Snapchat image & ad sizes

Social

Every Snapchat creative format with exact pixels, max weight and accepted file types. 12 sizes, verified 2026-06.

Official documentation: ad specifications and guidelines ↗ · top snap specs ↗ · ad formats ↗ · ar filter specs ↗ · sponsored snaps ↗

Format

Profile Picture / Public Profile Avatar

Profile picture

Size (px)
Ratio: 1:1
Max weight: Not officially documented
Formats: JPG, PNG

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Single Image or Video Ad (Top Snap)

Stories / Reels

Size (px)
Ratio: 9:16
Max weight: 5 MB (image)
Formats: JPG, PNG

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Story Ad - Individual Snap

Stories / Reels

Size (px)
Ratio: 9:16
Max weight: 5 MB (image)
Formats: JPG, PNG

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Story Ad - Discover Tile / Cover

Cover / Header

Size (px)
Ratio: 3:5
Max weight: 2 MB
Formats: PNG

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Collection Ad - Hero Image/Video

Stories / Reels

Size (px)
Ratio: 9:16
Max weight: 5 MB (image)
Formats: JPG, PNG

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Collection Ad - Product Tile

Square

Size (px)
Ratio: 1:1
Max weight: 2 MB per image
Formats: JPG, PNG

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Standard Commercial (non-skippable)

Video

Size (px)
Ratio: 9:16
Max weight: 1 GB

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Extended Play Commercial

Video

Size (px)
Ratio: 9:16
Max weight: 1 GB

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Spotlight Ad (vertical full-screen)

Vertical / Portrait

Size (px)
Ratio: 9:16
Max weight: 5 MB (image)
Formats: JPG, PNG

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Sponsored Snap (direct Chat/inbox)

Vertical / Portrait

Size (px)
Ratio: 9:16
Max weight: 5 MB (image)
Formats: JPG, PNG

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Sponsored Filter (static)

Other

Size (px)
Ratio: 9:19.5
Max weight: 300 KB
Formats: PNG

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AR Lens (Sponsored)

Other

Size (px)
Ratio: 9:16
Max weight: Lens (.lns) build under ~8 MB; textures up to 2048x2048 px
Formats: PNG

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