Telegram Ads — Sponsored Message (Text Ad)

Other · Messaging · Verified 2026-06

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AD

This format has no fixed pixel size — the specs below are what matter.

Full specification

Format Text ad
Ration/a
Text limits
Body 160 chars
Title 40 chars

Notes & best practice

Core Telegram Ad Platform format.

Short text ad with a button, shown below posts in public channels or as an action bar in bots.

Labeled as AD, Sponsored, or Recommended.

Limit is 160 characters and exactly one link (@link or t.me/link).

Prohibits line breaks, lists, ASCII art, excessive capitalization, unusual spacing, and intrusive emojis.

Link and button must lead to the same Telegram destination.

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