Criteo — Image ad - Leaderboard

Display banner · Native · Verified 2026-07

Live preview

728×90
shown at 63%

In context

On a web page

Full specification

Size (px)
Ratio8.09:1
Max weight500 KB
FormatsJPG, PNG, GIF
Text limits No separate text fields (baked into the static image)

Notes & best practice

Core desktop leaderboard size.

One of the four core sizes reaching 90% of inventory.

Formats: JPG, PNG, GIF under 500 KB.

Animation limit is 30 seconds.

Frequently asked questions

What size is the Criteo Image ad - Leaderboard?
The Criteo Image ad - Leaderboard is 728×90 px, aspect ratio 8.09:1.
What is the aspect ratio of the Criteo Image ad - Leaderboard?
8.09:1. At the recommended resolution that is 728×90 px.
What is the maximum file size for the Criteo Image ad - Leaderboard?
Up to 500 KB, in JPG, PNG, GIF.
What file formats does Criteo accept for the Image ad - Leaderboard?
JPG, PNG, GIF.
Why does Criteo crop my Image ad - Leaderboard?
Criteo shows Image ad - Leaderboard at 8.09:1. Upload exactly 728×90 px and keep key content in the safe area so nothing gets cut off.
Is 728×90 still correct for the Criteo Image ad - Leaderboard in 2026?
Yes. Last verified 2026-07 against the official Criteo documentation.

Check your creative

Test a file against this exact spec before you upload it anywhere.

Nothing is uploaded or saved — the check runs entirely in your browser.

Geo Glossary Compare