Apple Ads vs Google Ads image sizes 2026

One file works on both for 0 formats, one layout with two exports for 1, and 1 need their own layout. 1 of 19 layouts below serve both platforms.

Apple AdsvsGoogle Ads

Check one creative against Apple Ads and Google Ads

Drag & drop your creative or click to choose a file Checked against 28 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Apple Ads	Google Ads	For both
Square	App Icon 1:1— PNG	Responsive Display — Square Image 1:15 MB JPGPNGGIF	One layout, two exports
Vertical / Portrait	iPhone Duo Screenshot (Inner Display) ~7:10— PNGJPEGJPG	Demand Gen — Vertical Image (9:16) 9:165 MB JPGPNG	Different layouts
Landscape	—	Responsive Display — Landscape/Horizontal Image 1.91:15 MB JPGPNGGIF	Only on Google Ads
Profile picture	—	Responsive Display — Square Logo (1:1) 1:15 MB JPGPNGGIF	Only on Google Ads
Display banner	—	Uploaded Display — Portrait 300x1050 2:7150 KB GIFJPGPNGHTML5	Only on Google Ads

One creative set for both

Layouts: 19 · used on both platforms: 1

9:16Image Both

Master size Export sizes Max weight5 MB FormatsPNGJPG

Apple Ads iPhone 5.5" Screenshot 1242×2208

Google Ads Demand Gen — Vertical Image (9:16) 1080×1920
9:19.5Image

Master size Export sizes Max weight— FormatsPNGJPG

Apple Ads iPhone 6.9" Screenshot 1320×2868·iPhone 6.5" Screenshot 1284×2778·iPhone 6.3" Screenshot 1179×2556
6:5Image

Master size Export sizes Max weight150 KB Formats—

Google Ads Uploaded Display — Medium Rectangle 300x250 300×250·Uploaded Display — Large Rectangle 336x280 336×280·AMPHTML Display Ad 300×250
3:4Image

Master size Export sizes Max weight— FormatsPNGJPG

Apple Ads iPad 13" Screenshot 2064×2752·iPad 12.9" Screenshot 2048×2732
0.69:1Image

Master size Max weight— FormatsPNGJPG

Apple Ads iPhone Duo Screenshot (Outer Display)
0.70:1Image

Master size Max weight— FormatsPNGJPG

Apple Ads iPhone Duo Screenshot (Inner Display)
1.91:1Image

Master size Max weight5 MB FormatsJPGPNGGIF

Google Ads Responsive Display — Landscape/Horizontal Image
1:1Image

Master size Max weight5 MB FormatsJPGPNGGIF

Google Ads Responsive Display — Square Image
4:5Image

Master size Max weight5 MB FormatsJPGPNG

Google Ads Demand Gen — Vertical Image (4:5)
8.09:1Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Leaderboard 728x90
4:15Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Wide Skyscraper 160x600
32:5Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Mobile Banner 320x50
1:2Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Half-Page 300x600
3.88:1Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Billboard 970x250
2:7Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Portrait 300x1050
16:5Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Large Mobile Banner 320x100
9:19.5Video

Master size Max weight500 MB FormatsMOVM4VMP4

Apple Ads App Preview Video (iPhone)
3:4Video

Master size Max weight500 MB FormatsMOVM4VMP4

Apple Ads App Preview Video (iPad 13")
16:9Video

Master size Max weight— Formats—

Google Ads Responsive Display — Video Asset

Text limits

Every value each platform uses for the field, characters unless noted

Field	Apple Ads	Google Ads
Short headline	—	30
Long headline	—	90
Description	—	90
Company name	—	25
Headline	—	30

Video side by side

Apple Ads

App Preview Video (iPhone) 886×1920 · ~9:19.5 · Max duration: 30s (15-30s required) · 500 MB
App Preview Video (iPad 13") 1200×1600 · 3:4 · Max duration: 30s (15-30s required) · 500 MB

Google Ads

Responsive Display — Video Asset 1920×1080 · 16:9 (also 1:1, 2:3 accepted) · Max duration: Any length (30 seconds preferred)