Facebook vs TikTok image sizes 2026

One file works on both for 0 formats, one layout with two exports for 1, and 2 need their own layout. 3 of 13 layouts below serve both platforms.

FacebookvsTikTok

Check one creative against Facebook and TikTok

Drag & drop your creative or click to choose a file Checked against 29 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Facebook	TikTok	For both
Square	Reels Overlay & Post-Loop Ad (1:1) 1:130 MB JPGPNG	—	Only on Facebook
Vertical / Portrait	Feed Image - Vertical (4:5) 4:530 MB JPGPNG	In-Feed Single Image Ad 9:16100 MB JPGJPEGPNG	Different layouts
Stories / Reels	Stories Image (9:16) 9:1630 MB JPGPNG	—	Only on Facebook
Landscape	Feed Image - Landscape / Link (1.91:1) 1.91:130 MB JPGPNG	—	Only on Facebook
Carousel	Carousel Card (1:1) 1:130 MB JPGPNG	Carousel Ad - Image Card 9:16100 KB JPGJPEGPNG	Different layouts
Profile picture	Page Profile Picture 1:1— JPGPNG	Profile Picture / Avatar (organic account) 1:110 MB JPGPNG	One layout, two exports
Cover / Header	Page Cover Photo 2.7:1— JPGPNG	—	Only on Facebook
Display banner	—	TikTok Ad Network Banner (600x500) 6:5100 MB JPGJPEGPNG	Only on TikTok

One creative set for both

Layouts: 13 · used on both platforms: 3

9:16Video Both

Master size Export sizes Max weight500 MBTikTok FormatsMP4MOV

Facebook Stories Video (9:16) 1440×2560·Facebook Reels Video (9:16) 1440×2560

TikTok In-Feed Video Ad - Vertical (recommended) 1080×1920·TopView Ad (reservation, first-impression takeover) 1080×1920·Reservation / Reach & Frequency In-Feed Video 1080×1920
9:16Image Both

Master size Export sizes Max weight100 KBTikTok FormatsJPGPNG

Facebook Stories Image (9:16) 1440×2560·Facebook Reels Image (9:16) 1440×2560

TikTok In-Feed Single Image Ad 720×1280·Carousel Ad - Image Card 720×1280
1:1Video Both

Master size Export sizes Max weight500 MBTikTok FormatsMP4MOV

Facebook In-Stream Image/Video (1:1) 1080×1080

TikTok In-Feed Video Ad - Square 640×640
1:1Image

Master size Export sizes Max weight30 MB FormatsJPGPNG

Facebook Feed Image - Square (1:1) 1080×1080·Reels Overlay & Post-Loop Ad (1:1) 1440×1440·Carousel Card (1:1) 1080×1080·Marketplace Image/Video (1:1) 1200×1200·Right Column Image Ad (desktop) 1200×1200·Search Results Image/Video (1:1) 1080×1080
2.70:1Image

Master size Max weight— FormatsJPGPNG

Facebook Page Cover Photo
1.91:1Image

Master size Max weight30 MB FormatsJPGPNG

Facebook Feed Image - Landscape / Link (1.91:1)
4:5Image

Master size Max weight30 MB FormatsJPGPNG

Facebook Feed Image - Vertical (4:5)
6:5Image

Master size Max weight100 MB FormatsJPGPNG

TikTok TikTok Ad Network Banner (600x500)
16:5Image

Master size Max weight100 MB FormatsJPGPNG

TikTok TikTok Ad Network Banner (640x200)
32:5Image

Master size Max weight100 MB FormatsJPGPNG

TikTok TikTok Ad Network Banner (640x100)
2:3Image

Master size Max weight— FormatsJPGPNG

TikTok Streaming Ads - Media Card Image
4:5Video

Master size Max weight4 GB FormatsMP4MOVGIF

Facebook Feed Video (4:5)
16:9Video

Master size Max weight500 MB FormatsMP4MOVMPEG3GP+1

TikTok In-Feed Video Ad - Horizontal/Landscape

Text limits

Every value each platform uses for the field, characters unless noted

Field	Facebook	TikTok
Primary text	40 · 60 · 80 · 125 · 150	24
Description	18 · 30	22 · 50 · 100
Headline	10 · 20 · 25 · 27 · 40 · 55	—
Caption	—	35 · 50 · 100 · 150
Advertiser name	—	10 · 20
App name	—	20 · 40
Title	—	35

Video side by side

Facebook

Feed Video (4:5) 1440×1800 · 4:5 · Max duration: 1 second to 241 minutes · 4 GB
In-Stream Image/Video (1:1) 1080×1080 · 1:1 · Max duration: 5-15 seconds (desktop); 5 seconds to 10 minutes (mobile) · 4 GB
Stories Video (9:16) 1440×2560 · 9:16 · Max duration: 1 second to 3 minutes · 4 GB
Facebook Reels Video (9:16) 1440×2560 · 9:16 · Max duration: No maximum limit · 4 GB

TikTok

In-Feed Video Ad - Vertical (recommended) 1080×1920 · 9:16 · Max duration: Up to 10 min (auction); 5-60s recommended, 9-15s ideal · 500 MB
In-Feed Video Ad - Square 640×640 · 1:1 · Max duration: Up to 10 min (auction); 5-60s recommended · 500 MB
In-Feed Video Ad - Horizontal/Landscape 960×540 · 16:9 · Max duration: Up to 10 min (auction); 5-60s recommended · 500 MB
TopView Ad (reservation, first-impression takeover) 1080×1920 · 9:16 · Max duration: 5-60s, recommend 9-15s · 500 MB
Reservation / Reach & Frequency In-Feed Video 1080×1920 · 9:16 · Max duration: 5-60s, recommend 9-15s · 500 MB