TikTok image & ad sizes

Social

Every TikTok creative format with exact pixels, max weight and accepted file types. 11 sizes, verified 2026-06.

Official documentation: tiktok auction in feed ads ↗ · specifications for carousel ads ↗ · tiktok reservation topview ↗ · tiktok reservation in feed ads reach freq… ↗ · global app bundle image ad specifications ↗ · creative specifications for streaming ads ↗

Format

Profile Picture / Avatar (organic account)

Profile picture

Size (px)
Ratio: 1:1
Max weight: 10 MB
Formats: JPG, PNG

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In-Feed Ad Profile Photo (ad unit thumbnail)

Profile picture

Size (px)
Ratio: 1:1
Max weight: 50 KB
Formats: JPG, JPEG, PNG

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In-Feed Video Ad - Vertical (recommended)

Vertical / Portrait

Size (px)
Ratio: 9:16
Max weight: 500 MB

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In-Feed Video Ad - Square

Square

Size (px)
Ratio: 1:1
Max weight: 500 MB

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In-Feed Video Ad - Horizontal/Landscape

Landscape

Size (px)
Ratio: 16:9
Max weight: 500 MB

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In-Feed Single Image Ad

Vertical / Portrait

Size (px)
Ratio: 9:16
Max weight: 100 MB
Formats: JPG, JPEG, PNG

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Carousel Ad - Image Card

Carousel

Size (px)
Ratio: 9:16
Max weight: 100 KB per image (suggested)
Formats: JPG, JPEG, PNG

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TopView Ad (reservation, first-impression takeover)

Video

Size (px)
Ratio: 9:16
Max weight: 500 MB

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Reservation / Reach & Frequency In-Feed Video

Vertical / Portrait

Size (px)
Ratio: 9:16
Max weight: 500 MB

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Spark Ad (boosted organic post)

Video

Size (px)
Ratio: 9:16
Max weight: Inherits organic post limits

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Streaming Ads - Media Card Image (CTV/Pulse)

Vertical / Portrait

Size (px)
Ratio: 2:3
Max weight: Not specified
Formats: JPG, PNG

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