Instagram vs Pinterest image sizes 2026

One file works on both for 0 formats, one layout with two exports for 3, and 2 need their own layout. 2 of 9 layouts below serve both platforms.

Check one creative against Instagram and Pinterest

Drag & drop your creative or click to choose a file Checked against 25 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

The main size of each format on both platforms, and whether one file covers both.

Placement	Instagram	Pinterest	For both
Square	Feed Image - Square (1:1) 1:130 MB JPGPNG	Standard Image Ad (square) 1:120 MB PNGJPEG	One layout, two exports
Vertical / Portrait	Feed Image - Vertical/Portrait (4:5) 4:530 MB JPGPNG	Standard Image Ad (vertical Pin) 2:320 MB PNGJPEG	Different layouts
Stories / Reels	Stories Image (9:16) 9:1630 MB JPGPNG	Idea Ad / Idea Pin (vertical full-screen) 9:162 GB BMPJPEGPNGTIFF+1	One layout, two exports
Landscape	Feed Image - Landscape (1.91:1) 1.91:130 MB JPGPNG	—	Only on Instagram
Carousel	Carousel Card - Vertical (4:5) 4:530 MB JPGPNG	Carousel Ad (per card) 1:1 or 2:320 MB PNGJPEG	Different layouts
Profile picture	Profile Picture 1:1— JPGPNG	Profile Picture 1:110 MB JPGPNG	One layout, two exports
Cover / Header	—	Profile Cover Photo 16:910 MB JPGPNG	Only on Pinterest

Layouts: 9 · used on both platforms: 2

1:1Image Both

Master size Export sizes Max weight10 MBPinterest FormatsJPGPNG

Instagram Feed Image - Square (1:1) 1080×1080·Carousel Card - Square (1:1) 1080×1080

Pinterest Standard Image Ad (square) 1000×1000·Max Width Collections Ad 1080×1080
9:16Image Both

Master size Export sizes Max weight30 MBInstagram FormatsJPGPNG

Instagram Stories Image (9:16) 1440×2560·Reels Image (9:16) 1440×2560

Pinterest Idea Ad / Idea Pin (vertical full-screen) 1080×1920
2:3Image

Master size Max weight10 MB FormatsPNGJPG

Pinterest Standard Image Ad (vertical Pin)·Carousel Ad (per card)·Collections Ad·Showcase Ad·Quiz Ad
4:5Image

Master size Export sizes Max weight30 MB FormatsJPGPNG

Instagram Feed Image - Vertical/Portrait (4:5) 1440×1800·Carousel Card - Vertical (4:5) 1080×1350·Explore Image/Video (4:5) 1440×1800
9:16Video

Master size Export sizes Max weight4 GB FormatsMP4MOV

Instagram Feed Video (9:16) 1080×1920·Stories Video (9:16) 1440×2560·Reels Video (9:16) 1440×2560
16:9Video

Master size Export sizes Max weight2 GB FormatsMP4MOVM4V

Pinterest Max Width Video Ad 1280×720·Premiere Spotlight (homefeed takeover) 1920×1080
1.91:1Image

Master size Max weight30 MB FormatsJPGPNG

Instagram Feed Image - Landscape (1.91:1)
16:9Image

Master size Max weight10 MB FormatsJPGPNG

Pinterest Profile Cover Photo
2:3Video

Master size Max weight2 GB FormatsMP4MOVM4V

Pinterest Standard Width Video Ad

Every value each platform uses for the field, characters unless noted

Feed Video (9:16) 1080×1920 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
Stories Video (9:16) 1440×2560 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
Reels Video (9:16) 1440×2560 · 9:16 · Max duration: 0 seconds to 15 minutes · 4 GB

Standard Width Video Ad 1000×1500 · 1:1, 2:3, 4:5, or 9:16 · Max duration: 4 seconds min, 15 minutes max (6-15 sec recommended) · 2 GB
Max Width Video Ad 1280×720 · Up to 1:1 (height cannot exceed a 1:1 ratio) · Max duration: 4 seconds min, 15 minutes max (6-15 sec recommended) · 2 GB
Premiere Spotlight (homefeed takeover) 1920×1080 · Up to 1:1 (max-width video) · Max duration: 4 seconds min, 15 minutes max · 2 GB