Criteo image & ad sizes

Native Medium confidence — verified against reputable sources. Verified 2026-10

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14placements
11layouts to produce
11aspect ratios

Image 12 Video 2

Official documentation

Size map

Every frame is drawn to the same scale · largest 1200×1200

1200×1200 3
800×1200 5
800×800 2
1280×720 13 14
1200×628 4
1200×627 1
300×600 7
970×250 12
300×250 6
320×100 10
728×90 8
320×50 9
300×50 11

Numbers match the rows of the size table

All Criteo sizes

Placement	Ratio	Max weight	Formats	Video	Text limits	Confidence
1. Native ad (dynamic, from feed) Landscape	1.91:1	5 MB	JPGPNG	—	2	Lower confidence — changes frequently, verify before launch
Notes & best practice Built from the product-catalog feed and rendered via Dynamic Creative Optimization+ (image, title, price/description, CTA). Brand-asset image limit is 5 MB. The 1200x627 main image size is an IAB OpenRTB native convention, not a hard cap published by Criteo. Shorter copy fits more layouts. Full specification Size (px) Ratio 1.91:1 Max weight 5 MB Formats JPG, PNG Text limits Title25chars Description90chars Lower confidence — changes frequently, verify before launch Source: help.criteo.com (opens in a new tab)
2. Product catalog image (feed thumbnail) Square	1:1	16 MB	PNGJPGGIF	—	2	High confidence — confirmed in the official documentation
Notes & best practice Recommended minimum size is 800x800 px. Image file must be under 16 MB. Supported formats: PNG, JPEG, GIF. Image URL field limit is 2000 characters. Use a clean, uncluttered product shot to allow DCO cropping and composition across layouts. Full specification Size (px) Ratio 1:1 Max weight 16 MB Formats PNG, JPG, GIF Text limits Title500chars Description5000chars High confidence — confirmed in the official documentation Source: developers.criteo.com (opens in a new tab)
3. Adaptive ad - Square Square	1:1	5 MB	JPGPNG	—	2	Medium confidence — verified against reputable sources
Notes & best practice Adaptive and showcase ads accept 1 to 14 source images plus a logo and copy. DCO+ auto-generates responsive layouts. Each uploaded image can be up to 5 MB and is cropped to square, vertical and horizontal versions. The logo can be up to 5 MB, with max proportions of 800x2000 (ideally under 600x1200). High-definition logo recommended. Criteo's showcase ad guide recommends 1200x1200, 800x1200 and 1200x628 images. Full specification Size (px) Ratio 1:1 Max weight 5 MB Formats JPG, PNG Text limits Headline35chars Description35chars Medium confidence — verified against reputable sources Source: help.criteo.com (opens in a new tab)
4. Adaptive ad - Horizontal Landscape	1.91:1	5 MB	JPGPNG	—	2	Medium confidence — verified against reputable sources
Notes & best practice Horizontal source image for adaptive and showcase ads. Part of the 1 to 14 image asset set. DCO+ composes final placements dynamically. Criteo's showcase ad guide lists 1200x628 (1.91:1) as the recommended horizontal size. Full specification Size (px) Ratio 1.91:1 Max weight 5 MB Formats JPG, PNG Text limits Headline35chars Description35chars Medium confidence — verified against reputable sources Source: help.criteo.com (opens in a new tab)
5. Adaptive ad - Vertical Vertical / Portrait	2:3	5 MB	JPGPNG	—	2	Medium confidence — verified against reputable sources
Notes & best practice Vertical source image for portrait and in-feed mobile placements. Criteo's showcase ad guide lists 800x1200 (2:3) as the recommended vertical size. Full specification Size (px) Ratio 2:3 Max weight 5 MB Formats JPG, PNG Text limits Headline35chars Description35chars Medium confidence — verified against reputable sources Source: help.criteo.com (opens in a new tab)
6. Image ad - Medium rectangle (MPU) Display banner	6:5	500 KB	JPGPNGGIF	—	—	High confidence — confirmed in the official documentation
Notes & best practice One of Criteo's four core display sizes (along with 320x50, 728x90, and 300x600) that together reach 90% of image inventory. Formats: JPG, PNG, GIF under 500 KB. Animated GIF limit is 30 seconds. Full specification Size (px) Ratio 6:5 Max weight 500 KB Formats JPG, PNG, GIF No separate text fields (baked into the static image) High confidence — confirmed in the official documentation Source: help.criteo.com (opens in a new tab)
7. Image ad - Half page / skyscraper Vertical / Portrait	1:2	500 KB	JPGPNGGIF	—	—	High confidence — confirmed in the official documentation
Notes & best practice Core high-impact vertical display size. One of the four core sizes reaching 90% of inventory. Formats: JPG, PNG, GIF under 500 KB. Animation limit is 30 seconds. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 1:2 Max weight 500 KB Formats JPG, PNG, GIF No separate text fields (baked into the static image) High confidence — confirmed in the official documentation Source: help.criteo.com (opens in a new tab)
8. Image ad - Leaderboard Display banner	8.09:1	500 KB	JPGPNGGIF	—	—	High confidence — confirmed in the official documentation
Notes & best practice Core desktop leaderboard size. One of the four core sizes reaching 90% of inventory. Formats: JPG, PNG, GIF under 500 KB. Animation limit is 30 seconds. Full specification Size (px) Ratio 8.09:1 Max weight 500 KB Formats JPG, PNG, GIF No separate text fields (baked into the static image) High confidence — confirmed in the official documentation Source: help.criteo.com (opens in a new tab)
9. Image ad - Mobile banner Display banner	6.4:1	500 KB	JPGPNGGIF	—	—	High confidence — confirmed in the official documentation
Notes & best practice Core mobile banner size. One of the four core sizes reaching 90% of image inventory. Formats: JPG, PNG, GIF under 500 KB. Animation limit is 30 seconds. Full specification Size (px) Ratio 6.4:1 Max weight 500 KB Formats JPG, PNG, GIF No separate text fields (baked into the static image) High confidence — confirmed in the official documentation Source: help.criteo.com (opens in a new tab)
10. Image ad - Large mobile banner Display banner	3.2:1	500 KB	JPGPNGGIF	—	—	High confidence — confirmed in the official documentation
Notes & best practice Large mobile banner, listed as a recommended size for Criteo Commerce Max offsite image ads. Formats: JPG, PNG or GIF under 500 KB; GIF animation up to 30 seconds. Commerce Growth image ads list this size too. Full specification Size (px) Ratio 3.2:1 Max weight 500 KB Formats JPG, PNG, GIF No separate text fields (baked into the static image) High confidence — confirmed in the official documentation Source: help.retailmedia.criteo.com (opens in a new tab)
11. Image ad - Mobile banner (300x50) Display banner	6:1	500 KB	JPGPNGGIF	—	—	High confidence — confirmed in the official documentation
Notes & best practice 300x50 mobile banner, listed as a recommended size for Criteo Commerce Max offsite image ads. Formats: JPG, PNG or GIF under 500 KB; GIF animation up to 30 seconds. Full specification Size (px) Ratio 6:1 Max weight 500 KB Formats JPG, PNG, GIF No separate text fields (baked into the static image) High confidence — confirmed in the official documentation Source: help.retailmedia.criteo.com (opens in a new tab)
12. Image ad - Billboard Display banner	3.88:1	500 KB	JPGPNGGIF	—	—	High confidence — confirmed in the official documentation
Notes & best practice High-impact desktop billboard. Part of the recommended image size set (300x250, 728x90, 300x600, 320x50, 970x250, 300x50, 320x100). Formats: JPG, PNG, GIF under 500 KB. Animation limit is 30 seconds. Full specification Size (px) Ratio 3.88:1 Max weight 500 KB Formats JPG, PNG, GIF No separate text fields (baked into the static image) High confidence — confirmed in the official documentation Source: help.criteo.com (opens in a new tab)
13. Native / in-stream video Video	16:9	25 MB	MP4	30s	—	High confidence — confirmed in the official documentation
Notes & best practice Format: MP4. Minimum resolution: 720p. Minimum bitrate: 2500 kbps. Max duration: 30 seconds. Aspect ratios: 16:9, 9:16, 1:1. VAST 2.0+ tags accepted with a single wrapper and HTTPS/SSL trackers. File size limit is 25 MB for standard off-platform video, and up to 300 MB for Commerce Max Onsite Video. Full specification Size (px) Ratio 16:9 Max weight 25 MB Formats · Video MP4 Max duration 30s Max video 25 MB No separate native text fields for the video asset High confidence — confirmed in the official documentation Source: help.criteo.com (opens in a new tab)
14. Onsite video (retail media) Video	16:9	300 MB	MP4	Up to 30 seconds		Medium confidence — verified against reputable sources
Notes & best practice Video ads on retailer sites, bought through Criteo Commerce Max; Commerce Video Spotlight is the standard format. Upload an MP4 of up to 300 MB in 16:9, no smaller than 640x360, 15 seconds recommended and 30 seconds max. Criteo asks for high-definition uploads and lists 720p as the video resolution, so the 1280x720 size here is derived, not stated. Some retailers run custom formats, including 1:1 and 9:16. Full specification Size (px) Ratio 16:9 Max weight 300 MB Formats · Video MP4 Max duration Up to 30 seconds Max video 300 MB Text limits No text limits published (alt text and optional legal text) Medium confidence — verified against reputable sources Source: help.retailmedia.criteo.com (opens in a new tab)

