Facebook vs YouTube image sizes 2026

One file works on both for 0 formats, one layout with two exports for 1, and 2 need their own layout. 3 of 11 layouts below serve both platforms.

FacebookvsYouTube

Check one creative against Facebook and YouTube

Drag & drop your creative or click to choose a file Checked against 31 placements on both platforms

Or type a size

Nothing is uploaded or saved — the check runs entirely in your browser.

Format by format

The main size of each format on both platforms, and whether one file covers both.

Placement	Facebook	YouTube	For both
Square	Reels Overlay & Post-Loop Ad (1:1) 1:130 MB JPGPNG	—	Only on Facebook
Vertical / Portrait	Feed Image - Vertical (4:5) 4:530 MB JPGPNG	—	Only on Facebook
Stories / Reels	Stories Image (9:16) 9:1630 MB JPGPNG	—	Only on Facebook
Landscape	Feed Image - Landscape / Link (1.91:1) 1.91:130 MB JPGPNG	Custom Video Thumbnail (16:9) 16:950 MB JPGPNG	Different layouts
Carousel	Carousel Card (1:1) 1:130 MB JPGPNG	—	Only on Facebook
Profile picture	Page Profile Picture 1:1— JPGPNG	Channel Profile Picture / Icon 1:115 MB JPGPNGGIFBMP	One layout, two exports
Cover / Header	Page Cover Photo 2.7:1— JPGPNG	Channel Banner / Channel Art 16:96 MB JPGPNGGIFBMP	Different layouts
Display banner	—	Google TV Masthead (Home Screen) 16:9— PNGJPG	Only on YouTube

One creative set for both

Layouts: 11 · used on both platforms: 3

9:16Video Both

Master size Export sizes Max weight4 GBFacebook FormatsMP4MOV

Facebook Stories Video (9:16) 1440×2560·Facebook Reels Video (9:16) 1440×2560

YouTube Video Ad - Vertical (9:16) 1080×1920·YouTube Shorts Ad 1080×1920
4:5Video Both

Master size Export sizes Max weight4 GBFacebook FormatsMP4MOV

Facebook Feed Video (4:5) 1440×1800

YouTube Video Ad - Vertical (4:5) 1080×1350
1:1Video Both

Master size Max weight4 GBFacebook FormatsMP4MOV

Facebook In-Stream Image/Video (1:1)

YouTube Video Ad - Square (1:1)
1:1Image

Master size Export sizes Max weight30 MB FormatsJPGPNG

Facebook Feed Image - Square (1:1) 1080×1080·Reels Overlay & Post-Loop Ad (1:1) 1440×1440·Carousel Card (1:1) 1080×1080·Marketplace Image/Video (1:1) 1200×1200·Right Column Image Ad (desktop) 1200×1200·Search Results Image/Video (1:1) 1080×1080
16:9Video

Master size Max weight256 GB FormatsMP4MOVMPEG

YouTube Video Ad - Horizontal (16:9)·Skippable In-Stream Ad·Non-Skippable In-Stream Ad·Bumper Ad·In-Feed Video Ad·YouTube Masthead (Home Feed)
16:9Image

Master size Export sizes Max weight6 MB FormatsJPGPNG

YouTube Custom Video Thumbnail (16:9) 3840×2160·Google TV Masthead (Home Screen) 1920×1080·Channel Banner / Channel Art 2560×1440
9:16Image

Master size Max weight30 MB FormatsJPGPNG

Facebook Stories Image (9:16)·Facebook Reels Image (9:16)
2.70:1Image

Master size Max weight— FormatsJPGPNG

Facebook Page Cover Photo
1.91:1Image

Master size Max weight30 MB FormatsJPGPNG

Facebook Feed Image - Landscape / Link (1.91:1)
4:5Image

Master size Max weight30 MB FormatsJPGPNG

Facebook Feed Image - Vertical (4:5)
5:1Image

Master size Max weight150 KB FormatsJPGPNGGIF

YouTube Companion Banner (desktop)

Text limits

Every value each platform uses for the field, characters unless noted

Field	Facebook	YouTube
Headline	10 · 20 · 25 · 27 · 40 · 55	40 · 50
Description	18 · 30	35 · 100 · 130
Primary text	40 · 60 · 80 · 125 · 150	—

Video side by side

Facebook

Feed Video (4:5) 1440×1800 · 4:5 · Max duration: 1 second to 241 minutes · 4 GB
In-Stream Image/Video (1:1) 1080×1080 · 1:1 · Max duration: 5-15 seconds (desktop); 5 seconds to 10 minutes (mobile) · 4 GB
Stories Video (9:16) 1440×2560 · 9:16 · Max duration: 1 second to 3 minutes · 4 GB
Facebook Reels Video (9:16) 1440×2560 · 9:16 · Max duration: No maximum limit · 4 GB

YouTube

Video Ad - Horizontal (16:9) 1920×1080 · 16:9 · Max duration: No hard max (varies by format; skippable in-stream recommended under 3 min) · 256 GB
Video Ad - Vertical (9:16) 1080×1920 · 9:16 · Max duration: No hard max (full-screen vertical; Shorts placements recommend under 60s) · 256 GB
Video Ad - Vertical (4:5) 1080×1350 · 4:5 · Max duration: 5 seconds minimum in Demand Gen (10-60 seconds recommended) · 256 GB
Video Ad - Square (1:1) 1080×1080 · 1:1 · Max duration: No hard max (varies by format) · 256 GB
Skippable In-Stream Ad 1920×1080 · 16:9 · Max duration: No maximum (under 3 minutes recommended) · 256 GB
Non-Skippable In-Stream Ad 1920×1080 · 16:9 · Max duration: Up to 30 seconds (auction); up to 60 seconds (reservation) · 256 GB
Bumper Ad 1920×1080 · 16:9 · Max duration: 6 seconds or shorter · 256 GB
In-Feed Video Ad 1920×1080 · 16:9 · Max duration: No maximum (any length YouTube video) · 256 GB
YouTube Shorts Ad 1080×1920 · 9:16 · Max duration: Under 60 seconds recommended · 256 GB
YouTube Masthead (Home Feed) 1920×1080 · 16:9 · Max duration: No maximum (over 10 seconds recommended; autoplays up to 30 seconds on desktop) · 256 GB