Apple Ads image & ad sizes

Search Formerly Apple Search Ads High confidence — confirmed in the official documentation. Verified 2026-10

Drop a creative or type a size — see every placement it fits

Drag & drop your creative or click to choose a file Checks every sized placement at once (11)

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12placements
7layouts to produce
6aspect ratios

Image 9 Video 2 Document / file 1

Official documentation

Size map

Every frame is drawn to the same scale · largest 2007×2853

1320×2868 2
2007×2853 6
1284×2778 3
2064×2752 8
2048×2732 9
1179×2556 4
1242×2208 7
1398×2034 5
886×1920 10
1200×1600 11
1024×1024 1

Numbers match the rows of the size table

No fixed pixel size Apple Maps Ad - Image (Apple Business)

All Apple Ads sizes

Placement	Size (px)	Ratio	Max weight	Formats	Video	Text limits	Confidence
1. App Icon Square		1:1	—	PNG	—	—	High confidence — confirmed in the official documentation
Notes & best practice The app icon shown in all Apple Ads placements (Today tab, Search tab, Search results, and Product pages) is pulled directly from the App Store. It is designed at 1024x1024 pixels, fully opaque (no alpha or transparency), in sRGB or P3 color space, at 72 dpi; Apple now recommends a layered icon built in Icon Composer, though a flattened PNG is still accepted. Apple automatically applies the rounded squircle mask, so do not pre-round the corners. There is no separate ad upload for this icon. Full specification Size (px) Ratio 1:1 Max weight Not published by Apple Formats PNG High confidence — confirmed in the official documentation Source: developer.apple.com (opens in a new tab)
2. iPhone 6.9" Screenshot Vertical / Portrait		~9:19.5	—	PNGJPEGJPG	—	—	High confidence — confirmed in the official documentation
Notes & best practice iPhone screenshot class for iPhone Air, iPhone 18 Pro Max, 17 Pro Max, 16 Pro Max, 16 Plus, 15 Pro Max, 15 Plus, and 14 Pro Max. Apple accepts three 6.9-inch resolutions in portrait (transpose for landscape): 1320x2868, 1290x2796, and 1260x2736. Upload 1 to 10 screenshots in RGB format with no alpha channel. The first 1 to 3 screenshots appear in Search results ads. Apple's class list still treats a 6.9-inch or 6.5-inch set as required, but since October 2026 the page also opens with a rule asking for at least one 6.3-inch (Dynamic Island, medium display) screenshot. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio ~9:19.5 Max weight Not published by Apple Formats PNG, JPEG, JPG High confidence — confirmed in the official documentation Source: developer.apple.com (opens in a new tab)
3. iPhone 6.5" Screenshot Vertical / Portrait		~9:19.5	—	PNGJPEGJPG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Screenshot class for iPhone 14 Plus, 13 Pro Max, 12 Pro Max, 11 Pro Max, 11, XS Max, and XR. Accepted resolutions are 1284x2778 or 1242x2688 pixels in portrait. Apple's class list still requires either a 6.9-inch or 6.5-inch set, with other classes auto-scaling down from the nearest larger size; since October 2026 the page also asks for at least one 6.3-inch screenshot. These are used as ad creatives in Search results ads. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio ~9:19.5 Max weight Not published by Apple Formats PNG, JPEG, JPG High confidence — confirmed in the official documentation Source: developer.apple.com (opens in a new tab)
4. iPhone 6.3" Screenshot Vertical / Portrait		~9:19.5	—	PNGJPEGJPG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Screenshot class for iPhone 18 Pro, 17 Pro, 17, 16 Pro, 16, 15 Pro, 15, and 14 Pro. Accepted resolutions are 1179x2556 or 1206x2622 pixels in portrait. Since October 2026 Apple's screenshot page opens with a rule asking for at least one screenshot in this class (iPhone with Dynamic Island, medium display), although the class list lower on the page still lets it scale down from 6.9-inch or 6.5-inch assets. Upload 1 to 10 screenshots. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio ~9:19.5 Max weight Not published by Apple Formats PNG, JPEG, JPG High confidence — confirmed in the official documentation Source: developer.apple.com (opens in a new tab)
5. iPhone Duo Screenshot (Outer Display) Vertical / Portrait		~11:16	—	PNGJPEGJPG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Screenshot size for the outer display of iPhone Duo. Apple accepts 1398x2034 pixels in portrait (2034x1398 in landscape); the inner display takes 2007x2853, and the spec page doesn't say whether both sets are required. Upload 1 to 10 JPEG or PNG screenshots with no alpha channel. Apple says apps submitted from April 2027 will need iPhone Duo screenshots. Full specification Size (px) Ratio ~11:16 Max weight Not published by Apple Formats PNG, JPEG, JPG High confidence — confirmed in the official documentation Source: developer.apple.com (opens in a new tab)
6. iPhone Duo Screenshot (Inner Display) Vertical / Portrait		~7:10	—	PNGJPEGJPG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Screenshot size for the inner display of iPhone Duo. Apple accepts 2007x2853 pixels in portrait (2853x2007 in landscape); the outer display takes 1398x2034. Upload 1 to 10 JPEG or PNG screenshots with no alpha channel. Apple says apps submitted from April 2027 will need iPhone Duo screenshots. Full specification Size (px) Ratio ~7:10 Max weight Not published by Apple Formats PNG, JPEG, JPG High confidence — confirmed in the official documentation Source: developer.apple.com (opens in a new tab)
7. iPhone 5.5" Screenshot Vertical / Portrait		9:16	—	PNGJPEGJPG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Legacy screenshot class for iPhone 8 Plus, 7 Plus, 6S Plus, and 6 Plus. Accepted resolution is 1242x2208 pixels in portrait (2208x1242 in landscape). This class is still accepted but largely deprecated in favor of 6.9-inch or 6.5-inch assets. Upload 1 to 10 screenshots in RGB format with no alpha channel. Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives. Full specification Size (px) Ratio 9:16 Max weight Not published by Apple Formats PNG, JPEG, JPG High confidence — confirmed in the official documentation Source: developer.apple.com (opens in a new tab)
8. iPad 13" Screenshot Vertical / Portrait		~3:4	—	PNGJPEGJPG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Required if the app runs on iPad. Supports iPad Pro (M5/M4), earlier 13-inch Pro, and iPad Air (M4/M3/M2). Accepted resolutions are 2064x2752 or 2048x2732 pixels in portrait (2752x2064 or 2732x2048 in landscape). Upload 1 to 10 screenshots. These drive Search results ads served to iPad users. Full specification Size (px) Ratio ~3:4 Max weight Not published by Apple Formats PNG, JPEG, JPG High confidence — confirmed in the official documentation Source: developer.apple.com (opens in a new tab)
