Google Ads vs Pinterest image sizes 2026

One file works on both for 0 formats, one layout with two exports for 2, and 1 need their own layout. 3 of 16 layouts below serve both platforms.

Check one creative against Google Ads and Pinterest

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement Google Ads Pinterest For both
Square
Responsive Display — Square Image
1:15 MB
JPGPNGGIF
Standard Image Ad (square)
1:120 MB
PNGJPEG
One layout, two exports
Vertical / Portrait
Demand Gen — Vertical Image (9:16)
9:165 MB
JPGPNG
Standard Image Ad (vertical Pin)
2:320 MB
PNGJPEG
Different layouts
Stories / Reels —
Idea Ad / Idea Pin (vertical full-screen)
9:162 GB
BMPJPEGPNGTIFF+1
Only on Pinterest
Landscape — Only on Google Ads
Carousel —
Carousel Ad (per card)
1:1 or 2:320 MB
PNGJPEG
Only on Pinterest
Profile picture
Profile Picture
1:110 MB
JPGPNG
One layout, two exports
Cover / Header —
Profile Cover Photo
16:910 MB
JPGPNG
Only on Pinterest
Display banner
Uploaded Display — Portrait 300x1050
2:7150 KB
GIFJPGPNGHTML5
— Only on Google Ads

One creative set for both

Layouts: 16 · used on both platforms: 3

Text limits

Every value each platform uses for the field, characters unless noted

FieldGoogle AdsPinterest
Description 90 800
Body — 50 · 250
Message — 48 · 96
Short headline 30 —
Long headline 90 —
Company name 25 —
Headline 30 —
Title — 100
Caption — 10 words

Video side by side

Google Ads

Pinterest

  • Standard Width Video Ad 1000×1500 · 1:1, 2:3, 4:5, or 9:16 · Max duration: 4 seconds min, 15 minutes max (6-15 sec recommended) · 2 GB
  • Max Width Video Ad 1280×720 · Up to 1:1 (height cannot exceed a 1:1 ratio) · Max duration: 4 seconds min, 15 minutes max (6-15 sec recommended) · 2 GB
  • Premiere Spotlight (homefeed takeover) 1920×1080 · Up to 1:1 (max-width video) · Max duration: 4 seconds min, 15 minutes max · 2 GB
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