Algeria

Economy & income

Currency

Algerian Dinar (DZD, دج / DA); ~133 DZD per USD (Jul 2026)

GDP per capita

• ~$5,570 nominal (World Bank, 2025)
• IMF est. ~$6,050 (2025)
• ~$18,510 PPP (IMF, 2025)

Average salary

• ~$320 net/mo (~DZD 43k; wage aggregators, 2025-26)
• gross ~$405/mo (~DZD 55k)

Median salary

~$185/mo (~DZD 25k; salary-aggregator estimate, 2025) — official ONS median wage n/a

Minimum wage

SNMG DZD 24,000/mo (~$180) from 1 Jan 2026 (was DZD 20,000 ≈ $150 through 2025)

Cost of living

• Low — Numbeo single person ~DZD 36k/mo (~$270) excl. rent, family of four ~DZD 117k (2026)
• Numbeo sample moderately thin for Algeria

Digital landscape

Population

47.1 million (Jan 2025)

Internet users

76.9% (~36.2M users)

Social media users

54.2% (~25.6M identities)

Mobile connections

54.8M connections = 116% of population

Devices

mobile ~55.3% / desktop ~43.3% / tablet ~1.4% (StatCounter, Jun 2026)

Ad spend

• Digital ad market ~$270M (Statista est., 2024)
• DataReportal reports no national total spend — treat as estimate
• mobile+social skewed

Top social platforms

Facebook ~25.6M ad reach

YouTube ~21.1M reach

TikTok ~21.1M, 18+ reach

Facebook Messenger ~15.8M

Instagram ~12.0M

Snapchat ~9.1M

LinkedIn ~4.8M

Messengers

• WhatsApp (dominant IM, near-universal)
• Facebook Messenger (~15.8M reach)
• imo (popular for intl/diaspora calls)
• Instagram Direct
• Viber
• Telegram

Payments & behaviour

Payment methods

• Cash on Delivery (dominant, ~80-95% of e-commerce orders) — pay-after-delivery is the default trust model
• EDAHABIA card (Algérie Poste prepaid, SATIM network) — most-used online card
• CIB / Carte Interbancaire (bank debit, SATIM) — 12M+ CIB+Dahabia cards in circulation (2025)
• BaridiMob mobile wallet (Algérie Poste, 16M+ accounts)

E-wallets

• BaridiMob (Algérie Poste, 16M+ accounts)
• Baridi Pay (QR contactless, launched Jun 2025)
• SATIM e-payment (CIB/EDAHABIA gateway)

Cash on delivery

• Very high — COD dominates e-commerce
• card/e-payment trust low
• ~57% of adults unbanked
• Call-center order confirmation is essential for COD affiliate offers

E-commerce

• Low-to-moderate but fast-growing — market ~$2B
• e-commerce transactions +340% over 3 years to 2025
• crypto banned so no crypto rails

Notes

• New 2026 digital-payment consumer-protection law rolling out
• Offer COD alongside card to lift conversion
• upfront-card buyers ~15-20%.

Audience & culture

Languages

• Algerian Arabic / Darija (mother tongue, ~majority)
• Modern Standard Arabic (official, formal/press)
• Tamazight / Berber inc. Kabyle (official; ~17-27% speakers)
• French (no official status but widely used in business/media; Algeria is 2nd-largest Francophone country)

Religion

• Sunni Islam ~99% (official religion)
• Christian/other minorities <1%

Median age

28.6 years (DataReportal/UN, 2025)

Key seasons

• Ramadan (huge evening media + shopping spike; daytime fasting lull)
• Eid al-Fitr / Aïd el-Fitr (gifting, apparel, food)
• Eid al-Adha / Aïd el-Adha (livestock, big spend)
• Back-to-school (Sept)
• Summer (diaspora returns from France/Europe, higher spend)

Cultural notes

• Conservative Muslim norms
• football is a national obsession and top engagement driver
• very strong France-based diaspora ties
• bilingual Arabic-Darija + French creatives convert best
• influencer trust dented by 2021 'Future Gate' investment-fraud scandal

Where to find creators

• Instagram
• TikTok
• YouTube
• Facebook

Media landscape

Creators & public figures

Top creators

Celebrities

Riyad Mahrez ~12.8M Instagram

Footballer, Algeria captain (ex-Man City, Al-Ahli) — biggest national star

Soolking ~9M Instagram

Raï/hip-hop singer-rapper, huge in Maghreb + diaspora

Ismaël Bennacer ~4M Instagram

Footballer (AC Milan / Algeria midfielder)

Sofia Boutella ~670K Instagram

Algerian-born Hollywood actress & dancer (Kingsman, Star Trek Beyond)

Khaled n/a (pre-social-era legend; limited IG presence)

'King of Raï' musician ('Didi', 'Aïcha') — global music icon

Djamel Belmadi n/a (IG count unverified)

Football coach — led Algeria to 2019 AFCON title

Affiliate & traffic

Hot verticals

• Nutra COD (weight-loss, joints, potency, beauty, diabetes)
• E-commerce COD (gadgets, cosmetics, watches, home)
• Mobile VAS / subscriptions & app installs
• Sweepstakes / prize-draw CPL
• Gambling & betting (grey — offshore only, legally banned)
• Dating (grey — discreet)

Active networks

• AdCombo (COD nutra/e-comm)
• TerraLeads (COD CPA hub, in-house call centers)
• Everad (nutra COD)
• Dr.Cash (nutra aggregator)
• Shakes.pro / LuckyOnline (nutra COD)
• Mobidea (mobile/CPA)

Payouts

• Tier-3 low payouts: nutra COD CPA ~$8-18 per approved order
• sweeps/dating CPL ~$0.5-3
• approval rates swing on call-center quality and address accuracy

Competition

• Moderate and under-served — big COD population but Arabic/French localization + call-center approval hurdles deter some affiliates
• low CPMs

Seasonality

• Ramadan drives late-night engagement and shopping after iftar
• Eid and summer (diaspora) peak
• expect daytime lull during Ramadan fasting

Traffic sources

• Facebook & Instagram ads
• TikTok ads
• Google UAC / search
• Push & in-page push
• Native & pop
• Influencer/UGC (Arabic + French)

Good to know

Capital

Algiers (Alger)

Major cities

• Algiers
• Oran
• Constantine
• Annaba
• Blida
• Batna
• Sétif

Time zones

• Single zone UTC+1 (Central European Time)
• no daylight saving

Android vs iOS

89%

Android 89% iOS 11%

Phone brands

• Samsung (~26%)
• Xiaomi (~16%)
• Oppo (~12%)
• Apple (~11%)
• Realme (~10%)

Top e-commerce

• Ouedkniss (largest classifieds/marketplace)
• Jumia
• Batolis
• Cirati
• AliExpress (cross-border)
• Amazon (cross-border)

Peak activity

Evenings ~20:00-24:00 local (after work / after Maghrib); during Ramadan strongest late-night after iftar; weekend is Fri-Sat

Creative taboos

Islam/religion, alcohol, pork, gambling, nudity/sexual content, LGBTQ, domestic politics (Hirak, Tebboune govt), Morocco/Western Sahara, Berber identity — all creative taboos

Also worth knowing

1. COD-first market — 80%+ of orders are cash-on-delivery, so call-center confirmation quality makes or breaks CPA economics.
2. Crypto is fully banned (Law 25-10, 2025) and VPN-for-banned-content is criminalized — no crypto offers, and cloaking/black-hat carries legal risk.
3. Bilingual Darija+French creatives convert best; the large France-based diaspora is a valuable retargeting/lookalike pool.