Twitch — First Impression Takeover

Video · Video · Verified 2026-06

Live preview

1920×1080

shown at 24%

Sample feed post

Size (px)

Ratio16:9

Max weightNot specified

Max duration30s (unskippable)

Max videoNot specified

Formats · VideoMP4 (H.264)

Text limits N/A

High-impact unit served on a viewer's first broadcast of the day, limited to one advertiser per day per geo.

Video must be 1920x1080 minimum, H.264 MP4, up to 30 seconds unskippable.

Bitrate must be 4,000 to 10,000 kbps, 24 to 30 fps, with audio at -9dB.

Third-party VAST delivery requires mandatory transcodes from 1920x1080 down to 284x160.

What size is the Twitch First Impression Takeover?

The Twitch First Impression Takeover is 1920×1080 px, aspect ratio 16:9.

What is the aspect ratio of the Twitch First Impression Takeover?

16:9. At the recommended resolution that is 1920×1080 px.

What is the maximum file size for the Twitch First Impression Takeover?

Up to Not specified, in .

How long can the Twitch First Impression Takeover be?

30s (unskippable).

Why does Twitch crop my First Impression Takeover?

Twitch shows First Impression Takeover at 16:9. Upload exactly 1920×1080 px and keep key content in the safe area so nothing gets cut off.

Is 1920×1080 still correct for the Twitch First Impression Takeover in 2026?

Yes. Last verified 2026-06 against the official Twitch documentation.

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