35chars Description90chars High confidence — confirmed in the official documentation Source: learn.microsoft.com (opens in a new tab)
11. Image Extension - Square (1:1) Square	1:1	5 MB	JPEGPNGGIF	—	2	High confidence — confirmed in the official documentation
Notes & best practice Square crop of the image extension (SubType SquareImageMedia). Minimum size is 300x300. Used for mobile single-image rendering, where single images crop to a 1:1 square. Add up to 4 image media IDs with different aspect ratios per extension to qualify for all placements. Full specification Size (px) Ratio 1:1 Max weight 5 MB Formats JPEG, PNG, GIF Text limits Body35chars Description90chars High confidence — confirmed in the official documentation Source: learn.microsoft.com (opens in a new tab)
12. Logo Extension - Square (1:1) Square	1:1	5 MB	JPEGPNG	—	1	High confidence — confirmed in the official documentation
Notes & best practice Square logo shown with Search ads on Bing and in Copilot in Bing. Upload a 1:1 PNG or JPG of at least 128x128 px (also the recommended size), up to 5120 KB, with a business name of up to 25 characters. One logo extension is allowed per account, campaign or ad group; since March 17, 2025 Microsoft adds one at account level automatically for most accounts. Full specification Size (px) Ratio 1:1 Max weight 5 MB (5120 KB) Formats JPEG, PNG Text limits Company name25chars High confidence — confirmed in the official documentation Source: learn.microsoft.com (opens in a new tab)
13. Video / Online Video Ad Video	16:9	2 GB	JPEGPNG	MP4MOV 90 seconds	—	High confidence — confirmed in the official documentation
Notes & best practice Online Video ad served instream and outstream across the Microsoft Advertising Network. Eligibility is tiered by quality (1 to 3 stars). Recommended aspect ratios are 9:16 and 16:9, with 4:3 also accepted at the 1-star tier. Vertical video is best for gaming placements. Allowed resolutions include 1280x720, 1920x1080, 720x1280, 1080x1920, and 1440x1080. Recommended maximum file size is 2 GB. Duration is 6 to 90 seconds, depending on the star tier. MP4 and MOV are accepted at 2 and 3-star tiers. The 1-star tier also supports WEBM, MKV, VOB, OGV, OGG, AVI, QT, WMV, RM, ASF, M4P, M4V, MPG, MP2, MPEG, MPE, MPV, M2V, 3GP, 3G2, SWF, and TS. Minimum video bitrate is 2,500+ kbps for 1-star, and 10,000+ kbps for 3-star MP4. For 3 stars, AAC-LC or PCM audio at 48 kHz with 192+ kbps is recommended (1 and 2 stars list 44.1 or 48 kHz). Full specification Size (px) Ratio 16:9 Max weight 2 GB Cover / thumbnail formats JPEG, PNG Formats · Video MP4, MOV Max duration 90 seconds Max video 2 GB High confidence — confirmed in the official documentation Source: learn.microsoft.com (opens in a new tab)

High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details

Minimum creative kit

Layouts: 5 · placements covered: 9 of 13

Layout	Max weight	Formats	Covers
1.91:1Image	5 MB	JPGPNG	Audience Ad - Default / Landscape image (1.91:1)Multimedia Ad - Landscape image (1.91:1)Image Extension - Landscape (1.91:1)
1:1Image	5 MB	JPGPNG	Audience Ad - Square image (1:1)Multimedia Ad - Square image (1:1)Image Extension - Square (1:1)
4:1Image	5 MB	JPGPNG	Multimedia Ad - Wide banner image (4:1)
1:2Image	5 MB	JPGPNG	Multimedia Ad - Vertical image (1:2)
16:9Video	2 GB	MP4MOV	Video / Online Video Ad

Not in the kit (avatars and formats without a pixel size): Audience Ad - Brand logo (1:1), Multimedia Ad - Landscape logo (4:1), Multimedia Ad - Square logo (1:1), Logo Extension - Square (1:1)

Text limits

Placements with limits: 6 of 13 · characters unless noted

Placement	Description	Company name	Headline	Long headline	Body
Audience Ad - Default / Landscape image (1.91:1)	1000input90after substitution	25	30	90	—
Audience Ad - Square image (1:1)	90	25	30	90	—
Multimedia Ad - Landscape image (1.91:1)	90	25	30	90	—
Image Extension - Landscape (1.91:1)	90	—	—	—	35
Image Extension - Square (1:1)	90	—	—	—	35
Logo Extension - Square (1:1)	—	25	—	—	—