Facebook vs X (Twitter) image sizes 2026

One file works on both for 2 formats, one layout with two exports for 3, and 1 need their own layout. 5 of 12 layouts below serve both platforms.

FacebookvsX (Twitter)

Check one creative against Facebook and X (Twitter)

Drag & drop your creative or click to choose a file Checked against 31 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Facebook	X (Twitter)	For both
Square	Reels Overlay & Post-Loop Ad (1:1) 1:130 MB JPGPNG	Image Ad - Square (1:1) 1:15 MB JPGPNGWEBPGIF	One layout, two exports
Vertical / Portrait	Feed Image - Vertical (4:5) 4:530 MB JPGPNG	Image Ad - Portrait (4:5) 4:55 MB JPGPNGGIF	One file
Stories / Reels	Stories Image (9:16) 9:1630 MB JPGPNG	—	Only on Facebook
Landscape	Feed Image - Landscape / Link (1.91:1) 1.91:130 MB JPGPNG	Image Ad - Landscape (1.91:1) 1.91:15 MB JPGPNGWEBPGIF	One file
Carousel	Carousel Card (1:1) 1:130 MB JPGPNG	Carousel Ad Card 1:120 MB JPGPNG	One layout, two exports
Profile picture	Page Profile Picture 1:1— JPGPNG	Profile Picture / Avatar 1:12 MB JPGPNGGIF	One layout, two exports
Cover / Header	Page Cover Photo 2.7:1— JPGPNG	Profile Header / Banner 3:12 MB JPGPNGGIF	Different layouts
Display banner	—	Spotlight Takeover (formerly Trend Takeover+) 16:95 MB JPGPNGGIF	Only on X (Twitter)

One creative set for both

Layouts: 12 · used on both platforms: 5

1:1Image Both

Master size Export sizes Max weight5 MBX (Twitter) FormatsJPGPNG

Facebook Feed Image - Square (1:1) 1080×1080·Reels Overlay & Post-Loop Ad (1:1) 1440×1440·Carousel Card (1:1) 1080×1080·Marketplace Image/Video (1:1) 1200×1200·Right Column Image Ad (desktop) 1200×1200·Search Results Image/Video (1:1) 1080×1080

X (Twitter) Image Ad - Square (1:1) 1200×1200·Carousel Ad Card 800×800
1.91:1Image Both

Master size Export sizes Max weight5 MBX (Twitter) FormatsJPGPNG

Facebook Feed Image - Landscape / Link (1.91:1) 1200×628

X (Twitter) Image Ad - Landscape (1.91:1) 1200×628·Website Card (Image with Website Button) 800×418·App Card (Image with App Button) 800×418·Poll Ad (Image/Video with Poll) 800×418
1:1Video Both

Master size Export sizes Max weight1 GBX (Twitter) FormatsMP4MOV

Facebook In-Stream Image/Video (1:1) 1080×1080

X (Twitter) Promoted Video Ad - Square (1:1) 1200×1200·Amplify Pre-roll Video Ad 1200×1200
9:16Video Both

Master size Export sizes Max weight1 GBX (Twitter) FormatsMP4MOV

Facebook Stories Video (9:16) 1440×2560·Facebook Reels Video (9:16) 1440×2560

X (Twitter) Vertical Video Ad (9:16, full-screen) 1080×1920
4:5Image Both

Master size Max weight5 MBX (Twitter) FormatsJPGPNG

Facebook Feed Image - Vertical (4:5)

X (Twitter) Image Ad - Portrait (4:5)
9:16Image

Master size Max weight30 MB FormatsJPGPNG

Facebook Stories Image (9:16)·Facebook Reels Image (9:16)
2.70:1Image

Master size Max weight— FormatsJPGPNG

Facebook Page Cover Photo
3:1Image

Master size Max weight2 MB FormatsJPGPNGGIF

X (Twitter) Profile Header / Banner
2:3Image

Master size Max weight5 MB FormatsJPGPNGGIF

X (Twitter) Image Ad - Portrait (2:3)
16:9Image

Master size Max weight5 MB FormatsJPGPNGGIF

X (Twitter) Spotlight Takeover (formerly Trend Takeover+)
4:5Video

Master size Max weight4 GB FormatsMP4MOVGIF

Facebook Feed Video (4:5)
16:9Video

Master size Max weight1 GB FormatsMP4MOV

X (Twitter) Promoted Video Ad - Landscape (16:9)

Text limits

Every value each platform uses for the field, characters unless noted

Field	Facebook	X (Twitter)
Headline	10 · 20 · 25 · 27 · 40 · 55	20 · 50 · 70
Description	18 · 30	30
Primary text	40 · 60 · 80 · 125 · 150	—
Body	—	257 · 280
Title	—	70 · 200
Link/URL	—	23
Caption	—	90
Message	—	25

Video side by side

Facebook

Feed Video (4:5) 1440×1800 · 4:5 · Max duration: 1 second to 241 minutes · 4 GB
In-Stream Image/Video (1:1) 1080×1080 · 1:1 · Max duration: 5-15 seconds (desktop); 5 seconds to 10 minutes (mobile) · 4 GB
Stories Video (9:16) 1440×2560 · 9:16 · Max duration: 1 second to 3 minutes · 4 GB
Facebook Reels Video (9:16) 1440×2560 · 9:16 · Max duration: No maximum limit · 4 GB

X (Twitter)

Promoted Video Ad - Landscape (16:9) 1920×1080 · 16:9 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
Promoted Video Ad - Square (1:1) 1200×1200 · 1:1 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
Vertical Video Ad (9:16, full-screen) 1080×1920 · 9:16 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB
Amplify Pre-roll Video Ad 1200×1200 · 1:1 · Max duration: 2 min 20 sec (0:15 or less recommended) · 1 GB