High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details

Minimum creative kit

Layouts: 11 · placements covered: 14 of 14

Layout	Max weight	Formats	Covers
1.91:1Image	5 MB	JPGPNG	Native ad (dynamic, from feed)Adaptive ad - Horizontal
1:1Image	5 MB	PNGJPG	Product catalog image (feed thumbnail)Adaptive ad - Square
16:9Video	25 MB	MP4	Native / in-stream video Onsite video (retail media)
2:3Image	5 MB	JPGPNG	Adaptive ad - Vertical
6:5Image	500 KB	JPGPNGGIF	Image ad - Medium rectangle (MPU)
1:2Image	500 KB	JPGPNGGIF	Image ad - Half page / skyscraper
8.09:1Image	500 KB	JPGPNGGIF	Image ad - Leaderboard
6.4:1Image	500 KB	JPGPNGGIF	Image ad - Mobile banner
3.2:1Image	500 KB	JPGPNGGIF	Image ad - Large mobile banner
6:1Image	500 KB	JPGPNGGIF	Image ad - Mobile banner (300x50)
3.88:1Image	500 KB	JPGPNGGIF	Image ad - Billboard

Text limits

Placements with limits: 5 of 14 · characters unless noted

Placement	Description	Headline	Title
Native ad (dynamic, from feed)	90	—	25
Product catalog image (feed thumbnail)	5000	—	500
Adaptive ad - Square	35	35	—
Adaptive ad - Horizontal	35	35	—
Adaptive ad - Vertical	35	35	—
Onsite video (retail media)	No text limits published (alt text and optional legal text)