All Snapchat sizes

Placement	Ratio	Max weight	Formats	Video	Text limits	Confidence
1. Profile Picture / Public Profile Avatar Profile picture	1:1	2 MB	JPGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Snapchat avatars are typically auto-sized Bitmojis. For a custom or Public Profile image, use a square image of at least 320x320 px, or 720x720 px for better sharpness. The image displays as a circle, so keep the subject centered. Snapchat's Business Help Center gives a minimum of 320x320 px (PNG, JPG or JPEG) and a maximum file size of 2 MB. Full specification Size (px) Ratio 1:1 Max weight 2 MB Formats JPG, PNG High confidence — confirmed in the official documentation Source: businesshelp.snapchat.com (opens in a new tab)
2. Public Profile Header Image Cover / Header	2:3	2 MB	—	—	—	High confidence — confirmed in the official documentation
Notes & best practice Optional header image at the top of a business Public Profile, called a cover photo in the app and a hero image in Ads Manager. Upload it at 375x569 px; only a 375x258 px area shows on the Profile, so check the crop after uploading. Ads Manager takes files under 2 MB; Snap does not list accepted file formats. Full specification Size (px) Ratio 375:569 (~2:3) Max weight 2 MB High confidence — confirmed in the official documentation Source: businesshelp.snapchat.com (opens in a new tab)
3. Single Image or Video Ad (Top Snap) Stories / Reels	9:16	5 MB image	JPGPNG	MP4MOV 3 seconds to 30 minutes	2	High confidence — confirmed in the official documentation
Notes & best practice Full-screen vertical ad unit served in Stories and Spotlight. Recommended resolution is 1080x1920, with 720x1280 accepted as the baseline. Video must be H.264 encoded. Snap's best practices say to keep the top 150 px and the bottom 330 px of the canvas clear of logos, text, and disclaimers, where the app interface overlays the ad. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 5 MB (image) Formats JPG, PNG Formats · Video MP4, MOV Max duration 3 seconds to 30 minutes (3-5 sec recommended) Max video 1 GB (32 MB or less recommended) Text limits Advertiser name32chars Headline34chars High confidence — confirmed in the official documentation Source: businesshelp.snapchat.com (opens in a new tab)
4. Story Ad - Individual Snap Stories / Reels	9:16	5 MB image	JPGPNG	MP4MOV 3-180 sec per snap	2	High confidence — confirmed in the official documentation
Notes & best practice A Story Ad consists of 1 to 10 single image or video snaps, shown in the Discover feed behind a branded tile or between content. Each snap must follow standard Single Image and Video specs of 1080x1920 px (9:16). Story Ads allow a brand name up to 32 characters, the same limit as other Snap ad units. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 5 MB (image) Formats JPG, PNG Formats · Video MP4, MOV Max duration 3-180 sec per snap (under 10 sec recommended) Max video 1 GB per snap Text limits Advertiser name32chars Headline34chars High confidence — confirmed in the official documentation Source: businesshelp.snapchat.com (opens in a new tab)
5. Story Ad - Discover Tile / Cover Cover / Header	3:5	2 MB	PNG	—	2	High confidence — confirmed in the official documentation
Notes & best practice Cover thumbnail that appears in the Discover feed and opens the Story Ad. Resolution is 360x600 px, max 2 MB, PNG. A logo overlay is required: a 993x284 px PNG with a transparent background. Leave a 175 px top buffer so the logo does not clash with imagery. Full specification Size (px) Ratio 3:5 Max weight 2 MB Formats PNG Text limits Headline55chars Advertiser name32chars High confidence — confirmed in the official documentation Source: businesshelp.snapchat.com (opens in a new tab)
6. Collection Ad - Hero Image/Video Stories / Reels	9:16	5 MB image	JPGPNG	MP4MOV 3 seconds to 30 minutes	2	High confidence — confirmed in the official documentation
Notes & best practice Full-screen hero asset for a Collection Ad. Follows standard Single Image and Video specs. Keep critical graphics, logos, and messaging out of the bottom 450 px to avoid clashing with the product tile row. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 5 MB (image) Formats JPG, PNG Formats · Video MP4, MOV Max duration 3 seconds to 30 minutes (3-5 sec recommended) Max video 1 GB Text limits Advertiser name32chars Headline34chars High confidence — confirmed in the official documentation Source: businesshelp.snapchat.com (opens in a new tab)
7. Collection Ad - Product Tile Square	1:1	2 MB per image	JPGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Collection Ads require exactly 2, 3, or 4 square product thumbnails. Each thumbnail must be a minimum of 160x160 px (500x500 px or higher recommended) with a maximum file size of 2 MB. Each tile requires its own URL, though the same URL may be reused across tiles. Full specification Size (px) Ratio 1:1 Max weight 2 MB per image Formats JPG, PNG High confidence — confirmed in the official documentation Source: businesshelp.snapchat.com (opens in a new tab)
