All TikTok sizes

Placement	Size (px)	Ratio	Max weight	Formats	Video	Text limits	Confidence
1. Profile Picture / Avatar (organic account) Profile picture		1:1	10 MB	JPGPNG	—	—	Lower confidence — changes frequently, verify before launch
Notes & best practice Displayed as a circle at approximately 200x200 px. Upload 720x720 px or larger (up to 1000x1000 px) for high-resolution displays. This is the organic profile avatar. The paid ad-unit profile thumbnail has different, stricter specifications. The display size and 10 MB cap come from third-party guides, not an official TikTok page. Full specification Size (px) Ratio 1:1 Max weight 10 MB Formats JPG, PNG Lower confidence — changes frequently, verify before launch Source: socialsizes.io (opens in a new tab)
2. In-Feed Ad Profile Photo (ad unit thumbnail) Profile picture		1:1	50 KB	JPGJPEGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Optional profile or brand thumbnail shown on the ad. File weight must be under 50 KB. Keep important elements within the center 66x66 px safe zone to avoid cropping from the circular mask. Full specification Size (px) Ratio 1:1 Max weight 50 KB Formats JPG, JPEG, PNG High confidence — confirmed in the official documentation Source: ads.tiktok.com (opens in a new tab)
3. In-Feed Video Ad - Vertical (recommended) Vertical / Portrait		9:16	500 MB	—	MP4MOVMPEG+2 Up to 10 min	2	Medium confidence — verified against reputable sources
Notes & best practice Minimum resolution is 540x960 px (9:16), with 1080x1920 px recommended. Bitrate must be 516 kbps or higher. Maximum file size is 500 MB. Supported formats are MP4, MOV, MPEG, 3GP, and AVI. Vertical 9:16 full-screen is the recommended placement. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 500 MB Formats · Video MP4, MOV, MPEG, 3GP, AVI Max duration Up to 10 min (auction); 5-60s recommended, 9-15s ideal Max video 500 MB Text limits Caption100charsrecommended, other languages Advertiser name20charsother languages Advertiser name10charsCN/JP/KR Ad caption (non-CJK): keep <=100 chars to avoid 'See more' truncation; max 4 lines displayed. Display/brand name: max 20 chars (other languages) / 10 chars (CN/JP/KR). No clickable links, @, or # in non-Spark caption. Medium confidence — verified against reputable sources Source: ads.tiktok.com (opens in a new tab)
4. In-Feed Video Ad - Square Square		1:1	500 MB	—	MP4MOVMPEG+2 Up to 10 min	—	High confidence — confirmed in the official documentation
Notes & best practice Square 1:1 format is supported but not recommended. Minimum resolution is 640x640 px. Bitrate must be 516 kbps or higher. File formats and weight limits are the same as vertical video. Full specification Size (px) Ratio 1:1 Max weight 500 MB Formats · Video MP4, MOV, MPEG, 3GP, AVI Max duration Up to 10 min (auction); 5-60s recommended Max video 500 MB High confidence — confirmed in the official documentation Source: ads.tiktok.com (opens in a new tab)
5. In-Feed Video Ad - Horizontal/Landscape Landscape		16:9	500 MB	—	MP4MOVMPEG+2 Up to 10 min	—	High confidence — confirmed in the official documentation
Notes & best practice Horizontal 16:9 format is supported but not recommended for the vertical For You feed. Minimum resolution is 960x540 px. Bitrate must be 516 kbps or higher. Full specification Size (px) Ratio 16:9 Max weight 500 MB Formats · Video MP4, MOV, MPEG, 3GP, AVI Max duration Up to 10 min (auction); 5-60s recommended Max video 500 MB High confidence — confirmed in the official documentation Source: ads.tiktok.com (opens in a new tab)
6. In-Feed Single Image Ad Vertical / Portrait		9:16	100 MB	JPGJPEGPNG	—	3	High confidence — confirmed in the official documentation
Notes & best practice Image ads are available only in select markets and placements, such as Pangle and Global App Bundle. Minimum resolutions are 720x1280 px for vertical 9:16 (recommended), 1280x720 px for horizontal 16:9, and 640x640 px for square 1:1. Maximum file size is 100 MB in JPG, JPEG, or PNG format. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 100 MB Formats JPG, JPEG, PNG Text limits Advertiser name20charsLatin script Advertiser name10charsAsian scripts App name40charsLatin script App name20charsAsian scripts Description100charsLatin script Description50charsAsian scripts Brand name 2-20 Latin / 1-10 Asian chars; app name 4-40 Latin / 2-20 Asian chars; ad description 1-100 Latin / 1-50 Asian chars. No emojis or { } # special characters. High confidence — confirmed in the official documentation Source: ads.tiktok.com (opens in a new tab)
7. TikTok Ad Network Banner (600x500) Display banner		6:5	100 MB	JPGJPEGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Banner image for TikTok Ad Network (formerly Pangle), the network of partner apps where TikTok places ads. This size is used only for banner ads there. TikTok's API guide says single image ads at this size are allowlist-only, so check access with your TikTok representative. Full specification Size (px) Ratio 6:5 Max weight 100 MB Formats JPG, JPEG, PNG High confidence — confirmed in the official documentation Source: ads.tiktok.com (opens in a new tab)
8. TikTok Ad Network Banner (640x200) Display banner		16:5	100 MB	JPGJPEGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Banner image for TikTok Ad Network (formerly Pangle), the network of partner apps where TikTok places ads. This size is used only for banner ads there. TikTok's API guide says single image ads at this size are allowlist-only, so check access with your TikTok representative. Full specification Size (px) Ratio 16:5 Max weight 100 MB Formats JPG, JPEG, PNG High confidence — confirmed in the official documentation Source: ads.tiktok.com (opens in a new tab)
