Apple Ads vs Instagram image sizes 2026

One file works on both for 0 formats, one layout with two exports for 1, and 1 need their own layout. 1 of 11 layouts below serve both platforms.

Apple AdsvsInstagram

Check one creative against Apple Ads and Instagram

Drag & drop your creative or click to choose a file Checked against 23 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Apple Ads	Instagram	For both
Square	App Icon 1:1— PNG	Feed Image - Square (1:1) 1:130 MB JPGPNG	One layout, two exports
Vertical / Portrait	iPhone Duo Screenshot (Inner Display) ~7:10— PNGJPEGJPG	Feed Image - Vertical/Portrait (4:5) 4:530 MB JPGPNG	Different layouts
Stories / Reels	—	Stories Image (9:16) 9:1630 MB JPGPNG	Only on Instagram
Landscape	—	Feed Image - Landscape (1.91:1) 1.91:130 MB JPGPNG	Only on Instagram
Carousel	—	Carousel Card - Vertical (4:5) 4:530 MB JPGPNG	Only on Instagram
Profile picture	—	Profile Picture 1:1— JPGPNG	Only on Instagram

One creative set for both

Layouts: 11 · used on both platforms: 1

9:16Image Both

Master size Export sizes Max weight30 MB FormatsPNGJPG

Apple Ads iPhone 5.5" Screenshot 1242×2208

Instagram Stories Image (9:16) 1440×2560·Reels Image (9:16) 1440×2560
9:19.5Image

Master size Export sizes Max weight— FormatsPNGJPG

Apple Ads iPhone 6.9" Screenshot 1320×2868·iPhone 6.5" Screenshot 1284×2778·iPhone 6.3" Screenshot 1179×2556
4:5Image

Master size Export sizes Max weight30 MB FormatsJPGPNG

Instagram Feed Image - Vertical/Portrait (4:5) 1440×1800·Carousel Card - Vertical (4:5) 1080×1350·Explore Image/Video (4:5) 1440×1800
9:16Video

Master size Export sizes Max weight4 GB FormatsMP4MOV

Instagram Feed Video (9:16) 1080×1920·Stories Video (9:16) 1440×2560·Reels Video (9:16) 1440×2560
3:4Image

Master size Export sizes Max weight— FormatsPNGJPG

Apple Ads iPad 13" Screenshot 2064×2752·iPad 12.9" Screenshot 2048×2732
1:1Image

Master size Max weight30 MB FormatsJPGPNG

Instagram Feed Image - Square (1:1)·Carousel Card - Square (1:1)
0.69:1Image

Master size Max weight— FormatsPNGJPG

Apple Ads iPhone Duo Screenshot (Outer Display)
0.70:1Image

Master size Max weight— FormatsPNGJPG

Apple Ads iPhone Duo Screenshot (Inner Display)
1.91:1Image

Master size Max weight30 MB FormatsJPGPNG

Instagram Feed Image - Landscape (1.91:1)
9:19.5Video

Master size Max weight500 MB FormatsMOVM4VMP4

Apple Ads App Preview Video (iPhone)
3:4Video

Master size Max weight500 MB FormatsMOVM4VMP4

Apple Ads App Preview Video (iPad 13")

Text limits

Every value each platform uses for the field, characters unless noted

Field	Apple Ads	Instagram
Primary text	—	44 · 125
Headline	—	40

Video side by side

Apple Ads

App Preview Video (iPhone) 886×1920 · ~9:19.5 · Max duration: 30s (15-30s required) · 500 MB
App Preview Video (iPad 13") 1200×1600 · 3:4 · Max duration: 30s (15-30s required) · 500 MB

Instagram

Feed Video (9:16) 1080×1920 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
Stories Video (9:16) 1440×2560 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
Reels Video (9:16) 1440×2560 · 9:16 · Max duration: 0 seconds to 15 minutes · 4 GB