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Pinterest vs Snapchat image sizes 2026

One file works on both for 1 formats, one layout with two exports for 2, and 2 need their own layout. 3 of 9 layouts below serve both platforms.

PinterestvsSnapchat

Check one creative against Pinterest and Snapchat

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement Pinterest Snapchat For both
Square
Standard Image Ad (square)
1:120 MB
PNGJPEG
Collection Ad - Product Tile
1:12 MB
JPGPNG
 One layout, two exports
Vertical / Portrait
Standard Image Ad (vertical Pin)
2:320 MB
PNGJPEG
Spotlight Ad (vertical full-screen)
9:165 MB
JPGPNG
 Different layouts
Stories / Reels
Idea Ad / Idea Pin (vertical full-screen)
9:162 GB
BMPJPEGPNGTIFF+1
Single Image or Video Ad (Top Snap)
9:165 MB
JPGPNG
 One file
Carousel
Carousel Ad (per card)
1:1 or 2:320 MB
PNGJPEG
 — Only on Pinterest
Profile picture
Profile Picture
1:110 MB
JPGPNG
Profile Picture / Public Profile Avatar
1:12 MB
JPGPNG
 One layout, two exports
Cover / Header
Profile Cover Photo
16:910 MB
JPGPNG
Story Ad - Discover Tile / Cover
3:52 MB
PNG
 Different layouts

One creative set for both

Layouts: 9 · used on both platforms: 3

Text limits

Every value each platform uses for the field, characters unless noted

FieldPinterestSnapchat
Message 48 · 96 500
Body 50 · 250 —
Headline — 34 · 55
Title 100 —
Description 800 —
Caption 10 words —
Advertiser name — 32

Video side by side

Pinterest

  • Standard Width Video Ad 1000×1500 · 1:1, 2:3, 4:5, or 9:16 · Max duration: 4 seconds min, 15 minutes max (6-15 sec recommended) · 2 GB
  • Max Width Video Ad 1280×720 · Up to 1:1 (height cannot exceed a 1:1 ratio) · Max duration: 4 seconds min, 15 minutes max (6-15 sec recommended) · 2 GB
  • Premiere Spotlight (homefeed takeover) 1920×1080 · Up to 1:1 (max-width video) · Max duration: 4 seconds min, 15 minutes max · 2 GB

Snapchat

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