9. iPad 12.9" Screenshot Vertical / Portrait		3:4	—	PNGJPEGJPG	—	—	High confidence — confirmed in the official documentation
Notes & best practice Screenshot class for iPad Pro (2nd gen) 12.9-inch. Accepted resolution is 2048x2732 pixels in portrait (2732x2048 in landscape), sharing dimensions with the 13-inch alternate size. This class is optional and scales from the 13-inch assets if not provided. Upload 1 to 10 screenshots. Full specification Size (px) Ratio 3:4 Max weight Not published by Apple Formats PNG, JPEG, JPG High confidence — confirmed in the official documentation Source: developer.apple.com (opens in a new tab)
10. App Preview Video (iPhone) Video		~9:19.5	500 MB	MOVM4VMP4	30s	—	High confidence — confirmed in the official documentation
Notes & best practice App preview video used in Search results ads. iPhone Duo and iPhone 6.9, 6.5, 6.3, and 6.1-inch accept 886x1920 pixels in portrait (1920x886 in landscape); 5.5-inch accepts 1080x1920 (1920x1080 in landscape). Upload up to 3 previews per device class. Video must be 15 to 30 seconds, maximum 30fps, using H.264 at 10-12 Mbps (up to High Profile Level 4.0) or ProRes 422 HQ. Requires stereo AAC 256kbps audio at 44.1 or 48kHz (use a silent track if there is no sound). Poster frame defaults to 5 seconds. Maximum file size is 500 MB. Full specification Size (px) Ratio ~9:19.5 Max weight 500 MB Formats · Video MOV, M4V, MP4 Max duration 30s (15-30s required) Max video 500 MB High confidence — confirmed in the official documentation Source: developer.apple.com (opens in a new tab)
11. App Preview Video (iPad 13") Video		3:4	500 MB	MOVM4VMP4	30s	—	High confidence — confirmed in the official documentation
Notes & best practice iPad app preview video. Accepted at 1200x1600 pixels in portrait (1600x1200 in landscape) for 13-inch, 11-inch, and 10.5-inch models. The 9.7-inch model accepts 900x1200 in portrait (1200x900 in landscape). Upload up to 3 previews per class. Video must be 15 to 30 seconds, maximum 30fps, using H.264 or ProRes 422 HQ with stereo AAC audio. Maximum file size is 500 MB. Full specification Size (px) Ratio 3:4 Max weight 500 MB Formats · Video MOV, M4V, MP4 Max duration 30s (15-30s required) Max video 500 MB High confidence — confirmed in the official documentation Source: developer.apple.com (opens in a new tab)
12. Apple Maps Ad - Image (Apple Business) Other	Document / file	Any	—	HEIFJPEGPNG	—		High confidence — confirmed in the official documentation
Notes & best practice Ads on Apple Maps appear at the top of Suggested Places and in Maps search results. Each ad creative uses up to 3 images or your Apple Business brand logo, not both; 3 images unlock the 3-image, 1-image and text-only formats. Apple Business accepts ad photos from 720x960 up to 4864x4864 pixels with no set aspect ratio, in HEIF, JPEG or PNG. Photos can't carry added text, graphics, borders, watermarks or AI-generated content. This format has no fixed pixel size — the specs below are what matter. Full specification Format Document / file Ratio Any Max weight Not published by Apple Formats HEIF, JPEG, PNG Text limits Promotional text optional; no published character limit; no emoji or special characters High confidence — confirmed in the official documentation Source: support.apple.com (opens in a new tab)
13. Today Tab Ad (Custom Product Page) Other No separate upload: built from existing assets		~9:19.5	—	PNGJPEGJPG	—	3	Medium confidence — verified against reputable sources
Notes & best practice Top-of-App-Store placement. Apple composes the ad from a Custom Product Page (CPP) showing the app name, icon, and subtitle. The CPP's screenshots or app preview assets animate in the background, tinted to a color from the app icon. Requires a CPP; no standalone banner asset is uploaded. Up to 70 CPPs can be built in App Store Connect. Dimensions are inherited from the 6.9" screenshot assets (1320x2868). On iOS 18+ ads can deep link into the app. Full specification Size (px) Ratio ~9:19.5 Max weight Not published by Apple Formats PNG, JPEG, JPG Text limits Title30chars Description30chars Body170chars Medium confidence — verified against reputable sources Source: ads.apple.com (opens in a new tab)
14. Search Tab Ad Other No separate upload: built from existing assets		1:1	—	PNG	—	2	Medium confidence — verified against reputable sources
Notes & best practice Appears at the top of the suggested apps list on the Search tab before a user searches. Built automatically from existing App Store product page assets. Surfaces the app icon (1024x1024), name, and subtitle. No custom creative upload is required. Uses the default or custom product page as the destination. Over 70% of App Store visitors use search to discover apps. Full specification Size (px) Ratio 1:1 Max weight Not published by Apple Formats PNG Text limits Title30chars Description30chars Medium confidence — verified against reputable sources Source: ads.apple.com (opens in a new tab)
15. Search Results Ad Other No separate upload: built from existing assets		~9:19.5	—	PNGJPEGJPG	—	3	Medium confidence — verified against reputable sources
Notes & best practice Search results placement, shown at the top of results or further down the page. Composed from default or custom product page assets: app icon, name, subtitle, and the first 1 to 3 screenshots or app previews. Dimensions are inherited from the 6.9" screenshot baseline (1320x2868). Ad variations let you tailor which screenshots, previews, or promo text show per keyword theme. Full specification Size (px) Ratio ~9:19.5 Max weight Not published by Apple Formats PNG, JPEG, JPG Text limits Title30chars Description30chars Body170chars Medium confidence — verified against reputable sources Source: ads.apple.com (opens in a new tab)
16. Product Pages Ad (While Browsing) Other No separate upload: built from existing assets		1:1	—	PNG	—	2	Medium confidence — verified against reputable sources
Notes & best practice Appears at the top of the "You Might Also Like" list at the bottom of App Store product pages. Built from your default App Store product page assets and features the app icon (1024x1024), name, and subtitle. Not available in mainland China. No separate creative file is uploaded. Full specification Size (px) Ratio 1:1 Max weight Not published by Apple Formats PNG Text limits Title30chars Description30chars Medium confidence — verified against reputable sources Source: ads.apple.com (opens in a new tab)

