Facebook vs Instagram image sizes 2026

One file works on both for 3 formats, one layout with two exports for 2, and 1 need their own layout. 5 of 8 layouts below serve both platforms.

FacebookvsInstagram

Check one creative against Facebook and Instagram

Drag & drop your creative or click to choose a file Checked against 28 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Facebook	Instagram	For both
Square	Reels Overlay & Post-Loop Ad (1:1) 1:130 MB JPGPNG	Feed Image - Square (1:1) 1:130 MB JPGPNG	One layout, two exports
Vertical / Portrait	Feed Image - Vertical (4:5) 4:530 MB JPGPNG	Feed Image - Vertical/Portrait (4:5) 4:530 MB JPGPNG	One file
Stories / Reels	Stories Image (9:16) 9:1630 MB JPGPNG	Stories Image (9:16) 9:1630 MB JPGPNG	One file
Landscape	Feed Image - Landscape / Link (1.91:1) 1.91:130 MB JPGPNG	Feed Image - Landscape (1.91:1) 1.91:130 MB JPGPNG	One layout, two exports
Carousel	Carousel Card (1:1) 1:130 MB JPGPNG	Carousel Card - Vertical (4:5) 4:530 MB JPGPNG	Different layouts
Profile picture	Page Profile Picture 1:1— JPGPNG	Profile Picture 1:1— JPGPNG	One file
Cover / Header	Page Cover Photo 2.7:1— JPGPNG	—	Only on Facebook

One creative set for both

Layouts: 8 · used on both platforms: 5

1:1Image Both

Master size Export sizes Max weight30 MB FormatsJPGPNG

Facebook Feed Image - Square (1:1) 1080×1080·Reels Overlay & Post-Loop Ad (1:1) 1440×1440·Carousel Card (1:1) 1080×1080·Marketplace Image/Video (1:1) 1200×1200·Right Column Image Ad (desktop) 1200×1200·Search Results Image/Video (1:1) 1080×1080

Instagram Feed Image - Square (1:1) 1080×1080·Carousel Card - Square (1:1) 1080×1080
9:16Video Both

Master size Export sizes Max weight4 GB FormatsMP4MOV

Facebook Stories Video (9:16) 1440×2560·Facebook Reels Video (9:16) 1440×2560

Instagram Feed Video (9:16) 1080×1920·Stories Video (9:16) 1440×2560·Reels Video (9:16) 1440×2560
4:5Image Both

Master size Export sizes Max weight30 MB FormatsJPGPNG

Facebook Feed Image - Vertical (4:5) 1440×1800

Instagram Feed Image - Vertical/Portrait (4:5) 1440×1800·Carousel Card - Vertical (4:5) 1080×1350·Explore Image/Video (4:5) 1440×1800
9:16Image Both

Master size Max weight30 MB FormatsJPGPNG

Facebook Stories Image (9:16)·Facebook Reels Image (9:16)

Instagram Stories Image (9:16)·Reels Image (9:16)
1.91:1Image Both

Master size Export sizes Max weight30 MB FormatsJPGPNG

Facebook Feed Image - Landscape / Link (1.91:1) 1200×628

Instagram Feed Image - Landscape (1.91:1) 1080×566
2.70:1Image

Master size Max weight— FormatsJPGPNG

Facebook Page Cover Photo
4:5Video

Master size Max weight4 GB FormatsMP4MOVGIF

Facebook Feed Video (4:5)
1:1Video

Master size Max weight4 GB FormatsMP4MOVGIF

Facebook In-Stream Image/Video (1:1)

Text limits

Every value each platform uses for the field, characters unless noted

Field	Facebook	Instagram
Primary text	40 · 60 · 80 · 125 · 150	44 · 125
Headline	10 · 20 · 25 · 27 · 40 · 55	40
Description	18 · 30	—

Video side by side

Facebook

Feed Video (4:5) 1440×1800 · 4:5 · Max duration: 1 second to 241 minutes · 4 GB
In-Stream Image/Video (1:1) 1080×1080 · 1:1 · Max duration: 5-15 seconds (desktop); 5 seconds to 10 minutes (mobile) · 4 GB
Stories Video (9:16) 1440×2560 · 9:16 · Max duration: 1 second to 3 minutes · 4 GB
Facebook Reels Video (9:16) 1440×2560 · 9:16 · Max duration: No maximum limit · 4 GB

Instagram

Feed Video (9:16) 1080×1920 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
Stories Video (9:16) 1440×2560 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
Reels Video (9:16) 1440×2560 · 9:16 · Max duration: 0 seconds to 15 minutes · 4 GB