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Safe Zone

Creative

The central area of a creative you keep clear of important text and logos so the platform's UI (profile icon, caption, buttons, progress bar) doesn't cover them. Critical for vertical 9:16 stories and reels.

Example

On an Instagram Story, keep your CTA above the bottom ~250px where the "Send message" bar sits.

Related terms

Stories Ad 9:16 (Vertical / Full-Screen) Aspect Ratio

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