Jersey

Economy & income

Currency

• Jersey pound (JEP, £) — issued locally at par 1:1 with pound sterling (GBP, £)
• both circulate freely
• GBP is the ISO 4217 code. ~£0.75 per USD (GBP/USD ~1.34, 13 Jul 2026)

GDP per capita

• ~$88,000 nominal (£65,800, 2024, Statistics Jersey; total GDP £6.86bn ≈ $9.2bn, down 0.7% real)
• PPP: n/a from IMF WEO / World Bank (Crown Dependency not covered)
• dated CIA Factbook est. ~$56,600 (2016)

Average salary

• ~$4,760 net/mo (est. from gross — Numbeo net-salary page was rate-limited Jul 2026)
• gross ~$6,040/mo (mean FTE £1,040/wk ≈ £4,507/mo, Statistics Jersey, Jun 2025)

Median salary

~$5,170/mo gross (median FTE £890/wk ≈ £3,857/mo, Statistics Jersey, Jun 2025)

Minimum wage

• £13.59/hr main rate (from 1 Apr 2026, gov.je) ≈ £2,356/mo at 40h/wk ≈ ~$3,155/mo
• trainee rate £10.50/hr
• Statutory minimum, no collective-agreement floor

Cost of living

• High — Numbeo (updated 6 Jul 2026): single person ~£1,100/mo and family of four ~£3,895/mo (both excl. rent)
• ~35% pricier than Germany, rent ~122% higher
• One of Europe's costliest locales

Digital landscape

Population

• ~104,000 (0.10M, Jan 2025, DataReportal)
• resident pop. ~103,267 (2021 census, 35% in St Helier), ~110,800 est. end-2023 (Statistics Jersey)

Internet users

93.0% (~96,700 users, Jan 2025); 7,275 offline

Social media users

54.3% (~56,500 identities; 65.7% of adults 18+; 53.1% female)

Mobile connections

131,000 connections = 126% of population (Jan 2025)

Devices

mobile ~48.8% / desktop ~44.0% / tablet ~7.2% (StatCounter, Jun 2026)

Ad spend

• n/a — DataReportal's Jersey report omits ad-spend figures (micro-market)
• budgets typically folded into UK campaigns
• Local online-commerce est. >£200M/yr, m-commerce ~40% (industry est.)

Top social platforms

LinkedIn ~65.0K audience, 62.5%

Facebook ~56.5K, 54.3%

Messenger ~45.1K, 43.3%

Instagram ~41.0K, 39.5%

X/Twitter ~31.6K, 30.4%

TikTok ~14.0K adults, 16.3% of 18+

Messengers

• WhatsApp (UK-market default, dominant)
• Apple iMessage (iOS ~66% share)
• Facebook Messenger (~45.1K)
• Instagram DM
• Snapchat / Telegram (smaller)

Payments & behaviour

Payment methods

• Visa & Mastercard debit/credit (dominant)
• Apple Pay / Google Pay (contactless, rising)
• Bank transfer
• American Express (affluent segment)
• BNPL — Klarna / Clearpay (younger shoppers)

E-wallets

• Apple Pay
• Google Pay
• PayPal
• Mastercard Click-to-Pay

Cash on delivery

• Negligible — card/contactless economy
• cash-on-delivery is rare

E-commerce

High — online-commerce est. >£200M/yr, digital payments >70% of transaction volume, m-commerce ~40% (industry est.). 5% GST now charged at checkout by large retailers (de-minimis £60 since Jul 2023)

Notes

• UK-style card economy
• some UK PSPs treat Jersey as 'offshore' (higher fees, slower settlement, integration quirks)
• Jersey Post handles cross-border parcels and GST clearance

Audience & culture

Languages

• English (official, ~94.5%)
• Portuguese / Madeiran (~4.6%)
• Polish (~3% born in Poland)
• French (official, ceremonial/legal)
• Jèrriais (native Norman, heritage, <1%)

Religion

Christian 85.2%, agnostic 13.1%, atheist 1.1%, Baha'i/Hindu/Jewish/Muslim ~0.1% each (2020 est., CIA)

Median age

43.6 years (DataReportal, Jan 2025) — older-skewing, affluent

Key seasons

• Summer Jun–Aug (peak tourism; Battle of Flowers carnival 14–15 Aug 2026, 20–30k spectators)
• Q4 retail — Black Friday & Christmas
• Tennerfest food festival (Oct–Nov)
• Spring — Jersey Boat Show & liberation season (9 May)

Cultural notes

• Close-knit island community with high trust in local micro-influencers and word-of-mouth
• strong 'buy-local' and sustainability sentiment
• affluent finance-sector professionals
• British consumer norms with a distinct Jersey identity (not 'England')

