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Bitrate

File weight

How much data a video uses per second, measured in kbps or Mbps. Higher bitrate means more detail and a bigger file; lower bitrate saves weight but introduces blockiness in fast motion. You tune it to hit acceptable quality while staying under the platform's file-weight cap.

Example

For a 1080×1920 vertical ad, 8–10 Mbps keeps it sharp; drop to 3 Mbps and gradients start to band.

Related terms

MP4 (H.264) File Weight (Max File Size) Compression

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