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Українська Facebook vs Instagram image sizes 2026
A side-by-side look at Facebook and Instagram creative sizes across 6 shared formats. Exact pixel dimensions and aspect ratios, with the identical sizes flagged.
Updated: 07.2026
| Placement | ||
|---|---|---|
| Square same | 1080 × 10801:1 | 1080 × 10801:1 |
| Vertical / Portrait same | 1440 × 18004:5 | 1440 × 18004:5 |
| Stories / Reels same | 1440 × 25609:16 | 1440 × 25609:16 |
| Landscape | 1200 × 6281.91:1 | 1080 × 5661.91:1 |
| Carousel | 1080 × 10801:1 | 1080 × 13504:5 |
| Profile picture | 360 × 3601:1 | 320 × 3201:1 |
| Cover / Header | 851 × 3152.7:1 | — |
3 of 6 shared formats use the identical size on Facebook and Instagram. Design those once and resize for the rest.
Facebook vs Instagram size FAQ
Can I use the same image for Facebook and Instagram?
For formats where the sizes match you can reuse one file. 3 of 6 shared formats are identical, so export those once. Where they differ, resize to each platform's exact pixels to avoid cropping.
What is the difference between Facebook and Instagram image sizes?
They overlap on some sizes and differ on others. Profile, cover and ad placements vary the most, and each platform crops and compresses its own way. The table above lists every size side by side.
Which is bigger, Facebook or Instagram?
Neither is uniformly bigger. Each format has its own recommended resolution per platform. Compare them row by row above and use each platform's exact number.