Apple Ads vs X (Twitter) image sizes 2026

One file works on both for 0 formats, one layout with two exports for 1, and 1 need their own layout. 0 of 16 layouts below serve both platforms.

Apple AdsvsX (Twitter)

Check one creative against Apple Ads and X (Twitter)

Drag & drop your creative or click to choose a file Checked against 26 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Apple Ads	X (Twitter)	For both
Square	App Icon 1:1— PNG	Image Ad - Square (1:1) 1:15 MB JPGPNGWEBPGIF	One layout, two exports
Vertical / Portrait	iPhone Duo Screenshot (Inner Display) ~7:10— PNGJPEGJPG	Image Ad - Portrait (4:5) 4:55 MB JPGPNGGIF	Different layouts
Landscape	—	Image Ad - Landscape (1.91:1) 1.91:15 MB JPGPNGWEBPGIF	Only on X (Twitter)
Carousel	—	Carousel Ad Card 1:120 MB JPGPNG	Only on X (Twitter)
Profile picture	—	Profile Picture / Avatar 1:12 MB JPGPNGGIF	Only on X (Twitter)
Cover / Header	—	Profile Header / Banner 3:12 MB JPGPNGGIF	Only on X (Twitter)
Display banner	—	Spotlight Takeover (formerly Trend Takeover+) 16:95 MB JPGPNGGIF	Only on X (Twitter)

One creative set for both

Layouts: 16 · used on both platforms: 0

1.91:1Image

Master size Export sizes Max weight5 MB FormatsJPGPNG

X (Twitter) Image Ad - Landscape (1.91:1) 1200×628·Website Card (Image with Website Button) 800×418·App Card (Image with App Button) 800×418·Poll Ad (Image/Video with Poll) 800×418
9:19.5Image

Master size Export sizes Max weight— FormatsPNGJPG

Apple Ads iPhone 6.9" Screenshot 1320×2868·iPhone 6.5" Screenshot 1284×2778·iPhone 6.3" Screenshot 1179×2556
3:4Image

Master size Export sizes Max weight— FormatsPNGJPG

Apple Ads iPad 13" Screenshot 2064×2752·iPad 12.9" Screenshot 2048×2732
1:1Image

Master size Export sizes Max weight5 MB FormatsJPGPNG

X (Twitter) Image Ad - Square (1:1) 1200×1200·Carousel Ad Card 800×800
1:1Video

Master size Max weight1 GB FormatsMP4MOV

X (Twitter) Promoted Video Ad - Square (1:1)·Amplify Pre-roll Video Ad
0.69:1Image

Master size Max weight— FormatsPNGJPG

Apple Ads iPhone Duo Screenshot (Outer Display)
0.70:1Image

Master size Max weight— FormatsPNGJPG

Apple Ads iPhone Duo Screenshot (Inner Display)
9:16Image

Master size Max weight— FormatsPNGJPG

Apple Ads iPhone 5.5" Screenshot
3:1Image

Master size Max weight2 MB FormatsJPGPNGGIF

X (Twitter) Profile Header / Banner
4:5Image

Master size Max weight5 MB FormatsJPGPNGGIF

X (Twitter) Image Ad - Portrait (4:5)
2:3Image

Master size Max weight5 MB FormatsJPGPNGGIF

X (Twitter) Image Ad - Portrait (2:3)
16:9Image

Master size Max weight5 MB FormatsJPGPNGGIF

X (Twitter) Spotlight Takeover (formerly Trend Takeover+)
9:19.5Video

Master size Max weight500 MB FormatsMOVM4VMP4

Apple Ads App Preview Video (iPhone)
3:4Video

Master size Max weight500 MB FormatsMOVM4VMP4

Apple Ads App Preview Video (iPad 13")
16:9Video

Master size Max weight1 GB FormatsMP4MOV

X (Twitter) Promoted Video Ad - Landscape (16:9)
9:16Video

Master size Max weight1 GB FormatsMP4MOV

X (Twitter) Vertical Video Ad (9:16, full-screen)

Text limits

Every value each platform uses for the field, characters unless noted

Field	Apple Ads	X (Twitter)
Headline	—	20 · 50 · 70
Body	—	257 · 280
Title	—	70 · 200
Link/URL	—	23
Caption	—	90
Message	—	25
Description	—	30

Video side by side

Apple Ads

App Preview Video (iPhone) 886×1920 · ~9:19.5 · Max duration: 30s (15-30s required) · 500 MB
App Preview Video (iPad 13") 1200×1600 · 3:4 · Max duration: 30s (15-30s required) · 500 MB

X (Twitter)

Promoted Video Ad - Landscape (16:9) 1920×1080 · 16:9 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
Promoted Video Ad - Square (1:1) 1200×1200 · 1:1 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
Vertical Video Ad (9:16, full-screen) 1080×1920 · 9:16 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
Amplify Pre-roll Video Ad 1200×1200 · 1:1 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB