Nativo image & ad sizes

Native Medium confidence — verified against reputable sources. Verified 2026-10

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14placements
9layouts to produce
10aspect ratios

Image 10 Video 3 Audio 1

Official documentation

Size map

Every frame is drawn to the same scale · largest 1080×1920

1080×1920 8 9 10
1920×1080 7
800×600 1 2
300×600 12
800×267 5
300×250 11
728×90 13
150×75 4
320×50 14
100×30 3

Numbers match the rows of the size table

No fixed pixel size Native Article - Landing Page Video

All Nativo sizes

Placement	Size (px)	Ratio	Max weight	Formats	Video · Audio	Text limits	Confidence
1. Native Display - Preview Image Landscape		4:3	3MB	JPGPNGGIF	—	3	High confidence — confirmed in the official documentation
Notes & best practice Primary in-feed native unit. Clicks direct to the advertiser site. Required asset. Recommended minimum size is 800x600. Full specification Size (px) Ratio 4:3 Max weight 3MB Formats JPG, PNG, GIF Text limits Headline80chars Description120chars Advertiser name25chars High confidence — confirmed in the official documentation Source: support.nativo.com (opens in a new tab)
2. Native Article - Preview Image Landscape		4:3	3MB	JPGPNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice In-feed teaser driving to a branded content landing page hosted within the publisher's site. Required asset. Provide 2 to 3 preview images, ideally 800x600. The article spec lists JPG or PNG; Nativo's summary spec table also allows GIF. Full specification Size (px) Ratio 4:3 Max weight 3MB Formats JPG, PNG Text limits Headline80chars Description120chars High confidence — confirmed in the official documentation Source: support.nativo.com (opens in a new tab)
3. Native Display - Logo Other		~10:3	10 MB	PNG	—	—	Medium confidence — verified against reputable sources
Notes & best practice Optional brand logo. Recommended size is 100x30 px with a minimum height of 30 px. Requires a transparent background. Nativo's summary spec table lists 150x75 px for all formats instead. Full specification Size (px) Ratio ~10:3 Max weight 10 MB Formats PNG Medium confidence — verified against reputable sources Source: support.nativo.com (opens in a new tab)
4. Native Article - Logo Other		2:1	10 MB	PNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Optional brand logo. Size: 150x75 px. Transparent background required. Full specification Size (px) Ratio 2:1 Max weight 10 MB Formats PNG High confidence — confirmed in the official documentation Source: support.nativo.com (opens in a new tab)
5. Native Article - CTA Banner (Landing Page) Display banner		3:1	3 MB	—	—	2	Medium confidence — verified against reputable sources
Notes & best practice Visual call-to-action block on the Native Article landing page: a brand-owned image with lead-in copy and a button that links to the advertiser's site. Nativo's spec table sizes the CTA banner at 800x267 px, up to 3 MB. Use a horizontal image tied to the article topic. Full specification Size (px) Ratio 3:1 Max weight 3 MB Text limits Tagline40charsrecommended, lead-in copy CTA20charsrecommended, button copy Medium confidence — verified against reputable sources Source: support.nativo.com (opens in a new tab)
6. Native Article - Landing Page Video Video	Audio ad	—	2 GB	MP4	1-3 minutes recommended	—	High confidence — confirmed in the official documentation
Notes & best practice Content video embedded on the Native Article landing page; it must be content, not a pre-roll ad. Nativo's article spec asks for a raw MP4 or a YouTube embed, ideally 1 to 3 minutes; its spec table also lists MOV, WEBM and Vimeo embeds, up to 2 GB and 5 videos per page. No resolution is published. This format has no fixed pixel size — the specs below are what matter. Full specification Format Audio ad Max weight 2 GB Formats · Audio MP4 Max duration 1-3 minutes recommended High confidence — confirmed in the official documentation Source: support.nativo.com (opens in a new tab)
7. Native Video (Scroll-to-Play / Click-to-Play) Video		16:9	2 GB	MP4	Up to 3 minutes	3	High confidence — confirmed in the official documentation
Notes & best practice Standalone in-feed native video player (not pre-roll). Scroll-to-Play autoplays muted when 50% of pixels are in view. Click-to-Play is user-initiated with audio. Minimum player widths: mobile preview must be at least 250 px wide, desktop must be at least 400 px wide to qualify as large-player inventory. Upload an H.264 MP4 at 1920x1080 (1280x720 minimum) under 2 GB, or a third-party VAST tag; 15 to 30 seconds is ideal and 3 minutes is the maximum. The unit also needs a cover image, 800x600 or larger. Full specification Size (px) Ratio 16:9 Max weight 2 GB Formats · Video MP4 Max duration Up to 3 minutes (15-30 seconds ideal) Max video 2 GB Text limits Headline80chars Description120chars Advertiser name25chars High confidence — confirmed in the official documentation Source: support.nativo.com (opens in a new tab)
8. Vertical Video (9:16) Vertical / Portrait		9:16	2 GB	MP4MOV	Up to 30 seconds	—	Medium confidence — verified against reputable sources
Notes & best practice Full-screen vertical video served in the feed on mobile. It autoplays muted when the user scrolls to it; a tap turns on sound and opens an expanded view. Nativo states only the 9:16 ratio, so 1080x1920 is a common size for that ratio, not a Nativo figure. VAST tags are not supported yet. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 2 GB Formats · Video MP4, MOV Max duration Up to 30 seconds (6-15 seconds recommended) Max video 2 GB Medium confidence — verified against reputable sources Source: support.nativo.com (opens in a new tab)
9. Stories - Image Slide (9:16) Stories / Reels		9:16	3 MB	PNGJPGGIF	—	1	Medium confidence — verified against reputable sources
Notes & best practice Image slide for Nativo Stories, a full-screen mobile format that opens from a standard in-feed unit. Each image stays on screen for 6 seconds; animated GIFs up to 6 seconds also work. Nativo asks for a vertical 9:16 image but gives no pixel size, so 1080x1920 is a common size for that ratio. The in-feed unit still needs its own preview image and headline. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 3 MB Formats PNG, JPG, GIF Text limits CTA12charsmax, per slide Medium confidence — verified against reputable sources Source: support.nativo.com (opens in a new tab)
10. Stories - Video Slide Stories / Reels		9:16	2 GB	MP4WEBMMOV	1 second minimum, no maximum	1	Medium confidence — verified against reputable sources
Notes & best practice Video slide for Nativo Stories, the full-screen mobile format that opens from an in-feed unit; each video plays in full before the next slide. Nativo accepts ratios from 9:16 to 16:9 and 4:5 and asks for the highest resolution that fits 2 GB; 1080x1920 is a common 9:16 size, not a Nativo figure. Apple ProRes and YouTube links are not supported. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 2 GB Formats · Video MP4, WEBM, MOV Max duration 1 second minimum, no maximum (6-15 seconds recommended) Max video 2 GB Text limits CTA12charsmax, per slide Medium confidence — verified against reputable sources Source: support.nativo.com (opens in a new tab)
11. Landing Page Companion Banner - Medium Rectangle Display banner		6:5	1 MB	JPGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Optional companion banner for the Native Article branded-content landing page (not the in-feed teaser). Nativo's spec table caps companion banners at 1 MB (150 KB initial load) and recommends static files. Full specification Size (px) Ratio 6:5 Max weight 1 MB Formats JPG, PNG High confidence — confirmed in the official documentation Source: support.nativo.com (opens in a new tab)
12. Landing Page Companion Banner - Half Page Display banner		1:2	1 MB	JPGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Optional companion banner for the Native Article landing page. Full specification Size (px) Ratio 1:2 Max weight 1 MB Formats JPG, PNG High confidence — confirmed in the official documentation Source: support.nativo.com (opens in a new tab)
13. Landing Page Companion Banner - Leaderboard Display banner		8.09:1	1 MB	JPGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Optional companion banner for the Native Article landing page. Full specification Size (px) Ratio 8.09:1 Max weight 1 MB Formats JPG, PNG High confidence — confirmed in the official documentation Source: support.nativo.com (opens in a new tab)
14. Landing Page Companion Banner - Mobile Leaderboard Display banner		6.4:1	1 MB	JPGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Optional companion banner for the Native Article landing page. Full specification Size (px) Ratio 6.4:1 Max weight 1 MB Formats JPG, PNG High confidence — confirmed in the official documentation Source: support.nativo.com (opens in a new tab)