9. TikTok Ad Network Banner (640x100) Display banner		32:5	100 MB	JPGJPEGPNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Banner image for TikTok Ad Network (formerly Pangle), the network of partner apps where TikTok places ads. This size is used only for banner ads there. TikTok's API guide says single image ads at this size are allowlist-only, so check access with your TikTok representative. Full specification Size (px) Ratio 32:5 Max weight 100 MB Formats JPG, JPEG, PNG High confidence — confirmed in the official documentation Source: ads.tiktok.com (opens in a new tab)
10. Playable Ad (HTML5 ZIP) Other	Document / file	9:16 or 16:9	5 MB	ZIP	—	—	High confidence — confirmed in the official documentation
Notes & best practice Interactive HTML5 app demo for app-install ads in the TikTok feed (upgraded Smart+ campaigns only) and in TikTok Ad Network interstitial and rewarded ads. Upload a ZIP under 5 MB with index.html and a config.json that sets portrait, landscape or both; mraid.js, external loading, JS redirects and HTTP requests are not allowed. Width and height are 0 because the build must fit several device types; the Ad Network spec lists 1280x720 and 720x1280. Each ad also needs at least one video, image or carousel asset. This format has no fixed pixel size — the specs below are what matter. Full specification Format Document / file Ratio 9:16 or 16:9 Max weight 5 MB Formats ZIP (HTML5) High confidence — confirmed in the official documentation Source: ads.tiktok.com (opens in a new tab)
11. Carousel Ad - Image Card Carousel		9:16	100 KB per image	JPGJPEGPNG	—		High confidence — confirmed in the official documentation
Notes & best practice Upload between 2 and 35 images, with 2 to 20 shown in the carousel. Supported resolutions are vertical (720x1280 px), square (640x640 px), and horizontal (1200x628 px). Suggested per-image weight is 100 KB or less. Music is mandatory, supporting MP3 files of at least 2 seconds, up to 10 MB, which will loop. Full specification Size (px) Ratio 9:16 Max weight 100 KB per image (suggested) Formats JPG, JPEG, PNG Text limits Standard carousel: one shared ad caption + one CTA + one URL for all cards. VSA carousel: one caption/CTA but each product image can link to a unique product URL. High confidence — confirmed in the official documentation Source: ads.tiktok.com (opens in a new tab)
12. TopView Ad (reservation, first-impression takeover) Video		9:16	500 MB	—	MP4MOVMPEG+1 5-60s, recommend 9-15s	2	Medium confidence — verified against reputable sources
Notes & best practice Premium full-screen takeover shown when the app opens. Vertical 9:16 only, with a minimum resolution of 540x960 px (1080x1920 px recommended). Requires a bitrate of 2,500 kbps or higher. Maximum file size is 500 MB in MP4, MOV, MPEG, or 3GP format. Full specification Size (px) Ratio 9:16 Max weight 500 MB Formats · Video MP4, MOV, MPEG, 3GP Max duration 5-60s, recommend 9-15s Max video 500 MB Text limits Caption100charsmax Caption50charsrecommended, CN/JP/KR Advertiser name20charsother languages Advertiser name10charsCN/JP/KR Ad caption max 100 chars (keep <=100 (other) / <=50 (CN/JP/KR) to avoid 'See more', 4-line display cap); account/brand name max 20 chars (other) / 10 chars (CN/JP/KR) Medium confidence — verified against reputable sources Source: ads.tiktok.com (opens in a new tab)
13. Reservation / Reach & Frequency In-Feed Video Vertical / Portrait		9:16	500 MB	—	MP4MOVMPEG+1 5-60s, recommend 9-15s	2	Medium confidence — verified against reputable sources
Notes & best practice Reservation buy of in-feed. Minimum resolution is 540x960 px (9:16), 16:9 (>=960x540), or 1:1 (>=640x640). Bitrate must be >=2,500 kbps, which is stricter than the auction in-feed limit of 516 kbps. Maximum file size is 500 MB. For Spark Ads captions, TikTok's reservation spec gives no limit in one section and a 150-character maximum in another; the stricter 150 is shown here. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 500 MB Formats · Video MP4, MOV, MPEG, 3GP Max duration 5-60s, recommend 9-15s Max video 500 MB Text limits Caption150charsmax, Spark Ads Caption100charsrecommended, other languages Caption50charsrecommended, CN/JP/KR Advertiser name20charsother languages Advertiser name10charsCN/JP/KR Spark Ads Pull caption max 150 chars; suggested <=100 chars (other) / 50 chars (CN/JP/KR); account name max 20 chars (other) / 10 chars (CN/JP/KR) Medium confidence — verified against reputable sources Source: ads.tiktok.com (opens in a new tab)
14. Streaming Ads - Media Card Image Vertical / Portrait		2:3	—	JPGPNG	—	4	Medium confidence — verified against reputable sources
Notes & best practice Media card image for Streaming Ads, a catalog-based in-feed format for streaming service advertisers. Minimum resolution is 500x750 px (2:3). Requires a direct image download link. The official doc states no file weight limit and does not name an image format (JPG/PNG is not confirmed). Companion video follows standard in-feed video guidelines. The catalog requires at least 5 assets, though 10 or more are recommended. Full specification Size (px) Ratio 2:3 Max weight Not specified Formats JPG, PNG Text limits Title35chars Caption35chars Primary text24chars Description22chars Medium confidence — verified against reputable sources Source: ads.tiktok.com (opens in a new tab)
15. Spark Ad (boosted organic post) Video No separate upload: built from existing assets		9:16	—	—	MP4MOV Up to 10 minutes		Medium confidence — verified against reputable sources
Notes & best practice Spark Ads promote an existing organic TikTok post. The creative inherits the original video's format, duration, and caption. Formats must be .mp4 or .mov. TikTok's ad specs list no duration limit for Spark Ads, but its About Spark Ads page says sparked videos can be at most 10 minutes long. Dimensions follow native organic 9:16. Captions have a 4-line display limit. Full specification Size (px) Ratio 9:16 Max weight Inherits organic post limits Formats · Video MP4, MOV Max duration Up to 10 minutes Max video Inherits organic post limits Text limits Caption inherited from the organic post; max 4 lines displayed including emojis Medium confidence — verified against reputable sources Source: ads.tiktok.com (opens in a new tab)

