Bundle (Svyazka)

The complete winning combination of offer, traffic source, creative, and funnel that produces profit, known in Russian-speaking affiliate circles as a svyazka. When a media buyer says they found a bundle, they mean a repeatable setup that's currently converting, not just a single element. Bundles burn out as traffic sources saturate or moderation tightens, so finding fresh ones is the constant grind of the job.