Meta Audience Network image & ad sizes

Display Medium confidence — verified against reputable sources. Verified 2026-10

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8placements
4layouts to produce
3aspect ratios

Image 5 Video 3

Official documentation

Size map

Every frame is drawn to the same scale · largest 1440×1800

1080×1920 1 2 3 4 5 8
1440×1800 7
1080×1080 6

Numbers match the rows of the size table

All Meta Audience Network sizes

Placement	Ratio	Max weight	Formats	Video	Text limits	Confidence
1. Native Image Ad Other	9:16	30 MB	JPGPNG	—	3	Medium confidence — verified against reputable sources
Notes & best practice Native placements render in-feed or in-content and inherit the host app's UI. Native, Banner, and Interstitial image ads share the same spec: a recommended 9:16 ratio, minimum resolution of 398x208, and a maximum file size of 30 MB in JPG or PNG format. Meta gives no pixel size; 1080x1920 is the standard 9:16 export. Full specification Size (px) Ratio 9:16 Max weight 30 MB Formats JPG, PNG Text limits Primary text125chars Headline40chars Description30chars Medium confidence — verified against reputable sources Source: facebook.com (opens in a new tab)
2. Native Video Ad Video	9:16	4 GB	MP4MOVGIF	120 seconds	3	Medium confidence — verified against reputable sources
Notes & best practice Minimum resolution is 1080x1080. Requires H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio at 128+ kbps. Subtitles are not supported. Audio is optional but recommended. Duration must be between 1 second and 2 minutes. Native, Banner, and Interstitial videos share this spec. Full specification Size (px) Ratio 9:16 Max weight 4 GB Formats · Video MP4, MOV, GIF Max duration 120 seconds (1s min) Max video 4 GB Text limits Primary text125chars Headline40chars Description30chars Medium confidence — verified against reputable sources Source: facebook.com (opens in a new tab)
3. Banner Image Ad Display banner	9:16	30 MB	JPGPNG	—	3	Medium confidence — verified against reputable sources
Notes & best practice Anchored banner that sits at the top or bottom of a host app screen. Banners share the same image spec as Native and Interstitial ads: 9:16 ratio, minimum 398x208, and maximum 30 MB in JPG or PNG format. Banner creatives are auto-resized by the publisher SDK to standard banner heights, such as 50 or 90 px. Full specification Size (px) Ratio 9:16 Max weight 30 MB Formats JPG, PNG Text limits Primary text125chars Headline40chars Description30chars Medium confidence — verified against reputable sources Source: facebook.com (opens in a new tab)
4. Interstitial Image Ad Vertical / Portrait	9:16	30 MB	JPGPNG	—	3	Medium confidence — verified against reputable sources
Notes & best practice Full-screen image ad shown between content or levels. Meta recommends a 9:16 vertical full-screen ratio and requires a minimum resolution of 398x208 and a maximum file size of 30 MB in JPG or PNG format. Shares the combined Native, Banner, and Interstitial image spec. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight 30 MB Formats JPG, PNG Text limits Primary text125chars Headline40chars Description30chars Medium confidence — verified against reputable sources Source: facebook.com (opens in a new tab)
5. Interstitial Video Ad Video	9:16	4 GB	MP4MOVGIF	120 seconds	3	Medium confidence — verified against reputable sources
Notes & best practice Full-screen vertical video shown between content. Meta recommends a 9:16 ratio (9:16 to 16:9 is supported), with a minimum resolution of 1080x1080 and a maximum file size of 4 GB. Video must use H.264 compression and stereo AAC audio at 128+ kbps. Duration must be between 1 second and 2 minutes. Subtitles are not supported. Shares the Native, Banner, and Interstitial video spec. Full specification Size (px) Ratio 9:16 Max weight 4 GB Formats · Video MP4, MOV, GIF Max duration 120 seconds (1s min) Max video 4 GB Text limits Primary text125chars Headline40chars Description30chars Medium confidence — verified against reputable sources Source: facebook.com (opens in a new tab)
6. Carousel Card (1:1) Carousel	1:1	30 MB image	JPGPNG	MP4MOVGIF 1 second to 240 seconds	3	High confidence — confirmed in the official documentation
Notes & best practice Carousel ad for the Audience Network native, banner and interstitial placement, with 2 to 10 cards that each have their own link. Meta recommends 1:1 at 1080x1080 px per card. The Ads Guide gives video cards 1 to 240 seconds and a 20-character description, while the Audience Network Help Center says up to 240 minutes and 25 characters; the shorter limits are shown here. Full specification Size (px) Ratio 1:1 Max weight 30 MB (image) Formats JPG, PNG Formats · Video MP4, MOV, GIF Max duration 1 second to 240 seconds Max video 4 GB Text limits Primary text125chars Headline40chars Description20chars High confidence — confirmed in the official documentation Source: facebook.com (opens in a new tab)
7. Rewarded Video Image Ad Vertical / Portrait	4:5	30 MB	JPGPNG	—	2	Medium confidence — verified against reputable sources
Notes & best practice Static image variant served in rewarded placements. Meta recommends a 4:5 ratio (1440x1800, minimum 600x750) with a 3% aspect-ratio tolerance, and its placement table also accepts 1.91:1. An older Audience Network spec page still recommends 9:16. Maximum file size is 30 MB in JPG or PNG format. This is a distinct spec from Native, Banner, and Interstitial ads. Full specification Size (px) Ratio 4:5 Max weight 30 MB Formats JPG, PNG Text limits Primary text150chars Headline27chars Medium confidence — verified against reputable sources Source: facebook.com (opens in a new tab)
8. Rewarded Video Ad Video	9:16	4 GB	MP4MOVGIF	61 seconds	3	Medium confidence — verified against reputable sources
Notes & best practice Opt-in full-screen video for an in-app reward. Use a 9:16 ratio with a minimum resolution of 1080 x 1080 px. Maximum file size is 4 GB. Supported formats are MP4, MOV, and GIF using H.264 codec and stereo AAC at 128 kbps or higher. Duration must be 3 to 61 seconds. Subtitles are not supported. Audio is optional but recommended. Full specification Size (px) Ratio 9:16 Max weight 4 GB Formats · Video MP4, MOV, GIF Max duration 61 seconds (3s min) Max video 4 GB Text limits Primary text125chars Headline40chars Description30chars Medium confidence — verified against reputable sources Source: facebook.com (opens in a new tab)
9. In-Stream Video Ad (legacy / not a current placement) Video Legacy, no longer sold	16:9	4 GB	MP4MOV	—	3	Lower confidence — changes frequently, verify before launch
Notes & best practice This is not a current Audience Network placement. Meta stopped filling in-stream and web placements on Audience Network on April 11, 2020. Active Audience Network placements are limited to native, banner, interstitial, and rewarded image or video on mobile apps only. The 16:9, 1920x1080 and duration figures are legacy values that no current Audience Network spec confirms; do not rely on them. Full specification Size (px) Ratio 16:9 Max weight 4 GB Formats · Video MP4, MOV Max video 4 GB Text limits Primary text125chars Headline40chars Description30chars Lower confidence — changes frequently, verify before launch Source: facebook.com (opens in a new tab)

