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Reg2Dep

Affiliate

The conversion rate from registration to first deposit, a key quality metric in gambling and betting funnels. A high reg2dep means your traffic and prelander are pulling in real players, not just idle signups. Media buyers watch it to spot weak sources and to justify RevShare or CPA rates with an advertiser.

Example

A 40% reg2dep on a slots offer signals strong, buyer-ready traffic.

Related terms

FTD (First-Time Deposit) CR (Conversion Rate) Gambling Pre-Lander

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