Where to find creators

• Instagram
• Facebook
• TikTok
• YouTube
• Jersey Evening Post / Bailiwick Express features

Media landscape

Creators & public figures

Top creators

K

Kristen Hanby ~14M TikTok / ~8.1M Instagram / ~20.5M Facebook

Instagram/TikTok/YouTubePrank & family comedy — huge cross-platform reach, strong brand-deal appeal

C

ChrisMD (Chris Dixon) ~6.4M YouTube

YouTubeFootball challenges & gaming/FIFA — big Gen-Z male audience, sports/gaming brands

A

ArthurTV (Arthur Frederick) ~650K YouTube

YouTubeReality-TV commentary & comedy podcast (Bach & Arthur) — entertainment/lifestyle

T

The Retro Future (Elliot Coll) ~600K YouTube

YouTubeRetro gaming & console repair/mods — tech, gadgets, collectibles

Nerina Pallot ~12K Instagram (+ Spotify/YouTube music)

Instagram/YouTubeSinger-songwriter (Ivor Novello-nominated) & songwriting courses — mature music audience

D

Dax79 (Leigh Thorne) n/a (niche channel)

YouTubeCosplay, prop-making & short films (Silent Hill) — hobbyist/gaming niche

Celebrities

Henry Cavill ~28.2M Instagram

Actor — Superman (DCEU) & Geralt in Netflix's The Witcher; born in St Helier

Graeme Le Saux ~n/a (modest Instagram/X)

Former England & Chelsea footballer, now TV pundit; native of Jersey

Jonny Labey ~n/a (modest Instagram)

Actor — EastEnders (Paul Coker) & Hollyoaks; from Grouville, Jersey

Gerald Durrell n/a (legacy figure)

Naturalist, author & founder of Jersey Zoo / Durrell Wildlife Trust (d.1995) — island icon

Lillie Langtry n/a (legacy figure)

Victorian actress & society figure, 'the Jersey Lily' (1853–1929) — enduring island namesake

J

Jack Higgins (Henry Patterson) n/a (legacy figure)

Best-selling thriller novelist (The Eagle Has Landed, 250M+ books); long-time Jersey resident (d.2022)

Affiliate & traffic

Hot verticals

• Finance & wealth management
• Insurance
• iGaming / betting (UK-licensed operators)
• Crypto / fintech
• Travel & tourism
• E-commerce / retail
• Health & wellness

Active networks

• Awin
• Rakuten Advertising
• CJ (Commission Junction)
• Impact
• Tradedoubler
• Webgains

Payouts

• UK-tier CPA/CPL
• Finance CPL ~£20–£150+
• iGaming CPA ~£100–£300 (UK operators)
• general e-com CPS ~5–12%
• High AOV given affluence

Competition

• Tiny addressable audience (~104k) — almost never targeted standalone
• runs as a high-income sub-segment of UK campaigns
• Low fraud, English-speaking, premium — quality over volume

Seasonality

• Summer tourism peak (Jun–Aug)
• Q4 retail (Black Friday/Christmas)
• Jan insurance/finance renewals
• Tennerfest (Oct–Nov)

Traffic sources

• Meta (Facebook/Instagram)
• Google Search & Display
• YouTube
• TikTok
• LinkedIn (finance/B2B)
• Email

Good to know

Capital

St. Helier

Major cities

• St. Helier (only town, ~35% of pop.)
• St. Saviour
• St. Brelade
• St. Clement
• Gorey (St. Martin)

Time zones

• Single timezone — GMT (UTC+0) standard, BST (UTC+1) late Mar–late Oct
• same as UK/London

Android vs iOS

34% 66%

Android 34% iOS 66%

Phone brands

• Apple (~66%)
• Samsung (~24%)
• Google (~1.9%)
• Motorola (~1.8%)

Top e-commerce

• Amazon.co.uk
• eBay
• Very
• ASOS / Next
• Local: Voisins & island retailers

Peak activity

Weekday evenings ~19:00–22:00 local, plus lunch ~12:00–14:00; Sunday evenings strong. Local time = GMT (BST in summer)

Creative taboos

• Don't conflate with New Jersey (US) or lump Jersey into 'UK/England' — islanders value a distinct identity
• the WWII German Occupation (1940–45) is sensitive-historic
• 'tax haven'/'offshore' framing can be touchy
• small community, so privacy matters

Also worth knowing

• Not in the UK or EU — a self-governing Crown Dependency with its own regulators (JFSC, JGC), 5% GST and £/JEP notes
• best reached via UK geo-targeting
• Ultra-affluent, iOS-heavy, English-first audience converts well on premium finance/luxury/travel offers
• Two homegrown mega-creators (Kristen Hanby, ChrisMD) give this 104k-person island outsized influencer reach