High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details reference size, not a separate upload: the checker, kit and size map skip it

Minimum creative kit

Layouts: 4 · placements covered: 8 of 8

Layout	Max weight	Formats	Covers
9:16Image	30 MB	JPGPNG	Native Image Ad Banner Image Ad Interstitial Image Ad
9:16Video	4 GB	MP4MOVGIF	Native Video Ad Interstitial Video Ad Rewarded Video Ad
1:1Image	30 MB image	JPGPNG	Carousel Card (1:1)
4:5Image	30 MB	JPGPNG	Rewarded Video Image Ad

Text limits

Placements with limits: 8 of 8 · characters unless noted

Placement	Primary text	Headline	Description
Native Image Ad	125	40	30
Native Video Ad	125	40	30
Banner Image Ad	125	40	30
Interstitial Image Ad	125	40	30
Interstitial Video Ad	125	40	30
Carousel Card (1:1)	125	40	20
Rewarded Video Image Ad	150	27	—
Rewarded Video Ad	125	40	30

Video specs

Placements: 4 of 8

Placement	Size (px)	Formats	Max duration	Max video
Native Video Ad	1080×1920	MP4, MOV, GIF	120 seconds (1s min)	4 GB
Interstitial Video Ad	1080×1920	MP4, MOV, GIF	120 seconds (1s min)	4 GB
Carousel Card (1:1)	1080×1080	MP4, MOV, GIF	1 second to 240 seconds	4 GB
Rewarded Video Ad	1080×1920	MP4, MOV, GIF	61 seconds (3s min)	4 GB