8. Standard Commercial (non-skippable) Video	9:16	1 GB	—	MP4MOV 3-6 sec	2	High confidence — confirmed in the official documentation
Notes & best practice Non-skippable video ad shown within Snapchat curated content like Shows. Video only, H.264 encoded, 1080x1920 px, with audio required. Full specification Size (px) Ratio 9:16 Max weight 1 GB Formats · Video MP4, MOV Max duration 3-6 sec (100% non-skippable) Max video 1 GB (32 MB or less recommended) Text limits Advertiser name32chars Headline34chars High confidence — confirmed in the official documentation Source: businesshelp.snapchat.com (opens in a new tab)
9. Extended Play Commercial Video	9:16	1 GB	—	MP4MOV 7-180 sec	2	High confidence — confirmed in the official documentation
Notes & best practice Longer commercial format where only the first 6 seconds are non-skippable. Video only, H.264 encoded, 1080x1920 px. Full specification Size (px) Ratio 9:16 Max weight 1 GB Formats · Video MP4, MOV Max duration 7-180 sec (first 6 sec non-skippable) Max video 1 GB (32 MB or less recommended) Text limits Advertiser name32chars Headline34chars High confidence — confirmed in the official documentation Source: businesshelp.snapchat.com (opens in a new tab)
10. Spotlight Ad (vertical full-screen) Vertical / Portrait	9:16	5 MB image	JPGPNG	MP4MOV 3 seconds to 30 minutes	2	Medium confidence — verified against reputable sources
Notes & best practice Single Image and Video ads served in the Spotlight short-video feed. Native or trending sound and audio are strongly recommended. Ad unit requirements follow standard Top Snap specs. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 5 MB (image) Formats JPG, PNG Formats · Video MP4, MOV Max duration 3 seconds to 30 minutes (3-5 sec recommended) Max video 1 GB Text limits Advertiser name32chars Headline34chars Medium confidence — verified against reputable sources Source: forbusiness.snapchat.com (opens in a new tab)
11. Sponsored Snap (direct Chat/inbox) Vertical / Portrait	9:16	5 MB image	JPGPNG	MP4MOV Max 180 sec	3	Medium confidence — verified against reputable sources
Notes & best practice Delivered directly into the Chat feed with no push notification. Follows standard 9:16 full-screen specs (1080x1920 recommended, 720x1280 baseline). Optional elements include a branded chat background (1080x1920 image) and an auto-response message up to 500 characters. Snap's help page (last updated May 2026) says ads aimed at the EU or Norway do not deliver to Chat yet, with launches there planned for June and July 2026. Certain offer and HEC categories are restricted. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 5 MB (image) Formats JPG, PNG Formats · Video MP4, MOV Max duration Max 180 sec (under 10 sec recommended) Max video 1 GB Text limits Advertiser name32chars Headline34chars Message500chars Medium confidence — verified against reputable sources Source: businesshelp.snapchat.com (opens in a new tab)
12. Sponsored Filter (static) Other	9:19.5	300 KB	PNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Static overlay filter. Use a transparent PNG at 945x2048 px, max 300 KB. Some third-party guides instead cite a full-screen 1080x2340 canvas with a 1080x1920 safe area; Snapchat's own help page gives 945x2048. Animated filters must be GIFs at 720x1560 px with a 1-3 second loop. Branding is required. Keep key design elements out of safe zones. Full specification Size (px) Ratio 9:19.5 Max weight 300 KB Formats PNG High confidence — confirmed in the official documentation Source: businesshelp.snapchat.com (opens in a new tab)
13. Sponsored Filter (animated) Other	9:19.5	—	GIF	1-3 seconds	—	High confidence — confirmed in the official documentation
Notes & best practice Animated overlay that Snapchatters can add to a Snap after taking it. Upload a GIF at 720x1560 px that loops seamlessly in 1 to 3 seconds, at 2 to 15 fps with fewer than 20 frames in total. Snap gives no file size limit but advises simple animation to keep the file small. Full specification Size (px) Ratio 9:19.5 Max weight Not officially published Formats GIF Max duration 1-3 seconds (seamless loop) High confidence — confirmed in the official documentation Source: businesshelp.snapchat.com (opens in a new tab)
14. AR Lens (Sponsored) Other Display size, not an upload size	9:16	—	—	—	—	Medium confidence — verified against reputable sources
Notes & best practice Augmented-reality Lens built in Lens Studio. Exported .lns files must be under 8 MB compressed. Use power-of-2 PNG dimensions for 2D assets, textures up to 2048x2048 px, and keep 3D models under 100,000 triangles in total (60,000 for meshes with joints or skinning). A "Sponsored" tag is automatically applied. The brand logo or name must be visible. Full specification Size (px) Ratio 9:16 Max weight Lens (.lns) build under ~8 MB; textures up to 2048x2048 px Medium confidence — verified against reputable sources Source: developers.snap.com (opens in a new tab)

