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Criteo — Image ad - Medium rectangle (MPU)

Display banner · Native · Verified 2026-07

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300×250
shown at 100%

In context

On a web page

Full specification

Size (px)
Ratio6:5
Max weight500 KB
FormatsJPG, PNG, GIF
Text limits No separate text fields (baked into the static image)

Notes & best practice

One of Criteo's four core display sizes (along with 300x250, 728x90, and 300x600) that together reach 90% of image inventory.

Formats: JPG, PNG, GIF under 500 KB.

Animated GIF limit is 30 seconds.

Official doc All Criteo sizes Compare “Display banner” across platforms

Frequently asked questions

What size is the Criteo Image ad - Medium rectangle (MPU)?
The Criteo Image ad - Medium rectangle (MPU) is 300×250 px, aspect ratio 6:5.
What is the aspect ratio of the Criteo Image ad - Medium rectangle (MPU)?
6:5. At the recommended resolution that is 300×250 px.
What is the maximum file size for the Criteo Image ad - Medium rectangle (MPU)?
Up to 500 KB, in JPG, PNG, GIF.
What file formats does Criteo accept for the Image ad - Medium rectangle (MPU)?
JPG, PNG, GIF.
Why does Criteo crop my Image ad - Medium rectangle (MPU)?
Criteo shows Image ad - Medium rectangle (MPU) at 6:5. Upload exactly 300×250 px and keep key content in the safe area so nothing gets cut off.
Is 300×250 still correct for the Criteo Image ad - Medium rectangle (MPU) in 2026?
Yes. Last verified 2026-07 against the official Criteo documentation.

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