High confidence — confirmed in the official documentation Medium confidence — verified against reputable sources Lower confidence — changes frequently, verify before launch shortened, full wording in the row details reference size, not a separate upload: the checker, kit and size map skip it

Minimum creative kit

Layouts: 7 · placements covered: 10 of 12

Layout	Max weight	Formats	Covers
~9:19.5Image	—	PNGJPG	iPhone 6.9" Screenshot iPhone 6.5" Screenshot iPhone 6.3" Screenshot
~3:4Image	—	PNGJPG	iPad 13" Screenshot iPad 12.9" Screenshot
~11:16Image	—	PNGJPG	iPhone Duo Screenshot (Outer Display)
~7:10Image	—	PNGJPG	iPhone Duo Screenshot (Inner Display)
9:16Image	—	PNGJPG	iPhone 5.5" Screenshot
~9:19.5Video	500 MB	MOVM4VMP4	App Preview Video (iPhone)
3:4Video	500 MB	MOVM4VMP4	App Preview Video (iPad 13")

Not in the kit (avatars and formats without a pixel size): App Icon, Apple Maps Ad - Image (Apple Business)

Text limits

Placements with text rules: 1 of 12

Placement	Text limits
Apple Maps Ad - Image (Apple Business)	Promotional text optional; no published character limit; no emoji or special characters

Video specs

Placements: 2 of 12

Placement	Size (px)	Formats	Max duration	Max video
App Preview Video (iPhone)	886×1920	MOV, M4V, MP4	30s (15-30s required)	500 MB
App Preview Video (iPad 13")	1200×1600	MOV, M4V, MP4	30s (15-30s required)	500 MB