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Türkçe Instagram vs LinkedIn image sizes 2026
One file works on both for 0 formats, one layout with two exports for 4, and 1 need their own layout. 4 of 11 layouts below serve both platforms.
Check one creative against Instagram and LinkedIn
Nothing is uploaded or saved — the check runs entirely in your browser.
Format by format
The main size of each format on both platforms, and whether one file covers both.
| Placement | For both | ||
|---|---|---|---|
| Square | One layout, two exports | ||
| Vertical / Portrait | One layout, two exports | ||
| Stories / Reels | — | Only on Instagram | |
| Landscape | One layout, two exports | ||
| Carousel | Different layouts | ||
| Profile picture | One layout, two exports | ||
| Cover / Header | — | Only on LinkedIn | |
| Display banner | — | Only on LinkedIn |
One creative set for both
Layouts: 11 · used on both platforms: 4
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Master size Export sizes Max weight2 MBLinkedIn FormatsJPGPNG
Instagram Feed Image - Square (1:1) 1080×1080·Carousel Card - Square (1:1) 1080×1080
LinkedIn Single Image Ad - Square 1200×1200·Carousel Ad Card 1080×1080·Conversation Ad Image (in-message) 250×250·Text Ad (desktop right rail) 100×100
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Master size Export sizes Max weight5 MBLinkedIn FormatsJPGPNG
Instagram Feed Image - Vertical/Portrait (4:5) 1440×1800·Carousel Card - Vertical (4:5) 1080×1350·Explore Image/Video (4:5) 1440×1800
LinkedIn Single Image Ad - Vertical 720×900
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Master size Export sizes Max weight500 MBLinkedIn FormatsMP4
Instagram Feed Video (9:16) 1080×1920·Stories Video (9:16) 1440×2560·Reels Video (9:16) 1440×2560
LinkedIn Video Ad - Vertical (9:16) 720×1280
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Master size Export sizes Max weight5 MBLinkedIn FormatsJPGPNG
Instagram Feed Image - Landscape (1.91:1) 1080×566
LinkedIn Single Image Ad - Landscape 1200×628
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Master size Max weight30 MB FormatsJPGPNG
Instagram Stories Image (9:16)·Reels Image (9:16)
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Master size Max weight2 MB FormatsJPGPNG
LinkedIn Message Ad Banner (desktop)·Conversation Ad Banner (desktop)
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Master size Max weight8 MB FormatsJPGPNG
LinkedIn Personal Profile Background Banner
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Master size Max weight3 MB FormatsPNGJPG
LinkedIn Company Page Cover Image
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Master size Max weight— FormatsJPGPNG
LinkedIn Event Ad
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Master size Max weight500 MB FormatsMP4
LinkedIn Video Ad - Landscape (16:9)
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Master size Max weight500 MB FormatsMP4
LinkedIn Video Ad - Square (1:1)
Text limits
Every value each platform uses for the field, characters unless noted
Video side by side
- Feed Video (9:16) 1080×1920 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
- Stories Video (9:16) 1440×2560 · 9:16 · Max duration: 1 second to 60 minutes · 4 GB
- Reels Video (9:16) 1440×2560 · 9:16 · Max duration: 0 seconds to 15 minutes · 4 GB
- Video Ad - Landscape (16:9) 1920×1080 · 16:9 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
- Video Ad - Square (1:1) 1080×1080 · 1:1 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB
- Video Ad - Vertical (9:16) 720×1280 · 9:16 · Max duration: 30 minutes (recommended 15-30 sec) · 500 MB