High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details reference size, not a separate upload: the checker, kit and size map skip it

Minimum creative kit

Layouts: 8 · placements covered: 11 of 14

Layout	Max weight	Formats	Covers
9:16Video	500 MB	MP4MOVMPEG3GP	In-Feed Video Ad - Vertical (recommended)TopView Ad (reservation, first-impression takeover)Reservation / Reach & Frequency In-Feed Video
9:16Image	100 KB per image	JPGPNG	In-Feed Single Image Ad Carousel Ad - Image Card
6:5Image	100 MB	JPGPNG	TikTok Ad Network Banner (600x500)
16:5Image	100 MB	JPGPNG	TikTok Ad Network Banner (640x200)
32:5Image	100 MB	JPGPNG	TikTok Ad Network Banner (640x100)
2:3Image	—	JPGPNG	Streaming Ads - Media Card Image
1:1Video	500 MB	MP4MOVMPEG3GPAVI	In-Feed Video Ad - Square
16:9Video	500 MB	MP4MOVMPEG3GPAVI	In-Feed Video Ad - Horizontal/Landscape

Not in the kit (avatars and formats without a pixel size): Profile Picture / Avatar (organic account), In-Feed Ad Profile Photo (ad unit thumbnail), Playable Ad (HTML5 ZIP)

Text limits

Placements with limits: 5 of 14 · characters unless noted

Placement	Caption	Advertiser name	Description	App name	Title	Primary text
In-Feed Video Ad - Vertical (recommended)	100recommended, other languages	20other languages10CN/JP/KR	—	—	—	—
In-Feed Single Image Ad	—	20Latin script10Asian scripts	100Latin script50Asian scripts	40Latin script20Asian scripts	—	—
Carousel Ad - Image Card	Standard carousel: one shared ad caption + one CTA + one URL for all cards. VSA carousel: one caption/CTA but each product image can link to a unique product URL.
TopView Ad (reservation, first-impression takeover)	100max50recommended, CN/JP/KR	20other languages10CN/JP/KR	—	—	—	—
Reservation / Reach & Frequency In-Feed Video	150max, Spark Ads100recommended, other languages50recommended, CN/JP/KR	20other languages10CN/JP/KR	—	—	—	—
Streaming Ads - Media Card Image	35	—	22	—	35	24

Video specs

Placements: 5 of 14

Placement	Size (px)	Formats	Max duration	Max video
In-Feed Video Ad - Vertical (recommended)	1080×1920	MP4, MOV, MPEG, 3GP, AVI	Up to 10 min (auction); 5-60s recommended, 9-15s ideal	500 MB
In-Feed Video Ad - Square	640×640	MP4, MOV, MPEG, 3GP, AVI	Up to 10 min (auction); 5-60s recommended	500 MB
In-Feed Video Ad - Horizontal/Landscape	960×540	MP4, MOV, MPEG, 3GP, AVI	Up to 10 min (auction); 5-60s recommended	500 MB
TopView Ad (reservation, first-impression takeover)	1080×1920	MP4, MOV, MPEG, 3GP	5-60s, recommend 9-15s	500 MB
Reservation / Reach & Frequency In-Feed Video	1080×1920	MP4, MOV, MPEG, 3GP	5-60s, recommend 9-15s	500 MB