English 
Русский 
Español 
Deutsch 
Français 
Українська 
Português (Brasil) 
Bahasa Indonesia 
Türkçe Facebook vs LinkedIn image sizes 2026
One file works on both for 2 formats, one layout with two exports for 3, and 1 need their own layout. 5 of 13 layouts below serve both platforms.
Check one creative against Facebook and LinkedIn
Nothing is uploaded or saved — the check runs entirely in your browser.
Format by format
The main size of each format on both platforms, and whether one file covers both.
| Placement | For both | ||
|---|---|---|---|
| Square | One layout, two exports | ||
| Vertical / Portrait | One layout, two exports | ||
| Stories / Reels | — | Only on Facebook | |
| Landscape | One file | ||
| Carousel | One file | ||
| Profile picture | One layout, two exports | ||
| Cover / Header | Different layouts | ||
| Display banner | — | Only on LinkedIn |
One creative set for both
Layouts: 13 · used on both platforms: 5
-
Master size Export sizes Max weight2 MBLinkedIn FormatsJPGPNG
Facebook Feed Image - Square (1:1) 1080×1080·Reels Overlay & Post-Loop Ad (1:1) 1440×1440·Carousel Card (1:1) 1080×1080·Marketplace Image/Video (1:1) 1200×1200·Right Column Image Ad (desktop) 1200×1200·Search Results Image/Video (1:1) 1080×1080
LinkedIn Single Image Ad - Square 1200×1200·Carousel Ad Card 1080×1080·Conversation Ad Image (in-message) 250×250·Text Ad (desktop right rail) 100×100
-
Master size Export sizes Max weight500 MBLinkedIn FormatsMP4
Facebook Stories Video (9:16) 1440×2560·Facebook Reels Video (9:16) 1440×2560
LinkedIn Video Ad - Vertical (9:16) 720×1280
-
Master size Max weight5 MBLinkedIn FormatsJPGPNG
Facebook Feed Image - Landscape / Link (1.91:1)
LinkedIn Single Image Ad - Landscape
-
Master size Export sizes Max weight5 MBLinkedIn FormatsJPGPNG
Facebook Feed Image - Vertical (4:5) 1440×1800
LinkedIn Single Image Ad - Vertical 720×900
-
Master size Max weight500 MBLinkedIn FormatsMP4
Facebook In-Stream Image/Video (1:1)
LinkedIn Video Ad - Square (1:1)
-
Master size Max weight30 MB FormatsJPGPNG
-
Master size Max weight2 MB FormatsJPGPNG
LinkedIn Message Ad Banner (desktop)·Conversation Ad Banner (desktop)
-
Master size Max weight— FormatsJPGPNG
Facebook Page Cover Photo
-
Master size Max weight8 MB FormatsJPGPNG
LinkedIn Personal Profile Background Banner
-
Master size Max weight3 MB FormatsPNGJPG
LinkedIn Company Page Cover Image
-
Master size Max weight— FormatsJPGPNG
LinkedIn Event Ad
-
Master size Max weight4 GB FormatsMP4MOVGIF
Facebook Feed Video (4:5)
-
Master size Max weight500 MB FormatsMP4
LinkedIn Video Ad - Landscape (16:9)
Text limits
Every value each platform uses for the field, characters unless noted
Video side by side
- Feed Video (4:5) 1440×1800 · 4:5 · Max duration: 1 second to 241 minutes · 4 GB
- In-Stream Image/Video (1:1) 1080×1080 · 1:1 · Max duration: 5-15 seconds (desktop); 5 seconds to 10 minutes (mobile) · 4 GB
- Stories Video (9:16) 1440×2560 · 9:16 · Max duration: 1 second to 3 minutes · 4 GB
- Facebook Reels Video (9:16) 1440×2560 · 9:16 · Max duration: No maximum limit · 4 GB
- Video Ad - Landscape (16:9) 1920×1080 · 16:9 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
- Video Ad - Square (1:1) 1080×1080 · 1:1 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
- Video Ad - Vertical (9:16) 720×1280 · 9:16 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB