Grenada

Economy & income

Currency

• East Caribbean Dollar (XCD, symbol $ or EC$)
• hard-pegged ~2.70 per USD (fixed since 1976 by the ECCB) — shared across 8 OECS/ECCU members

GDP per capita

• ~$11,705 nominal (2024, World Bank)
• ~$20,167 PPP (2024, World Bank)
• ~$12,210 nominal projected (2025)
• Total GDP ~$1.42B (2025 est.) rising to ~$1.48B (2026, IMF)

Average salary

• ~$1,185/mo gross (EC$3,200; TimeCamp/AverageSalarySurvey est.) — formal-sector only
• net take-home lower (~$1,000/mo)
• Large informal/subsistence segment not captured

Median salary

• n/a — Grenada's statistics office does not publish an official median wage
• informal economy is large, so any median figure would be unreliable

Minimum wage

• EC$1,200/mo (~$444/mo) or EC$60/day, effective Jan 2024 (WageIndicator/CBC)
• 14 sector-specific categories with hourly floors from ~EC$6.50/hr (~$2.41)

Cost of living

• Medium-High for the region — an import-dependent island, so consumer prices are high relative to income
• Numbeo (Feb 2026): single person ~$1,077/mo excl. rent, family of four ~$3,877/mo excl. rent
• Numbeo even rates it ~11% above the US
• NOTE: Numbeo sample for Grenada is thin/volatile — treat as indicative only

Digital landscape

Population

• 117,000 (~0.117 million, Jan 2025, DataReportal)
• ~117,300 mid-2025 (Worldometer) — 35-37% urban

Internet users

• 74.1% (~86.9k users, Jan 2025)
• ~25.9% (~30.4k) still offline

Social media users

• 55.7% (~65.3k social-media identities, Jan 2025) — equal to 75.2% of internet users
• ~50.4% female / 49.6% male

Mobile connections

• 96.8k cellular connections = 82.5% of population (Jan 2025)
• 94.2% on broadband (3G-5G)

Devices

desktop ~61% / mobile ~36% / tablet ~3% (StatCounter, Jun 2026) — unusually desktop-heavy for a Tier-3 market (small sample + heavy cruise/expat/tourism web traffic likely skews it)

Ad spend

• n/a — DataReportal/Meltwater does not break out a standalone Grenada digital ad-spend figure (market too small)
• spend flows through Meta/Google/TikTok self-serve and regional Caribbean buys

Top social platforms

Facebook ~65.3k / 55.7% of pop — largest

Instagram ~50.0k / 42.6%

LinkedIn ~50.0k members / 42.6% — high on registered-member basis; many inactive

TikTok ~38.5k adults 18+ / 42.9% of adults — fastest-growing

Messenger ~37.6k / 32.0%

X/Twitter ~13.8k / 11.7%

Messengers

• WhatsApp (de-facto default across the Caribbean for personal + SMB chat)
• Facebook Messenger (~37.6k reach)
• Instagram Direct
• NOTE: no M-Pesa-style mobile-money messenger — mobile money is nascent here

Payments & behaviour

Payment methods

• Cash (dominant, especially outside St. George's tourist zone & for informal trade)
• Visa / Mastercard debit & credit (accepted at hotels, supermarkets, larger merchants)
• Bank transfer / online banking (bills & larger sums)
• PayPal / Stripe / Square (cross-border online purchases)

E-wallets

• No dominant local wallet (no M-Pesa equivalent)
• Apple Pay / Google Pay via linked cards
• Grenada Co-operative Bank 'Tap to Phone' (contactless card acceptance)
• Some Cash App usage (diaspora-linked)

Cash on delivery

• High for domestic/informal e-commerce — cash-on-delivery and cash-in-person remain the default
• card-not-present trust is still building

E-commerce

• Low — no major domestic marketplace
• most e-commerce is cross-border (US retailers via freight-forwarders/'skybox' shipping to Miami addresses)
• Amazon + US brands dominate online carts

Notes

• Runs on ECCB/ECCU rails shared across the East Caribbean
• the DCash CBDC pilot was paused in 2024. Inbound remittances from the US/UK/Canada diaspora are economically significant and shape spend

Audience & culture

Languages

• English (official — ~100%, used in business, media, education)
• Grenadian Creole English / 'patois' (everyday vernacular, widely spoken)
• Grenadian Creole French (older/rural minority)

Religion

• Christian ~89% — Roman Catholic ~44.6%, Anglican ~11.5%, Pentecostal ~11.3%, Seventh-day Adventist ~10.5%, other Protestant
• small Rastafari & other minorities (2001 census basis)

Median age

34.4 years (DataReportal, Jan 2025)

