Apple Ads vs VK (ВКонтакте) image sizes 2026

One file works on both for 0 formats, one layout with two exports for 1, and 1 need their own layout. 2 of 17 layouts below serve both platforms.

Check one creative against Apple Ads and VK (ВКонтакте)

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement Apple Ads VK (ВКонтакте) For both
Square
App Icon
1:1—
PNG
Organic Feed Post — Square
1:150 MB
JPGPNGGIF
One layout, two exports
Vertical / Portrait
iPhone Duo Screenshot (Inner Display)
~7:10—
PNGJPEGJPG
Different layouts
Landscape —
Universal Ad — Landscape 16:9
16:95 MB
JPGPNG
Only on VK (ВКонтакте)
Carousel —
Carousel for Websites — Card
1:15 MB
JPGPNG
Only on VK (ВКонтакте)
Profile picture —
Community / Profile Avatar
1:1—
JPGPNGGIF
Only on VK (ВКонтакте)
Cover / Header — Only on VK (ВКонтакте)
Display banner — Only on VK (ВКонтакте)

One creative set for both

Layouts: 17 · used on both platforms: 2

Text limits

Every value each platform uses for the field, characters unless noted

FieldApple AdsVK (ВКонтакте)
Description — 25 · 32 · 50 · 90 · 108
Title — 20 · 25 · 40 · 72
CTA — 25 · 30 · 40
Primary text — 220 · 16384
Company name — 115

Video side by side

Apple Ads

VK (ВКонтакте)

  • Vertical / Fullscreen Video 9:16 1080×1920 · 9:16 · Max duration: Up to 30 sec (up to 300 sec for community/mini-app objectives; up to 180 sec in reach video campaigns) · 90 MB
  • In-Feed Video Ad 1920×1080 · 16:9 (also 1:1, 4:5, 9:16) · Max duration: Up to 30 sec for 16:9, 4:5 and 9:16; up to 300 sec for 1:1 and for community/mini-app objectives; up to 180 sec in reach video campaigns · 90 MB
  • In-Stream Video Ad — 16:9 1920×1080 · 16:9 · Max duration: 6–30 sec · 90 MB
  • Shoppable Ads — Video 1920×1080 · 16:9 · Max duration: 5–30 sec · 90 MB
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