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Taboola (Native) — Display - Leaderboard (728x90)

Display banner · Native · Verified 2026-06

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728×90
shown at 63%

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On a web page

Full specification

Size (px)
Ratio728:90
Max weight2 MB (image); 2 MB ZIP (HTML5)
FormatsJPEG, JPG, PNG, GIF

Notes & best practice

IAB standard leaderboard for Taboola Display Ads.

Image maximum weight is 2 MB.

HTML5 ZIP maximum weight is 2 MB.

Official doc All Taboola (Native) sizes Compare “Display banner” across platforms

Frequently asked questions

What size is the Taboola (Native) Display - Leaderboard (728x90)?
The Taboola (Native) Display - Leaderboard (728x90) is 728×90 px, aspect ratio 728:90.
What is the aspect ratio of the Taboola (Native) Display - Leaderboard (728x90)?
728:90. At the recommended resolution that is 728×90 px.
What is the maximum file size for the Taboola (Native) Display - Leaderboard (728x90)?
Up to 2 MB (image); 2 MB ZIP (HTML5), in JPEG, JPG, PNG, GIF.
What file formats does Taboola (Native) accept for the Display - Leaderboard (728x90)?
JPEG, JPG, PNG, GIF.
Why does Taboola (Native) crop my Display - Leaderboard (728x90)?
Taboola (Native) shows Display - Leaderboard (728x90) at 728:90. Upload exactly 728×90 px and keep key content in the safe area so nothing gets cut off.
Is 728×90 still correct for the Taboola (Native) Display - Leaderboard (728x90) in 2026?
Yes. Last verified 2026-06 against the official Taboola (Native) documentation.

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