TDS (Traffic Distribution System)
Media buyingA system that takes incoming clicks and routes each one to a different destination based on rules like geo, device, OS, or source. Buyers use a TDS to split-test landers, divert non-target traffic elsewhere, and serve reviewers a safe page while real users hit the money page. It overlaps heavily with cloaking and often lives inside the tracker.
Example
A TDS sends US mobile users to the offer and everyone else to a plain white page.