High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details reference size, not a separate upload: the checker, kit and size map skip it

Minimum creative kit

Layouts: 6 · placements covered: 12 of 13

Layout	Max weight	Formats	Covers
9:16Image	5 MB image	JPGPNG	Single Image or Video Ad (Top Snap)Story Ad - Individual Snap Collection Ad - Hero Image/Video Spotlight Ad (vertical full-screen)Sponsored Snap (direct Chat/inbox)
9:19.5Image	300 KB	—	Sponsored Filter (static)Sponsored Filter (animated)
9:16Video	1 GB	MP4MOV	Standard Commercial (non-skippable)Extended Play Commercial
2:3Image	2 MB	—	Public Profile Header Image
3:5Image	2 MB	PNG	Story Ad - Discover Tile / Cover
1:1Image	2 MB per image	JPGPNG	Collection Ad - Product Tile

Not in the kit (avatars and formats without a pixel size): Profile Picture / Public Profile Avatar

Text limits

Placements with limits: 8 of 13 · characters unless noted

Placement	Advertiser name	Headline	Message
Single Image or Video Ad (Top Snap)	32	34	—
Story Ad - Individual Snap	32	34	—
Story Ad - Discover Tile / Cover	32	55	—
Collection Ad - Hero Image/Video	32	34	—
Standard Commercial (non-skippable)	32	34	—
Extended Play Commercial	32	34	—
Spotlight Ad (vertical full-screen)	32	34	—
Sponsored Snap (direct Chat/inbox)	32	34	500

Video specs

Placements: 8 of 13

Placement	Size (px)	Formats	Max duration	Max video
Single Image or Video Ad (Top Snap)	1080×1920	MP4, MOV	3 seconds to 30 minutes (3-5 sec recommended)	1 GB (32 MB or less recommended)
Story Ad - Individual Snap	1080×1920	MP4, MOV	3-180 sec per snap (under 10 sec recommended)	1 GB per snap
Collection Ad - Hero Image/Video	1080×1920	MP4, MOV	3 seconds to 30 minutes (3-5 sec recommended)	1 GB
Standard Commercial (non-skippable)	1080×1920	MP4, MOV	3-6 sec (100% non-skippable)	1 GB (32 MB or less recommended)
Extended Play Commercial	1080×1920	MP4, MOV	7-180 sec (first 6 sec non-skippable)	1 GB (32 MB or less recommended)
Spotlight Ad (vertical full-screen)	1080×1920	MP4, MOV	3 seconds to 30 minutes (3-5 sec recommended)	1 GB
Sponsored Snap (direct Chat/inbox)	1080×1920	MP4, MOV	Max 180 sec (under 10 sec recommended)	1 GB
Sponsored Filter (animated)	720×1560	—	1-3 seconds (seamless loop)	—