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Banner Ad

Ad formats

A rectangular image or HTML5 ad placed in fixed slots on websites and apps. Standard IAB sizes like 300x250, 728x90, and 320x50 dominate, so one creative set covers most of the display network. Cheap to run and quick to produce, but banner blindness keeps CTRs low.

Example

A 728x90 leaderboard running across the top of a news article.

Related terms

16:9 (Landscape) Interstitial Ad File Weight (Max File Size)

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