Key seasons

• Spicemas / Carnival (Aug — Jab Jab, J'ouvert, soca; the peak cultural + spend + diaspora-return event)
• Independence Day (7 Feb — strong national/patriotic sentiment)
• Christmas & New Year (Dec-Jan — remittance-fuelled retail spending)
• Tourism high season (Dec-Apr — cruise + winter visitors)
• Carriacou Regatta & Maroon Festival (Apr/May)

Cultural notes

• Large, tightly-connected diaspora in the US, UK, Canada & Trinidad — remittances and diaspora engagement drive both spend and reach
• Word-of-mouth & community trust dominate
• strong national pride in athletics (Kirani James) and carnival/soca culture
• Conservative on sex/LGBT topics

Where to find creators

• Instagram
• TikTok (fast-rising with under-30s)
• Facebook
• Soca artists & carnival personalities (outsized local influence)

Media landscape

Creators & public figures

Top creators

Celebrities

Sir Kirani James ~4K Instagram (low-key personally; fame far exceeds social following)

400m sprinter — Grenada's first Olympic medallist, 2012 Olympic champion, knighted 2025; national hero

Anderson Peters ~37K Instagram

Javelin thrower — 2x World Champion (2019, 2022), Olympic medallist

Mighty Sparrow (Slinger Francisco) ~n/a (icon predates social era)

Calypso legend ('Calypso King of the World'), born in Grenada

Jennifer Hosten ~n/a

Miss World 1970 — first Black woman to win the title; diplomat & author

K

Kurt Felix ~n/a

Decathlete — NCAA champion, Olympic/World Championship representative

Bralon Taplin ~n/a

400m sprinter — national record holder, Olympic/World Championship athlete

Affiliate & traffic

Hot verticals

• iGaming / sports betting (offshore-licensed operators)
• Sweepstakes & gift-card/'prize' offers
• E-commerce / dropshipping of US-brand goods
• Crypto / trading (VASP-regulated but promoted)
• Nutra & health/beauty
• Mainstream dating

Active networks

• No Grenada-specific networks — reached via broad Caribbean / LATAM targeting on global CPA networks
• iGaming/betting nets (e.g. 3SNET, Affstream, OfferOne-type) for offshore casino/sportsbook offers
• Mainstream US networks + Amazon Associates for e-commerce (diaspora + US-brand overlap)

Payouts

• Tier-3 pricing: lower CPA/CPL than US/UK. iGaming CPA/hybrid modest
• CPL leads cheap but thin
• Absolute volumes small, so optimise for margin not scale

Competition

• Low absolute volume — 117k population makes Grenada a top-up rather than a standalone campaign
• best run inside a pan-Caribbean/LATAM or diaspora-targeted buy

Seasonality

• Peaks around Spicemas (Aug), Christmas/New-Year retail, and the Dec-Apr tourism high season
• betting spikes on major US/UK sports & Caribbean cricket

Traffic sources

• Facebook & Instagram (primary paid social)
• TikTok (rising, cheap reach with under-30s)
• Google Search/Display
• Push & popunder (for grey iGaming/nutra)

Good to know

Capital

St. George's

Major cities

• St. George's (capital)
• Grenville
• Gouyave
• Victoria
• Sauteurs
• Hillsborough (Carriacou)

Time zones

Single zone — Atlantic Standard Time (AST), UTC-4, no daylight saving

Android vs iOS

62% 38%

Android 62% iOS 38%

Phone brands

• Samsung (~share leader on Android)
• Apple/iPhone (large second place)
• Other Android (Tecno, Infinix, Huawei, Xiaomi in lower tiers)

Top e-commerce

• Amazon (via US freight-forwarders / skybox)
• US retailers (Shein, eBay, Walmart) shipped to Miami boxes
• Facebook Marketplace & IG shops for local resale
• Local supermarket/appliance retailer sites (limited)

Peak activity

Evenings ~7-10pm AST and weekends; lunch ~12-1pm secondary. Carnival season (Jul-Aug) lifts engagement sharply

Creative taboos

• LGBT/same-sex themes (still criminalised, socially taboo)
• explicit sexual content
• anything mocking religion/Christianity or national/carnival culture
• Keep creative family-safe

Also worth knowing

• Diaspora + remittances are the real economic engine — target Grenadians in NY, London, Toronto & Trinidad, not just the island's 117k residents
• Genuinely small standalone GEO — treat as a Tier-3 add-on within pan-Caribbean/OECS or diaspora campaigns rather than a solo buy
• English-language creative works natively (no localisation needed); soca/carnival and Kirani-James sports pride are the highest-affinity hooks