Facebook vs Google Ads image sizes 2026

One file works on both for 1 formats, one layout with two exports for 2, and 1 need their own layout. 4 of 17 layouts below serve both platforms.

FacebookvsGoogle Ads

Check one creative against Facebook and Google Ads

Drag & drop your creative or click to choose a file Checked against 33 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Facebook	Google Ads	For both
Square	Reels Overlay & Post-Loop Ad (1:1) 1:130 MB JPGPNG	Responsive Display — Square Image 1:15 MB JPGPNGGIF	One layout, two exports
Vertical / Portrait	Feed Image - Vertical (4:5) 4:530 MB JPGPNG	Demand Gen — Vertical Image (9:16) 9:165 MB JPGPNG	Different layouts
Stories / Reels	Stories Image (9:16) 9:1630 MB JPGPNG	—	Only on Facebook
Landscape	Feed Image - Landscape / Link (1.91:1) 1.91:130 MB JPGPNG	Responsive Display — Landscape/Horizontal Image 1.91:15 MB JPGPNGGIF	One file
Carousel	Carousel Card (1:1) 1:130 MB JPGPNG	—	Only on Facebook
Profile picture	Page Profile Picture 1:1— JPGPNG	Responsive Display — Square Logo (1:1) 1:15 MB JPGPNGGIF	One layout, two exports
Cover / Header	Page Cover Photo 2.7:1— JPGPNG	—	Only on Facebook
Display banner	—	Uploaded Display — Portrait 300x1050 2:7150 KB GIFJPGPNGHTML5	Only on Google Ads

One creative set for both

Layouts: 17 · used on both platforms: 4

1:1Image Both

Master size Export sizes Max weight5 MBGoogle Ads FormatsJPGPNG

Facebook Feed Image - Square (1:1) 1080×1080·Reels Overlay & Post-Loop Ad (1:1) 1440×1440·Carousel Card (1:1) 1080×1080·Marketplace Image/Video (1:1) 1200×1200·Right Column Image Ad (desktop) 1200×1200·Search Results Image/Video (1:1) 1080×1080

Google Ads Responsive Display — Square Image 1200×1200
9:16Image Both

Master size Export sizes Max weight5 MBGoogle Ads FormatsJPGPNG

Facebook Stories Image (9:16) 1440×2560·Facebook Reels Image (9:16) 1440×2560

Google Ads Demand Gen — Vertical Image (9:16) 1080×1920
1.91:1Image Both

Master size Max weight5 MBGoogle Ads FormatsJPGPNG

Facebook Feed Image - Landscape / Link (1.91:1)

Google Ads Responsive Display — Landscape/Horizontal Image
4:5Image Both

Master size Export sizes Max weight5 MBGoogle Ads FormatsJPGPNG

Facebook Feed Image - Vertical (4:5) 1440×1800

Google Ads Demand Gen — Vertical Image (4:5) 960×1200
6:5Image

Master size Export sizes Max weight150 KB Formats—

Google Ads Uploaded Display — Medium Rectangle 300x250 300×250·Uploaded Display — Large Rectangle 336x280 336×280·AMPHTML Display Ad 300×250
9:16Video

Master size Max weight4 GB FormatsMP4MOVGIF

Facebook Stories Video (9:16)·Facebook Reels Video (9:16)
2.70:1Image

Master size Max weight— FormatsJPGPNG

Facebook Page Cover Photo
8.09:1Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Leaderboard 728x90
4:15Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Wide Skyscraper 160x600
32:5Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Mobile Banner 320x50
1:2Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Half-Page 300x600
3.88:1Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Billboard 970x250
2:7Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Portrait 300x1050
16:5Image

Master size Max weight150 KB FormatsGIFJPGPNGHTML5

Google Ads Uploaded Display — Large Mobile Banner 320x100
4:5Video

Master size Max weight4 GB FormatsMP4MOVGIF

Facebook Feed Video (4:5)
1:1Video

Master size Max weight4 GB FormatsMP4MOVGIF

Facebook In-Stream Image/Video (1:1)
16:9Video

Master size Max weight— Formats—

Google Ads Responsive Display — Video Asset

Text limits

Every value each platform uses for the field, characters unless noted

Field	Facebook	Google Ads
Headline	10 · 20 · 25 · 27 · 40 · 55	30
Description	18 · 30	90
Primary text	40 · 60 · 80 · 125 · 150	—
Short headline	—	30
Long headline	—	90
Company name	—	25

Video side by side

Facebook

Feed Video (4:5) 1440×1800 · 4:5 · Max duration: 1 second to 241 minutes · 4 GB
In-Stream Image/Video (1:1) 1080×1080 · 1:1 · Max duration: 5-15 seconds (desktop); 5 seconds to 10 minutes (mobile) · 4 GB
Stories Video (9:16) 1440×2560 · 9:16 · Max duration: 1 second to 3 minutes · 4 GB
Facebook Reels Video (9:16) 1440×2560 · 9:16 · Max duration: No maximum limit · 4 GB

Google Ads

Responsive Display — Video Asset 1920×1080 · 16:9 (also 1:1, 2:3 accepted) · Max duration: Any length (30 seconds preferred)