High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details

Minimum creative kit

Layouts: 9 · placements covered: 11 of 14

Layout	Max weight	Formats	Covers
4:3Image	3MB	JPGPNG	Native Display - Preview Image Native Article - Preview Image
9:16Video	2 GB	MP4MOV	Vertical Video (9:16)Stories - Video Slide
3:1Image	3 MB	—	Native Article - CTA Banner (Landing Page)
9:16Image	3 MB	PNGJPGGIF	Stories - Image Slide (9:16)
6:5Image	1 MB	JPGPNG	Landing Page Companion Banner - Medium Rectangle
1:2Image	1 MB	JPGPNG	Landing Page Companion Banner - Half Page
8.09:1Image	1 MB	JPGPNG	Landing Page Companion Banner - Leaderboard
6.4:1Image	1 MB	JPGPNG	Landing Page Companion Banner - Mobile Leaderboard
16:9Video	2 GB	MP4	Native Video (Scroll-to-Play / Click-to-Play)

Not in the kit (avatars and formats without a pixel size): Native Display - Logo, Native Article - Logo, Native Article - Landing Page Video

Text limits

Placements with limits: 6 of 14 · characters unless noted

Placement	Headline	Description	CTA	Advertiser name	Tagline
Native Display - Preview Image	80	120	—	25	—
Native Article - Preview Image	80	120	—	—	—
Native Article - CTA Banner (Landing Page)	—	—	20recommended, button copy	—	40recommended, lead-in copy
Native Video (Scroll-to-Play / Click-to-Play)	80	120	—	25	—
Stories - Image Slide (9:16)	—	—	12max, per slide	—	—
Stories - Video Slide	—	—	12max, per slide	—	—

Video & audio specs

Placements: 4 of 14

Placement	Size (px)	Formats	Max duration	Max weight
Native Article - Landing Page Video	Audio ad	MP4	1-3 minutes recommended	2 GB
Native Video (Scroll-to-Play / Click-to-Play)	1920×1080	MP4	Up to 3 minutes (15-30 seconds ideal)	2 GB
Vertical Video (9:16)	1080×1920	MP4, MOV	Up to 30 seconds (6-15 seconds recommended)	2 GB
Stories - Video Slide	1080×1920	MP4, WEBM, MOV	1 second minimum, no maximum (6-15 seconds recommended)	2 GB