/

Tracker

Media buying

Software that records every click and conversion, splits traffic across offers or landers, and attributes results back to the source, campaign, and creative. It's the media buyer's source of truth — CPA, ROI, and which placement pays are read from the tracker, not the ad platform. Keitaro, Voluum, RedTrack, and Binom are common ones.

Example

In Keitaro you build a campaign with two landers split 50/50, and the report shows lander A converts at 4% versus B's 2%.

Related terms

Postback (S2S) Campaign CPA (Cost Per Action)

← All terms

Geo Glossary Compare